Increase Profit Through Simplified Trade Promotion

and Management

SAP Business Transformation Award 2015

3

Delivering Strategic Customer Insight

Checkbook Feedback Loop

Base & Incremental ROI Trade Promo

OptimizationPay on

Consumption

• Plan• Settle• Report• Project earned

funds using i2 cases• Determine areas of

over/under spending

• Incorporate IRI into reporting by promotion:• ACV Ad• ACV Display• ACV Feature & Display• ACV price reduction only• Base price• Average price• Units sold, + Base/Incremental

• Incorporate i2 base and incremental volume.

• Use Business Objects to identify lowest cost per incremental case

• Modeled Lift• Financial info:

• COGS

Today The future