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Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and...

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Toyo Tanso Co., Ltd. Copyright © Toyo Tanso Co., Ltd. All Rights Reserved Held on October 8, 2019 Toyo Tanso R&D Strategy
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Page 1: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

Toyo Tanso Co., Ltd.Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Held on October 8, 2019

Toyo Tanso R&D Strategy

Page 2: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

2Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

1. R&D Direction

Naotaka Kondo,

Representative Director,

Chairman & President, CEO

Page 3: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

3Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Toyo Tanso’s strength is using technology and added value products to help customers overcome challenges.

Technologies lineage:

Expansion and evolution of R&D themes and creation of technologies so we can keep

up with changes in customer needs as industry develops and becomes more advanced

Low of Products and Technology Development for Toyo Tanso

Page 4: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

4Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Toyo Tanso R&D Strategy

Ensuring that Toyo Tanso continues to be a company known for its technology

Targets

Energy Electronics Environment Mobility

Means of R&D as a material manufacturer

What to make How to make

Product development (needs)

Develop new products to meet

customer needs timely

Technology development (seeds)

Build up a store of elemental

technology using the most

recent technology

Page 5: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

5Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

2. Position of R&D

Tatsuro Hamada,

Director, Director of Corporate Planning Division,

in charge of Global R&D Division

April 1983 Joined Bridgestone Corporation

July 2010 Vice President and Officer, in charge of internal manufacturing

management

May 2011 Vice President and Officer, in charge of tire research and material

development

January 2017 Vice President and Officer, in charge of central research

September 2017 Joined Toyo Tanso Co., Ltd. Executive Officer, in charge of Technical

Development Division

September 2018 Executive Officer, Director of Global R&D Division

February 2019 Executive Officer, Director of Corporate Planning Division

March 2019 Director, Executive Officer, Director of Corporate Planning Division,

in charge of Global R&D Division

Page 6: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

6Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Basic Policy of the Medium-Term Management Plan

Vision over the medium to long termTransitioning away from

our current business

structure

Business structure

dependent on special

graphite products

Earnings structure

affected

by circumstances in

the electronics market

Expansion centered

on Asia

Building pillars of growth and enhancing the earnings platform

We will tap growth domains and place focus on high value-added

products in order to build new pillars of growth and enhance our

earnings platform, thereby shifting to a business structure that does

not solely rely on special graphite products

Establishing a consistent portfolio

We hold electronics volatility in check and build stable business

foundations by diversifying operations across end-market industries

Making the leap to becoming a global company

Toyo Tanso will make the leap toward becoming a global enterprise

extending beyond our current operations in Asia, which will involve

enhancing capabilities of our subsidiaries (production, sales, and

management) in order to more rapidly achieve overseas expansion primarily in Europe, the US, and emerging countries

Page 7: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

7Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Po

ten

tial

of

mark

et

gro

wth

Volatility

Hig

hM

idd

le

Middle High

SiCcoated

products

C/C

Graphitesheet

Carbon formechanicalapplications

Carbon forelectrical

applications

Special

graphite

Depicts current earnings

performance

Depicts future earnings

performanceDifferentiation

Growth

Stability

Position of R&D in the Medium-Term Management Plan

Energy Electronics Environment Mobility

Targets

Win over customers abroad by enhancing development

of applications involving compound materials

Expand market share in high value-added

domains

Enhance market entry efforts with respect to

carbon brushes for automotive and industrial

applications

Win over customers abroad by enhancing cost competitiveness

Promote R&D that builds customer value by developing

targets based on our business portfolio

Page 8: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

8Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

R&D Aims for Even Further in the Future

Enhancement and innovation of production technology

Reinforcement of overseas expansion efforts

Outlook of R&D

Establish de facto

standards globally

Use small starts to

develop with speed

Learn customer needs

in each region

・Achieve greater quality and lower costs than the competitors

・Offer appealing new products that can create customer value⇨Make full use of leading-edge

technologies like simulation, sensing, AI, and automation

・Diversify development by setting up R&D centers globally

・Use & collaborate with academia overseas

Key initiatives of the Medium-Term Management Plan

Page 9: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

9Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

3. R&D Strategy

Dr. Takahiro Morishita,

Executive Officer, Director of Global R&D Division,

April 2006 Joined Toyo Tanso Co., Ltd.

Fundamental R&D Group, Technology Development Division

April 2008 Leader of Advanced Technology Development Group, Technology Development

Division

June 2014 Manager of Porous Carbon Business Unit

July 2015 General Manager of Performance Chemicals Division

March 2017 Executive Officer, Director of Technical Development Division, and General

Manager of Performance Chemicals Division

September 2018 Executive Officer, Director of Global R&D Division

Page 10: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

10Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Toyo Tanso’s Technical Development Strengths

Users

Our technology

Build up a store of technology and develop human resources

to answer technological challenges timely

Information gathering

(needs)

Added value

Technology accumulation

(seeds)

Seek adviceConfidence-inspiring &

polite

Live up to customers’ trustBusiness solutions

Develop star players

Plentiful customer interfaces in each

target domain

ElectronicsEnergy

Product development

Technology development

Added value

MobilityEnvironment

Page 11: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

11Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

The Ideal R&D Approach for Executing Strategy

What to make

How to make

Make it possible to turn out products suited to the latest trends in a

timely way, by matching needs and seeds in a balanced way

Material design

Search for recipes

Optimize

conditions

Product

development

Develop mass

production

technology

Process

development

Explore new

technologies

Acquire basic

data

Elemental

technology

Product design

Product planning

Product

development

Safe and efficient

production

Maintain

and improve

quality

Macro &

micro trends in

anticipated

markets

Market

research

Technology accumulation

(seeds)

Information gathering

(needs)

Page 12: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

12Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

R&D Approach (1) Elemental Technology

An approach from elemental technology by deep-plowing seeds

How to make

Material design

Search for recipes

Optimize

conditions

Product

development

Develop mass

production

technology

Process

development

Explore new

technologies

Acquire basic

data

Elemental

technology

Product design

Product planning

Product

development

Safe and efficient

production

Maintain

and improve

quality

Macro &

micro trends in

anticipated

markets

Market

research

Technology accumulation

(seeds)

Information gathering

(needs) What to make

Page 13: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

13Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Key Development Processes in Basic Graphite Materials

Incorporate new technologies that “exceed” existing ones

Page 14: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

14Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Creation and Development of Graphite Industry Materials — Raw Materials Research

Conduct R&D reaching back to the raw materials stage by collaborating with raw materials manufacturers

Page 15: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

15Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Creation and Development of Graphite Industry Materials — Elemental Technology

Optimize key processes using forecasting technology

Size and shape・Shorten production processes

・Increase yield

Simulation analysis using powder injection models

How to mix materials & how

materials mix

Shorten development time and

lower costs by forecasting before starting

Pulverizing &

mixing KneadingPulverizing

Sieving

Page 16: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

16Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

R&D Approach (2) Product Development

Develop products that anticipate latent needs

What to make

Information gathering

(needs)

How to make

Macro &

micro trends in

anticipated

markets

Market

research

Product design

Product planning

Product

development

Material design

Search for recipes

Optimize

conditions

Product

development

Safe and efficient

production

Maintain

and improve

quality

Technology accumulation

(seeds)Explore new

technologies

Acquire basic

data

Elemental

technology

Develop mass

production

technology

Process

development

Page 17: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

17Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Product Development Standpoint— Expand Market Domains

Energy Electronics Environment Mobility

Targets

・Respond to structural changes in semiconductor and solar cell markets

・Further increase share with technical strengths and differentiation

・Promote substitution with other materials

・Expand to new regions

・Expand in China market

・Strengthen collaboration with

overseas affiliates

・Actively expand compound materials business

・ Expand launches of high-function grade products

・ Launch and expand newly developed products

(CNovel, TaC-coated material)

Strengthen

overseas business expansion

Launch

new products

3.

Expand

existingproducts

2.

1.

Page 18: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

18Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Product Development Standpoint— Technology for Social Issues

Page 19: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

19Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Product Development Case Study— 5G Communications Market

Corresponding Toyo Tanso targets:

Page 20: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

20Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Product Development Case Study— Initiatives for a Clean-Energy Society

■Emission control- Hotter exhaust gases

Development of highly heat-resistant graphitic sheets reaching back to raw materials

■Chemical substance control- Carbon products for mechanical

applications (for Europe)Materials development using eco-friendly raw materials

■Hydrogen energy- Development of catalyst supports

for fuel cells- Development of catalyst supports

for ammonia synthesis

Corresponding Toyo Tanso targets:

Graphitized

Page 21: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

21Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Heat- and cold-resistant carbon components(plants, hydrogen fueling stations)

- Graphite sheet

- Carbon products for

mechanical applications

Graphite sheet

Carbon products for mechanical applications

Product Development Case Study— Realization of Hydrogen-Based Society

Corresponding Toyo Tanso targets:

Page 22: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

22Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Research and Development System — Global System

Build a global development system with development of

the right material in the right spot in the right country

Page 23: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

23Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Research and Development System— Management of Development Products

Expansion of development management system to all group companies; visualization and central management of system

– Transition from PD"C"A to PD"R"A–

The PDRA cycle

(1) Plan

(2) Do & Design

(3) Review

(4) Action

Page 24: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

24Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Research and Development System— Strengthening the Development System

Strengthen collaboration with research institutes and universities in and out of Japan

Production-oriented

development teams

Development-oriented

development teams

Development teams at Japanese

subsidiaries

Development teams at overseas

subsidiaries

Expand new application-based (cross-organizational) R&D system

Existing R&D system (function-specific)

・ Establish new

technologies・ Foster global

development personnel

We are setting up a global, cross-application system on top of the existing function-specific organization and

speeding up R&D accordingly.

Practice both “pursuit of technology” and “creation of business value”

Page 25: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

25Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Example of External Collaboration— Exploring New Possibilities for Graphite Powders

・Open innovation collaboration with Toyo University (since 2017)・Confirmed the suitability of graphite powders as a culture medium for anammox

bacteria (bacteria thought to have potential for inexpensive wastewater treatment) and successfully cultivated such bacteria to the point where processing could be done three times faster than with conventional supports

・Testing is currently underway with water processing system manufacturers and end

users with goal of implementation

High-efficiency sewage treatment technology using graphite powders to lower environmental burden

Graphite powder derived

from polishing during

product machining is used as

sewage treatment bacteria

cultivation supports Provided by Prof. Sumino, Toyo University

Presentation at meeting of Japan Society of Water Treatment Biology (2019)

Corresponding Toyo Tanso targets:

Nit

rog

en

rem

oval sp

eed

an

d v

olu

me lo

ad

(kg

N/m

3/d

)

Volume load Nitrogen removal speed

Days elapsed

Page 26: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

26Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

Contribution to Sustainable Development Goals (SDGs)

Page 27: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

27Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

APPENDIXProduct Range Special Graphite Products

Products ApplicationsRelated

markets

Percentage of

sales (FY2018)

Sp

ecia

l g

rap

hit

e p

rod

ucts

Electronics applications

・Parts for single-crystal silicon manufacturing furnaces

(crucibles, heaters)・Parts for compound semiconductor manufacturing

equipment (crystal pulling devices, susceptors for MOCVD

equipment)

Semiconductors

Solar cells

LED

Next-generation

semiconductors

15.1%

General industries applications

・Metal casting furnace components (continuous casting dice)

・Die manufacturing equipment components (electrical

discharge machining electrodes)・Industrial furnace components (heaters, trays)

・Optical fiber manufacturing components (heaters, furnace

core pipes)

Automotive

Aircraft

Semiconductors

Home electronics

Industrial

machines

Optical fibers

22.1%

Other

・Silicon semiconductor manufacturing equipment

components (ion implanter electrodes, glass sealing jigs)・High-temperature gas-cooled reactor structural components

(furnace core materials)・Nuclear fusion reactor structural components (furnace wall

materials)・CT scanning components (target materials)

Semiconductors

Nuclear power

Aerospace

Medical care

12.1%

HeatersCrucibles

Continuous casting dies

EDM electrodes

High-temperature gas reactor core materials

CT device parts

Ion engine parts

Hot press molds (cut models)

Page 28: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

28Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

APPENDIXProduct Range Carbon Products for General Industries

Products ApplicationsRelated

markets

Percentage of sales (FY2018)

Carb

on

pro

du

cts

fo

r g

en

era

l in

du

stri

es

(mech

an

ical ap

pli

cati

on

s)

・Parts for pumps and compressors (bearings, piston rings,

mechanical seals)・Pantograph parts (sliders)

Industrial

machines

Railways

Ships

Automotive

Home electronics

8.9%

Carb

on

pro

du

cts

fo

r g

en

era

l in

du

stri

es

(ele

ctr

ical

ap

pli

cati

on

s)

・Small motor components (vacuum cleaners, washing

machines, electric tools)・Large motor components (general industrial, power supply,

electrical equipment)

Home electronics

Power tools

Railways

Automotive

Industrial

machines

Wind-power

generation

12.1%

Pantograph sliders

Small brushes

Mechanical seal

Bearings

Industrial brushes

Page 29: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

29Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

APPENDIXProduct Range Compound Materials and Other Products

Products ApplicationsRelated markets

Percentage of sales (FY2018)

Co

mp

ou

nd

mate

rials

an

d o

ther

pro

du

cts

[th

ree m

ajo

r p

rod

ucts

]

SiC-coated graphite products

・Silicon, compound semiconductor thin film manufacturing

equipment components (susceptors for MOCVD equipment)・Parts for Si-Epi equipment (susceptors)

・Parts for SiC-Epi equipment (susceptors)

Semiconductors

LED

Next-generation

semiconductors

21.3%

C/C composite products・Parts for single-crystal silicon manufacturing equipment

(crucibles, inner shields)・Parts for polycrystal silicon manufacturing equipment

(crucibles, trays)・Parts for industrial furnaces (trays, baskets, bolts, nuts)

・Nuclear fusion reactor structural components (furnace wall

materials)・Small probe engine parts

Semiconductors

Solar cells

Automotive

Aircraft

Nuclear power

Aerospace

Graphitic sheet products

・Automotive parts (gaskets)

・Parts for synthetic quarts manufacturing (release agent)

・Parts for single-crystal silicon manufacturing (protective

layer)・Heatsink

・Packings for general industries

Automotive

Semiconductors

Industrial

machines

MOCVD susceptors

Three-layered traysBolts, nuts

Page 30: Toyo Tanso R&D Strategy · May 2011 Vice President and Officer, in charge of tire research and material development January 2017 Vice President and Officer, in charge of central research

30Copyright © Toyo Tanso Co., Ltd. All Rights Reserved

IR Contact

E-mail:ir@toyotanso.co.jp


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