Findings of data

by:Madhuparna Mukherjee(10)Priyami Majumdar(11)Suvendu Indra(66)Sayantan Chakraborty(75)Parantap Ghosh (76)Shilajit Sarkar(80)

Visitors Survey Results of Science City, Kolkata IntroductionThis report presents the findings of the survey of the visits to science city ,the largest science centre in the sub-continent, under the National Council of Science Museums undertaken by Govt. since 1 July 1997. of West Bengal. This report provides wide analysis of visitors data for individual attractionObjectives of Our StudyVisitors perception of science city Improving customer satisfactionDemographic analysisPricing analysisProduct redesigningDATA CLEANSINGDEFINING A THRESHOLD VALUE FOR A SUCCESFUL INTERVIEW AND DELETING FAILED INTERVIEWS(9 QUESTIONS)

DELETION OF INCONSISTENT DATA

REMOVING OUTLIERS

IGNORING MISSING VALUES

Target RespondentsPeople visiting the science cityTotal Questions18Total Respondents1000Type of SamplingCONVINIENCE SamplingNumber of successful interviews883What is your age?What is the purpose of your visit?Your educational Background?Your place of residence?Your Qualification?How do you know about the science city?Number of persons accompanying you?Have you visited any other Science Museum?If Yes, Where?Is this your first visit to the Science City?If yes, number of prior visits to this?Your latest visit to Science City?Choose the facilities you liked the most?Would you like to visit Science City Again?If no, Why?What is your gender?What is your occupation?Chi-Square AnalysisH0 : There is no impact of educational background on the purpose of visit

Ha : There is an impact of educational background on the purpose of visit

Chi-Square Analysis-(Contd)

Chi-Square Analysis (Contd)As the significance value(0.000) is less than 0.05 , so we reject the null hypothesis and accept the alternate hypothesis

Hence we can conclude that educational background has an impact on purpose of visit.The Findings in a nutshellFriends ,relatives are the most important source of communication followed by media.Kolkata has max visitors followed by rest of Bengal.A group of 3-6 people visits the most.Entertainment is the most motivating factor for coming to science city.53% of the people interviewed are first time visitors.Space theater is the most preferred ride.

Findings in a nutshell (contd)83% of the people visited said they would prefer to visit 2nd time but 2nd time visitors are very low.50% of the people interviewed found the rides less entertaining.The people from age group 25-40 years and 16-25 years comes the most.People who are Students and do services comes the most.

Recommendations Media(advertisements) can be increased to bring more visitorsKolkata suburbs can be given more emphasis as visitors from those region has ne of the least visitorsHelpful guides and volunteers can be employed Since the visitors mostly comprise of students, students can be encouraged to visit Science City byProviding discounts to studentsProviding discounts to group of studentsTie-ups with schools Modifications of the Previous QuestionnaireAdded the Introduction Included open ended questions Vague wording of questions, not explained properlyThe ordering of questionnaire was not properProper guidelines for interviewer to minimize confusion The questions failed to ask all the information neededDecreasing the chance of interviewer/respondent bias reordering options of likert scale Sensitive Questions asked towards the end of the interview

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