TPI Health Education

Tobacco/Nicotine

The Least You Need to Know: The Least You Need to Know: DAY 1DAY 1

Effects of smoking on the body. (review/pretest) How do tobacco warnings differ in Canada?“Quick Facts That Count”How many chemicals are in tobacco smoke?What is ETS?

Identify the effects of ‘passive smoking’ or second-hand smoke.

Discuss why people start smoking.

Do you think this

would make an impact here in the U.S. in how people view smoking?

Examples of Canadian WarningsExamples of Canadian Warnings

The Dope on NicotineThe Dope on Nicotine

Why Do Why Do People Smoke? People Smoke?

There are more than 4,000 chemicals n tobacco smoke….

nicotine is the primary one that acts on the brain, altering people's moods, appetites, and alertness in ways they find pleasant and beneficial.

"There is"There is little doubt that if it were not for little doubt that if it were not for

the nicotine in tobaccothe nicotine in tobacco smoke, people would be little smoke, people would be little more inclined to smoke thanmore inclined to smoke than

they are to blow bubbles or to they are to blow bubbles or to light sparklers.“light sparklers.“

Benefits Benefits of of

Nicotine…? Nicotine…?

Users also say nicotine helps:Maintain concentrationReduce anxietyRelieve pain Dampen their appetites

The StatsThe Stats

Smoking is the leading cause of preventable death

Cigarettes cause one in five deaths in the US

Cigarettes kill one in three beginning smokers (3000 a day); this is half of continuing smokers

89% of adult daily smokers tried their first cigarette before age 18.

The Effects…pre-test…The Effects…pre-test…

Does Knowledge = BehaviorDoes Knowledge = Behavior The missing link?The missing link?

So it’s safe to say people know that smoking is detrimental to their

health!-why do 3,000 still start

everyday?

Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances.

While the smoker is inhaling, a cigarette burns at 700 degrees Celsius at the tip and around 60 degrees in the core.

This heat breaks down the tobacco to produce various poisons. As a cigarette burns, the residues are concentrated towards the butt.

Hot stuff &

battery acid…

In Case Nicotine Wasn’t In Case Nicotine Wasn’t Enough…Enough…

They add licorice and cocoa, which sound innocent, except when you burn them they act as bronchodilators -- which makes you inhale more smoke so the nicotine gets further into your body.

Tobacco companies put ammonia in cigarettes which makes your brain absorb more nicotine than it normally would.

This is your lung…This is your lung…this is your lung this is your lung

on…on…

AFTER

BEFORE

Quick Facts That CountQuick Facts That CountThe product they sell kills more

people than AIDS, murder, suicide, fires, alcohol and all illegal drugs COMBINED.

Smokers are admitted to hospitals twice as often as nonsmokers.

Smoking is responsible for 87% of the lung cancer deaths in the United States

BBuutt

II

D Doonn‘‘t t

SSmmookkee!!

Exposure to environmental tobacco smoke (ETS) is responsible for approximately 3,000 lung cancer deaths per year among nonsmokers (~40K Deaths total a year)

If both a child's parents smoke, it is the equivalent of the child actively smoking between 60 and 150 cigarettes per year.After the first month of life, infants of parents who smoke have higher mortality rates through the first year of life

What your dog is doing when you’re not looking…What your dog is doing when you’re not looking…

"Veni."Veni.

Vidi. Vidi.

Vici.”Vici.”

Do Kids Even Have a Do Kids Even Have a Chance?Chance?

They spent over $8 billion on advertising in 1999. That’s 14 times the money Nike made in 2000.

Look at your watch. In the next hour, the tobacco industry will spend nearly $1 million on advertising.

"It’s a well-known fact that "It’s a well-known fact that teen-agers like sweet teen-agers like sweet

products. Honey might beproducts. Honey might be considered.” considered.”

- 1972 Brown AND - 1972 Brown AND Williamson (Newports) Williamson (Newports)

marketing reportmarketing report

"Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market.”

"Comic strip type copy might get a much higher readership among younger people than any other type of copy.”

“The base of our business is the high school student...It is the ‘in’ brand to smoke if you want to be one of the group.”

- 1973 RJ Reynolds (Camels)

memo

Advertising Dollars at WorkAdvertising Dollars at Work

Of kids who smoke, 86% smoke the three most heavily advertised brands. The majority of adult smokers don’t smoke those brands

Of all people who have ever tried a cigarette, 88% tried by age 18.

Every day, the tobacco companies get about 3,000 new customers -- kids.

Identifying Advertising Identifying Advertising TechniquesTechniques

Personal TestimonyProduct ComparisonRomantic/Sex AppealPleasure AppealMaturity/Sophistication AppealBandwagon EffectRelaxation Appeal

Chewing Tobacco: Not a Safe Chewing Tobacco: Not a Safe AlternativeAlternative

What Can Chewing Tobacco Do to Me? Bad breath and yellowish-brown stains on your teeth Mouth sores (about 70% of spit tobacco users) Cracking and bleeding lips and gums Receding gums, eventually make your teeth fall out Increased heart rate, high blood pressure, and irregular

heartbeats, all leading to a greater risk of heart attacks and brain damage (from a stroke)

Cancer

Once You Start You’re …Once You Start You’re …

Tobacco companies know that nicotine changes your brain so, eventually, your brain can’t function normally without it.

Tobacco companies know that 70% of smokers want to quit but can’t.

They also know that of the ones who try to quit only about 3% succeed.

““To cease smoking is the To cease smoking is the easiest thing I ever did. I easiest thing I ever did. I

ought to know, I’ve done it a ought to know, I’ve done it a thousand times.”thousand times.”

~Mark Twain

The Question is Are You The Question is Are You Ready to Quit?Ready to Quit?

Transdermal patchesInhalersNicotine GumHypnosis“Cold turkey”Zyban

*Transtheoretical Model