Experience the art of power.ON YOUR MOBILE!

Campaign details.• Client: Toyota India. • Brand: Toyota Fortuner.• Campaign duration: Sep 05 2009 to Oct 08 2009 • Location: Airports in: Delhi, Mumbai, Cochin, Hyderabad.• TG: HNIs, SEC A+ customers

Marketing Challenge• Toyota wanted to provide a great experience of Toyota

Fortuner in major Airports of India to target the potential customers

• Along with the car display which provides a great visibility the client wanted customers to take home the Fortuner experience

• Despite having promoters at the display, client wanted every customer to be informed well about the car specs functionality etc

Our solution• Let the customer take Fortuner on their

mobile!• Provide the product information in an

interesting way• Customize the content based on

different mobile phone models• Make it as easy as pushing the thumb to

get details of the car• Through standees, Visual displays &

promoters users were educated to turn their mobile bluetooth

• Use multiple media channels to maximize the reach for the mobile activation

Content.

Main Menu Inside Demo

Mobile brochure

Specifications

Specifications Detailed Specs Colour Options

Dealer locator

Mobile wallpapers.

Educating customers

Standees and visual merchandise

Social media.

Buzz!

(Please click the logo for the news article)

Results and achievementsDuration Of the Campaign 30 days.

Location of the campaign Airports of Mumbai, Delhi, Cochin, Hyderabad.

Unique users who were engaged with 23,150.

Total Downloads 70,279.

* This is an on going activity. Numbers are as of 24th September.

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