Tourism School

Ming Chuan University School of Tourism

Tourism School Mission Statement Features Faculty & Staff Facilities & Activities Future

Departments

Department of Tourism (3-year Program) 1968 (Associate of Arts)

Department of Tourism (4-year Program) 1990 (Bachelor of Business Administration)

School of Tourism 2000 - First in Taiwan

Tourism School

Graduate Program (Master’s Program) 1 MBA

Full time program

Opened in 2001 in Tayouan

2 EMBA

Taipei, opened in 2001

Kinmen, opened in 2002

Tourism School

Undergraduate Program ( Bachelor’s Program)

Freshman / Sophomore

Tourism School： 6 class sections

Junior / Senior

Tourism Department： 2 class sections

Leisure & Recreation Administration： 2 class sections

Hospitality Management： 2 class sections

Extension

3 class sections

Tourism School

Our mission is

To advance knowledge and educate students in tourism, leisure & recreation, hospitality, and other related areas of scholarship and professionalism that will best serve the tourism industries, the nation and the world in the 21st century；

To strengthen students in developing a sense of responsibility, team spirit, high ethical standards, and global village’ concept in their job and business.

Our Mission

About course design Focus on theoretical education & practical training Flexibility of undergraduate program Enhancement of language abilities to match the trend of

the global village 400-hour internship program for practical working

experience

Our Features

About faculty

Encourage teachers to participate in study, research and publication; and hold academic seminars and special lectures to regularly cultivate our practice of academic research;

Enhance the relationship between academic field, related industry and government agencies.

Our Features

Tourism School Full-time Faculty: 17

Part-time Faculty: 24

Dr. Wu, Wu-Chung Dean, School of Tourism

Chair, Tourism Department

Associate Professor

Ph.D., University of Mississippi, U.S.A.

Faculties

Dr. Lee, Ye-Horng Associate Professor, University of New Mexico, U.S.A

Chair, Leisure & Recreation Administration Dept.

Director, Tourism Program in Int’l College

Dr. Huang, Chun-Te Associate Professor

Chair, Hospitality Management Department

Ph.D. in Management Science

National Chiao Tung University

Dr. Wang, Ta-Ming Associate Professor

National Taiwan Ocean

University  

Dr. Wu, Jone-Wen

Associate Professor

Chinese Culture

University

Dr. Kuo, Nien-Te Assistant Professor

Barry University, USA

Dr. Sung, Yung-Kun Assistant Professor

Florida International

University , USA  

Tourism-related Academic Fields

Dr. Yang, Jyh-Yih Associate Professor

National Chung-Hsing

University  

Dr. Chen, Hui-Mei Assistant Professor

National Taiwan

University

Dr. Fang, Yen-Po Assistant Professor

University of

New Mexico, USA

Dr. Chang, Tzu-Ching Assistant Professor

Michigan State

University , USA  

Leisure, Recreation, Nature Resources, Sport-related

Academic Fields

Dr.Chen, Chi-Ten Assistant Professor

Iowa State

University, USA  

Dr. Lai, Hung-Sheng

Assistant Professor

Texas Tech

University, USA

Dr. Hu, Shin-Hui Assistant Professor

Ohio State

University, USA

Dr. Lai, Pei-Chun Assistant Professor

University of

Strathclyde, UK

Dr. Chiang, Wan-Erh Associate Professor

National Central

University  

Dr. Cheng, Chien-Wei Assistant Professor

Cornell University,

USA  

Masters’ Programs Research Method and statistics related courses Quality and service management related courses Leisure and recreation programming & planning Thesis

Curriculum

Freshmen/Sophomores Introduction to tourism, recreation & hospitality-related

industries Introduction to management-related courses Natural-resource related courses Industry development, programming and plan

Curriculum

Ming Chuan Teaching Hotel Travel Agency Center Tourism Library Travel Information Center Food & Beverage Laboratory Research Study Room Electronic Presentation Room

Department Facilities

Academic Conference Research Seminar Tutor Program Hospitality Specialist Assoc. Leisure Programmer Assoc. Bartender Club Tour Guide Club Cheerleading/Sport Events

Student Activities

To train new blood for Tourism with spirit and competitive advantage according to "12 Principles for Youth”

To infuse School of Tourism with the spirit of faculty research for heightening teaching quality

To integrate courses in the university curriculum into School of Tourism’s educational objectives

Our Future

To spread the concept of life-long learning through promotion of recurrent education in Tourism, Hospitality and Recreation

To establish a Tourism, Hospitality, and Recreation Professional Human Resource Support Center

To establish School of Tourism as a classic learning organization

Our Future

Tourism Departm

ent

Our mission is

To become the leader in tourism research and development

To strengthen theoretical education and practical training to foster a sense of responsibility, a passionate heart, and a high moral standard for the mid-level and high-level professionals who will provide excellent service to the public in the future

Mission

Professional licenses acquired (tour guide/tour leader) Practical Travel Agency in cooperation with Lion Travel

Agency Tour Guide/Tour Leader Practical Project

with Executive Yuan of the ROC; Council of Labor Affairs; Bureau of Employment & Vocational Training

Features

Junior / Senior

Research Method & Data Analysis courses Advanced management-related courses Tourism Policy and Law-related courses Courses in tourism-related fields

Theme Park, Entertainment, Transportation, MICE, etc.

Curriculum

For students To work in travel agencies, airline companies, cruise companies,

railway companies, & etc. To pursue post-baccalaureate education

For department To hire more doctoral-degree faculty members & industry leaders to

train students To hold periodical academic conferences To publish “Tourism Journal” to foster research

Future

Leisure and Recreation

Administration Department

Our mission is

To enrich the quality of human life by expanding, applying, and disseminating the body of knowledge germane to leisure, recreation, park, sport, physical activity and their applied systems

To strengthen students with global presence, a sense of responsibility, team spirit, and high ethical standards in their job and business

Mission

Curriculum designed with international-orientation, full of

variety Integrated program

Emphasis on life education

Cultivation of students’ ethical and moral values

Balance of theoretical education and practical training

Features

Junior / Senior

Research method & data analysis-related courses Management courses in different industries

Outdoors / water / commercial / small business recreation / physical / sport & etc.

Recreation industry development and programming Industry policy & law

Curriculum

For Students Graduate study in overseas/domestic programs in related

disciplines Employment in overseas/domestic theme parks, forest

recreation areas, leisure planning consulting firms, clubs, resorts and public or private leisure agencies, etc..

Future

For Department Develop students’ moral and ethic values

Provide better environment for research, teaching,

outreach & study

Enhance the relationship with alumni, government

agencies and related industries.

Develop a positive and nationwide reputation for the

department

Future

Hospitality Management Department

Our mission is Continuing to strive for the knowledge about hospitality

management excellence through theory-based hospitality

education and advancement of practical training

Preparing students with professionalism, a sense of

responsibility, high ethical standards, team spirit, and

broad worldview to serve national and international

community

Mission

Junior / Senior Operations Management

Food and Beverage Management

Marketing Management

Financial Management

Human Resources Management

Property-Asset Management

Communication

Information Technology

Curriculum

Hospitality Journals and Trade Magazines

Texts, Courses, and Videos from National Restaurant

Association (NRA) and American Hotel and Lodging

Association (AH&LA, AH&MA)

World-class Fidelio Hotel Property Management System

Food & Beverage Laboratory

12-room Teaching Hotel

100-seat Restaurant with outside Catering

Features

Establish Demo Teaching Kitchen

Hold professional certification from nation and international

communities

Provide International Internship Program

Offer Hospitality Distance Learning Programs

Develop Hospitality Research and Development Center

Corporate with industry, universities and government

agencies (domestic and international)

Future

Tourism School

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