Toyota is one of the most admired company in the world.

2003-07 could be inferred as most profitable years.

Two major crisis since 2008 Recession of 2008 Recall crisis of 2009-10

The book provides valuable techniques and leadership techniques to turn crisis into opportunity

Three major factors that made it possible Build strong culture long before crisis culture matters more than decisions made by top

executives investing in people

Economic slow down of world economy Credit Market Seized up –no loans Saylor accident in San Dieogo (2009) Toyota brand image was getting

effected as an unsafe car Recall of around 8.5 million Vehicles due

to minor concerns on pedal, brakes functioning etc.

Sakichi Toyoda - automation of loom thinker, innovator, ability to judgeENTP (Extroverted, Intuitive, Thinking,

Perceiving) in the Myers-Briggs type indicator(MBTI)

Kiichiro Toyoda – Toyota Motor Company(1937) risk taking, self efficacy, proactive

Taiichi Ohno – root cause of the problem by asking “WHY” five times

Toyota Business Practices (TBP) – Toyota problem solving process

Toyota Production System(TPS) – eliminate mistake + Just- in- time inventory management.

Plan- Do-Check-Act Standardized work Motivation and skills – Built in Toyota

culture, not inherited Theory Y Employee – Self directed,

enjoy work, accept responsibility

Toyota showed effective leadership qualities and care for employees at times of crisis

Focused on long term plans Reduce cost without effecting customers or

employees judicious spending and saving during good

times Never bullied suppliers or partners

setup special committee for global policy for quality issue

Setup up roles and responsibilities to regional directors and chief

Introduction of new technologies, changes in engineering and quality processes

Focusing on people development like giving training to customer care executive.

Transparency in communications between the departments

Toyota turned crisis into opportunity. Loyalty of Employee. Barriers in Managerial decision making

points. Asking “why” instead of “Who” Just did more of what it had been doing

before recession. Toyota Crisis Management - asset for

any management graduate or company management.

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