Towards market-oriented breeding

8/2/2019 Towards market-oriented breeding

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TOWARDS MARKET-

ORIENTEDBREEDINGPROGRAMS

Eero Nissil

IRRI seminar, 23.02.2012


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TOWARDS MARKET-ORIENTEDBREEDING PROGRAMS

Introduction: IRRI breeding programs

today

Target setting and breeding products

Towards market oriented breeding:

breeding programs, R&D teams, productpipelines


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IRRI BREEDING PROGRAMS

TODAYPBGB staff / Los Banos

RS 226

RS33

isiting Research Fellows 15

ost Doctoral Fellows 6

hD student 18

aster students 13

Breeders in country offices

ndia 4

hina1

ambodia 1

orea 1

anzania 3

ozambique 2


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IRRI BREEDING PROGRAMS

TODAY Research Groups (PBGB) 27

Breeding Programs 11

GRiSP Program 2 Product Lines 6

GRiSP Program 2 Products 25

Annual operational budget ~20 musd(PBGB + GRiSP Program 2 / 2012)

Capital budget ~0.5musd (PBGB + GRiSP Program 2 / 2012)


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IRRI BREEDING PROGRAMSTODAY

rrigated

ainfed lowland (drought)

emperate Rice

reen Super Rice

ybrid Rice

ide Hybridisation

ubmergence / Flood tolerance

Cross -cutting breedingprocesses:

MET (in Philippines) Quality analyses (GQNC)

Hybridisation Block Disease screening Gene validation (GTL)


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WHAT ARE OUR MAJORBREEDING PRODUCTS INTHE FUTURE ?

arieties ?

ermplasm, breeding lines ?

raits, Trait Packages ?

enes, Markers, Methods,Tools.... ?

Who are our customers / partners and what are their product needs ?

TARGET SETTING AND BREEDINGPRODUCTS


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VALUE CHAIN AND CUSTOMERS OFBREEDING PROGRAMS

Customers of a breedingprogram

Breeder

SeedIndustry

Farmer

Trade

ProcessingIndustry

Retail

Consumer

case: private breeding / industrial countries /

wheat, barley, oil seeds, fodder crops, etc.


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SETTING TARGETS OF BREEDINGPROGRAMS - SUPPLY STRATEGY vs.

DEMAND STRATEGY

SeedCompany

Sup

ply

strate

gy Plant

BreederSeedCompany

Farmer ProcessingIndustry /Consumer

Dem

and

strateg

y

Plant Breeder Consumer

Farmer

Processingindustry

Trade

C. Green, E. Nissil and V. Koskenmki. 1993.


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TARGET REGIONS: RUSSIA (CBS + CENTRAL +VOLGA), SWEDEN, FINLAND, BALTICS,NORTH-GERMANY, DENMARK

MUST-TRAITS:

Yield: min. 10% > Annabell / Prestige / Tipple

Disease resistance: net blotch < 5 (1- 9= Prestige),mildew 0, scald < 2 ( Quench)

Malting quality: extract > 83.5; b-glucan < 150;

proteolysis: FAN < 150 / Kolbach < 47;modification 5d: friability > 90, diastaticpower > 230

RANGE-TRAITS:

Grain quality: tsw, hlw, grading

Lodging resistance: typical semi-dwarf

Disease resistance: yellow rust

WIN-TRAITS:

Yield potential: > 10 tn / ha; yield stability +/-

Tocada

Maltin ualit : extract > 84.0 hi h modi ication

MALTING BARLEY - TARGET VARIETYSPECIFICATION


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RICE BREEDING VALUECHAIN

PublicBreeding

NARS

Farmer

Consumer

rowing demand (food, energy, etc.)

conomic growth in emergingmarkets

rivate sector involvement

ntellectual property

hanges in production technology

Seedcompanie

s

ProcessingIndustry

DRIVERS OF

CHANGE

Trade

Breedingcompanies


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WHAT ARE OUR MAJORBREEDING PRODUCTS INTHE FUTURE ?

reeder / Foundation seeds

arieties, Variety portfolios

reeding lines

raits, Trait Packages

enes, DNA-sequences

NA-marker applications, possible other tools andmethods

What will be our Core Product(s) - = Value Addingthat we provide to our customers or partners -build on our Core Competences ?


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STRATEGY PROCESS OF ABREEDING PROGRAMCustomer /partnercapabilities

Knowledge ofcustomerneeds, localproductionconditions,value chains,businessmodels

Product-capabilities

Varieties/variety portfolios,traits, genes ,

IP

Operational-capabilities

Breedingteams, R&D

teams,

tools /methods

Strategy CrystallizationAdded value to our customers / partners

Management-capabilities

How:strategic,customer-

market driven,innovative,

teamdevelopmentcommitted

Competitive Advantage of a Program


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HOW DEMAND DRIVEN IS OURBREEDING NOW OR PUBLIC RICEBREEDING IN GENERAL ?

doption rate of varieties ?

nowledge on customers and their needs ?

efined target market segments ?


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Mapping and characterising rice growing areas andquality

preferences (GRiSP 5.2.3, 4.3.4)

ariety Development Pipelines

ross-cutting R&D teams

roduct Pipelines

TOWARDS MARKET ORIENTEDBREEDING


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APPING AND CHARACTERISING RICE

GROWING AREAS AND QUALITYPREFERENCES FOR TARGETING IRRIBREEDING PROGRAMS

ocus on South and South East-Asian countries in thefirst phase

roduction area (ha) / country or region in a country

rop Calendar

rop Rotation

cologies

- irrigated, rainfed lowland, upland, direct

seeded/transplanted

biotic stresses

- drought, heat, flood, salinity, nutrient deficiency

iseases, Pests

(GRiSP 5.2.3, 4.3.4)


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RICE PRODUCTION AREA

IN ASIA


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DROUGHT PRONE RICE AREAS:

PHILIPPINES,VIETNAM, INDONESIA


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FLOOD PRONE RICE AREAS:

PHILIPPINES,VIETNAM, INDONESIA


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RICE CONSUMPTION BY GRAIN QUALITY CHARACTERISTICSRICE CONSUMPTION BY GRAIN QUALITY CHARACTERISTICS

IN S/SE-ASIAN COUNTRIESIN S/SE-ASIAN COUNTRIES (million t)(million t)


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REORGANISING VARIETY

DEVELOPMENT PIPELINES

arget region ?

cology ?

ain target traits ?

ombination of all these ?

- with an aim of a best possible fit

between the program needs and

split by:


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VARIETYDEVELOPMENT

PIPELINESIRRIGATED RICE

PROGRAMS

RAINFED RICE

PROGRAMSTEMPERATE

HYB

R

ID

RICE

DIRE

CT

SEEDED

RICE

IRRIG

ATE

D

RIC

E

SOU

TH

ASIA

IRRIG

ATE

D

RIC

ESE-

ASIA SP

EC

IAL

PRO

DU

CTS

RAINFED

RICE

SE-

ASIA

TEMP

ERA

TE

RICE

RAIN

FED

RICE

SOU

TH

ASIA


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IRRI officeHyderabadIndia

IRRI- HQPhilippine

sIndonesia

MyanmarBangladesh

Sri Lanka

CambodiaVietnam

NepalPakistan

IRRI BREEDING HUBS FOR SOUTH-EAST AND SOUTH ASIA

Hub SE-

A

Hub

S-A


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CROSS-CUTTING R&D TEAMS

IRRIGATED RICE

PROGRAMS

RAINFED RICE

PROGRAMS

TEMPER

ATE

QTL-mapping -Gene Discovery-Gene Validation

High-Throughput Molecular Marker Applications

Crossing BlocksID-development: pedigree, SSD,others

Multi-location Trials

Purification & Breeder seed production

Trait Discovery

Breeding Data Management

SPECIAL

PRODUCTS

Quality analyses

Disease / Pests screening


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PRODUCTPIPELINES

VARIETYDEVELOPMENT

TRAITDISCOVERY

GENEDISCOVERY

MARKER

APPLICATIONS


enes, DNA-sequences

NA-markers, applications

arieties, Variety portfolios

reeding lines


R&DTEAMS


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THE NEXTSTEPS

lot of open discussion, planning, designing

stablishment of breeding and R&D teams

elocation of certain breeding activities forSouth

Asia to IRRI breeding hub in Hyderabad

usiness Plan development for all Product

Pipelines


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IRRI holds in trust the worlds largest collection of rice geneticresources:~110,000 accessions Only few have been characterized and

utilized

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Towards market-oriented breeding

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