@js_sandoval

#TalkSocialToMe@js_sandoval

SOCIAL VISION

SOCIAL OBJECTIVES

PRIORITIES

TIMELINE OF MAJOR INITIATIVES

KPIs/MEASUREMENTS

COMPANY GOAL

DEPARTMENT PRIORITIES

SOCIAL MEDIA STRATEGY

#TalkSocialToMe@js_sandoval

Key Learnings

Set your goal.

Key Learnings

Analyze the data and allow your insights to guide your strategy.

Key Learnings

Changes in Technology/Landscapes should inform your direction NOT set your

direction.

#TalkSocialToMe@js_sandoval

@js_sandoval