Town of Century
Town of Century
Freddie W. McCall, Sr.– Mayor
The Haas Center
Rod Lewis, PhD—Director
Project Team
Rod Lewis, PhD Aaron Schmerbeck, MS
Matthew Schwalb, MA, MSA Sarah Trenton, MA
Primary Contact
Rod Lewis, PhD Haas Center
The University of West Florida, Emerald Coast
1170 Martin Luther King Jr. Boulevard Building 2, Room 250
Fort Walton Beach, Florida 32547 (850) 510-0771
about us
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The Haas Center specializes in data analy-
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sion, tourism, and real estate development,
as well as industry and academic studies.
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For further information please visit our
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Town of Century
Table of Contents
Introduction .......................................................................................................... 4
Local Market Labor Shed ................................................................................... 5
Labor Demographics and Employment Concentrations ............................... 7
Inflow/Outflow of Local Labor ........................................................................ 9
Greater Regional Market Labor Shed ............................................................... 12
List of Tables
Table 1: Town of Century Employment Demographic Profile(2011) ......... 7
Table 2: Town of Century Educational and Industrial Profile ...................... 9
Table 3: Inflow/Outflow Report ....................................................................... 10
Table 4: Demographics of the Local Area Market's Outflow/Inflow of
Labor ....................................................................................................... 11
Table 5: Home Destination Report ................................................................... 12
Table 6: Regional Employment by Super Sector ............................................. 15
List of Figures
Figure 1: Geographic Drive Time by Radius ................................................... 6 Figure 2: Job Density for the Town of Century .............................................. 8 Figure 3: Inflow and Outflow from the Local Area Market of Labor ......... 10 Figure 4: Distribution of Workers’ Residence Employed in the Town of Century, FL ............................................................................................ 13 Figure 5: Regional Labor Concentration .......................................................... 14
Contents
Town of Century
The Haas Center has been commissioned by the Town of Century, Florida to create an
economic development strategic plan as part of the Comprehensive Planning Technical
Assistance Grant Program administered by the Florida Department of Economic Oppor-
tunity, Division of Community Development. Utilizing funds from this program, the Town
of Century, in conjunction with the Haas Center, will create an Economic Development
Strategic Plan for the purposes of outlining existing local and regional market conditions, as
well as assessing the area’s challenges and opportunities associated with the Town’s eco-
nomic development. By doing so, in a collaborative manner, with local and regional stake-
holders (citizens, policymakers and businesses), the Center will assist the Town of Century
with developing a long-term plan to take advantage of the area’s innate economic ad-
vantages, while leveraging regional resources in an efficient and effective manner. These
actions will better position the Town and its citizens to compete for jobs and investment in
the 21st century economy.
In accordance with the requirements set forth by the Planning Technical Assistance Grant,
the strategic plan includes a series of five tasks, which outline the project’s goals:
Task I: Development of Regional Economic and Demographic Profile
Task II: The Identification and Analysis of the Local and Regional Market Area
Task III: The Collection of Input from Local and Regional Stakeholders
Task IV: Challenges and Opportunities in the Local and Regional Market
Task V: Prepare the Final Economic Development Strategic Plan
In fulfillment of Task II, working from the Economic and Demographic Profile provided
previously, this report defines the local and regional market area for which the Town of
Century can consider its primary and secondary sources of labor. The pages that follow
provide an overlay of Century’s local and regional labor shed, thus signifying where target
industries will draw from the pool of available labor. 4
Introduction
Introduction
Town of Century
The Town of Century’s Local Market Area is defined as existing within a 45 minute drive
time from the town center. Figure 1 (on the following page) presents a visualization of
drive time radii of 15, 30 and 45 minute intervals. As was mentioned in the Economic and
Demographic Profile, within these radii a number of key infrastructure assets exist. The
Town of Century’s main transportation artery is US Highway 29, running north from Pen-
sacola, FL to Baltimore, MD. This four lane highway provides 30 minute access to Inter-
state 65, which runs north from Mobile, AL to Gary, IN, and 45 minute access to Interstate
10,which runs east-west connecting Jacksonville, FL with Santa Monica, CA. Additionally,
the Town of Century is within 60 minutes of the Port of Pensacola—a 50-acre facility of-
fering a Foreign Trade Zone, an Enterprise Zone and stevedoring and marine terminal ser-
vices.
While identifying the key infrastructure assets is crucial to creating an effective economic
development strategy, so too is identifying the local labor shed. A labor shed is best de-
scribed as the area from which local industry draws its workers. For example, the US Cen-
sus Bureau estimates that within the boundaries of the Town of Century, a total of 336 pri-
mary jobs exist. However, not all 336 jobs are filled by residents of the town. Identifying
the demographics (education, age, etc.) of these workers, and from where they commute,
allows stakeholders to develop processes to better target industries that require matching
skill sets.
The pages that follow present employment concentrations, inflow/outflow figures and
home destination data for the Town of Century. Moreover, we include employment con-
centrations and leading industry employment figures for the defined regional market area.
While the local market area is defined as extending outward from the Town of Century by
a 45 minute drive time, the regional market area is defined as the immediate five county
area, including Escambia County, FL, Santa Rosa County, FL, Baldwin County, AL, Es-
cambia County, FL and Mobile County, FL.
5
Local Market Labor Shed
Local Market Labor Shed
Town of Century
7
Table 1: Town of Century Employment Demographic Profile (2011) Source: US Census Bureau, Center for Economic Studies
Total Primary Jobs
Count Share
Total Primary Jobs 336 100.0%
Jobs by Worker Age
Age Count Share
Age 29 or younger 106 31.5%
Age 30 to 54 154 45.8%
Age 55 or older 76 22.6%
Jobs by Earnings
Earnings Count Share
$1,250 per month or less 158 47.0%
$1,251 to $3,333 per month 133 39.6%
More than $3,333 per month 45 13.4%
Jobs by Worker Race
Racial Profile Count Share
White Alone 250 74.4%
Black or African American Alone 77 22.9%
American Indian or Alaska Native Alone 3 0.9%
Asian Alone 4 1.2%
Native Hawaiian or Other Pacific Islander Alone 0 0.0%
Two or More Race Groups 2 0.6%
Jobs by Worker Ethnicity
Ethnic Profile Count Share
Not Hispanic or Latino 334 99.4%
Hispanic or Latino 2 0.6%
Jobs by Worker Sex
Gender Count Share
Male 100 29.8%
Female 236 70.2%
Table 1 presents demographic data for all primary
jobs located in the Town of Century. The data con-
tained in the table provides a snapshot of the types
of workers currently employed in the town.
As of 2011, 336 primary jobs were based in the
Town of Century
Nearly 46% of all workers are between the ages
of 30 and 54
Roughly 40% of all workers earn between
$1,251 and $3,333 per month, while 47% earn
less than $1,250 per month
Of the 336 workers employed in the Town of
Century, 30% are male and 70% are female
Figure 3 on the following page presents employment
concentrations throughout the Town of Century. As
the figure depicts, there exists three areas of concen-
trated employment: the industrial park located in the
southwest portion of the town, the town center (seat
of local government) and the state line (where ef-
fects of economic activity from Flomaton, AL seep
over into the Town of Century).
Labor Demographics and Employment
Concentrations
Labor Demographics and Employment Concentrations
Town of Century
8
Figure 2: Job Density for the Town of Century Labor Demographics and Employment
Concentrations
Town of Century
9
Inflow/Outflow of Local Labor
Table 2: Town of Century Educational and Industrial Profile Source: US Census Bureau, Center for Economic Studies Jobs by Worker Educational Attainment
Count Share
Less than high school 36 10.7%
High school or equivalent, no college 70 20.8%
Some college or Associate degree 77 22.9%
Bachelor's degree or advanced degree 47 14.0%
Educational attainment not available (workers aged 29 or younger)
106 31.5%
Jobs by NAICS Industry Sector
Count Share
Agriculture, Forestry, Fishing and Hunting 0 0.0%
Mining, Quarrying, and Oil and Gas Extraction
0 0.0%
Utilities 0 0.0%
Construction 0 0.0%
Manufacturing 6 1.8%
Wholesale Trade 2 0.6%
Retail Trade 145 43.2%
Transportation and Warehousing 2 0.6%
Information 0 0.0%
Finance and Insurance 1 0.3%
Real Estate and Rental and Leasing 0 0.0%
Professional, Scientific and Technical Services
3 0.9%
Management of Companies and Enterprises
0 0.0%
Administration & Support, Waste Management and Remediation
2 0.6%
Educational Services 0 0.0%
Health Care and Social Assistance 110 32.7%
Arts, Entertainment and Recreation 0 0.0%
Accommodation & Food Services 41 12.2%
Other Services (excluding Public Administration)
3 0.9%
Public Administration 21 6.2%
Table 2 presents educational and industry employ-
ment data for all primary jobs existing in the Town
of Century:
Of the 336 primary workers, 11% have less than
a high school degree, 21% have a high school
degree, 23% have at least some college and 14%
have a Bachelor’s degree
The Retail Trade sector accounts for over 43%
of all jobs with 145 workers
The Health Care and Social Assistance sector
employs nearly 33% of the Town’s workers with
110
Accommodations & Food Service and Public
Administration (Local Government) combined
employ 62 workers and roughly 18% of the
workforce
Figure 3 (on the following page) presents the in-
flow/outflow of commuters to the Town of Centu-
ry. The figure depicts the number of workers who
live outside the Town of Century that commute to
work on a daily basis, the number of workers who
live in the town and are employed in the town, and
the number of workers who live in the town but
commute outside the town limit to work.
Inflow/Outflow of Local Labor
Town of Century
10
Inflow/Outflow of local Labor
Figure 3: Inflow and Outflow from the Local Area Market of Labor
Table 3: Inflow/Outflow Report
Selection Area Labor Market Size (Primary Jobs)
Count Share
Employed in the Selection Area 336 100.0%
Living in the Selection Area 352 104.8%
Net Job Inflow (+) or Outflow (-) -16 -
In-Area Labor Force Efficiency (Primary Jobs)
Count Share
Living in the Selection Area 352 100.0%
Living and Employed in the Selec-22 6.2%
Living in the Selection Area but 330 93.8%
In-Area Employment Efficiency (Primary Jobs)
Count Share
Employed in the Selection Area 336 100.0%
Employed and Living in the Selec-22 6.5%
Employed in the Selection Area but 314 93.5%
As can be seen from Table 3, of the 336 workers in the
town, 314 live outside the town limits and commute to
work on a daily basis; however, on a daily basis 330
individuals travel outside of the town to find work.
Simply put, this means that on a daily basis for every
worker commuting into the town roughly one worker
commutes outside. This 1:1 ratio signifies relatively
subdued economic activity occurring within the town
limits. In comparison, Pensacola, FL has a commuter
Town of Century
11
Inflow/Outflow of Local Labor
Table 4: Demographics of the Local Area Market's Outflow/Inflow of Labor
Outflow Job Characteristics (Primary Jobs)
Count Share
External Jobs Filled by Residents 330 100.0%
Workers Aged 29 or younger 90 27.3%
Workers Aged 30 to 54 172 52.1%
Workers Aged 55 or older 68 20.6%
Workers Earning $1,250 per month or less 106 32.1%
Workers Earning $1,251 to $3,333 per month 137 41.5%
Workers Earning More than $3,333 per month 87 26.4%
Workers in the "Goods Producing" Industry Class 67 20.3%
Workers in the "Trade, Transportation, and Utilities" Industry Class 70 21.2%
Workers in the "All Other Services" Industry Class 193 58.5%
Inflow Job Characteristics (Primary Jobs)
Count Share
Internal Jobs Filled by Outside Workers 314 100.0%
Workers Aged 29 or younger 96 30.6%
Workers Aged 30 to 54 145 46.2%
Workers Aged 55 or older 73 23.2%
Workers Earning $1,250 per month or less 145 46.2%
Workers Earning $1,251 to $3,333 per month 126 40.1%
Workers Earning More than $3,333 per month 43 13.7%
Workers in the "Goods Producing" Industry Class 4 1.3%
Workers in the "Trade, Transportation, and Utilities" Industry Class 140 44.6%
Workers in the "All Other Services" Industry Class 170 54.1%
Interior Flow Job Characteristics (Primary Jobs)
Count Share
Internal Jobs Filled by Residents 22 100.0%
Workers Aged 29 or younger 10 45.5%
Workers Aged 30 to 54 9 40.9%
Workers Aged 55 or older 3 13.6%
Workers Earning $1,250 per month or less 13 59.1%
Workers Earning $1,251 to $3,333 per month 7 31.8%
Workers Earning More than $3,333 per month 2 9.1%
Workers in the "Goods Producing" Industry Class 2 9.1%
Workers in the "Trade, Transportation, and Utilities" Industry Class 9 40.9%
Workers in the "All Other Services" Industry Class 11 50.0%
ratio of nearly 3:1—meaning that for every 3 work-
ers commuting to work in the city only 1 worker
commutes outside the city for work. This signifies
that Pensacola economy acts as a center of gravity
for employment in the region, whereas Century’s
1:1 commuter ratio means that the town neither
attracts workers nor do they export workers.
Table 4 presents demographic data for each of the
commuting classes. These data demonstrate the age
breakdown of each class, their earning per month
and industry type in which they are employed.
Of the 330 residents who travel outside the
town for work, approximately 52% are be-
tween the ages of 30 and 54. This figure drops
to 46% for those commuting into the city and
41% for those workers already living in Centu-
ry.
Over 25% of those traveling outside the town
limits for work earn over $3,333 per month.
This figure decreases substantially for those
commuting into the town to nearly 14%, and
more so for those living and working in the
town to just over 9%
Town of Century
12
Greater Regional Market Labor Shed
Greater Regional Market Labor Shed Table 5: Home Destination Report -
Where Workers Live Who are Employed in the Selection Area - by Places Source: US Census Bureau, Center for Economic Studies
Count Share Total Primary Jobs
336 100.0%
Jobs Counts by Places Where Workers Live - Primary Jobs
Count Share
Century Town, FL 22 6.5%
Atmore City, AL 15 4.5%
Flomaton Town, AL 10 3.0%
Molino CDP, FL 10 3.0%
Ensley CDP, FL 6 1.8%
Pace CDP, FL 6 1.8%
Pensacola City, FL 6 1.8%
Brewton City, AL 5 1.5%
East Brewton City, AL 4 1.2%
Jay Town, FL 4 1.2%
Mount Carmel CDP, FL 4 1.2%
Tallahassee City, FL 4 1.2%
Wright CDP, FL 4 1.2%
Brownsdale CDP, FL 3 0.9%
Milton city, FL 3 0.9%
Myrtle Grove CDP, FL 3 0.9%
Navarre CDP, FL 3 0.9%
Daphne City, AL 2 0.6%
Monroeville City, AL 2 0.6%
Chumuckla CDP, FL 2 0.6%
East Milton CDP, FL 2 0.6%
Niceville City, FL 2 0.6%
Oriole Beach CDP, FL 2 0.6%
Pine Level CDP, FL 2 0.6%
Gordonville Town, AL 1 0.3%
All Other Locations 209 62.2%
While the inflow of commuters to the town is negat-
ed by the equal number of those traveling outside
the town limits for work, understanding where the
inflow of commuters are traveling from provides us
with a snapshot of the broader regional market
from which the town (and thus future businesses)
can draw future labor. Figure 4 (on the following
page) provides a geographical representation of
where workers employed in the Town of Century
reside. Table 5 lists the top 25 locations from which
workers commute. As both the figure and table sug-
gest, the Town of Century draws high concentra-
tions of workers from within its local market area
(45 min radius); however, concentrations of workers
are also drawn from the broader regional market (5
county area) and as far away at Monroe County, AL.
Surprisingly, just over 62% of these workers are
drawn in from areas outside of the region.
Figure 5 (page 14) provides a geographical represen-
tation of employment concentrations throughout the
regional market area. As the figure illustrates, these
concentrations are found in regional population cen-
ters—most notably Mobile, AL, Pensacola, FL and
Pace/Milton, FL. These areas are where the skilled
labor is currently found, and thus where industries
will naturally be attracted.
Town of Century
13
Greater Regional Market Labor Shed
Figure 4: Distribution of Residency for Workers Employed in the Town of Century, FL
Town of Century
15
Local and Regional Market Analysis
Table 6: Regional Employment by Super Sector (Source: EMSI, Inc.)
Description Escambia County,
FL
Santa Rosa
County, FL
Baldwin County,
AL
Escambia County,
AL
Mobile County,
AL
Agriculture, Natural Resources & Mining 165 322 678 397 1,174
Construction 6,568 2,328 2,392 421 9,687
Education and Health Services 23,774 4,711 7,830 1,083 23,222
Financial Activities 7,703 1,324 3,257 515 9,307
Government 20,312 6,386 8,657 3,954 24,477
Information 1,518 825 312 53 1,905
Leisure and Hospitality 14,863 5,039 12,327 949 15,857
Manufacturing 4,925 597 3,679 2,259 18,928
Other Services 3,666 918 1,713 269 5,258
Professional and Business Services 13,793 4,594 4,512 303 20,000
Trade, Transportation and Utilities 23,822 7,035 15,701 2,249 36,114
Total 121,126 34,091 61,059 12,451 165,929
Table 9 presents a current picture of regional com-
parison of industry concentrations by super sector.
These sectors contain broad swaths of industries,
but the regional comparison provides a snapshot of
which industries currently employ the greatest con-
centrations of workers throughout the regional
market area.
Mobile, AL leads the region in manufacturing
jobs with 18,928, or 11% of its total employ-
ment
Escambia, FL provides the greatest concentra-
tion of Education and Health Services with
nearly 20% of its workforce housed in this sec-
tor
Roughly 1 out of every 5 employees (20%) in
Baldwin, AL is employed in the Leisure and
Hospitality sector
The Trade, Transportation and Utilities sector
comprises roughly 20% of each county’s work-
force, indicating the region’s reliance on such
jobs