Global Strategy Presented By- Group 6 Manvi Bajpai (26) Tanmoy Bhattacharyya (49) Varun Goel (50) Yamini Yadav (53)
Manvi Bajpai (26)
Tanmoy Bhattacharyya (49)
Varun Goel (50)
Yamini Yadav (53)
Toyota Motor Corporation
Headquartered in Japan
Founded by Kiichiro Toyoda in 1937
Revenues 18.9 trillion Yen in 2010
Operations in North America, Latin America, Europe, Africa, Asia,
Oceania and Middle East
excessive capacity, choosy customers, surplus workforce and
intensified competition within Japan.
In 1998, Japan sales accounted for a mere 38% of the company's
total sales, as compared to 52% in 1990
In June 1995, Toyota announced the 'New Global Business Plan aimed
advancing localization (of production)
increasing imports (through collaboration with foreign automobile
companies) over a three year period.
A major objective of this plan was to increase Toyota's offshore
production capacity to 2 million units by 1998.
Toyota focused on increasing overseas production significantly by
establishing new plants and expanding the capacity of the existing
Steps involved in Globalization
Globalization Time line
Hurdles in Globalization
no matter where Toyota vehicles are made, they have the same
Made by Toyota
The Toyota Way needs to be spread across all locations
Minimize the necessary support that comes from Japan and let each
of the overseas bases become self-reliant
Respect for people in local community and Toyotas local
Globalization Pay offs
By 2003, Toyota was present in almost all the major segments of the
automobile market that included small cars, luxury sedans,
full-sized pickup trucks, SUVs, small trucks and crossover
Global vehicle production increased by 3.3 times since the early
1960s, Toyota's production had increased by 38 times
2010 Global Vision
Aimed at achieving 15% market share of global market and surpassing
The theme of the new vision was 'Innovation into the Future,'
Recycling Based Society
Age of Information Technology
Development of Motorization on a Global Sale
Global Production Center
To ensure that all across the overseas bases the value of Toyota
remain the same
Best Practices need to be determined and followed
Initially established with Motomachi plant in 2003
Human Resources Development
Localization of Model Switchovers
Helping plant personnel learn how to prepare for the production of
redesigned and/or different vehicle models
In 2006 GPC were opened in United States, United Kingdom and
Thailand to ensure skill training and HR development in their
Globalization and Localization Manufacturing
During the almost 50 years since they first began exports, Toyota
vehicles have found their way to over 170 countries and regions
throughout the world
Currently there are 52 bases in 27 different countries and
In addition, there are design and R&D bases in seven locations
from development and design to production, sales and service,
Toyota has now achieved consistent globalization as well as
localization. - Koichi INA, Senior Technical Executive, Toyota
The Global Toyota
The reaches of Toyota extend throughout the world.
Toyota has plants located in every continent except Antarctica,
with many more still under construction.
Even in Europe, production by Toyota subsidiaries will increase
from 500,000 units to 610,000 units made in the United Kingdom,
France, and Turkey by 2006
The first Chinese-built Toyota, the VIOS, was made in October
As a measure of attempting to tap into the Chinese market,
Toyota hopes to capture 10% of the market by 2010
In North America alone, upwards of 175,000 people are employed
by Toyota subsidiaries.
As of today, the majority of Toyotas purchased in North America
are built in North America.
In North America, the Avalon, Camry, Corolla, Matrix, Sequoia,
Sienna, Solara, Tacoma and Tundra are produced.
At TMMAL, more than 120,000 engines are produced annually for
the Toyota Tundra , which in turn is built by TMMI.
More than 150,000 Tundras will be built at TMMT, a plant to be
built in Texas by 2006.
Even the Toyota Tacoma will be produced in Mexico starting in
A joint venture between General Motors and Toyota, known as
NUMMI (New United Motor Manufacturing, Incorporated) is currently
based in Fremont, California
As a part of Toyota policy, much of the steel used in
production is purchased locally