SPONSOR SUMMARY

THANKYOU

EXECUTIVE SUMMARY

The Project is an annual gathering of world-class minds from around the Pacific Rim who are instrumental in both driving and shaping the (r)evolutionary 21st century business agenda.

On 30 April – 1 May 2014, AUT’s award-winning Sir Paul Reeves Building hosted The Project: Digital Disruption, a two-day conference focused on the digital zeitgeist that is evolving and integrating into every aspect of our lives at an astonishing, accelerating and sometimes overwhelming rate. Organised and delivered by Foundation Partners AUT University, The US Embassy of New Zealand and Social Media NZ, The Project: Digital Disruption, was a successful follow-up to the original The Project: [R]evolution event in 2012.

Thirty-six presenters (including six international presenters) provided insights and perspectives on this year’s theme to more than 300 registered attendees, including over a dozen national media representatives. The conference provided a rare chance for participants

to learn how organizations are leveraging the opportunities created by digital disruption to transform their businesses and to enable New Zealanders and the companies they lead to better innovate, execute and prosper on the global stage. Moreover, it provided a unique and compelling context for diverse people and networks to connect, communicate, collaborate and hopefully catalyze something new and different. A primary goal was to put forward new perspectives and create energizing ‘AHA!’ moments for all the participants.

The enclosed compilation of data covers key statistics and metrics around attendance, media coverage (including social media), advertising & marketing and attendee feedback. This information is for our corporate sponsors and associate sponsors and other key supporters without whom this year’s The Project: Digital Disruption could not have taken place.

EXECUTIVE SUMMARYThe Project 2014 comprised four key elements:

An informal reception to welcome conference speakers, foundation partners, sponsors and other VIP’s was held at AUT’s Four Seasons restaurant on 29 April, 2014. Around forty guests met and mingled in a relaxed, informal environment ahead of the conference, enjoying canapés and drinks before a welcome and introduction from AUT Adjunct Executive Professor (and The Project speaker) Derek Handley, followed by a delicious three course dinner.

SPEAKER + VIP RECEPTION

TWO-DAY CONFERENCE

DIGITAL DISRUPTIONS

‘CONNECTING THE DOTS’NETWORKING FUNCTION

An action-packed two-day event, where attendees heard from over 30 international and local speakers on how digital disruption is changing the way we live and work. The unique structure of the conference allowed for exploration of topics on a conceptual, inspirational and practical level, and brought together innovators and world-class minds from the Pacific Rim and further afield — some blazing with huge ideas and others who had already made their ideas real.

At the conclusion of Day One of the conference, attendees gathered in the main forum area of the Sir Paul Reeves Building for the ‘Connecting the Dots’ networking function. Over canapés, fine New Zealand wine, beer and Stolen Rum cocktails, conference attendees discussed the highlights of the day and made more connections than a super-sized Lego set.

A series of digital disruptions gave attendees a ‘hands-on’ experience with some of the technologies being discussed at the event. These included:• Conference programmes

accessible via scanned QR code from delegate lanyards

• Augmented Reality ‘Love Creatures’ activated from lanyards

• Laser cut and etched speaker lanyards

• Oculus Rift virtual reality demos• A 3D printer in action• A Gamefroot game developed

especially for The Project, complete with sponsor information

• ‘Hungry Pixels’, an interactive art work

KEY STATS

• 36 speakers• 350+ registered attendees • 675 canapes• 192 bottles of wine• 36 hours of laser cutting• 350 laser etched badges• 7 spreadsheets• 39 media hits• 1 amazing event!

• DayOne: Trending in Auckland by 10.30am

• DayTwo: Trending in New Zealand by 12.00pm + trending worldwide

• 1166 followers• 911 tweets total

• 777 total likes• 475 new fans• 811 stories created by 703 users• 43% male users• 57% female users• 18 - 24 year olds: Highest

demographic

EVENT + SOCIAL MEDIA

• SurveyMonkeyResults• 7.6/10 average rating for how

highly respondants would recommend the event to others

• 8/10 average rating for speaker presentations

• 8.7/10 average rating for ‘Connecting The Dots’ networking function

• 8/10 average rating for Disruptive Demo’s

• 7.4/10 average rating for overall experience

Rebekah Foote and Guy Thompson interact with ‘Hungry Pixels’ by T.J. Grieg

“The highlight for me was the variety of backgrounds and different perspectives the speakers had — it encouraged interesting discussion and provided a rich learning experience.”

- Jean Walker, AUT University Library

KEY STATSMARKETING SUMMARY

MEDIAWORKS ONLINE3News,TV3,GeorgeFM,MaiFM,RadioLiveandTheEdge

325,311 total streams/impressions361 clicks

0.11% CTR

MEDIAWORKS RADIOGeorgeFM,MaiFM&RadioLive

On Air dates: 9 – 23 April106 spots – rate card value:

$11,395.00

LINKED INOrganic data (not paid):

19,742 impressions130 clicks

IDEALOGIdealogOnline

49,387 impressions150 clicks

0.36% CTR

SolusEDMto Idealog database

GOOGLE ADWORDS1689 impressions

100 clicks

EDM’sThree sent between Mar 6 - Apr 8

1517 subscribers522 opens41 clicks

0.12% CTR

PUBLIC ADDRESS180,003 impressions

275 clicks0.15% CTR

Mi9393,360 impressions

236 clicks0.12% CTR

The Project: Digital Disruption enjoyed widespread media coverage in the lead up to and during the conference. Highlights included live interviews with four of the highest profile speakers on TV3’s Firstline breakfast show, interviews with keynote speaker Cameron Gawley on NBR and Stop Press and interviews with another of the keynote speakers, Macon Phillips, on Nine-to-Noon and Public Address.

#Projectdisrupt was trending on Twitter in Auckland by 10.30am on Day One and was trending in New Zealand by midday. It eventually trended at number one in New Zealand and went on to trend worldwide on Day Two.

A full list of media coverage is included.

MEDIA

InterviewswithDerekHandley,DrJeffCole,Macon Phillips and Cameron Gawley onFirstline.

http://www.3news.co.nz/What-is-digital-disruption/tabid/412/articleID/341788/Default.aspx

http://www.3news.co.nz/High-flying-Kiwi-businessman-also-an-environmentalist/tabid/412/articleID/341944/Default.aspx

http://www.3news.co.nz/Saving-Facebook-could-cost billions/tabid/412/articleID/342142/Default.aspx

http://www.3news.co.nz/Internet-strategies-key-to-winning-votes/tabid/412/articleID/342276/Default.aspx

TV RADIO

InterviewswithMaconPhillipsandDrJeffColeonNine-to-NoonandRadioLive.

Nine-to-Noonhttp://podcast.radionz.co.nz/ntn/ntn-20140429-0924-harnessing_the_power_of_social_media_-_macon_phillips-048.mp3

RadioLivehttp://www.radiolive.co.nz/Andrew-Patterson-looks-at-the-downside-of-technology-with-Dr-Jeff-Cole/tabid/506/articleID/44261/Default.aspx

WidespreadcoverageonkeyonlinenewsoutletsandblogsincludingNBR,Idealog,StopPress,StuffandPublicAddress.

NBR—AskMeAnythinghttp://www.nbr.co.nz/tags/cameron-gawley

IdealogOnlinehttp://www.idealog.co.nz/blog/2014/03/first-speakers-announced-project

Stoppresshttp://www.stoppress.co.nz/blog/2014/04/buzzshifts-cameron-gawley-hybrid-agencies-digital-snake-oil-and-ceiling-fans-named-after-him

PublicAddresshttp://publicaddress.net/9224

Stuff.co.nzhttp://www.stuff.co.nz/business/unlimited/9988767/The-rise-of-the-CMTO

Scoophttp://www.scoop.co.nz/stories/ED1403/S00053/the-project-digital-disruption-2014-aut-university.htm

LiveNewshttp://livenews.co.nz/2014/04/09/buzzshifts-cameron-gawley-to-talk-digital-disruption-at-the-project/

InfoNewshttp://www.infonews.co.nz/news.cfm?id=106491

Yahoo.co.nzhttps://nz.news.yahoo.com/a/-/top-stories/22464317/buzzshifts-cameron-gawley-to-talk-digital-disruption/http://article.wn.com/view/2014/03/10/The_Project_Digital_Disruption_2014_AUT_University/

LinkedInupdateshttp://www.linkedin.com/company/kea-new-zealand

USEmbassybloghttp://blog.nz.usembassy.gov/2014/03/12/the-project-digital-disruption-2014/

AUTWebsitehttp://www.news.aut.ac.nz/news/2014/april/buzzshifts-cameron-gawley-to-talk-digital-disruption-at-the-projecthttp://www.news.aut.ac.nz/news/2014/march/the-project-back-for-2014

CanterburySoftwarehttp://www.canterburysoftware.org.nz/blog/The-Project-NZ/

TheBigIdeahttp://www.thebigidea.co.nz/connect/events/2014/apr/140660-the-project-digital-disruptionhttp://www.thebigidea.co.nz/connect/media-releases/2014/apr/140659-

the-project-2014-30-speakers-and-2-days-not-to-misshttp://www.thebigidea.co.nz/news/interviews/2014/apr/140780-creative-industries-incubator

AboutUshttp://aboutus.co.nz/the-project-2014-is-two-days-not-to-miss/

Voxyhttp://www.voxy.co.nz/business/buzzshifts-cameron-gawley-talk-digital-disruption/5/187078

DesignAssemblyhttp://www.designassembly.org.nz/articles/the-project-2014

MikeCousins’Blog(www.cuzbro.me)http://cuzbro.me/2014/04/08/the-project-digital-disruption/

USEmbassyBloghttp://blog.nz.usembassy.gov/2014/04/08/buzzshifts-cameron-gawley-to-talk-digital-disruption-at-the-project/http://blog.nz.usembassy.gov/2014/04/30/the-project-digital-disruption-day-one/http://blog.nz.usembassy.gov/2014/05/01/the-project-digital-disruption-day-two/

DavidMacGregor’sBlog(www.macgregormedia.com)https://www.facebook.com/pages/MacGregor-Media/228688260509166http://www.macgregormedia.com/-the-project---aut-conference-details.htmlhttp://www.macgregormedia.com/blog/winner-of-aut-the-project-conference-ticket

MatthewBeveridge’sBloghttp://matthewbeveridge.co.nz/politics/project-disrupt-being-pc-digital-innovation-global-democracies/http://matthewbeveridge.co.nz/politics/project-disrupt-day-2/

ComputerworldOnlinehttp://www.computerworld.co.nz/article/543981/social_media_can_powerful_tool_influence_policy_people_ardern/?fp=16&fpid=1

BizdojoBlog(www.bizdojo.com/blog/)http://bizdojo.com/blog/the-project-nz-takeaways-rum-and-ruminations

SynapseProjecthttp://www.synapseproject.org/updates/2014/open-and-abundant-data

SpicypulpBlogBy Samuel Hames (www.spicypulp.com)http://spicypulp.com/2014/05/08/the-social-status-the-project-digital-disruption/

ONLINE/BLOGS

WHAT WE DELIVEREDSPEAKER + VIP RECEPTION

“You have curated a truly excellent range of speakers and there were some thought provoking take-aways.”

– Michael Stephens, Stephens Lawyers, Wellington

WHAT WE DELIVEREDCONFERENCE

WHAT WE DELIVEREDCONNECTING THE DOTS NETWORKING COCKTAIL FUNCTION

“Two of our Account Managers attended...their feedback was unanimously ‘awesome’. They commented on the quality and execution of the event, and the ‘energy in the room’. Their feedback made me envious that I wasn’t able to attend. Next time … I hope.”

– Chris Lowther, CEO, Jericho, Smart Digital Marketing, Auckland

WHAT WE DELIVEREDDIGITAL DISRUPTIONS

“The Project 2014 was an amazing event filled with absolute experts who represented a good cross section of global thinking. Well done!”

– Kathy Cunningham, Director, Empire PR, Auckland

PARTNERS

AUT UNIVERSITY THE U.S. EMBASSY SOCIAL MEDIA NZ

Y & R NZ SAMSUNG 2 DEGREES Mi9 MEDIAWORKS

KEATHE AMERICAN CHAMBER OF COMMERCE

NZ INNOVATION COUNCIL

NZ TECHNOLOGY INDUSTRY

ASSOCIATION

IDEALOG

GENCOM

FOUNDATION PARTNERS

PREMIERPARTNERS

ASSOCIATEPARTNERS

MEDIAPARTNER

TECHNOLOGYPARTNER

NZ TRADE &ENTERPRISE

WHAT’S NEXT?

The Project 2015 will take place 15 -17 April 2015.

On Wednesday, April 15, The Project 2015 will host a speakers-meet-sponsors half-day welcome function followed by a VIP reception for all plus invited guests hosted by the three Foundation Partners. Additional details to be announced later in the year.

On Thursday, April 16, The Project 2015 will deliver a one-day thought leadership event focusing on the key trends relevant to the year’s specific theme. Past themes have included social media, the rise of Internet and mobile and digital disruption. Speakers will focus on the issues and challenges entrepreneurs, companies and industries face as well as key success factors and lessons learned.

On Friday, April 17, selected presenters will deliver seminars and workshops where attendees can delve more deeply and interactively into specific areas of interest and have more interactive dialogue with The Project 2015 presenters.

Additionally, this coming year will see the launch of Project Connect events. These quarterly presentation and networking functions will focus on different aspects of the coming year’s Project theme and provide the opportunity for the greater Project community to come together. The first Project Connect event will be in early-September 2014, the next one in late-November 2014 and then one in mid-February 2015 to continue the dialogue forward and build The Project community in the lead up to April’s full multi-day thought leadership event.

“The Project is a high quality event with very useful speakers from around the world. It connected people with other like minded individuals, as well as a wide range of people from different backgrounds and industries which made it very interesting. I think it was a very inspirational and informative event.”

- Marie-Claire Manson, Ogilvy & Mather, New Zealand

EXECUTIVE SUMMARYThe Project 2014 comprised four key elements:

An informal reception to welcome conference speakers, foundation partners, sponsors and other VIP’s was held at AUT’s Four Seasons restaurant on 29 April, 2014. Around forty guests met and mingled in a relaxed, informal environment ahead of the conference, enjoying canapés and drinks before a welcome and introduction from AUT Adjunct Executive Professor (and The Project speaker) Derek Handley, followed by a delicious three course dinner.

SPEAKER + VIP RECEPTION

TWO-DAY CONFERENCE

DIGITAL DISRUPTIONS

‘CONNECTING THE DOTS’NETWORKING FUNCTION

An action-packed two-day event, where attendees heard from over 30 international and local speakers on how digital disruption is changing the way we live and work. The unique structure of the conference allowed for exploration of topics on a conceptual, inspirational and practical level, and brought together innovators and world-class minds from the Pacific Rim and further afield — some blazing with huge ideas and others who had already made their ideas real.

At the conclusion of Day One of the conference, attendees gathered in the main forum area of the Sir Paul Reeves Building for the ‘Connecting the Dots’ networking function. Over canapés, fine New Zealand wine, beer and Stolen Rum cocktails, conference attendees discussed the highlights of the day and made more connections than a super-sized Lego set.

A series of digital disruptions gave attendees a ‘hands-on’ experience with some of the technologies being discussed at the event. These included:• Conference programmes accessible via scanned QR code from

delegate lanyards• Augmented Reality ‘Love Creatures’ activated from lanyards• Laser cut and etched speaker lanyards• Oculus Rift virtual reality demos• A 3D printer in action• A Gamefroot game developed especially for The Project, complete

with sponsor information • ‘Hungry Pixels’, an interactive art work