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    Universit Ca' Foscari di Venezia

    Course: Advanced Management Studies, A.Y. 2011/2012, Term 2

    Towards a Social Government?

    How could we build e-democracy through Internet Social Networks and how would

    such a system change our view about Civil Society functioning

    Santagiustina Carlo R. M. A.

    811360

    [email protected]

    ABSTRACT

    This paper deals with the use of Internet Social Networks (ISNs) as potential

    instruments for the diffusion of e-democracy, for the development of an active

    citizenship way of life and for the empowerment of local communities through

    participation to political and administrative decision making process. We will try to

    understand if ISN e-democracy platforms can potentially become decision making

    quasi-markets were participative public decision making is a Social Capital

    exchange and accumulating instrument for participants. To make an adherent to

    reality investigation, the paper will be constructed upon concrete initiatives and

    cases, most of them are from Italy. Case studies that have been chosen are running

    prototypes or work(s) in progress, thus, involved citizens are often newcomers in

    the world of e-democracy, and, most of them still arent e-democracy believers.

    Consequently, participants are at the moment assessing those initiatives and

    discussing about opportunities and threats of using the internet and ISN to build

    participative governance. Public debate around e-democracy themes emerge

    principally during the genesis of a ISN project, therefore opinions and ideas are

    clearly visible and thus valuable only in this early conceptualization moment.

    Generally, once the method, content and instruments of a e-democracy platform on

    ISN are determined, aligned to method, content and instruments people continue to

    participate. While, unfortunately, citizens that are non-aligned to instruments,

    methods or content often abandon the initiative together with their ideas and

    alternative views about e-democracy through ISN, it is also those views that we will

    try to capture in this paper. With the hope of building an e-democracyup to the hopes

    of its most sincere supporters.

    Keywords: Social Network, Social Capital, Networked Governance, e-democracy, e-

    government, e-participation, Civil Society, embeddedness, community, social preferences.

    mailto:[email protected]:[email protected]:[email protected]
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    INTRODUCTION

    In recent years, there has been a radical reinterpretation of citizens role in policy making

    and service delivery (Meijer A. J., 2011). As Bovaird T. (2007) correctly observed policy

    making is no longer seen as a purely top-down process but rather as a negotiation among

    many interacting policy systems. In contrast to the mainstream widespread idea about the

    characteristics of e-democracy (as it is described on our knowledge network Wikipedia), all-

    inclusive civil society involvement in e-participation projects is a necessary but insufficient

    condition for building a Networked Governance model that would be able to correctly and

    objectively represent community members otherwise unobservable preferences; because e-

    democracy platforms methods, formats and instruments for interaction with public

    administrations can alter or influence the preferences expression of individuals.

    Furthermore, if e-democracy and participative governance wants to be, thanks to the

    forthcoming Gov 2.0 revolution (Microsoft Corporation, 2009), an improvement of

    representative democracy towards the future achievement of direct democracy: perfectly

    representative of a community social optimum. Then, all citizens should have an equal

    opportunity of being regarded in the decision making process and thus determine its outcome.

    Moreover, if we aspire to recognize the social and political optimum in a community,assuming

    that the abovementioned social optimum truly exists, all individuals should express

    themselves without being influenced or induced by social and relational context to adjust

    social preferences, publicly spoken or written. However, platforms of interactions of e-

    democracy initiatives are by definition open, transparent, multilateral; thus, individuals

    interact with the public administration and other citizens at the same time, sharing publicly

    opinions and ideas. Openness and transparency has been considered desirable because

    administrations wants citizens to be able to evaluate others needs, ideas and opinions to

    collectively build alternative solutions to social problems and needs, and only then give the

    possibility to citizens to choose between them. For this reason, citizens become recognizable in

    their participative activity by other members of their community, groups and clubs.

    Consequently, individuals could be tacitly blackmailed or induced to change opinion or to

    conceal it, if they know in advance that the expression of a given idea or opinion would cause

    them losses of social capital (relationships with other actors and accompanying access

    to resources, information, influence and control) within the community or with groups,

    clubs and individuals that dislike that idea/opinion or its consequences if expressed. In the

    same way, publicness of political and administrative preferences, ideas and opinions,

    encourages, by means of positive social capital incentives, more skilled individuals to express

    opinions and sustain ideas that would help them most to build and improve their relational

    positioning within the community, groups, clubs and other individuals with whom they want

    to tighten a social relation, creating and accumulating by those means new social capital, that

    could be in future spent (exchanged for favors) in the same way that nowadays we spend

    money for goods.

    The above mentioned emerging attribute of participative democracy, that is particularly

    apparent when using small ISN platforms for e-democracy, is very similar to the social

    embeddedness of goods/service markets. Consequently we will start our investigation trying

    explaining how social relations networks can influence the outcomes of an e-democracy

    decision making process, we will subsequently show how an e-democracy public decision

    http://en.wikipedia.org/wiki/E-democracyhttp://en.wikipedia.org/wiki/E-democracy
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    making initiatives can become in this way a social capital market and investment system. For

    the author, this characteristic of participative democracy through ISN is key to analyze and

    appreciate the functioning of any e-democracy initiative. Consequently the core problematic of

    this paper will be understanding how and why a citizen, as a member of a community with a

    particular social positioning(s), role(s) and link(s) within it, should (according to the Public

    Administration that decides to take into account his opinion), would privately wont to (given

    his hidden social preferences) and concretely does (given the consideration of his role and

    relations within the community and his research of improving his social positioning)

    participate and express some social preferences in a e-democracy initiative through a ISN, and

    which are the rewards that one can obtain for his participative effort.

    Afterwards, we will try to understand if most popular existing ISN can be used by citizens

    and public administrations to construct participated governance for complex People System.

    Since we will be talking about la raison dtreand la raison dapparatreof citizens social

    preferences, ideas and opinions, that publicly emerge through the use of a ISN for e-democracy

    purposes, we consider fundamental for our analysis, to interpret how the image, the historical

    role, the typical content and the standing of a ISN and individuals that act within it, can

    influence both:

    The choice of other individuals to participate or not to the e-democracy initiativeon that ISN.

    The preferences, ideas and opinions expressed by individuals while participatingand interacting with government or other citizens through that ISN;

    Moreover, we will try to understand if existing ISN can be used as pools of users for pre-e-

    democracy tokenistic interactions between public institutions and citizens, for buildingparticipative democracy and diffusing its understructure of values, and if ISN will determine

    the success of the concept of internet-based networked governance and its future

    implementation. Finally we will describe the first outcomes of our attempt of civil society

    mobilization for e-democracy through ISN, that has been done through a page on Facebook

    called: Cittadini Italian: Governiamoci con I Social Network (Italian Citizens: Lets govern

    ourselves through Social Networks), the initiative has a double purpose:

    -First phase. Create debate around the theme of: using existing ISN to interact with the public

    administrations, and participate to their decision making activities. The aim of this first part

    was principally to receive feedbacks from citizens for drawing up this paper and understandsocial attitude of Facebook users towards such a use of this instrument;

    -Second phase. Give to citizens the instruments and cultural knowledge needed to put

    pressure on public institutions for implementing e-democracy on the already existing ISN.

    This second part is still in an early phase of development.

    Since our study will give priority to local initiatives: Where civil society determines or at

    least is involved in the definition of the online-systems, platforms instruments and formats of

    interaction with the public institution; Particular attention will be given to some e-democracy

    initiatives that emerged from Italian local communities has symptom of the need and wish of

    citizens for being involved in public decision making process, this part has been done thanks

    to the advice of Antonino Mola, member of the directive board of Veneto Region Computer

    Systems for E-Government, we thank him for his help.

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    E-DEMOCRACY AS A DECISION MAKING QUASI-MARKET WITH

    SOCIAL CAPITAL AS THE EXCHANGE CURRENCY

    How far are we from the shared-power, no-one-in-charge World described by Crosby B. C.

    and Bryson J. M. (2005)? During the last two decades governments and civil society have

    begun to foresee how participation does not have to be only in government, as it is already

    constructed but also with government in new, collaborative arrangements, some of which

    might involve government communicating priorities and people taking action in civil society in

    response. (Noveck B. S., 2010) This reinvention of the civil societys role must try to benefit as

    much as possible from ICT to build and reinforce the interactions within civil society and with

    public institutions, in brief there is a need of building relational networks for active

    participation to governance. But how should this participative networks look like? For us

    those networks should be social (ISN) in the following sense:

    When a computer connects people, it is a social network. Just as a computernetwork is a set of machines connected by a set of cables, a social network is a set of

    people connected by a set of socially meaningful relationships. Computer networks

    are well configured to support participation in sparse, unbounded networks. Since

    the sixties there has been a paradigm shift from definitions (of civil society) in terms of

    locality and solidarity and towards definitions in terms of social networks (and social

    capital). Computer supported social networks affect the behavior of people using

    them and the social systems in which these networks are embedded. Such

    communities are ramified and complex networks of kin, friends, workmates who do not

    necessarily live in the same neighborhoods. The members of loosely-bounded (or

    unbounded) networks have many ties with people who are not members of thoseparticular networks. Their orientation to those networks will not be so intense.

    Because so many ties go outside the network, it is likely that the network will be

    sparsely-knit. (Moreover) not only do networks link people, they link groups, for

    when ties connect two groups, they provide intergroup as well as interpersonal links.

    (Wellman B., 1996)

    For whom studies social interactions, the main difference between the abovementioned

    ISNs and Internet Groups (IGs), is that in the first case (ISNs) people do not necessarily know

    membership and boundaries of the system, while in the second case (IGs) we assume that they

    do know or at least can know which are the boundaries and who are the members. ISNs

    boundaries are supposed to be open to newcomers and their frontier of participation and

    membership is thus hardly definable, if not in a static model that freezes reality; only in this

    case a ISN can be studied has an IG or multiple IGs sharing the same internet platform.

    People who tend to see small village-like, bounded and highly interconnected groups as the

    desirable form of living community and fear instable relations should use small IGs, whereas

    for who wants to feel free of quickly shifting from an interlocutor to another on a problematic-

    driven way, big ISNs should be preferred. In reality, many ISN platforms host both ISNs and

    IGs, by giving to users the possibility to discriminate access to different information

    published on the platform, in this was an unique ISN platform can attract wider publics and

    congregate multiple ISNs and IGs at the same time.Consequently Social Networks are scalableas networks of networks: interpersonal, intergroup, interorganizational and international

    (Wellman B., 1996). Moreover, through his research Eger J. (1997) has acknowledged that

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    within e-democracy initiatives, Teams, clans, and networks are woven by empathy and trust,

    and on their capacity to ensure that partners would be able to do better together than in

    isolation. Such networking has emerged naturally among persons sharing some sort of

    proximity, and it has had to materialize rather quickly in the form of fruitful results from such

    cooperation to ensure that it would survive. This dual constraint (proximity and collaboration

    bearing fruits) has led to the rise of community as the locus of such creative interaction and to

    the emergence of an effective mobilization of skills and competencies in real time as the sine

    qua non of the resilience of the network. The notion of collective intelligence is a way to

    capture this mobilization effect and the nurturing of continuous learning that it generates.

    The notion of smart community refers to the locus in which such networked intelligence is

    embedded. A smart community is defined as a geographical area ranging in size from a

    neighborhood to a multicounty region within which citizens, organizations, and governing

    institutions deploy an NICT to transform their region in significant and fundamental ways.

    Now lets see through some real cases how abovementioned characteristics of ISN platforms

    and Smart Communities emerge or not in Italian local e-democracy initiatives :

    Terzo Veneto

    This e-democracy platform has been developed directly by the Veneto Region to offer to citizens

    public listening, dialogue instruments and the operational resources needed to enable the user-

    citizen to elaborate proposals, correctly formulate their opinion and finally asses the quality of

    administrative action within the Veneto Region. It is structured in the following way:

    Terzo Veneto

    Demotopia

    Wikimap E-Dem. Lab

    Coro

    Cosultations Surveys

    Civil Life

    Civil Game Civil Life Lab

    http://www.terzoveneto.it/index.php?id=1http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/modules/EDemocracy/index.php?id=6http://www.terzoveneto.it/index.php?id=1
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    Demotopia: is designed to be a co-developing and co-designing portal for the proactive

    participation of citizens in the government of their Region. To widen the public debate on

    sustainable development projects within the territory and planning activity issues. Moreover it

    helps engaged Citizens to find sustainers and partners within their local communities that

    share the same degree of devotion to participative democracy related topics.

    Wikimap: This portal use a google map window to localize e-democracy initiatives,anyone can locate on the map his local e-democracy initiative, adding a brief

    descriptions of its nature and his promoters, with a direct link to the official page of his

    e-democracy project.

    E-Democracy Lab: this page has been developed on Ning ISN platform, to give citizensthe possibility to participate to the elaboration of projects and planning activity of the

    Veneto Region, and to discuss with others about e-democracy related topics. To begin

    participative activity you need to subscribe and be accepted by the administrators of the

    portal, during this phase users are asked to motivate the reasons of their request for

    membership and their desired level of involvement in e-democracy projects in this ISN,

    at the moment this network has 133 members, most of them claim to be Engaged

    Citizens or Professional Experts in e-democracy initiatives.

    Coro: is designed to build participation of citizens and stakeholders to legislative activity of the

    Veneto Region, moreover it offers to most relevant stakeholders (like unions and representatives

    of professional categories) the possibility to participate more actively, in a non tokenistic way, in

    the formulation of new laws, by comments and suggestions of changes to draft (Regional)

    Laws.

    Consultations: Main stakeholders are directly involved in Regional Law drafting, theircomments and suggestions of changes to law are visible to all public, in this way unions

    and category representatives lobbying Regional Government and Parliament become

    visible to all citizens.

    Surveys: Any stakeholder (person or institution), after subscribing can participate tosurveys made by Veneto Regional Parliament that is organized in seven thematic

    commissions. The answers to past surveys are archived on a dedicated area and are

    made available to the public.

    Civil Life: is designed for the participation to governance activity of younger generations, tohelp them develop a sense of responsibility towards community interest related issues. It also

    aims to develop a strong sense of belonging and thus identification with civil society for

    democractivation of students.

    Civil Game: Through a videogame young users can identify themselves with virtuous politicians that desire to develop an electoral campaign program in agreement with

    their communities of supporters, obviously to win the elections.

    Civil Life Lab: wants to develop projects of e-democracy within schools through theinteraction of a social community composed of teachers, parents and students with the

    Veneto Region. At the moment this ISN community has 144 members.

    http://www.demotopia.net/http://www.demotopia.net/http://www.demotopia-wikimap.it/http://demotopia.ning.com/?xg_source=badgehttp://www.coro.terzoveneto.it/coro/index.phphttp://www.coro.terzoveneto.it/coro/lista_pdl.phphttp://www.coro.terzoveneto.it/coro/lista_sondaggi.phphttp://www.civillife.it/template.php?pag=16174http://www.civillife.it/template.php?pag=16186http://civillifelab.ning.com/http://civillifelab.ning.com/http://www.civillife.it/template.php?pag=16186http://www.civillife.it/template.php?pag=16174http://www.coro.terzoveneto.it/coro/lista_sondaggi.phphttp://www.coro.terzoveneto.it/coro/lista_pdl.phphttp://www.coro.terzoveneto.it/coro/index.phphttp://demotopia.ning.com/?xg_source=badgehttp://www.demotopia-wikimap.it/http://www.demotopia.net/
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    Via Per Via: La Citt che Partecipa

    Started in 2010, this project tries to promote active citizenship and social inclusion in the city

    of Modena (Italy). For this purpose the city has been devised in four circumscriptions, withineach circumscription the traditionally most inactive social categories (young people and

    migrants) are asked through ISN to participate and be involved in a urban recovery project in

    one of the four circumscriptions of the city. The goals of this initiatives are:

    1. Enable citizens and associations to take care of their territory, through a participativejourney with shared rules that foster the so called microprogettualit diffusa (namely

    diffused micro-planning).

    2. Debate and tackle territory problems, by creating public spaces in which people canmeet, face each other, find an agreement and shared solutions.

    3. Make more user friendly the management and governance of public spaces and goods.To re-approach citizens to collective issues, and last but not least, tie civil society

    participation to public decision making, starting from the nearest to citizens level of

    community governance: the Circumscriptions.

    Only projects that aim to increase the involvement and social inclusion of young people and

    migrants in the local circumscription community can be proposed. The ones who want to

    submit a proposal must fill a standardized project paper online. To each proposal group will

    be granted a volunteer facilitator that is a professionalized Public Governance expert that will

    be in charge of helping citizens and thus enable the realization of the project. Finally technical

    and legal feasibility as well as financial sustainability will be evaluated before the finalapproval of the project by City Council Circumscriptions Commissions.

    Etucosacivedi San Giobbe

    This e-democracy initiative is organized through a partnership between the City of Venice and

    the C Foscari University, the aim of this initiative is to redesign the San Giobbe district, more

    precisely a new open to public area of the Business School of C Foscari. This initiative will be

    an opportunity for all citizens of the district to re-invent its social and cultural organization

    and content with the other goers of the district: the students of the Business School, in a shared

    and participative way, to shape the environment to needs and improve the quality of life for all

    its potential users. Even if this project isnt running already, it will officially start in January

    2012, we already know how it has been designed to function, and which are the instrumentsthat it shall use.

    http://www.comune.modena.it/viaperviahttp://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://www.comune.modena.it/viapervia/percorso-partecipativo-2010/progettohttp://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://www.comune.modena.it/viapervia/percorso-partecipativo-2010/progettohttp://www.comune.modena.it/viapervia
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    The two interaction platforms on ISN of the initiative are already functioning:

    The page on Facebook: will be used to directly interact with interested users, it allowsvisitors to post opinions, send compiled postcard questionnaires of the initiative, and

    videos. Moreover it gives basic indications about the state of the project. It could be also

    use for surveys. The page on Twitter: The micro blogging updates on twitter keep citizens in touch with

    the project, giving them updates about events, meetings, dates of release of new contents

    for participating to the initiative.

    Moreover, there is a e-mail address that is already active to

    answer citizen questions about how to participate the project.

    In the first phase the interaction with citizens will be very

    simple and standardized, thanks to the utilization of the

    questionnaire that you can see on the left side this page (click

    on it while pressing Ctrl to see it I high resolution). Moreinvolving events such as community walks through the

    district, laboratories for preparing proposals of projects and

    meetings to choose the destination of public spaces and plan

    the implementation of the final projects.

    Now that we have descried those projects, we should ask ourselves if the abovementioned

    communities are SMART or fragmented? If they emerged before the participative project or

    already existed? If their relational structure and power equilibriums changed during the

    initiative? If the composition of those communities differs from the classical political

    pressure groups ones, that emerged spontaneously in the past five decades from civil society

    to lobby political decision making? Unfortunately at the moment those are unanswerable

    questions, because we lack of needed information to construct the officious relational and

    power structures within those initiatives. Moreover, since e-democracy shifts political power

    from institutionalized decisional centers to informal relational network levels, participative

    democracy initiatives transfers the transparency problem from governments to more foggylayers for investigation, namely informal relational networks: this is for example true if we

    consider the fact that Terzo Veneto gives the possibility to Unions and Professional Category

    Representatives to propose drafting of laws, who within those Unions and Category

    Representatives decide what to write, and, are those organizations democratic or at least

    participative in the formulation of their proposals? When looking to professional roles of the

    promoters, members and sustainers of those initiatives, like for many other e-democracy

    projects, it appears clear that physical and emotive proximity, cultural similarity, professional

    likeness and pre-existing pools of trust are critical to better understand the social processes

    of engagement that will redefine governance (Coe A. and all., 2001).

    http://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://twitter.com/#!/etucosacivedihttp://www.facebook.com/photo.php?fbid=114752441974857&set=a.112139445569490.14993.111436905639744&type=1&theaterhttp://twitter.com/#!/etucosacivedihttp://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744
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    Thus, if for public opinion e-democracy

    refers to the direct integration of citizens

    online deliberations to inform the behavior of

    elected representatives in a non binding way.

    Designed to enhance, not supplant the

    traditional representative institutions of a

    liberal democracy (Chadwick A., 2003), it is

    clear that the involvement of the third sector

    in public decision making will be much broader

    and politically decisive in future. Nowadays,

    within public organizations, there is a hidden

    fight for the control of information contained

    inside computers, that often determine which

    organizational factions will gain or lose power

    relative to others. (Moreover) computing

    infrastructure is expensive, and therefore

    those who control it govern a large investment

    of the organizational resources. Finally, many

    people perceive those who are engaged in

    computing to be sophisticated and professional;

    hence, computing brings some extra effective

    power to those who own it (Peled, 2001), this professional power can be used to design and

    influence participative public decision making systems for the interests of the professionals

    categories that gain significance through the control of those systems; computing engineers

    are probably the less hazardous professional category, that could or would wont to benefitfrom the control of participated governance instruments.

    Well-established bureaucratic politics perspective conceives large organizations (and

    networks) as consisting of a range of competing individuals, interests, and constituencies, each

    seeking to control power resources to further their own ends. In this perspective, as

    government becomes informatized, control over how information may be managed and

    manipulated becomes increasingly central to power struggles. It may be objected that the

    politics of convenience have nothing whatsoever to do with democracy, electronic or otherwise;

    that choice should not be confused with voice. It may depend in large part on the extent to

    which one is convinced by broader postindustrial arguments about the proliferation ofnontraditional repertoires of political activity and whether they can be stretched in this way.

    But these problems aside, it does seem perverse to ignore one of the central claims of e-

    democracy itself: a very old but important argument about scale in a democratic polity. E-

    democracy renders political participation and influencing the delivery of public services more

    convenient by shrinking time and distance, enabling large numbers of stakeholders to

    deliberate and feedback opinion almost simultaneously. Aligning this value with a new

    approach to the production and the consumption of public services extends the principle. One

    could stop there with a classic new public management statement about the benefits of quasi-

    markets for enhancing citizens choice (Chadwick A., 2003). The concept of coproduction (and

    choice) is not only relevant to the service delivery phase of services management but also canextend across the full value chain of service planning, design, commissioning, managing,

    delivering, monitoring, and evaluation activities. (Bovair T., 2007)could we also extend this

    Example of network involved in a participated

    public problem solving

    From:Crosby B. C. (2010)

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    concept of coproduction to participative decision making process through social networks? And

    which are the threats of such a development?

    A large area of e-democracy networking vulnerability revolves around what is known as

    social engineering. At its most basic level, social engineering involves exploiting the human

    element of trust, which is at the very core of social networking, thus even the simplestmenace of social engineering can irremediably weaken the ties between community members

    that wish to participate to e-democracy. As a result, identity transparency and certainty plays

    an important role in social interactions by enabling collective sanctions that safeguard

    interactions, define and reinforce the parameters of acceptable behavior by demonstrating the

    consequences of violating norms and values. However, individuals often choose not to enforce

    social norms because of the (social capital) costs involved with sanctioning. If supported by

    metanorms, collective sanctions are more effectively reinforced. A metanorm is a norm for

    punishing those who do not punish deviants. (Jones C. e all., 1997) To efficiently work a

    participated decision making quasi-market should consequently have identity transparency,

    and a set of behavior norms and metanorms to guide individuals actions towards collective

    public interest and community trust building. To maintain a certain level of embeddedness,

    this kind of network must not get too large, in fact as we can see from our case studies

    participative local networks rarely exceed two hundred members on their ISN platforms. But

    can an initiative which involves several hundred members, within a community of several tens

    of thousands citizens, be considered democratic? Certainly not, but it will certainly be

    participated. Moreover, are people prepared to publicly establish or at least convey their

    political, social and civil identity within their communities through participation?

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    CASE STUDY: DISCUSSION ABOUT E-DEMOCRACY ON FACEBOOK

    While searching for public administrations profiles on the most spoken social networks

    (Facebook, Twitter Youtube, My Space), we found out that despite the number of pages for

    informative/promotional purposes, in Italy, only few public institutions used the existing social

    networks has instrument to build a double-side interaction with citizens, and even fewer

    proposed a non-tokenistic way of participating to the administrative decision making activity.

    Here is some data based on our researches on the Italian Regional Governments:

    Region

    Subscription

    to

    newsletter

    or RSS

    official

    page

    link to

    e-gov.

    platform

    official

    page

    link to

    e-dem.

    Platform

    official

    page

    link to

    Facebook

    page

    official

    page

    link to

    Youtube

    channel

    official

    page link

    to

    Twitter

    microblog

    official

    page

    link to

    My

    Space

    page

    Abruzzo Yes Yes No No No No NoBasilicata Yes Yes No No Yes No No

    Calabria Yes No No No No No No

    Campania Yes No No No No No No

    Emilia-Romagna Yes Yes Yes Yes Yes Yes Yes

    Friuli-Venezia

    GiuliaYes Yes Yes No No No No

    Lazio Yes Yes No No No No No

    Liguria Yes Yes No No No No No

    Lombardia Yes Yes No No No Yes No

    Marche Yes Yes No No No No NoMolise Yes No No No No No No

    Piemonte Yes Yes No Yes Yes Yes No

    Puglia Yes Yes Yes Yes No No No

    Sardegna Yes Yes No No No No No

    Sicilia Yes Yes No No No No No

    Toscana Yes Yes No Yes No Yes No

    Trentino-Alto

    AdigeYes No No No No No No

    Umbria Yes Yes No No No No No

    Valle d'Aosta No No No No No No No

    Veneto Yes Yes Yes No Yes Yes No

    Total Yes: 19 15 4 4 4 5 1

    As we can see from the table above, the ISN that is most commonly used by Italian Regional

    Institutions to interact with Stakeholders is Youtube (through Channels), followed by

    Facebook (through Profiles) and Twitter (through Micro-blogging). Generally Regions that are

    considered culturally e-democracy inclined, like Emilia Romagna and Piemonte, use several

    ISN platforms at the same time, smaller regions like Molise and Valle dAosta often dont

    even try to develop e-democracy and e-government through ISN .

    Since, at the present time, Facebook with more than three million page subscribers in Italy is

    for dimensions and social appeal the most important ISN for the Italian internet community,

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    we have chosen it, to build our e-democracy debate through an ISN. This is how we designed

    and developed the project:

    1. To start, we have chosen a name and designed a logo that could attract the attention ofItalian Facebook users, here they are:

    Cittadini Italiani: Governiamoci con I Social Network

    2. We have then wrote a statute, with the aims of the project and the means toparticipate(link to the chart) the content of the statute was organized has follows:

    a. The first part should describe why (in Italy) representative democracy is notsufficient to achieve a social optimum and satisfy the needs of Italian citizens;

    b. The second part should tell what is our aim, why do we think that participativedemocracy can be the solution to Italian Governability and Governance

    problems;

    c. The third part should explain why we need the support of other citizens tomake true our project and how and why should they help us;

    d. The fourth and last part of the statute, should explain how to realize thisinitiative on other ISNs, and thus, explained which could be the strategy used toconvince public institutions to sustain and participate to the project, by building

    a ISN profile, and using it for e-democracy purposes;

    3. We have posted some questions to understand the commitment of citizens towards e-democracy, and realize if they wanted to participate to this initiative on Facebook,

    then we invited all friends to answer. Unfortunately, even if more than two hundred

    persons were invited to answer those questions, on average only one out of ten did it, at

    least until today (24/12/2011). Here are the most answered questions with the results

    of the surveys:

    http://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529?sk=infohttp://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529?sk=infohttp://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529?sk=info
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    Lets try to comment those answers:

    As we can see from the first question the majority of the ones who answered tothe question are apparently interested to an e-democracy initiative on Facebook,

    clearly the condition of being seriously taken into account in final decision

    making by public Institutions was critical for the determination of this result.

    One of the persons who answered that he would not participate to it if done on

    Facebook, told us, through a post, that according to him:

    Participative e-democracy initiatives should be done only through physical, face

    to face discussion in squares, universities or on newspapers, and that social

    network policy making was the (d)evil of civil society, because people when online

    do things to quickly and badly, preferring to copy others easily accessible ideas

    instead of developing their own opinion.

    The second question answer make clear that participation to e-democracyactivity is considered a leisure time activity by many persons, and that even the

    idle (or good) citizen of which we spoke, should participate only when they

    have free time. Unfortunately none of the citizens that answered those

    questions was a good citizen or had free time, because none of them participated

    proactively to this project. A Chinese fellow (a friend) posted a comment telling

    that he could not participate to this initiative, we could thus ask ourselves if the

    problem of censorship towards political topics is so problematic in China?

    Nevertheless, I would say, that despite the alleged Chinese Government

    censorship, this person participated more than his Italian colleagues thatprobably auto-censored themselves, and despite calls never activated to

    comment and sustain the initiative, but they did answer some questions.

    71,4%

    14,3%

    14,3%

    0

    0,0% 20,0% 40,0% 60,0% 80,0%

    Anwers to the question: If pubblic institutions would seriusly take into

    account your opinions would you participate to this e-democracy

    initiative through Facebook?

    I dont know

    No

    Not through facebook

    Yes

    44%

    56,25%

    0%

    0% 10% 20% 30% 40% 50% 60%

    Anwers to the question: A good citizen should proactively participate

    to administrative and political initiatives within his community?

    No

    Yes, when hehas spare time

    Yes, in a

    diligent way

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    4. We have then posted some links to e-democracy platforms, forums and participativecitizenry guides to help potential users to become familiar with the e-democracy topic

    and thus be able to discuss it on our page. This initiative was unsuccessful, probably

    because links had too many information and looked to complicated and technical to

    enable quickly people to understand the topic.

    5. Since even people who liked (I likers) the initiative, did not post messages, questions,videos or links, we thought that people could feel embarrassed to interact with us

    because they were recognizable, thus we appointed all I likers as administrators of

    the page. In this way they could post opinions and ideas on the notice-board, without

    worrying for what others should think, since the profile used to post things could be the

    one of the administrators. Despite this attempt nothing changed, apathy (or maybe

    discretion) continued.

    6. Finally we shared on other Facebook users notice-board The Jante Laws: a sort ofsatirical praise of passivity and indifference of people, that tells us, how with ten laws

    and one blackmail, a government could psychologically imprison people in a submissive

    way of existing. This page was also an invitation to people to post their idle values and

    advices to build a more free, inclusive and participative governance of society. The

    posted answers, given their content,have not proved to be worthy of being mentioned.

    CONCLUSION

    Has we have seen through our case study on Facebook: nowadays, the majority of

    citizens feel the need to give priority to the protection of themselves, from the

    emergence of their personal political identity and ideas, that is much more personal

    than the political flag that people are used to wave publicly. Conversely, more

    entrepreneurial and socially skilled individuals use the possibility of expressing

    their social, political and civil identity as an asset, that if ably built and established

    through participative decision making process can become a social capital

    investment.

    E-democracy gives to each of us a double opportunity, with two distinct roads:

    Use this expanded possibility to participate for social and political purposes, to transform us in active sustainers for things in which wetruly believe.

    Use this expanded possibility to participate for social and politicalpurposes to maximize our social capital outcome and gain benefits when

    retransforming this social capital into resources, information, influence

    and control when needed.

    The exclusion of everyday life, relations, and social approval systems from our

    understanding of democratic participation is a serious misrecognition of some of the

    most powerful modes of citizen engagement, which we have tried to illustrate

    through this paper. We hope that in the future this topic will be studied and treatedhas a priority for e-democracy related issues.

    http://www.facebook.com/permalink.php?story_fbid=259232394140163&id=247632068633529http://www.facebook.com/permalink.php?story_fbid=259232394140163&id=247632068633529
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    Online resources

    Title (format)

    A SOCNET Discussion on the Origins of the Term Social Capital ( forum) on

    SOCNET

    Via Per Via: La Citt che Partecipa (e-democracy platform)

    Agenda del Veneto Digitale (ISN) on Ning

    Carta dei Diritti Digitali (ISN) on IdeaScale

    Carta della partecipazione digitale Wiki (ISN) on Wikia and IdeaScala

    http://www.analytictech.com/borgatti/socnet_social_capital_discussion.htmhttp://www.analytictech.com/borgatti/socnet_social_capital_discussion.htmhttp://www.comune.modena.it/viaperviahttp://www.comune.modena.it/viaperviahttp://agendavenetodigitale.ning.com/http://agendavenetodigitale.ning.com/http://diritti-digitali.ideascale.com/a/dtd/Carta-dei-diritti-digitali/70129-16347http://it.democraziadigitale.wikia.com/wiki/Carta_della_partecipazione_digitale_Wiki:Portale_comunit%C3%A0http://diritti-digitali.ideascale.com/a/dtd/Carta-della-partcipazione-digitale/73911-16347http://diritti-digitali.ideascale.com/a/dtd/Carta-della-partcipazione-digitale/73911-16347http://diritti-digitali.ideascale.com/a/dtd/Carta-della-partcipazione-digitale/73911-16347http://diritti-digitali.ideascale.com/a/dtd/Carta-della-partcipazione-digitale/73911-16347http://it.democraziadigitale.wikia.com/wiki/Carta_della_partecipazione_digitale_Wiki:Portale_comunit%C3%A0http://diritti-digitali.ideascale.com/a/dtd/Carta-dei-diritti-digitali/70129-16347http://agendavenetodigitale.ning.com/http://www.comune.modena.it/viaperviahttp://www.analytictech.com/borgatti/socnet_social_capital_discussion.htm
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    Terzo Veneto (e-democracy platform)

    Cittadini Italian: Governiamoci con I Social Network (ISN) on Facebook

    Etucosacivedi San Giobbe (ISN) on Facebook and Twitter

    Il consiglio dei ragazzi (ISN) on Ning

    Come si realizza la Democrazia Partecipativa in Rete (article)

    Democrazia partecipativa: l'Islanda, Facebook e la Carta Costituzionale (article)

    http://www.terzoveneto.it/index.php?id=1http://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529http://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529http://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://twitter.com/etucosacivedihttp://ilconsigliodeiragazzi.ning.com/http://giornalaio.wordpress.com/2011/06/18/come-si-realizza-la-democrazia-partecipativa-in-rete/http://giornalaio.wordpress.com/2011/06/18/come-si-realizza-la-democrazia-partecipativa-in-rete/http://www.corsi-web.com/corso_online/democrazia_partecipativa.htmlhttp://www.corsi-web.com/corso_online/democrazia_partecipativa.htmlhttp://giornalaio.wordpress.com/2011/06/18/come-si-realizza-la-democrazia-partecipativa-in-rete/http://giornalaio.wordpress.com/2011/06/18/come-si-realizza-la-democrazia-partecipativa-in-rete/http://ilconsigliodeiragazzi.ning.com/http://twitter.com/etucosacivedihttp://www.facebook.com/pages/Etucosacivedi-San-Giobbe/111436905639744http://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529http://www.facebook.com/pages/Cittadini-Italiani-Governiamoci-con-i-Social-Network/247632068633529http://www.terzoveneto.it/index.php?id=1

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