Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | steve-blank |
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Customer Discovery
• Number of towns: 5• Number of small businesses: 27• Number of people: 68• Number surveyed: 181 Total: 281
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities
- Local Governments - Developing website, mobile app - Web and Mobile- Digital Platform for branding and advertising for towns and residents - IT Support - Businesses
- Local Businesses- Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents
Suppliers: N/A- Getting town residents to download our app and visit our website - Engagement with Municipalities
- Provide town residents with platform for information on town events, deals from merchants etc. - Analytics
Resources from partners: - Collecting and analyze customer data - Engagement with Merchants - User Interface Most important Customers:
- Informative posts, pictures and videos
- Geo-targetting and real-time bidding functionality - Business Development Staff Customer Problem Costs and Integration
- Residents, success depends on adoptability
- Daily deals - Town residents: handle customer feedback - Branding and Advertising ??
- Advertisements and make UI friendly and fun
Activities KEY RESOURCES CHANNELS
- Advertising
- Updating deals and events - Intellectual, Human Capital - Website
- Branding - Mobile App
- Optimized App, Website - Social Media/PR
- Business Development Staff - Third party partnerships
- Aggregation of Data - Direct Sales by Biz Dev Staff
- Geo-Targetting
- Real-time bidding
COST STRUCTURE REVENUE STREAMS
- Software development, infrastructure costs - Website
- Marketing costs - Mobile App
- Business development staff salaries - Social Media/PR
- Customer service and support costs - Third party partnerships
- Lawyer fees - Direct Sales by Biz Dev Staff
Increase the font!!!
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities
- Local Governments - Developing website, mobile app - Web and Mobile- Digital Platform for branding and advertising for towns and residents - IT Support - Businesses
- Local Businesses- Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents
Suppliers: N/A- Getting town residents to download our app and visit our website - Engagement with Municipalities
- Provide town residents with platform for information on town events, deals from merchants etc. - Analytics
Resources from partners: - Collecting and analyze customer data - Engagement with Merchants - User Interface Most important Customers:
- Informative posts, pictures and videos
- Geo-targetting and real-time bidding functionality - Business Development Staff Customer Problem Costs and Integration
- Residents, success depends on adoptability
- Daily deals - Town residents: handle customer feedback - Branding and Advertising ??
- Advertisements and make UI friendly and fun
Activities KEY RESOURCES CHANNELS
- Advertising
- Updating deals and events - Intellectual, Human Capital - Website
- Branding - Mobile App
- Optimized App, Website - Social Media/PR
- Business Development Staff - Third party partnerships
- Aggregation of Data - Direct Sales by Biz Dev Staff
- Geo-Targetting
- Real-time bidding
COST STRUCTURE REVENUE STREAMS
- Software development, infrastructure costs - Website
- Marketing costs - Mobile App
- Business development staff salaries - Social Media/PR
- Customer service and support costs - Third party partnerships
- Lawyer fees - Direct Sales by Biz Dev Staff
Increase the font!!!Hypothesis:
Towns are our key partners
Result:WRONG!!!!!
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Costumer segments
Channels
Township
Small Town Residents
Local Businesses
Drive Tourism
Residents want to find local events, personalized
dealsLocal
Businesses want to acquire
targeted customers
Website
Mobile App
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
management
Website devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsCommissions on deal transactions
Customer analytics
Tourists
Tourism
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Costumer segments
Channels
Township
Small Town Residents
Local Businesses
Drive Tourism
Residents want to find local events, personalized
dealsLocal
Businesses want to acquire
targeted customers
Website
Mobile App
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
management
Website devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsCommissions on deal transactions
Customer analytics
Tourists
TourismHypothesis:
Local businesses with capacity to increase demand are interested customer targeting and analytics.
Result:Verified
Hypothesis:Small town residents want to know about events and would
like to get push notifications on deals
Result / Learning:Hard to reach target audience through phone and Skype.
Must get outside NYC physically
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Customer segments
Channels
Township
Moms with kids below 13
Age: 24-45Income<$70,000
Smartphone usersSocial Media
Users
Local Businesses with need to
increase demand
Drive Tourism
Residents want to find local
events, offers on specific things
Local Businesses
want to acquire targeted
customers
Website
Mobile App
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
management
Website devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsCommissions on deal transactions
Customer analytics
Tourists
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Customer segments
Channels
Township
Moms with kids below 13
Age: 24-45Income<$70,000
Smartphone usersSocial Media
Users
Local Businesses with need to
increase demand
Drive Tourism
Residents want to find local
events, offers on specific things
Local Businesses
want to acquire targeted
customers
Website
Mobile App
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
management
Website devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsCommissions on deal transactions
Customer analytics
TouristsTown Event Organizers
Hypothesis: Mom’s 25-45 with kids < 10 years would have a need for
finding events quickly and finding deals
Result (w/ wireframing):Verified: Desired app for Moms
Found 2 interesting customer segments1. Dads : Willing to pay, but not decision makers
2. College students / Younger populace more interested in push notifications
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Customer segments
Channels
Township
Moms (or Nanny's) with kids
below 13Age: 25-35
Smartphone usersSocial Media
Users
Local Businesses with need to
increase demand
Drive Tourism
Residents want to find local
events, offers on specific things
Local Businesses
want to acquire targeted
customers
Website
App stores
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
managementWebsite devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsLead Generation
Download feeCommissions on deal transactions
Customer analytics
Tourists
Need to find events:Right NOW instead of searching .Kid’s Friendly.Personalized to my needs.
College clubs, academic
departments event organizers
College Students
College Students
miss out on important
events
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Customer segments
Channels
Township
Moms (or Nanny's) with kids
below 13Age: 25-35
Smartphone usersSocial Media
Users
Local Businesses with need to
increase demand
Drive Tourism
Residents want to find local
events, offers on specific things
Local Businesses
want to acquire targeted
customers
Website
App stores
Easy to use Mobile app
Customer analytics and geo-targeting
Township relationship
managementWebsite devApp devSupport
Customer analyticsCC Transactions
Geo-target bidding
IT Dev & SuppSales & Biz dev
Township & Municipal
Communities
Local Businesses
IT development and infrastructureSales and business managers
LawyersTransaction fees
Banner advertisementsLead Generation
Download feeCommissions on deal transactions
Customer analytics
Tourists
Town Event Organizers
Need to find events:Right NOW instead of searching .Kid’s Friendly.Personalized to my needs.
College clubs, academic
departments event organizers
College Students
College Students
miss out on important
events
Hypothesis: College students miss out on college events
Result:Verified
1. Based on wireframes, College students ready to pay up to $2 to download an app which helps discover college
events2. Event Organizers (Charities/Churches/Student clubs etc.)
are also key partners for event content generation
Next Steps: More discovery on exact need of College students
www.businessmodelgeneration.com
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Customer segments
Channels
Moms (or Nanny's) with kids
below 13Age: 25-35
Smartphone usersSocial Media
Users
Local Businesses with ability to
increase demand
Providing local businesses with
targeted customers and
understand customer habits
better
Mobile App stores
Easy to use Mobile app
Customer analytics and geo-targeting
App devSupport
Customer analyticsGeo-target bidding
IT Dev & SuppSales & Biz dev
Local Businesses
IT development and infrastructureSales and business managers
Lawyers
Commissions on Deals Lead GenerationFreemium model
Banner AdvertisingCustomer analytics
Helping Moms find personalized and Kid friendly events NOW!
College clubs, academic
departments event organizers
College Students
Relieve the pain of missing out on cool
and important college events
Relationship building with
businesses and event organizers
Town Event Organizers
Customer Segments
Moms with kids aged 13 or below Age: 25-35 Smartphone users Want to connect with other moms locally Market Size: 4.6M
Local Businesses Privately owned Limited marketing budget Capacity to increase demand 1.4 Million Target Businesses
College students Age: 18-24 Early adopters, excited about the idea Ready to pay up to $1.99 for app downloads Market Size: 17M
New
Revenue Model
Townzeee
Local Businesses
Target Customer
Deal N
otification
Redeem D
eal
Comm
issions Leads
Analytics
Upgrade
s
Commission - $1.8M (Year 1)
Banner Advertising – $1,800 (Year 1)
Analytics – N/A