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Towards Systemic CSR, or CSR 2.0

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Copyright © 2015 Kaleidoscope Futures & Wayne Visser Towards Systemic CSR, or CSR 2.0 Can business transform by 2052? Prof. Wayne Visser Fellow and MSt Tutor: Cambridge InsKtute for Sustainability Leadership Founder & Director, Kaleidoscope Futures and CSR InternaKonal Professor in Sustainable Business, Gordon InsKtute of Business Science 2052 Glimpse Author Gathering, Cambridge, 11-13 October 2016
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Page 1: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

TowardsSystemicCSR,orCSR2.0Canbusinesstransformby2052?

Prof.WayneVisserFellowandMStTutor:CambridgeInsKtuteforSustainabilityLeadership

Founder&Director,KaleidoscopeFuturesandCSRInternaKonalProfessorinSustainableBusiness,GordonInsKtuteofBusinessScience

2052GlimpseAuthorGathering,Cambridge,11-13October2016

Page 2: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

MyNineForecasts:By2052…1.  WewillseemostlargeinternaKonalcompaniespracKcingCSR2.02.  RelianceonCSRcodes,standards,andguidelineswillbeseenas

necessarybutinsufficient3.  Ethicalconsumerswillbecomelessrelevantascompaniesscaleup

theirchoiceediKng4.  Cross-sectorpartnershipswillbeattheheartofallCSRapproaches5.  Companieswillbeexpectedtocomplywithglobalbest-pracKce

principlesanddemonstratesensiKvitytolocalissues6.  Companieswillberequiredtodemonstratefulllife-cycle

managementoftheirproducts7.  Generallyacceptedsustainabilityprinciples(GASP)willbeagreed

uponformeasuringanddisclosingCSR8.  Corporatetransparencywilltaketheformofpubliclyavailablesets

ofmandatorydisclosedESGdataandWeb2.0collaboraKveCSRfeedbackplaborms

9.  CSRdepartmentswillshrink,disappear,ordisperseandemployees’performanceonCSRissueswillbebuiltintocorporateappraisalsystems

2Source:Visser,W.(2015)SustainableFronKers

Page 3: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

The8FronKersofSustainability

3Source:Visser,W.(2015)SustainableFronKers

2.ENTERPRISEREFORM

3.CORPORATETRANSPARENCY

1.SOCIALRESPONSIBILITY

Defensive

Charitable

PromoKonal

Strategic

TransformaKve

Page 4: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

The8FronKersofSustainability

4Source:Visser,W.(2015)SustainableFronKers

6.FUTUREFITNESS

“TheoverarchingpurposeofTeslaMotorsistohelpexpeditethemove

fromamine-and-burnhydrocarboneconomytowardasolarelectriceconomy,whichIbelievetobetheprimary,butnot

exclusive,sustainablesoluKon”–ElonMusk

5.INTEGRATEDVALUE

4.STAKEHOLDERENGAGEMENT

Page 5: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

100Eco-InnovaKonProjects

7.TechnologyInnovaKon

5Source:Visser,W.(2015)SustainableFronKers

€1.6bnenv.&econ.benefits

1.4mtonnesmaterialsaved

(200EiffelTowers)170mm3watersaved

609,000tonneslesswaste

(=city125,000)

€20revenueper€1invested

8fullKmejobsperproject

11.6mtonnesCO2saved

(=1.7mhomes)

Thecirculareconomyis

esKmatedtobea$4trillionmarketopportunityby

2030

Page 6: Towards Systemic CSR, or CSR 2.0

Copyright©2015KaleidoscopeFutures&WayneVisser

8.TransformaKonalLeadership

Businessalreadyhasaclearsocialpurpose

Businessshouldhaveaclearsocialpurpose

ShouldLead/LowPerformance

ShouldLead/HighPerformance

ShouldNotLead/LowPerformance

ShouldNotLead/HighPerformance


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