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TPackSS: Tobacco Packaging Surveillance Study Pack Features and Appeals Coding Instruction Manual Codebook 2018 Page 1 of 39 Features and Appeals Codebook for 2016 Data Collection To begin a new record, enter the Unique ID of the pack (unique_id). When entering text, enter the exact spelling, accents, and punctuation as reflected on the pack. For casing, enter the text in all lowercase characters. Section A: General Pack Information A1. Type of Product (product_type) What is the product type? If other product types are relevant (such as country-specific traditional tobacco products), they are to be included as options as needed. (1) Manufactured cigarettes (2) Cloves or Kreteks (must state “clove” or “kretek” on the pack, unless brand produces cloves/kreteks) (3) Cigarillos (must state “cigarillo” or “cigar” on the pack, unless brand produces cigarillos) (4) Roll-your-own If additional research was necessary to clarify the product type, describe and include in text box any applicable website addresses (URL) if the internet was used for clarification. If no outside research was needed, skip this field. (product_type_research) A2. Locations on Side of Pack (locations_listed) Where was the pack made? Location or must be accompanied by “made in,” “manufactured in,” “produced in” or synonym, but can also include locations associated with a factory, as long as it is clear that that is where the product was made. This only includes locations listed on the side of the pack with manufacturer information. If both city and country are listed, list the country. (1) Bangladesh (2) Brazil (3) Burma (4) China (5) Egypt (6) GCC (Gulf Coast Countries) (7) India (8) Indonesia (9) Italy (10) Japan (11) Kazakhstan (12) Korea (13) Malaysia (14) Mexico (15) Nepal (16) Pakistan (17) Philippines (18) Russian Federation (19) Thailand (20) Turkey (21) Ukraine (22) UAE (United Arab Emirates) (23) United Kingdom (24) USA (25) Uzbekistan (26) Viet Nam (27) Germany (28) Switzerland
Transcript

TPackSS: Tobacco Packaging Surveillance Study Pack Features and Appeals Coding Instruction Manual Codebook 2018

Page1of39

FeaturesandAppealsCodebookfor2016DataCollection

Tobeginanewrecord,entertheUniqueIDofthepack(unique_id).

Whenenteringtext,entertheexactspelling,accents,andpunctuationasreflectedonthepack.Forcasing,enterthetextinalllowercasecharacters.

SectionA:GeneralPackInformation

A1.TypeofProduct(product_type)

Whatistheproducttype?

Ifotherproducttypesarerelevant(suchascountry-specifictraditionaltobaccoproducts),theyaretobeincludedasoptionsasneeded.

(1) Manufacturedcigarettes (2) ClovesorKreteks(muststate“clove”or“kretek”onthepack,unlessbrandproducescloves/kreteks)(3) Cigarillos(muststate“cigarillo”or“cigar”onthepack,unlessbrandproducescigarillos)(4) Roll-your-own

Ifadditionalresearchwasnecessarytoclarifytheproducttype,describeandincludeintextboxanyapplicablewebsiteaddresses(URL)iftheinternetwasusedforclarification.Ifnooutsideresearchwasneeded,skipthisfield.(product_type_research)

A2.LocationsonSideofPack(locations_listed)

Wherewasthepackmade?

Locationormustbeaccompaniedby“madein,”“manufacturedin,”“producedin”orsynonym,butcanalsoincludelocationsassociatedwithafactory,aslongasitisclearthatthatiswheretheproductwasmade.Thisonlyincludeslocationslistedonthesideofthepackwithmanufacturerinformation.Ifbothcityandcountryarelisted,listthecountry.

(1) Bangladesh(2) Brazil(3) Burma(4) China(5) Egypt(6) GCC

(GulfCoastCountries)(7) India(8) Indonesia(9) Italy

(10) Japan(11) Kazakhstan(12) Korea(13) Malaysia(14) Mexico(15) Nepal(16) Pakistan(17) Philippines(18) RussianFederation(19) Thailand

(20) Turkey(21) Ukraine(22) UAE

(UnitedArabEmirates)(23) UnitedKingdom(24) USA(25) Uzbekistan(26) VietNam(27) Germany(28) Switzerland

Page2of39

(88) OtherCountry(other_country)

(50) London

(89)Anyothercity(other_city)

(0)No“madein”locationA3.Primarypackagevs.largerpackage(primary_vs_larger)

Istheprimarypackofstickscontainedinanykindoflargerpackage?Theprimarypackageofsticksisdefinedasthepackageinwhichthesticksarecontained,canbeclosed,andcanstandonitsownwithoutthelargerpackage.Thelargerpackageisdefinedasthepackageinwhichtheprimarypackageiscontained,andcanbecompletelyseparatedfromtheprimarypackage.Cellophaneisnotconsideredalargerpackage

(1)Yes,theprimarypackageofsticksiscontainedinalargerpackage(0)No,theprimarypackageisnotcontainedinalargerpackage

SectionB:LargerPackage(skipthissectionifnolargerpackage)B1.Englishonfrontofthelargerpackage(english_lar)

IsthereanyEnglishonthefrontofthepack,excludinghealthwarningsandbrandfamilynameorbrandimage/crest?Forhardpacks,thefrontofpackisthesidewherethefliptopopens.Forsoftpacks,thefrontofthepackisthesidethatisfaceupwhenthepackisplacedsothatthetobaccocompanytext(notthehealthwarningtext)onthesideofthepackageisuprightandreadable.Pleaseconsider“kretek”asEnglish.Arabicnumberswillonlybeconsideredasaparticularlanguageifitisattachedtoaword(e.g.25cigarettes,100years,etc.).IftheArabicnumeralisastandalonenumeraloraccompaniedby“mg”orotherunitsofmeasurement,itwillnotbeconsideredtobeinaparticularlanguage.

(1)Yes,allofthewritingisinEnglish(2)Yes,someofthewritingisinEnglish(0)No,noneofthewritingisinEnglish(99)N/A:nootherwritingexceptbrandfamilyname

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B2.Packtypeofthelargerpackage(pack_type_lar)

Whatisthepacktypeofthelargerpackage?

PackType Description Example

(1)Slider Cardboardorothermaterialthatcanbecompletelyremovedfromtheprimarypackage

(2)Sliderwithfold-out Sliderstylepackwithafold-outfromthefrontorbackthatprovidesmoresurfaceareaforbranding

(3)Box Packmadeoftin,othermetalorhardplastic,orcardboardboxthatcontainstheprimarypackofsticks

(88)Other (pack_type_lar_other)

Page4of39

B3.Outsidefancyfeaturesofthelargerpack(fancy_finish_lar)

Doestheoutsideofthepackhaveanyofthefollowingfeatures?Selectallthatapply:Embossingordebossingcanbetestedbyfeelingthefeaturesoftheoutsideofthepack.Holographicprintingisanymultilayeredimagethatchangescontentwhenviewedfromdifferentangles.Iridescentprintingreferstoanyimagethatchangescolorwhenviewedfromdifferentangles.

(1)Anyembossingordebossing(2)Shinyormetallicfinishthatcoverstheentirefront(seefrontdefinition)(3)Shinymetallicdetailing(4)Holographictext,logo,orimage(5)Iridescenttext,logo,orimage(88)Other(fancy_finish_lar_other)(0)Nofancyfeatures

B4.Changestickflavor(crush_lar)

Doesthelargerpackindicateinanywaythattheuserisabletochangethestickflavor(e.g.convertibles,clickandroll,activatefreshness)?

(1) Yes(0) No

B5.WebPresence(web_lar)

Isthereanyreferencetoawebpresenceonthelargerpackage?Selectallthatapply.Thisincludesbothinsideandoutsideofthelargerpackage.

(1) Facebook(2) Twitter(3) Companywebsite(4) Companyemail(5) QRcode(88)Other(web_lar_other)(0)Noreferencetoawebpresence

B6.Companyphonenumber(phone_lar)

Isaphonenumberforthecompanylistedanywhereonthelargerpackage?Thisexcludesphonenumbersmandatedbyorassociatedwithhealthwarnings.

(1)Yes(0)No

Page5of39

B7.Presenceofinsertsoronsertsonlargerpackage(insert_onsert_lar)

Doesthelargerpackagecontainanyinsertsoronserts(notincludingthosewithonlyhealthwarninginformation)?Selectallthatapply.An“insert”isanycommunicationinsideanindividualpackageand/orcarton,suchasaminiatureleafletorbrochure.An“onsert”meansanycommunicationaffixedtotheoutsideofanindividualpackage,suchasaminiaturebrochurebeneaththeoutercellophanewrappingorgluedtotheoutsideofthestickpackage.

(1)Yes,thepackagecontainsaninsert(2)Yes,thepackagecontainsanonsert(0)Noinsertsoronserts

B8.IndicationofStickSize(stick_size_lar)

Describethesizeorsizeslistedonthelargerpackage.Selectallthatapply.Forothersizes,entertheEnglishtranslation.Othersticksizesmayinclude:ultraslims,thesticksizewritteninmillimeters,superlarge,etc.

(1)XL/Extra-Large/SuperLarge(2)Kings/King/KingSize(3)Slim/Slims(4)Superslims/Ultraslims/Extraslims(5)Mini,Compact(6)Sticksizeindicatedbyanumber(100’s,120’s,84mm,100mm,etc.)(88)Other(stick_size_pri_other)

B9.ColorsofLargerPackage(colors_lar)

Choosetwoofthefollowing,lookingattheentirepack.First,selectthebackgroundcoloroftheprimarypackage,i.e.thedominantcoloruponwhichotheritemsareprinted.Next,selectasecondcolor.Excludingthebackgroundcolorandthecolorofthebrandnametext,whatistheoneothermainprominentcolor(ifany)?Ifthereisnoothermaincolor,select"noothermaincolor."Thesecondcolorshouldbetheotherprominentandobviouscoloratfirstsightofthepack.

(1) Red(2) Orange(3) Yellow(4) Green(5) Blue(6) VioletorPurple(7) Pink

(8) Brown(9) Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy

Page6of39

(15)Tan/Sand (0)NoothermaincolorB10.IndicationofBrandFamilyName

Abrandfamilynamerelatesdifferentvarietiesofproductsunderoneumbrellaterm,numberorsymbol.Examples:Marlboro,Players,555.Ifthebrandfamilyisindicatedbybothtextand/ornumberandsymboland/orimage,selecttextand/ornumber.Thisincludesallpanelsofthepack.Ifthebrandfamilynameiswrittenintwoormorecolors,choosethecolorthatusesthemostspaceinthename.Iridescenttextshouldbecodedforthecolorofitsoverallsheen,usuallysilver.Iftherearemultipleinstancesofthebrandfamilyname,chosethemostprominentcolor.

B10A.Howisthebrandfamilynameindicatedonthepack?(brandfam_indicate_lar)

(1) Bytextand/ornumber

B10B.IsitwritteninRomancharactersand/orArabicnumerals?(brandfam_text_lar)

(1)Yes,inRomancharactersand/orArabicnumerals

B10b1.WhatisthecolorofthebrandfamilynameinRomancharacters?(color_roman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(2)BothRomancharactersand/orArabicnumeralsANDotheralphabet

B10b1.WhatisthecolorofthebrandfamilynameinRomancharacters?(color_roman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

Page7of39

B10b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?(color_nonroman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(3)No,inanyotheralphabetornumerals

B10b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?(color_nonroman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(2)Bysymbolorimageonly

B10a1.Whatisthecolorofthebrandfamilysymbolonthefrontofthepack?(color_symbol_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

Page8of39

B11.ColorDescriptors(color_descr_lar)

Arethereanycolordescriptorswrittenonthelargerpack(notincludingbrandname)?Acolordescriptoriscolorbrandingthatisusedtodistinguishmultiplepackswithinabrand.Selectanyspelling,translation,orsynonymofthefollowing.Selectallthatapply.Thenfillinthetextboxwiththedescriptor.Example:apackwiththecolordescriptor“IceBlue”wouldbe(5)Blueandthen“IceBlue”enteredintothebox.Inthecaseofmultiplecolordescriptors,usecommasbetweenentriesinthetextbox.Notethatflavorsarenotcolordescriptors(e.g.“orangemint,”“greenapple”).DescriptorsshouldberecordedinEnglish.Thisalsoexcludesfiltercolor(e.g.“blackfiltercigarettes”).

(1) Red(2) Orange/Amber(3) Yellow(4) Green(5) Blue(6) Violet/Purple/Lilac(7) Pink/Rose(8) Brown

(9) Black(10)White(11)Grey(12)Gold(13)Silver(88)Other(0)Nocolordescriptors

Selectionsof1-13or88prompttextbox:(color_descr_lar_other)

B12.TaronLargerPack(tar_lar)

Whatistheleveloftaronthelargerpack(inmg)?Ifnolevellisted,enter99.B13.NicotineonLargerPack(nicotine_lar)

Whatisthelevelofnicotineonthelargerpack(inmg)?Ifnolevellisted,enter99.B14.CarbonMonoxideonLargerPack(carbon_lar)

Whatisthelevelofcarbonmonoxideonthelargerpack(inmg)?Ifnolevellisted,enter99.B15.PreventionofSaletoYouth(youth_lar)

Isthereanylanguageonthepackpreventingsaletominors?(e.g.“ForAdultsOnly”,“NotforSaletoYouth”,etc.)

(1) Yes(0) No

Page9of39

SectionC:PrimaryPackageC1.Englishonfrontofthepack(english_front_pri)

IsthereanyEnglishonthefrontofthepack,excludinghealthwarningsandbrandfamilynameorbrandimage/crest?Forhardpacks,thefrontofpackisthesidewherethefliptopopens.Forsoftpacks,thefrontofthepackisthesidethatisfaceupwhenthepackisplacedsothatthetobaccocompanytext(notthehealthwarningtext)onthesideofthepackageisuprightandreadable.Arabicnumberswillonlybeconsideredasaparticularlanguageifitisattachedtoaword(e.g.25cigarettes,100years,etc.).IftheArabicnumeralisastandalonenumberaloraccompaniedby“mg”orotherunitsofmeasurement,itwillnotbeconsideredtobeinaparticularlanguage.

(1)Yes,allofthewritingisinEnglish(2)Yes,someofthewritingisinEnglish(0)No,noneofthewritingisinEnglish(99)N/A:nootherwritingexceptbrandfamily

Page10of39

C2.Typeofpackoftheprimarypack(pack_type_pri)

Whatisthepacktypeoftheprimarypackage?Chooseone.

PackType Description Example

(1)HardPack Packwithdefinedshapeoftenconstructedoutofpapercardboard,whichwillholditsshapewhensticksareremoved(couldincludeanyshape,e.g.includeslipstickpacks)

(2)SoftPack Packwithmalleableshapemadeofpaperorcardboard,withexposedfoilorpaper

(3)Box Packmadeoftin,othermetalorhardplastic

(4)Sachet Packmadeofthin,tear-openplastic,lessstructuredthanasoftpack

(88)Other (pack_type_pri_other)

Page11of39

C3.Openingstyleofprimarypack(opening_style_pri)(skipifsoftpackorsachet)

Whatistheopeningstyleoftheprimarypack?Chooseone.

OpeningStyle Description Example

(1)Flip-top Lidishingedatthebackofthepackandwhenopenedrevealstheupperportionofthesticks.Thisexcludesflip-topsthatopenfromanyotherside.

(2)Cigar-box Lidishingedatthebackofthepackandwhenopenedrevealsthefulllengthofthesticks

(3)Push-pack

Packslidesopenhorizontally

(4)Slide-pack Packslidesopenvertically

(5)Pullouttab Packhasatabthatispulledout

(88)Other (opening_style_pri_other)Allotheropeningstyles,includingpacksthathavebothaflip-topandslideopen

Page12of39

C4.Shapeoftheprimarypack(pack_shape_pri)(skipifpack_type_priissachet)

Whatistheshapeofthepack?Chooseone.

Shape Description Example

(1)Traditional

Arectangularpackwithawidthtoheightratioofapproximately2to3;shaperesemblesadeckofplayingcards.Thiscategoryencompassespacksthatmaybetaller,shorter,smaller,orbiggeroverall,aslongastheyroughlyfitthe2:3ratio.

(2)Widepack/Extrawidepack

Forawidepack:Similartothetraditionalpackwithwiderfrontandbackpanelwithawidthtoheightratiogreaterthan2:3..Foranextrawidepack:Anypackwhichhasawidththatisequaltoorgreaterthanitsheight(1:1or1:>1).

(3)Lipstickpack Atall,slenderpackwithroughlyequalwidthforfront,backandsidepanels.Toppanelofpackmustbesquare(equallengthandwidth).

(88)Other (pack_shape_pri_other)Allotherpackshapes,e.g.packsthatappeartraditionalbutunfoldfurther

Page13of39

afteropening.

C5.Slimnessofpack(slim)(skipthisquestionifpack_type_priissachet)

Isthewidthofthesideofthepack1.3cmorless?Measuretheentirewidthusingtoporbottomofpackinordertoavoidmeasuringonsideswithroundedorflattenededges.

(1)Yes(0)No

C6.Bevelededges(edges)(skipthisquestionifpack_type_priisnotaHardPack)

Doesthepackhavebevelededges(cornersofthepackhavebeenremoved)?AnswerChoice Example(1)Yes,thecornersofthepackhavebeenflattened

(2)Yes,thecornersofthepackarerounded

(0)No,thecornersareat90degreeangles C7.Outsidefancyfeaturesoftheprimarypack(fancy_finish_pri)

Doestheoutsideofthepackhaveanyofthefollowingfeatures?Selectallthatapply:Embossingordebossingcanbetestedbyfeelingthefeaturesoftheoutsideofthepack.Holographicprintingisanymultilayeredimagethatchangescontentwhenviewedfromdifferentangles.Iridescentprintingreferstoanyimagethatchangescolorwhenviewedfromdifferentangles.

(1)Anyembossingordebossing(2)Shinyormetallicfinishthatcoverstheentirefrontofpack(seefrontdefinition)(3)Shinymetallicdetailing(4)Holographictext,logo,orimage

Page14of39

(5)Iridescenttext,logo,orimage(88)Other(fancy_finish_pri_other)(0)Nofancyfeatures

C8.Innerfoilofpack(inner_foil)(skipthisquestionispackissoftpackorsachet)

Doestheinnerfoilorpaperofthepackhaveanyembellishments?Chooseallapplicablestatements.Characteristicsoffoilorpaper: Example(0)No,Thefoilorpaperisplainandunembellished(exceptforinstructionslikePULL).Silverfoilisconsideredplainandunembellished.

(1)Yes,acolororpatternwhichiscarriedthroughfromtheoutsideofthepack(excludingplainsilverfoil).Silverfoilneverrepresentsacolorcarriedthroughfromtheoutsideofthepack.Apatterngenerallycoverstheentiretyofthefoilandisabstractorconsistsofadesign.

(2)Yes,acolororpatternnototherwisefoundontheoutsideofthepack(excludingplainsilverfoil).

(3)Yes,writtenwordsorimagery(notincludingpatternsorPULL).Thisincludeswordsprintedinanorderorpattern.

(99)N/A:Thereisnofoilorpaperpresentontheinnerpartofthepack

Page15of39

C9.Additionalcontentunderopening(open_content)(skipthisquestionispackissoftpackorsachet)

Whenthepackisopened,isthereanyadditionalcontentvisible,asidefromfoilorpaper;forexample,undertheflip-top,undertheboxlid,orotherareasthatareconcealedwhenthepackisclosed?Selectallapplicablestatements.

(1)Contactinformationforthecompany(thisincludeswebpresenceinformation)(2)Recyclingsymbolorterminology(3)Instructionsforhowtousestick(4)Otherbrandingorappeals(e.g.brandname,logo,slogans,designs)(5)Suggestionsandclaims,sendtothemanufactureraddress(e.g.consumerclaimssendtothe

manufacturer)(88)Other(open_content_other)(0)Noadditionalinformationisvisiblewhenthepackisopened

C10.Changestickflavor(crush_pri)

Doesthepackindicateinanywaythattheuserisabletochangethestickflavor(e.g.convertibles,clickandroll,activatefreshness)?

(1)Yes(0)No

C11.WebPresence(web_pri)

Isthereanyreferencetoawebpresenceonthepackage?Pleaseselectallthatapply.Thisincludesbothinsideandoutsideoftheprimarypackage.

(1) Facebook(2) Twitter(3) Companywebsite(4) Companyemail(5) QRcode(88)Other(web_pri_other)(0)Noreferencetoawebpresence

C12.Companyphonenumber(phone_pri)

Isaphonenumberforthecompanylistedanywhereontheprimarypackage?Thisexcludesphonenumbersmandatedbyorassociatedwithhealthwarnings.

(1)Yes(0)No

Page16of39

C13.Presenceofinsertsoronsertsonprimarypackage(insert_onsert_pri)Doestheprimarypackagecontainanyinsertsoronserts(notincludingthosewithonlyhealthwarninginformation)?Selectallthatapply.An“insert”isanycommunicationinsideanindividualpackageand/orcarton,suchasaminiatureleafletorbrochure.An“onsert”meansanycommunicationaffixedtotheoutsideofanindividualpackage,suchasaminiaturebrochurebeneaththeoutercellophanewrappingorgluedtotheoutsideofthestickpackage.

(1)Yes,thepackagecontainsaninsert(2)Yes,thepackagecontainsanonsert(0)Noinsertsoronserts

C14.IndicationofStickSize(stick_size_pri)

Describethesizeorsizesofthesticklistedonthepack.Selectallthatapply.Forothersizes,entertheEnglishtranslation.Othersticksizesmayinclude:ultraslims,thesticksizewritteninmillimeters,superlarge,etc.

(1)XL/Extra-Large/SuperLarge(2)Kings/King/KingSize(3)Slim/Slims(4)Superslims/Ultraslims/Extraslims(5)Mini,Compact(6)Sticksizeindicatedbyanumber(100’s,120’s,84mm,100mm,etc.)(88)Other(stick_size_pri_other)(0)Nosizelisted

C15.ColorsofPrimaryPackage(colors_pri)

Choosetwoofthefollowing,lookingattheentirepack.First,selectthebackgroundcoloroftheprimarypackage,i.e.thedominantcoloruponwhichotheritemsareprinted.Next,selectasecondcolor.Excludingthebackgroundcolorandthecolorofthebrandnametext,whatistheoneothermainprominentcolor(ifany)?Ifthereisnoothermaincolor,select"noothermaincolor."Thesecondcolorshouldbetheotherprominentandobviouscoloratfirstsightofthepack.

(1) Red(2) Orange(3) Yellow(4) Green(5) Blue(6) VioletorPurple(7) Pink(8) Brown

(9) Black(10)White(includesoff-whites,creams,

pearls,etc.)(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

Page17of39

(0)NoothermaincolorC16.IndicationofBrandFamilyName

Abrandfamilynamerelatesdifferentvarietiesofproductsunderoneumbrellaterm,numberorsymbol.Examples:Marlboro,Players,555.Ifthebrandfamilyisindicatedbybothtextand/ornumberandsymboland/orimage,selecttextand/ornumber.Ifthebrandfamilynameiswrittenintwoormorecolors,choosethecolorthatusesthemostspaceinthename.Iridescenttextshouldbecodedforthecolorofitsoverallsheen,usuallysilver.Iftherearemultipleinstancesofthebrandfamilyname,chosethemostprominentcolor.

C16A.Howisthebrandfamilynameindicatedonthepack?(brandfam_indicate_pri)

(1)Bytextand/ornumber

C16B.IsitwritteninRomancharactersand/orArabicnumerals?(brandfam_text_pri)

(1)Yes,inRomancharactersand/orArabicnumerals

C16c.Aretheromancharactersrecordedcorrectly?(brandfam_roman_check)

(1)Yes(0)No(brandfam_correction)

C16b1.WhatisthecolorofthebrandfamilynameinRomancharacters?

(color_roman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(2)BothRomancharactersand/orArabicnumeralsANDotheralphabet

C16c.Aretheromancharactersrecordedcorrectly?(brandfam_roman_check)

(1)Yes(0)No(brandfam_correction)

Page18of39

C16b1.WhatisthecolorofthebrandfamilynameinRomancharacters?

(color_roman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

C16b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?

(color_nonroman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(3)No,inanyotheralphabetornumerals

C16b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?

(color_nonroman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(2)Bysymbolorimageonly

C16a1.Whatisthecolorofthebrandfamilysymbolonthefrontofthepack?(color_symbol_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple

(7)Pink(8)Brown(9)Black(10)White(11)Grey(12)Gold

Page19of39

(13)Silver(14)Burgundy

(15)Tan/Sand

C17.ColorDescriptors(color_descr_pri)

Arethereanycolordescriptorswrittenonthelargerpack(notincludingbrandname)?Acolordescriptoriscolorbrandingthatisusedtodistinguishmultiplepackswithinabrand.Selectanyspelling,translation,orsynonymofthefollowing.Selectallthatapply.Thenfillinthetextboxwiththedescriptor.Example:apackwiththecolordescriptor“IceBlue”wouldbe(5)Blueandthen“IceBlue”enteredintothebox.Inthecaseofmultiplecolordescriptors,usecommasbetweenentriesinthetextbox.Notethatflavorsarenotcolordescriptors(e.g.“orangemint,”“greenapple”).ColordescriptorsshouldberecordedinEnglish.Thisalsoexcludesfiltercolor(e.g.“blackfiltercigarettes”).Donotinclude“goldenleaf”or“goldleaf”asacolordescriptorasitisatypeoftobacco.

(1) Red(2) Orange/Amber(3) Yellow(4) Green(5) Blue(6) Violet/Purple/Lilac(7) Pink/Rose(8) Brown

(9) Black(10)White(11)Grey(12)Gold(13)Silver/Platinum(88)Other(0)Nocolordescriptors

Selectionsof1-13or88prompttextbox:(color_descr_pri_other)

C18.TaronPrimaryPack(tar_pri)

Whatistheleveloftarontheprimarypack(inmg)?Ifnolevellisted,enter99.C19.NicotineonPrimaryPack(nicotine_pri)

Whatisthelevelofnicotineontheprimarypack(inmg)?Ifnolevellisted,enter99.C20.CarbonMonoxideonPrimaryPack(carbon_pri)

Whatisthelevelofcarbonmonoxideontheprimarypack(inmg)?Ifnolevellisted,enter99.C21.PreventionofSaletoYouth(youth_pri)

Isthereanylanguageonthepackpreventingsaletominors?(e.g.“ForAdultsOnly”,“NotforSaletoYouth”,etc.)

(1)Yes(0)No

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SectionD:StickFeatures:D1.NumberofSticks

A.Countthenumberofsticksinsidethepack.Howmanysticksareinsideofthepack?(stick_count)

(0) 20(1) 16(3)14(4)12(5)10(88)Other(stick_count_other)

B.Howmanysticksdoesthepackstateitcontains?(stick_state)

(1) 20(2) 16(3) 14(4) 12(3)10(88)Other(stick_state_other)(99)Notstatedonpack

D2.Embellishmentonfiltertip(filtertip_detail)

Ifthereisafilteronthestick,istheendofthefilterembellishedinanyway,forexamplewithasmileyface,bluedot,orrecessedfilter?

(0)Nodesign(1)Yes.Describe:(filtertip_detail_describe)(99)N/A–nofilter

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D3.Filtercolor(filter_color)

Ifthereisafilteronthestick,whatcoloristhefilter?Includesallshadesofthefollowing:

Example

(1)Cork/Tan

(2)White

(3)Black

(4)Brown

(88)Othercolor

(99)Nofilter

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D4.Stickdetail(stick_detail)

Whatbrandingelementsarepresentonthestick?Selectallthatapply.Writealldescriptorsexactlyastheyappearonthepackinregardstocasing.IfthedescriptorisinalanguageotherthanEnglish,writetheEnglishtranslationofthedescriptor.Removethestickcompletelyfromthepackageandturnthesticktoobserveallaspects.

Presentonthestick Example

(1)BrandFamilyName(textornumber)

(2)BrandFamilyImage/Logo/Symbol)*Clarifybrandimagebycheckingthebrandwebsite.Thisincludesportionsofoverallbrandlogos(example:crownonstickthatispartofacrestonthepack).

(3)Descriptororwrittenappeal(ex:lights,menthol,red,kingsize,since1916).(brand_descr_describe)

(4)Colorcarriedthroughfromoutsideofpack.Includesallshadesofcolorsontheoutsideofthepack.

(5)Pattern,design,orotherimagerycarriedthroughfromoutsideofpack

(6)Novelcolor(notfoundonoutsideofpack)

(7)Novelpattern,design,orotherimagery(notfoundonoutsideofpack)

(8)Anysymbolforuserto“crush”or“turnon”thestick

(88)Other:anyotherbranding(stick_detail_other)

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(0)None:stickhasnobranding

D5.StickColor(stick_color)

Whatisthecolorofthestick(thepaperafterthefilter)?Anyshadeofthefollowing:

(1)White(2)Black(3)Brown(88)OtherColor

SectionE:CellophaneE1.Cellophaneprinting(cellophane)

Isthereanythingprintedonthecellophane?Selectallthatapply.Ifthereisprintingonthecellophanethatisillegible,select0belowandentertheissueintoF1.

(1) Yes:apulltabthatisplainandallonecolor(2) Yes:apulltabthathasthemanufacturerorbrandname(3) Yes:apulltabthathasanykindofbrandingrelatedtoappeals(4) Yes:anykindofbrandingrelatedtoappealsotherthanthepulltab(5) Yes:apulltaborcellophanethathashealthwarninglabeling(6) Yes:apulltabthathasdutyfreelabeling(0) No:Cellophaneisplain/translucentornocellophane

SectionF:TopicsforFurtherDiscussion-Addressedatcodingteamreviewmeetings.F1.Otherissuestoraise(further_discuss)

Isthereanyaspectofthispackthatneedsfurtherdiscussion?

(1) Yes–describe(further_describe)(0) No

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SectionG:Appeals

Codetheentirepack,includingcellophaneimages,thelargerandprimarypackages,thestickandfilter,andanyitemsorinserts/onsertsthatcamewiththepack,lookingfortheelementofthespecificappealcategoriesdescribedineachquestion.Thisincludesallappealwordswrittenonthepack,includingbrandname.Thisexcludesmanufacturer,company,orfactoryinformationandimages/logosusuallyfoundonthesidesofthepack.Forexample:donotcode“BritishAmericanTobacco”ortheleavesintheBritishAmericanTobaccologo.Ifanyaspectofthepackexpressesaparticularappeal,selecttheappropriateitem(s)fromthelistforthataspect.Itemsinquotationsmustbefoundwrittenverbatim.Eachelementalsoincludesan“other”write-incategory.Thiscategoryismeanttobeusedforitemsthatfitwiththeappealslistedhere,butarenotincludedonthelistandaretrulydifferentfromtheotheroptions.Wordsorphraseswithquotationmarksindicatespecificity.Forexample,donotselecttheoption“technology”unlessthatexactwordisonthepack.Wordsandphraseswithoutquotationmarkssignifygeneralthemes.Forexample,itisacceptabletoselecttheoption“Since/Established(year)”ifthephrase“forover100years”isfoundonthepack.Acrestshouldbeconsideredasingleitem.Donotcodeimagerythatispartofacrest.Theexceptionisifthereiswritingalludingtoasince/yearestablishedorotherprominentwriting.

Whichofthefollowingappealelementsappearanywhereonthepackaging?Withineachappeal,selectallelementsthatapply.Iftherearenoelementsofanappeal,select(0)Noor(0)Noneoftheabove.G1.TechnologyLexical(tech_lex)

(1)Anymentionof“technology”(2)Secondarytechnologyterms(e.g.nano,high-definition,HD,system)(3)Anytermreferringtoturningofforon(e.g.switch,activate,click,presstorefresh)(4)Wordsindicatinginnovation(e.g.new,newgeneration,innovative,modern,advanced,progressive)(5)Thephrases“lessodor,”“odorreducing,”“lesssmokesmell”etc(6)RELOC,resealable,adhesive,ProFresh,etc(88)Other(tech_lex_other)(example:anti-counterfeitnumbers)(0)Noneoftheabove

G2.TechnologyImagery(tech_img)

(1) Powerbuttons,playbuttons,skiptrackbuttons(2) Anykindof“ball”illustrationrepresentingchangeofflavor(otherthanbuttons)(3) Stickfilterimage,ifinconnectionwithtechnologyorhigh-techfilter(Example:apictureofastick

withapowerbuttononthefilterorhowthefilterisconstructed/works)(88)Other(tech_img_other)(0)Noneoftheabove

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G3.Environmental,CivicResponsibilityLexical(environ_lex)

(1)Environmentalism:recycle,nolittering,“let’sprotectenvironment”(2)CivicResponsibilityofthecompany:anyprogramforcorporatesocialresponsibility(88)Other(environ_lex_other)(0)Noneoftheabove

G4.Environmental,CivicResponsibilityImagery(environ_img)

(1)Recyclesymbolorsigns(greendotsymbol,tidyman,threearrows,greenleaf)(88)Other(environ_img_other)(0)Noneoftheabove

G5.Organics&NatureLexical(organic_lex)

(1)Anymentionof“natural”or“organic”(2)Tobaccoplant,leaf,leaves(e.g.BroadleafTobacco,Cubantobaccos,flue-curedtobacco,etc)(3)Natureterminology(otherplants,river,mountain,etc.Excludeflavorslikeblueberry,apple,etc.)(4)Spaceorstarterminology(celestialbodieslikesun,moon;excludes“luxury”starslike“FiveStars”)(88)Other(organic_lex_other)(0)Noneoftheabove

G6.Organics&NatureImagery(organic_img)

(1) Depictionsofplants,seedlings,etc(otherthantobacco)(2) Tobaccoplantsorleaves(3) Landscapesofnaturescenes(e.g.clouds,rivers,mountains)(4) Spaceorstarimagery(celestialbodieslikesun,moon;excludes“luxury”five-pointedstars)(88)Other(organic_img_other)(0)Noneoftheabove

G7.ProcessingofTobaccoLexical(process_lex)

(1)Blended,blend,mixture(2)Sun-ripened,slowroasted,toasted(3)Noaddedflavor,noadditive,pure(4)Anyotherdescriptionofhowtobaccoisprocessedormadeintoastick(e.g.dipped,fine-cut)(88)Other(process_lex_other)(0)Noneoftheabove

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G8.LuxuryandQualityLexicalElements(lux_lex)

(1) “Quality,”“finest”or“fine,”“special,”“premium”(2) ClassA,#1,Fivestars(3) Gold(4) Referencestopreciousstones(e.g.gems,diamonds)(5) Traditionallyexpensiveorluxuriousitems(e.g.silk)(6) “Export,”“Exported,”“Import,”“Imported”(7) “Luxury”andallotherluxurysynonyms(anywordorphrasethatemphasizeshighluxuryorquality

andisapositivesynonym,e.g.superior,perfect,perfection,select,unique,chosen,exceptional,excellence,exclusive,grand,etc)

(8) Master,Professional,Expert,Connoisseur(88)Other(lux_lex_other)(0)Noneoftheabove

G9.LuxuryandQualityImageryElements(lux_img)

(1) Crown(ifstandalone;notpartofcrest)(2) Preciousstones,gems,diamonds,metals(3) Traditionallyexpensiveorluxuriousitems(fancycars,rings)(4) Five-pointstars(88)Other(lux_img_other)(0)Noneoftheabove

G10.Classic/TimelessLexicalElements(classic_lex)

(1) “Classic”(2) “Original,”“Signature”(3) Traditional(4) Authentic,Genuine,Real(5) Since/Established(year)(includesstandaloneyear)(6) Well-known,famous,etc.(88)Other(classic_lex_other)(0)Noneoftheabove

G11.Classic/TimelessImageryElements(classic_img)

(1) Crest,seal,coatofarms(includesmanufacturer’screstifpresent)(2) Castle,knights,helmets,etc.(ifstandalone;notpartofcrest)(3) Pegasus,Griffin,Lion(ifstandalone;notpartofcrest)(4) Signature(cursivesignatureoffounder)(88)Other(classic_img_other)(0)Noneoftheabove

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G12.FemininityLexicalElements(fem_lex)

(1) Flowerterminology(roses,daisies,etc.)(2) Fashionterms(whenpairedwithotherfeminineappeals)(3) Othersynonymsfor“slim”:e.g.slender,skinny,etc.(excludesslim/slims/superslimsfromB8/C14)(4) Termsforwomen,like“Lady”or“Girl”(5) “pink”(88)Other(fem_lex_other)(0)Noneoftheabove

G13.FemininityImageryElements(fem_img)

(1) Flowers/Butterflies(2) Fashionimagery(3) Pinkcolor(4) Non-sexualizedfemaleform(88)Other(fem_img_other)(0)Noneoftheabove

G14.MasculinityLexicalElements(man_lex)

(1) Describe(man_lex_describe)(0)Noneoftheabove

G15.MasculinityImageryElements(man_img)

(1) Cars(2) Othervehiclesfortransportation:planes,ships(3) Non-sexualizedmaleform(4) Sportsimages(88)Other(man_img_other)(0)Noneoftheabove

G16.YouthLexical(youth_lex)

(1) Describe(youth_lex_describe)(0)Noneoftheabove

G17.YouthImagery(youth_img)

(1)Overallexplicityouthappealontheprimarypanels(e.g.cartoons,toys/games,imaginarycreatures,sports,music)

(0)NoyouthimageryReminder:Excludecompanyinformation(“made-in,”etc.)forquestionsG18-G23.

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G18.NationalLexical(nat_lex)

(1) Mentionofanytown,city,stateorcountryinwhichtheproductwaspurchased(excludingadjectiveform)

(2) Famousbuildings,structures,orstatuesorfamouslandscapes(e.g.rivers,mountains)(3) Famousresidentorleader(4) Countryanimals(e.g.Panda)(5) Mythicalcreatures(e.g.Dragon)(6) Country-specifictraditionalandculturalitemsidentifiedbyexpert(88)Other(nat_lex_other)(0)Noneoftheabove

G19.NationalImagery(relevanttowhereproductwaspurchased)(nat_img)

(1) Useofcountryflagimagery(musthaveexactimageryandcolorsfromflag)(2) Famousbuildings,structures,orstatuesorfamouslandscapes(e.g.rivers,mountains)(3) Famousresidentorleader(4) Countryanimals(e.g.Panda)(5) Mythicalcreatures(e.g.Dragon)(6) Country-specifictraditionalandculturalitemsidentifiedbyexpert(88)Other(nat_img_other)(0)Noneoftheabove

G20.Foreign/International(excludingUSA)Lexical(foreign_lex)

(1)“International,”“world”(2)Mentionofanytown,city,state,orcountryforeigntothecountryinwhichtheproductwas

purchased(excludingadjectiveform)(3)Famousforeignbuildings,structures,orstatuesorfamousforeignlandscapes(e.g.rivers,mountains)(4) Famousforeignresidentorleader(88)Other(foreign_lex_other)(0)Noneoftheabove

G21.Foreign/International(excludingUSA)Imagery(foreign_img)

(1) Useofforeignflagimagery(musthaveexactimageryandcolorsfromflag)(2)Famousforeignbuildings,structures,orstatuesorfamousforeignlandscapes(e.g.rivers,mountains)(3)Famousforeignresidentorleader(88)Other(foreign_img_other)(0)Noneoftheabove

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G22.UnitedStatesLexical(us_lex)

(1) AnymentionofAmericaorU.S.A(2) Anymentionofanycity,town,orstateintheUS(excludingVirginia)(3) Virginia(4) Famousresidentorleader(88) Other(us_lex_other)(0)Noneoftheabove

G23.UnitedStatesImagery(us_img)

(1) USAflag(musthaveexactimageryandcolorsfromflag)(2) USlandscapeorarchitecture(3) BaldEagle(4) Idealized/stereotypicalNativeAmerican(5) Famousresidentorleader(88)Other(us_img_other)(0)Noneoftheabove

G24.LessHarmLexicalNotonHealthWarning(less_lex)

(1) Light/Lights(2) Mild,low(3) Safe,safer(4) Soft,smooth,mellow(5) Anyqualitativedescriptionofthelevelsofnicotine,tar,orcarbonmonoxide(6) Numberspotentiallyindicatingstrength.Enternumber:(less_lex_number)(7) Mentionslonglifeorgoodhealth(excludingfortune,luck,orprosperity)(88)Other(less_lex_other)(0)Noneoftheabove

G25.LessHarmImagery(less_img)

(1) Imageoffilter(2) Dotspotentiallyindicatingstrength.Enternumberofdots:(less_img_dots)(88)Other(less_img_other)(0)Noneoftheabove

G26.LessHarm–Filters(less_filter)

Doesthepackhaveanymentionoftheword“filter,”“filters,”or“filtered”?Selectone.Filterdescriptorsmustbespecificallyandblatantlyaboutthefilter(i.e.technologydescriptorssuchas“recessedfilter,”“triple-actionfilter”orqualitydescriptorssuchas“premiumfilter”,“luxuryfilter”).Thisexcludescolororsizedescriptorsaboutthecigarette(e.g.“kingsizefiltercigarettes,”“filter-tipped”,“blackfiltercigarettes”).

Page30of39

(1)Yes,aloneorwiththeword“cigarettes” (2)Yes,accompaniedbyadescriptoraboutthefilter.Enterdescriptor:(filter_descr_describe) (0)NoG27.Taste/SensationLexical(taste_sens_lex)

(1) Anymentionof“taste”(2) Rich/Fullflavor/Full(whenreferringtotaste)(3) Fresh,freshness,refreshing(4) Cool,ice,cold,chill,frost(5) Pleasure,satisfaction,enjoyment,relaxing(6) Theword“sensation”(7) Aromaorsmellterminology(8) Balanced(88)Other(othertasteorsensationdescriptors:e.g.balanced)(taste_sens_other)(0)Noneoftheabove

G28.Flavor(excludeslistofingredients)Lexical(flavor_lex)

(1) Caramel/Vanilla/Chocolate(2) Cinnamon/”canella”orotherspice(3) Clove/Kretek(4) Menthol(5) Mint(otherthanmenthol)(6) Fruitorcitrus(7) Coffee(8) Alcoholicbeverages(10)Energydrink(11)Flavor/Flavored/Flavors(88)Other(flavor_lex_other)(0)Noneoftheabove

G29.FlavorImagery(flavor_img)

(1) Caramel/Vanilla/Chocolate(2) Cinnamon/”canella”orotherspice(3) Clove/Kretek(4) Menthol(5) Mint(otherthanmenthol)(6) Fruitorcitrus(7) Coffee(8) Alcoholicbeverages(10)Energydrink(88)Other(flavor_img_other)(0)Noneoftheabove

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G30.SpecialEditionLexical(special_lex)

(1) “SpecialEdition”or“LimitedEdition”(2)LimitedTime:Nationalorcommunityeventoccurringonetime(Olympics,othercommemoration)or

Holiday(Christmas,Holi,etc.)(3)LimitedTime:Brandevent(100yearanniversary)(88)Other(special_lex_other)(includesappealssuchas“musicedition”orcoloreditions)(0)Noneoftheabove

G31.AnimalImageryandTerminology(animal)

Thisselectionexcludesmythical/imaginarycreatures.

(1) Anydepictionofananimal(e.g.thecamelonCamelcigarettes)(2)Animalprint(3)Lexical:anymentionofananimal(88)Other(animal_other)(0)Noneoftheabove

G32.Religion(religion)

(1) Mentionsofreligionbyname(e.g.Buddhism,Christianity,Islam)(2) “God”orhigherpower/afterlife(e.g.Allah,Jesus,Buddha)(3) “Amen”,“Blessing”,orotherprayerlikesynonyms(4) Religiousimagery(religion_img_other)(88)Other(religion_lex_other)(0)Noneoftheabove

G33.Promotions(promotion)

(1)Winmoney(2)Winitems(3)Wincigarettes(4)Wintrips(88)Other(promotion_other)(0)Nopromotion

Giventhenatureoftheeachcountry’slaws,requirementsandconsistentappeals,G34throughG36areadditionalquestionsspecifictoeachcountry.*WhencodingtobaccopackagesfromBrazil,pleaserefertoAppendixA:BrazilSpecificFeaturesandAppealsQuestions*WhencodingtobaccopackagesfromChina,pleaserefertoAppendixB:ChinaSpecificFeaturesandAppealsQuestions

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G36.Filtertechnology(filter_tech)

Consideringtheentirepackage(includingthestick)andusingbothimageryandlexicalreferences,isthereanyfiltertechnologycommunicatedonthepack?

(1) Yes(0) No

Ifyes,questionG37willappear.Ifno,skiptoSectionH.

G37.Twist,remove,orcutthefilterfromtheentirestick.Cutthefilterportionlengthwiseinhalf.Whatisinsidethefilter?(filter_inside)

(1) Capsule(2) Thread(3) Other(specify)(filter_inside_other)(4) None–nothinginside

Ifoption1isselected,questionsG38throughG49willappear.Ifoption2isselected,questionsG37aandG37bwillappear.Ifoption3isselected,specifywhat’sinsideofthefilter.Ifoption4isselected,skiptoSectionH.

PlacetheseveredstickbackintothepackageanduseanundamagedsticktoanswerquestionsG45toG48.G37a.Indicatethecolorofthethreadlocatedinsideofthefilter(Ifthereismorethanonecoloredthreadcheckallthatapply):(threadcolor)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Violet,Pink,Purple(5) Black,Brown,Red(6)White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(threadcolor_multi)(8) Othermaincolor

G37b.Writeinanyfeaturesassociatedwiththethread(threadfeature):_________

IfN/A,writein99.

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G38.Uniquecapsule(s)(uni_cap_num)

Consideringtheentirepackage,usingbothimageryandlexicalreferences,howmanyuniquecapsulesarecommunicatedonthepackage?______

(99)Don’tknow/notclear

G39.Write-inanyflavordescriptors(includingnon-characterizing)associatedwiththecapsules:(fla_descriptor)________

IfN/A,writein99.G40.Indicatethecapsule/activationsymbol(s)locatedonthepackage:(cap_sym)Checkallthatapply

(1) Ball(2) Playbutton(3) Powerbutton(4) SkipTrackbutton(5) Other(cap_symb_other)(0) N/A

IfN/AisselectedskiptoG43.

G41.Indicatethelocationsofthecapsule/activationsymbolonthepackage:(cap_sym_loc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil(8) Insert(9) Sleeve(10) Bevel

G42.Whatistheprimarycolorofeachcapsule/activationsymbollocatedonthepackage(Ifthereismorethanonecoloredcapsulecheckallthatapply)?(cap_color)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Violet,Pink,Purple(5) Black,Brown,Red(6) White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(cap_color_multi)

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(8) Othermaincolor(0) N/A

G43.Isthereanimageinstruction(s)locatedonthepackageorstick,describinghowtoactivatethecapsule?(cap_act_instruc)

(1) Yes(0) No

Ifyes,questionG43awillappear.Ifno,skiptoquestionG44.

G43a.Indicatethelocation(s)oftheimageinstructionsonthepackage:(imageloc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil(8) Insert(9) Sleeve(10) Stick

G44.Arethereanydescriptorslocatedonthepackagetodescribethecapsule/activation?(capdesc)

(1) Yes(0) No

Ifyes,G44aandG44bwillappear.Ifno,skiptoquestionG45.

G44a.Write-inthecapsule/activationdescriptorsorstatementsusedanywhereonthepackage:(capdesc_write):__________G44b.Indicatethelocation(s)ofthecapsule/activationdescriptorsonthepackage:(cap_desc_loc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil

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(8) Insert(9) Sleeve(10) Bevel

CapsuleStickG45.Nowputasidethepackandjustlookatthestick.(cap_stick_num)

Enterhowmanyuniquecapsulesarepresentononestick:_____

(99)Don’tknow/notclearG46.Arethereanydescriptorslocatedonthesticktodescribethecapsule/activation?(stickdesc)

(1) Yes(0) No

Ifyes,G46awillappear.Ifno,skiptoquestionG47.

G46a.Write-inthecapsule/activationdescriptorsorstatementsusedonthestick:(stickdesc_write):__________G47.Indicatethecapsule/activationsymbol(s)locatedonthestick:(cap_stick_sym)Checkallthatapply

(1) Ball(2) Playbutton(3) Powerbutton(4) SkipTrackbutton(5) Other(cap_stick_sym_other)(0) N/A

IfN/Aisselected,G48willnotappear.

G48.Whatistheprimarycolorofthecapsule/activationsymbollocatedonthestick(Lookatseveralsticks,ifthereismorethanonecoloredcapsulecheckallthatapply)?(cap_stick_color)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Black,Brown,Red(5) Violet,Pink,Purple(6) White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(cap_stick_color_multi)(8)Othermaincolor

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SectionH:OtherAppealsH1.OtherAppeals(add_appeal)

Isthereanadditionalappealonthepackthatdoesnotfitintothecategoriesabove?

(1)Yes,describe:(add_appeal_describe) (0)No

H2.InternetResearch(research)

Wasoutsideresearchnecessarytoclarifyanappeal?

(1)Yes,describe:(research_describe)(0)No

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AppendixA:BrazilSpecificFeaturesandAppealsQuestionsG34.Ingredients—Lexical(ingredients)

Selectallthatapply:

(1)Acucar/acucares(2)Agentesdesabor(3)Cravo(4)Extractosvegatales/extratosvegetas(5)Fumes/Fumos(6)Fumodecorda(7)Mentol(8)Mezcladetabacos(9)Misturadefumos(10)Palhademilho(11)Papeldecigarros(12)Selecionados(13)Other(0)Nomatch

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AppendixB:ChinaSpecificFeaturesandAppealsQuestionsG34.Chinaadditionalpromotionlexical(china_lex)

(1) Militaryreferences(“defend”,“protect”,“serve”,“commander”,“soldier”)(2) Culturalnostalgia(i.e.citationoftheclassics,traditionalpoems,historicalstories(3) Promotionofhealthorlongevity(i.e.mentionofChinesemedicinefoods/herbs,“longevity”,“long

life”,“peaches”,“cranes”,“immortal”)(88)Other(china_other_lex)(0)Noadditionalpromotion

G35.Chinaadditionalpromotionimagery(china_img)

(1)Militaryreferences(i.e.camouflagingprint/color,large/prominentred,gold,orsilverstar,soldiers)

Camouflagingprint

Color,large/prominentred,gold,orsilverstar

Greatwall(historicalsignificancenationalboundarydefense)

(2)Culturalnostalgia(i.e.calligraphy,traditionalpaintings,seals,traditionalart/patterns

Traditionalart/patterns

Calligraphy/seal

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Traditionalpainting

(3)Promotionofhealthorlongevity(cranes,Chinesemedicinefoods/herbs,peaches)

Chinesemedicinefoods/herbs

Cranes

(88)Other(china_other_img)

Noadditionalpromotion

www.globaltobaccocontrol.org/tpackss

Institute for Global Tobacco Control


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