TPBMarke(ngandPromo(onsProjectsandAc(vi(esfor2016

ImplementedMajorProjects(January–June2016)

JANUARY

ASEANTOURISMFORUM•18-25January•Manila•  Thecontribu(onoftourismsectortotheforma(onofASEANCommunitythrough

the successful implementa(on of the ASEAN Tourism Strategic Plan (ATSP)2011-2015, measuring 91% including joint marke(ng and promo(on, productdevelopment,improvingqualitytourismservicesandhumanresources;

•  TheTravelExchangewaspar(cipatedbyalmost400foreignbuyersfrommorethan60countriesandsome150interna(onalandlocalmediafrom36countries;

•  96%oftheacendeesweresa(sfiedwiththeoverallhos(ngarrangement,90.47%weresa(sfiedcompletelywiththeirflightarrangementswhile94.65%werefairlysa(sfiedwiththeirhotelaccommoda(onarrangements

46thINTERNATIONALBOOTSHOW•23-31January•Dusseldorf,GermanyThebiggestannualtradeandconsumerfairorganizedbyMesseDüsseldorfGmbHwhich acracts both, dive and water sports enthusiasts. The event is beingacended bymajor scuba diving associa(ons like PADI, SSI, IAC and theGermanScubaDivers(VDST).

FEBRUARYWINTERESCAPADE3•3-12February•Albay,CamarinesSur,Sorsogon,PuertoPrincesaTeamPhilippines-CanadaledbyAmbassadorPetronilaP.Garciarolledoutthismonththehighly-an(cipatedpackageforWinterEscapade3-It'sMoreFuninthePhilippinestakingplaceinManila,theBicolregionandPalawan.

LONDONINTERNTIONALDIVESHOW(LIDS)•11February•LondonBoas(ng around 100 exhibitors, the show will also feature diving acrac(onsincludingatry-divepool,in-halldisplaysandfreetalksbydiving'sleadingexperts.LIDS 2016 will give visitors the chance to browse and buy diving equipment,trainingcoursesandholidays.

PHILIPPINEPARTICIPATIONATTHE2016ASIA-PACIFICINCENTIVES&MEETINGSEXPO(AIME)•23-24February•Melbourne,Australia•  The24thannualAsia-PacificIncen(ves&Mee(ngsExpoconcludedwith4,588industryprofessionalswhogatheredtolearn,networkanddobusiness.Theexhibi(onshowcased523Exhibitorsfrom31countries.

•  TheexhibitorsfromourcountryboothincludedPhilippineAirlines(PAL),SofitelPlazaPhilippines,Maka(Shangri-La,EDSAShangri-La,Shangri-LainBonifacioGlobalCity,Shangri-LaMactanResortandSpa,MarriocHotel,DusitThaniandIntasDes(na(onManagementInc.

•  Thecountry’spar(cipa(ontothisyear’sAIMEisactuallypartoftheDOT/TPB’sVisitthePhilippinesAgain2016campaign.

APRIL(PhilippineFoodMonth)

WORLDSTREETFOODCONGRESS(WSFC)•20-24April•BonifacioGlobalCity,TaguigThebrandchildofheritageandstreetfoodmavenKFSeetohofMakansutra,theWSFCwascreatedin2013largelytocapitaliseonalltherelevantaspectsandopportuni(esofheritagestreetfoodculturearoundtheworld.TheWSFChasthreesegmentswhichservestoDiscuss,CelebrateandRecognisethebestinthefieldsthroughthreecomponentsattheevent:TheWorldStreetFoodDialogue(atwodayDialogue/ConferenceandHackathon)TheWorldStreetFoodJamboree(afivedaystreetfoodfeas(ngfes(valwiththebestintheworld)TheWorldStreetFoodAwards(whereupto10categoriesarerecognised)

FLAVORSOFTHEPHILIPPINESON-GROUNDACTIVATION•April•NaAonwideAmonth-longfes(valfeaturingthebestofPhilippines’gastronomicofferingsrangingfromculinarytours,foodtrucks,barcrawls,concerts,toagriculturalfairs,weekendgourmetmarketsandbazaarswillmakeupFlavorsofthePhilippines2016.FlavorsofthePhilippines,whichwasheldsimultaneouslyindifferentmalls,restaurantsandvenuesacrossLuzon,VisayasandMindanao,isalongsidetheeventofMadridFusionManila2016

MADRIDFUSIONMANILA•7-9April•SMXConvenAonCenterMFM2016hasforitstheme“TheManilaGalleon:EastMeetsWest.”TheMFMTradeExpowillhighlightingredients,gourmetproducts,crea(vetableware,culinaryequipment,regionalculinarytreatsfromthePhilippines,SpainandothercountriesaroundAsiaandthenewworldsofEuropeandtheAmericasMFMisthefirstandonlyAsianedi(onofMadridFusion.MFM2016,thesecondrun,willbringtogetherfromacrosstheglobetheworld’stop-ratedchefsandmostacclaimedavant-gardechefs.

MARCHDIVINGRESORTTRAVEL(DRT)SHOWSHANGHAI•18-20March•ShanghaiEastAsiaExhibiAonCenter,ChinaTheDRTShowisconsideredtobethelargestgatheringfordivingenthusiasts,marineconserva(onistsandanyonewithapassionfortheunderwaterworld.TheDRTShowhasbeenmetwithanoverwhelmingresponseasanimportantregionalevent.

46thINTERNATIONALETOURISMUSBORSE(ITB)BERLIN•9-13March•Berlin,GermanyTheworld’sleadingtravelshowwherecompaniesandorganiza(ons’topdecision-makers,experts,buyersandyoungprofessionalsinthetraveltradeindustrymeetunderonerooftonetwork,nego(ateanddobusiness.

MARCHEINTERNATIONALDESPROFESIONELSDELÍMMOBILIER(MIPIM)•15-18March•PalaisdesFesAval,Cannes,FranceIsanannualpropertyshowthatbringstogetherthemostinfluen(alpropertyplayersandoffersunrivalledaccesstothegreatestnumberofdevelopmentprojectsinallassetclassesandsourcesofthecapitalworldwide

LAUNCHOFTHETOURISMWINDOWDISPLAYINNEWYORKCITY•2March•NewYorkCity,USAThe“CeremonialUnveilingofthePhilippineTourismWindowDisplay,”atthePhilippineCenterlocatedat5565thAvenue,completedthreedaysofac(vi(esandevents,includingthePhilippineBusinessandInvestmentForum,whichkickedoffintheBigApple.OnMarch3,businessexecu(vesandseniorgovernmentofficialswhospokeonpanelschairedbyinfluen(alleadersfromtheFilipinoprivateandpublicsector.

APRIL

CHINAOUTBOUNDTOURISMANDTRAVELMARKET(COTTM)•14-16April•Beijing,ChinaNowenteringits12thyear,COTTMisregardedastheindustry’smostimportantplavormandremainstheonlybusinesstobusinesseventthatfocusespurelyontheburgeoningoutboundmarket.

ASIADIVEEXPO(ADEX)•15-17April•Suntec,SingaporeConvenAon&ExhibiAonCentreADEXisthe longestrunningandthe largestdiveexpoinAsiacelebra(ng its21styearin2016.Amust-acendeventforanyoneinterestedorinvolvedintheworldofdiving, theeventhas seena con(nuous increase invisitorsover thepast fewyears,withADEX2015acrac(ngatotalof41,053visitorsoverthreedays.

IMEXFRANKFURT(IMEX)•19-21April•Frankfurt,GermanyIMEX is aworldwide exhibi(on for incen(ve travel,mee(ngs and business andfeatures the presence of business, incen(ve travel, event and conferencesmanagementservicesandsolu(ons.

INCENTIVE TRAVEL, CONVENTIONS & MEETINGS CHINA (IT&CM)• 6-8 April •Shanghai,ChinaThe 3-day 10th IT&CM China 2016 came to a close with over 14,000 businessappointmentsaswellasmorethan70business,educa(onandnetworkingac(vi(esconcluded.

MAY

INFLUENCERS TRIPUSA• May • Pampanga, Boracay, Cebu, Bohol&ManilaApl.de.ap of the Black Eyed Peas took a group of influencers to thePhilippinesincludingJoKoy,Cassie,ChanelWestcoast,LianeV.,will.I.Am,andexecu(vesfromNevlix,Google,YouTube

SINGAPORE AND MALAYSIA SALES & MICE MISSION • 23-24 May •Singapore&KualaLumpur,MalaysiaMICE sales presenta(ons aim to create a new level of awareness of thePhilippinesas an idealMICEdes(na(on for incen(ve travelplanners andeventorganizersinMalaysiaandSingapore.FeaturedregionsVI(WesternVisayas)andXI(Davao).

WORLDTRAVELFAIR•19-22May•Shanghai,ChinaWTFisaprominentandmostinfluen(alannualgalafortheinterna(onaltourismindustryinChina.WTF brings together des(na(ons, tourist acrac(ons as well asorganiza(ons and business in the field of civil avia(on cruise, hotel andbusinesstravelaroundtheworld.

JUNEDIVING&RESORTTRAVEL(DRT)SHOW•17-19June•TaipeiFloraExpoCentre,TaiwanTaiwan is considered the most suitable business trading HUB in Asia Pacific, with friendly and higheducated residents, large popula(ons of ocean sport lovers, high quality of financial service anddistributor. The DRT Show is considered to be the largest gathering for diving enthusiasts, marineconserva(onistsandanyonewithapassionfortheunderwaterworld.TheDRTShowhasbeenmetwithanoverwhelmingresponseasanimportantregionalevent.

PHILBUSINESSMISSIONTOJAPAN•6-10June•Tokyo,Nagoya&OsakaIsanannualtraveltradeeventorganizedbyTPBandDOTandacendedbyasmanyas70privatesectorpar(cipants.Thebusinessmissionprovidesopportuni(estorenewandestablishbusinessrela(onswiththeJapanesetraveltrade

THE31STKOREAWORLDTRAVELFAIR(KOTFA2016)•9-12June•COEX,Seoul,KoreaAs the only interna(onal travel fair in Seoul, the 31st KOTFA will be sponsored by the Ministry ofCulture,SportsandTourismofKorea,KoreaTourismOrganiza(on,VisitKoreaCommicee,KoreanAirand in collabora(on with UNWTO and PATA. DOT/TPB will reserve ten (10) booth spaces and willfeatureperformances of a cultural troupeduring the said event. It is expected thatmore than500organiza(onsfromover60countrieswillpar(cipatetomeetover120,000visitorsduringthefair.

MTVMUSICEVOLUTION2016•24June•SMMallofAsiaConcertGroundsIs anannualmusicac(va(on,whichbrings thebestofmusic talents to thePhilippinesandprofilePhilippines’ vast musical heritage, geniune warmth, good sense of humor and awesome fundes(na(ons to the world. It creates an event that is a celebra(on of life and musical history,showcasingonemusicalgenreperconcert–beitpop,rock,hip-hop,dancemusic.

JULY

MALAYSIAINTERNATIONALDIVEEXPO(MIDE)•29-31July•PutraWorldTradeCenter,MalaysiaFIBAOLYMPICQUALIFYINGTOURNAMENT•5-10July•MallofAsiaArenaSELECTIONOFTPB’SCREATIVE&MEDIAPLANNING/PLACEMENTAGENCYOtherProjects:TravelBulle(nFar-EastShowcase•4July•Leeds,UnitedKingdom

AUGUST

PHILIPPINEPARTICIPATIONINMUSEUMSUFERFESTINGERMANY•26-28August•Frankfurt,GermanyCOBRAIRONMANASIAPACIFICTRIATHLONCOMPETITION…....CEBUOtherProjects:MalaysiaInterna(onalTravelMart(MITM)TravelFair•5-7August•MidValleyExhibi(onCentre,KualaLumpur,Malaysia

SEPTEMBER

CONSUMERCAMPAIGNDURINGOKTOBERFEST•SeptembertoOctober•Munich,GermanyPHILIPPINETRAVELEXCHANGE(PHITEX)•5-6September•ManilaPHILIPPINETRAVELMART(PTM)•2-4September•ManilaJAPANTRAVELSHOWCASE•22–25September•Tokyo,JapanDIVERESORTS&TRAVELEXPO(DRT)9-11September•ManilaOtherProjects:Par(cipa(onintheExpatShow•9-11September•ShanghaiExhibi(onCenter,Jingán,ChinaIncen(veTravel&Conven(ons,Mee(ngs(IT&CM)Asia2016•27-29September•BangkokConven(onCenter,ThailandLuxeperience•18-21September•AustralianTechnologyPark,Sydney,Australia

UPCOMINGPROJECTS2016

UPCOMINGPROJECTS2016

OCTOBER

DIVEBIRMINGHAM•23-24October•NECBirmingham,EnglandTRAVELBLOGEXCHANGE(TBEX)…..KOREASALESMISSION.....OCT12,2016...SEOULOtherProjects:JointPromo(onsCampaignwithMeiersWeltreisen•SeptembertoOctober•GermanyUSAandCanadaRoadshows•October•USAandCanada

NOVEMBER

WORLDTRAVELMARKET2016•7-9November•ExCel,LondonDIVINGEQUIPMENT&MARKETINGASSOCIATION(DEMA)SHOW•16-19November•LasVegasConvenAonCenter,USAOtherProjects:

DECEMBER

2016UNITEDSTATESTOUROPERATORSASSOCIATION(USTOA)CONFERENCEANDMARKETPLACE•5-9December•WesAnKierlandResort&Spa,Scopsdale,Arizona,USAOtherProjects:TravelBulle(nFar-EastShowcase•4July•Leeds,UnitedKingdom

What is Visit the Philippines Again 2016? •  Aretail-basedcampaignandcommunica(onshandleforthe

countryin2016todriveurgency&excitementamongforeigntravelerstovisitthePhilippines.

•  Willfeaturevariousevents/acrac(onsin2016topushthecountry’stourism.

•  Willalsofeatureablockbusteroffersanddiscountsonflights,accommoda(ons,tours,packagesandotherservices.

•  Non-tourismpartnerswillalsobeinvitedtosupportthecampaign.

Public Private Partnership Governmenttakestheini(a(vebutthecampaignwillflyhigherwithPrivateSectorsupport.Regularsupportincludes,theuseofthelogoinallbrochures,websites,socialmediacampaigns,etc.;specialpromooffersyear-round;par(cipa(onininterna(onalandlocalmarke(ngcampaigns,suchas,tradefairs,salesmissions,andinvita(onalprograms.ButfortheVPA2016campaigntobemorespecialandeyecatching,ouroffershavetobeGameChanging.

MARKETINGCOMMUNICATIONS

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