Tourism TrendsCommunity Development Institute

March 3, 2015

Get these slides here::http://sarahtpage.com/CDITourism/

Go Local

Add-ons to Typical Attractions

Culinary Tourism

Go Mobile

Boutique Hotels

Walkability

Feature Best Assets

Alternative Transportaion

Small Group Travel

Advertising

Native Advertising

Native advertising is paid content. Articles, infographics, videos, etc. The content should align with the publication or site’s established editorial style and tone, and must also provide the kind of information that the publication’s audience typically expects.

Source: WordStream

Targeting and Segmentation

Market segmentation is the process of dividing an entire market up into

different customer segments. Targetingor target marketing then entails deciding which potential customer segments the

company will focus on.

Source: Houston Chronicle

Source: MailChimp

The Sharing Economy

The “sharing economy” describes a type of business built on the sharing of resources – allowing customers to

access goods when needed.

Source: Triple Pundit

Let’s Chat About …

Millennials

Millennials• Millennials will outnumber Baby Boomers by

2030• Millennials expect a two-way, mutual

relationships with brands• Millennials are considerably more engaged with

digital technology and social media than older counterparts, and are heavy users of mobile devices

• 59% of Millennials say friends influence their purchasing decisions

• Millennials identify with brands more personally and emotionally than older generations– Supporting a cause is important

Source: newmediamarketing.com

Downtown

Downtown

Source: Downtown Austin Alliance

Downtown

Source: Downtown Austin Alliance

Downtown

Source: Downtown Austin Alliance

Downtown

Source: Downtown Austin Alliance

Retail

Retail

• 3,509,910 jobs supported by retail in Texas

– 1 in 4 jobs are retail

• 316,748 retail establishments

– 8 of the top 100 retail companies are headquarterd in Texas

• $223.7 billion in total GDP impact

Source: National Retail Federation

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