INSPIRATIONAL PHOTO,VIDEO & WEB MARKETING
TOURISM PROMOTION THROUGH
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
▸ You are competing with the entire world every time you promote tourism in a given destination, & this high level of competition demands a creative & unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible.
DESTINATIONC R O A T I A
CROATIA by 2020over 17.5 million
tourists!
BRANDING OF DESTINATIONS
CROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
THE IMPORTANCE OF LOGO DESIGN & ONLINE BRANDING
▸ Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name, is one of the main things that makes your business memorable.
TOURISM PROMOTION & MARKETING
THE IMPORTANCE OF LOGO DESIGN & ONLINE BRANDING
▸ Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name, is one of the main things that makes your business memorable.
BRANDLOGO IDENTITY
TOURISM PROMOTION & MARKETING
LOGO▸ IDENTIFIES A
BUSINESS IN ITS SIMPLEST FORM
VIA THE USE OF A MARK OR ICON.
TOURISM PROMOTION & MARKETING
BRAND▸ PERCEIVED
EMOTIONAL CORPORATE IMAGE AS A
WHOLE.
TOURISM PROMOTION & MARKETING
IDENTITIY▸VISUAL
ASPECTS THAT FORM PART OF THE OVERALL BRAND.
TOURISM PROMOTION & MARKETING
LOGO
TOURISM PROMOTION & MARKETING
LOGO
TOURISM PROMOTION & MARKETING
LOGO
TOURISM PROMOTION & MARKETING BRAND
APRIL MAY JUNE JULY
TOURISM PROMOTION & MARKETING
IDENTITIY
PHOTOGRAPHY OF DESTINATIONS
CROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
DRONESTOURISM PROMOTION & MARKETING
DRONES
TOURISM PROMOTION & MARKETING
DRONESTOURISM PROMOTION & MARKETING
▸THIS IMAGE CONSISTS OF 95 IMAGES STITCHED TOGETHER INTO ONE BEAUTIFUL GLOBE.
VIRTUAL TOURS OF LOCATIONS
CROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
VIRTUAL TOURS▸ A virtual tour is a simulation of an existing location, usually composed of a
sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text…
WEBSITE INTEGRATION
TOURISM PROMOTION & MARKETING
GOOGLE CERTIFIED!
TOURISM PROMOTION & MARKETING
CLICK ON IMAGE
▸ VIRTUAL TOUR
LEMON GARDEN HOTEL SUTIVAN
TOURISM PROMOTION & MARKETING
CLICK ON IMAGE
▸ VIRTUAL TOUR
LEMON GARDEN HOTEL SUTIVAN
VIDEOS OF DESTINATIONS
CROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
DRONES▸ The DJI Inspire 1 is a Quadcopter with
4K & HD Camera and a 3-Axis Gimbal for stabilization. Quadcopters are popular due to their small size, precision control, agility, power and stability. Quadcopters have become increasly popular as they can easily reach a high altitude and provide a birds eye view of the landscape beneath while holding a stable position in the air.
TOURISM PROMOTION & MARKETING
SUTIVAN TZO (TOURIST BOARD) HIRED US FOR A COMPLETE MAKEOVER OF THE DESTINATION.
HERE ARE SOME VIDEOS WE MADE FOR THEM…
CLICKCLICKCLICK
TOURISM PROMOTION & MARKETING
STATISTICS▸ The Video with the Mayor of London got 54.2K
Clicks in the first two days, within a two weeks over 1.6 Million Clicks.
▸ Keeping track of Statistics is VERY IMPORTANT for knowing how to market your destination first hand with professional Newsletters and new ideas.
SEE NEXT SLIDE…
NEWSLETTERSCROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
NEWSLETTERS▸ A newsletter is a cost-effective medium for building relationships and
maintaining regular contact with customers and prospects. In its 2013 B2B Content Marketing Benchmarks, Budgets and Trends study, the Content Marketing Institute found that 78 percent of respondents used newsletters.
APRIL
MAY
JUNE
JULY
0 25 50 75 100
TOURISM PROMOTION & MARKETING
CLICK ON IMAGE
360 VIDEOSCROATIA
TOURISM PROMOTION & MARKETING
TOURISM PROMOTION & MARKETING
360 VIDEOS▸ Viewers can pan and rotate a 360
video's perspective to watch it from different angles. These videos have a “360 video” label in the lower left-hand corner and are viewable on computer, iOS devices and Android devices. When watching a 360 video on a computer, the viewing angle is changed by dragging with the mouse.
TOURISM PROMOTION & MARKETING
▸ EXAMPLE
WATCH THE FUTURE
CLICK ON IMAGE
360 VIDEOS
THANK YOU FOR YOUR TIME…
AMALAS STUDIO d.o.o.
TOURISM PROMOTION & MARKETING
AMALAS STUDIO D.O.O. www.amalasstudio.com [email protected] 095 865 2988 - 099 858 8818