S.W.O.T ANALYSIS OF TOYOTA MOTORS COOPERATION

INTRODUCTION

Toyota is a Japanese multinational automobile makers headquarted in Toyota, Aichi in Japan.

Its was founded in August 28,1937 and the founder is Kiichiro Toyoda.

It is the 2nd largest motor company in the world.

HISTORY OF TOYOTA Toyota was started in 1933 as a division of Toyoda

Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda Its first vehicles were the A1 passenger car and the G1 in 1935.

Vehicles were originally sold under the name "Toyoda" from the family name of the company's founder, Kiichirō Toyoda

Since "Toyoda" literally means "fertile rice paddies", The Toyota Motor Co. was established as an independent company in 1937.

Leading Regions Of Toyota Cars

Financial Results Of Toyota

Production And Sales

International Position in 170 countries worldwide.

Second largest manufacturer automobile company in the world.

It is best known for durability, reliability and value for money and convenient.

Its brand image in market is based on Quality and environmental friendly

Presently maintains 16% of US market share

It is criticized as foreign importer by Japanese cars producers.

In May 2009 they reported a record yearly net loss of $ 4.2 billion.

It was badly hit by 2008 financial crisis and declared its first annual loss in 70 years history.

In 2005 faced criticism because of large scale recall and quality issues.

Production capacity that is it produces most of its cars in US and JAPAN where as with that competitors might take advantage of global efficiency gains.

Spending much money on Advertisements

Toyota produces fuel efficient, higher quality and smaller automobile that can attract consumers.

With fuel price increasing every time they should produce hybrid gas electric vehicles which are both fuel and environmental effective.

Toyota keeps on producing the new models of vehicles so attract each type segment of population.

In 2009 state bank of India (SBI) decreased interest rate on automotive loans which is also an opportunity for them.

They continued global expansion especially in Emerging markets that is China, India and Russia where population and demand is accelerating.

Increased competition, force full marketing campaigns and raising competitive pressures.

Increasing Maintenance cost of vehicles, rising fuel price and changing customer preference are challenging threats.

Adverse impact of fluctuations in foreign currency conversion rates.

Appreciating of Japanese Yens against US dollar.

People might be undermining the demand for large family .

Economic slow down.

Done by1) Arif Mustafa Ibrahim

2) Ramesh Pandey 3) Pushkar Kandel

4) Sagar Badu BBA Sect A

26th Feb 2013