TOYOTA MOTORS BY: MUKESH VERMA

BBA (IIIrd SEM.)

R346A29

IN NEXT 20 MINUTeS….IN NEXT 20 MINUTeS….

• Introduction to the Toyota Motors• Profile of the Company• Major Players • Product range• Achievements & Milestones• Financial status of Toyota Motors • Future plans• Critical appraisal

1 Toyota-Cho, Toyota City, Aichi 471-8571, Japan

INTRODUCTIONINTRODUCTION

Cont………..Cont………..About the toyota motors• Toyota motors is the largest automobile co. • Founded by kiichiro toyoda in 1937• Toyota motors products are luxury cars, trucks & buses

The origins of Toyota• Toyota Motor Corporation was originally a machine

manufacturing company called Toyoda Automatic Loom Works, Ltd. and was owned by Sakichi Toyoda. But it was his son, Kiichiro Toyoda who branched out into automobile manufacturing. The first type A engine was created in 1936 and the rest as they say is history.

Kiichiro ToyodaThe founder of Toyota Motors Corporation

Profile of the Toyota Profile of the Toyota MotorsMotors

Type Public (TYO: 7203)

Founded 1937

Founder Kiichiro Toyoda

Headquarters Aichi, Nagoya and Tokyo, Japan

Key people Kiichiro Toyoda

Fujio Cho Katsuhiro Nakagawa

Katsuaki Watanabe

Shoichiro Toyoda

Industry Automotive

Products luxury vehicles

Revenue ▲ USD $202.86 billion

Net income ▲ USD $13.93 billion

Employees 316,121

Subsidiaries 522

Website www.toyota.co.jp

Cont………Cont………

BODs of Toyota MotorsBODs of Toyota Motors

Katsuhiro Nakagawa (Vice chairman and Representative Director)

Fujio Cho (Chairman and Representative Director)

Shoichiro Toyoda (Honorary Chairman)

Katsuaki Watanabe (President and Representative Director)

Toyota Kirloskar Motors

Mr Yasuhiko Yokoi, Managing Director, Toyota Motor CorporationMr Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors; and Mr Hiroshi Nakagawa, MD, Toyota Kirloskar Motors

MAJOR PLAYERSMAJOR PLAYERSTop motor vehicle manufacturing companies by volume Top motor vehicle manufacturing companies by volume

20072007

• TOYOTA MOTORS 9497754000• GM 9349818000 • VOLKsWAGEN 6346222000 • FORD 6247506000• HONDA 3911814000

Products range of ToyotaProducts range of ToyotaToyota Innova

Toyota Corolla Altis

Toyota Camry

Toyota Land Cruiser Prado`

Rs. 8,01,738

Rs. 11,31,900

Rs. 22,84,800

Rs. 42,27,300

TOYOTA LUXURYTOYOTA LUXURY

NEW NEW LAUNCHEDLAUNCHEDToyota Corolla Altis

COROLLA ALTISCOROLLA ALTISStandard Features•132 PS @ 6000 rpm •Tubeless Tyres•Air Conditioner •Power Windows  •Power Steering•Anti-Lock Braking System •Air-Bags (Driver | Passenger)•CD Player

Achievements & Milestones• Toyota Motor Corporation

became the world's biggest car maker by volume

• 40,000 Corollas Toyota has sold in India over the last five years

• Camry, Corolla, Prado and Innova are the successful cars of Toyota on Indian roads

In April 2002, Toyota adopted In April 2002, Toyota adopted the 2010 Global Visionthe 2010 Global Vision

• Toward a recycle-oriented society

• Toward the age of IT

• Toward motorization on a global scale (societies with little private transport gaining hmore)

Future plans of Toyota MotorsFuture plans of Toyota Motors

• Toyota to Make South African Subsidiary

• Toyota will Develop Personal Transport Assistance

• Toyota to Acquire Land for New Plant in Brazil

• Toyota also plans to develop and launch a small car for the BRIC markets by 2010.

FINANCIAL STATUS OF THE COMPANY

(Fiscal Year : April 2007 - March 2008 )

Number of employees

316,121

Net revenues 26,289.2 billion

yenIncome before taxes

2,437.2 billion yen

Net income1,717.8 billion

yen

USE OF 4 P’SUSE OF 4 P’STPYOTA MOTORS uses the four P’s of marketing for better results.

PRODUCTS:The products offered-unique, superior AND sound quality.

PRICE: TOYOTA MOTORS CORPORATION keep in mind the value for customers.

PROMOTION: The effective techniques are used to communicate to customers.

PLACE: The business location and methods for distribution of products.

CRITICaL APPRAISALCRITICaL APPRAISAL• Toyota Motors should analyze the Indian

marketing

• Toyota Motors producing for the high class people

• Toyota Motors should also focus to middle class

• Toyota Motors should also increase the numbers of customer care centre