TOYOTA – “ Touch The Perfection”

Prepared by:-

PINAKY TARAFDER

BHARATIYA VIDYA BHAVAN(BBSR)

PGP-I

LOGO SPEAKS….

• Comprises of 3 ellipses

• Heart of customer• Heart of product• the ever expanding

technological advancements and opportunities that lie ahead

HISTORY

• FOUNDER:-Kiichiro Toyoda• Kiichiro Toyoda had travelled to Europe

and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930.He was encouraged to develop automobile production by the Japanese government.

Background

Toyota started in 1933 as a division of Toyoda Automatic Loom Works

Founded in 28 Aug,1937Opened U.S. Operations in 1957 #1 carmaker in world in 2007Design, manufacture, sell vehicles

Lines of Business

Brands: Toyota, Lexus, ScionNon- Automotive: HousingFinancial services

Core Competencies

• Known for quality• InnovationHybrid“Moving Forward”

Global

Four geographical marketsFour regional headquartersVehicles sold in 170 countries52 bases in 27 different countries

Locations

SWOT Analysis

Strengths: Weaknesses:Quality#1carmaker in 2007

Lack of brand identity

Opportunities: Threats:Untapped marketsChina, Middle East, S.America

Economic instability

160 CHECKS TO PROVE ONE POINT• ENGINE COMPARTMENT• EXTERIOR CONDITION & APPEARANCE• INTERIOR CONDITION & APPEARANCE• STEERING SYSTEM•TRANSMISSION & TRANSAXLE•BRAKING SYSTEM•AUDIO & ALARM SYSTEMS•FRAME, STRUCTURE & UNDERBODY• TIRES &

SUSPENSION SYSTEM

Global Strategies

Distribution channelsRegional basesDock- bases operations Port facilities 5 major U.S. ports

Global Strategies

• Marketing–Target locations and manufacturing

operations Toyota vehicle bought in U.S. is likely to be manufactured in America

• Produce sustainable and fuel efficient cars

Global Strategies

• Production

• Produce sustainable and fuel efficient cars• Goal: to provide the “best quality, lowest cost,

and shortest lead time through the elimination of waste– Just-In-Time (JIT)– Jidoka– Kaizen

–Supply Chain–Relationships– 3-5 yrs before contracting new suppliers– Recognize supplier costs– Establish profits

Everyone makes mistakes–Win-Win– Mutual understanding, trust, interlocking

structures

CONCLUSION

• We realize that Toyota so care about their customer and Quality, that's why Toyota is very famous , and made its brand name. Toyota has created a new dimension in the field of automobile business. It has understood the needs of the customers and has made a mark for itself by manufacturing small, high performing, defect free cars. The story of Toyota is one of an extraordinary group of entrepreneurs and engineers who believed in the power of innovation and in making miracles everyday.

THANK YOU