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Townsville Social Media Marketing - Overview

Date post: 18-Feb-2017
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What?• Helping businesses leverage digital platforms• Social Media Marketing Strategies• Digital marketing• Content marketing• Mobile marketing

What are your prospects doing

online?• 80% research online before purchasing• 67% used smart phones to research products• 62% access social media• 70% trust online reviews by total strangers* The Yellow Social Media Report conducted in 2012

Where are you online?

• Only 62% of SMEs have a website• Only 27% of SMEs have a social media presence

Blog• Attract your ideal

customers• Valuable and relevant

content • Build credibility • Make Google

happy

Facebook business Page• Your customers are there• Build a community • Share content• Encourage sharing

YouTube• 2nd most popular search engine• Build credibility• Connect with prospects• Makes Google

Happy

LinkedIn• Professional networking platform• Reputation management• Online Resume+++• Great for B2B

Twitter• Similar to SMS texting but with more reach• Great for getting info out to 1,000s quickly• Keep informed• Create a buzz

Pinterest• Showcase• Very visual• Sharable• Female audience• High CTR

Google+• Makes Google Happy • Build “Authorship”• Setup Google Places• Communities• Events• Hangouts

Online Directories• Townsville Online Business Directory• Listing for FREE• Get found online

Plan and Measure• Have a strategy• Be consistent• Be relevant• Be helpful• Be authentic• Be present, approachable, engaging• Test and measure• DON’T SPAM

Need Help?• Planning and strategies• SM Automation• SM Campaigns• Facebook Ad Campaigns• Training and Coaching• Consulting/Brainstorming• “Done for you” service

• Setup – Blogs, – Facebook, – Twitter, – YouTube, – LinkedIn, – Pinterest, – Google+, – Google Places, – Email Autoresponder

Need Help?• Google Us! • Follow Us!• Get free social media advice• Enter our monthly competition

Facebook Page review and brainstorming session

COMING SOON6 week “Social Media Training Intensive”• Learn how to maximise your efforts.• Online once a week with a personal 1 on 1

brainstorming session.• Register your interest – [email protected]


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