Date post: | 16-Jul-2015 |
Category: |
Technology |
Upload: | verimatrix |
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Contents
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL2
Market Dynamics
Multi-network Solutions
Evolution of Security
“I believe television will change more in
the next five years than in the last 50.”
Brian L. Roberts, CEO, Comcast
© Copyright 2014 Verimatrix, Inc.
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues
7
Competitive landscape for cable evolves with over-the-top (OTT) service
launches
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues
8
Impact and timing of ultra high definition (UHD) services
Apple Adobe Google Microsoft
Streaming format HLS. Only.
Leaving HDS, FlashMoving to HLS, DASH
DASH. Take it or leave it. Smooth Streaming.Moving to DASH
Security FairPlayStreaming
Primetime DRM Widevine – one choice PlayReady
Browser Safari Firefox via EME/CDMOthers via direct integration for now.
Chrome, no 3rd party security. No plugins.
Internet Explorer. 3rd
party plugins for now.
OS iOS, Osx All AndroidChrome OS
Windows
Player QuickTime Proprietary HTML5 in Chrome HTML5 in InternetExplorer
Content store iTunes No Google Play Xbox Live
App store AppStore No Google Apps Windows Store
Devices iPhone, iPad, Mac, AppleTV
No Nexus player, 3rd Party STBs
Slate, Xbox, Windows phone
Analytics No Yes Yes No
.
Market Dynamics and Issues
Battle inside OTT - proprietary delivery silos in devices, OSs, browsers
harden
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL9
Industry Technology Trends
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL10
Hybrid Network &All-IP Delivery
CPE Functionality
Security Functions
SDNsand NFV
IP & Virtual Head Ends
An IP-centric Revenue Security Approach
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL11
Network-centricbusiness management
Forensics
Network provenauthentication
IP enabled ecosystem
UHD/4K ready revenue security
Encoder
VCAS Multi-network Security
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL12
Home Gateway
SmartTV
PC, Mac
X-box, Playstation
iPad, iPhone
AndroidWinPhone, Tablet
VCAS
Verimatrix
Entitlements
DBSMS/
Middleware
Entitlements
Database
Cable/Broadband
Mobile 3G/4G
iPad, iPhone
AndroidWinPhone, Tablet
HTTP Live Streaming (HLS) and MPEG-DASH
Server or gateway centric content sources
Flexible digital rights management (DRM) support through
common entitlement
Extending Security with Watermarking
Fight illegal content redistribution with user-specific “traceability”
Integrated component of VCAS Ultra solution for premium UHD services
Key requirement for UHD content per MovieLabs Specification
Unique
Imperceptible
Secure
Robust
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL13
Redistribution Threats: Forensic Watermarking
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL14
Distribution Piracy
Copy
IdentificationAction
AndroidiPadSTB
SmartTVPC, MAC
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Selected Multi-network Deployments
15
Com Hem
Stofa
Ziggo
QuickFlix
Chunghwa
Magyar
Etisalat
Belgacom
YouSee/TDC
Accedo
Minerva
OTT – MultiRights
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL16
VCAS Head-end
(VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients
RF Broadcast Network
Internet/Broadband
ViewRight STB
ViewRight
Connected TV
ViewRight PC/Mac
ViewRight iOS
ViewRight Android
Key &
control data
On-demand Content
Operator
Management
Interface
Verimatrix
Mobile 3G/4G
Linear Content
Key &
control data
IP Return PathManaged IP Network
3rd Party Players
and DRM
Environments
Multiplexers
Scramblers
Modulators
Encoders
Encryptors
VOD Servers
Broadcast CSM
(DVB One-way)
IP CSM
(Broadcast/Multicast
& IPTV
)
Adaptive CSM
(HTTP Live
Streaming)
Adaptive CSM
(MPEG-DASH)
PlayReady
(Smooth
Streaming)
Widevine
DASH
Entitlements
DBSMS/
Middleware
Entitlements
Database
Native Support
Native Support
ONE
Head-end
Integration
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
OTT DRM Fragmentation Challenges
17
Technology providers erecting closed and proprietary approach to secure
video
Service challenges of protocol + DRM “walled gardens” or silos that
• Increase market fragmentation
• Reduce operator control over video services and subscriber experience
• Limit operators’ vendor flexibility and opportunities
Verimatrix strategy
• Full support for multiple (HLS and DASH) integration models across leading
device categories, including PC/Mac
• Further “embrace” fragmentation within MultiRights solution to free operators
from the complexity of the DRM silos
Summary
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL18
Commercial trends suggest a pan-
network services proposition
Trends in modular software and IP shape
technical approach
Increasing need to break technology silos
Flexible security offers consumer centric
multi-network multi-device services