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OPPORTUNITY
SUMMITTEAM ELITE
TRIP
Ruby +
Training
Executives +
TrainingAll Distributors and
Consumers
30 300 6,000 50,000 1,000,000
1. ALIGNING
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… LAUNCHED
Agriculture uses nearly 4.5 kg of
pesticides per person in the food
supply each year.Douglas Dupler, The Gale Group Inc., Gale, Detroit, 2002
ajor change in ability to concentrate are
xperienced between the ages of 35 to 80.
Datamonitor: Global Consumer Fatigue Report. April 2009
NO Energy, NO Cleansing … Baker, S. MD (2003). Detoxification and Healing. Toronto.
70% of our energy is used to digest and to
eliminate waste. Jensen B. Cleansing through body management .
85% of consumers are concerned about their energy
and stamina levels.
Datamonitor: Global Consumer Fatigue Report. April 2009
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… LAUNCHED !!
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2009
2011
2013
2015
2007
Opportunity Renewal Cycle Strategy For Revenue Growth
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KNOWLEDGE OF THE STRATEGY
Postioning TR90
Timelines TR90
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WEIGHTMANAGEMENTTrends
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HOW
IS THE ISSUE?
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POSITIONING … WHAT CAN WE SAY?
Regulatory environment is changing … Need for compliance.
222 claims approved
in May 2012
44 000 health claims submitted in EEC
EU Commission Regulation 43212012 – Effectiv e 14.12.2012
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OVERWEIGHT
TRENDS IN EUROPE
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
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OECD (Organization for Economic Co-operation and Development) Factbook 2011: Economic, Environmental and Social Statistics
UK
37%
FRANCE
33%
ITALY
35%
SPAIN
37%
GERMANY
37%
NORWAY
35%
DENMARK
33%
HUNGARY
33%
RUSSIA
28%
ROMANIA
34%
EU Situation
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Over a
THIRD of
the EU adult
population is
now overweight
EU Situation
OECD Factbook 2011: Economic, Environmental and Social Statistics
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10% MORE IN
THE NEXT 10 YEARS
OECD - Obesity and the economics of prevention: fit not fat - 2010
EU Situation
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FOOD
CONSUMPTIONTRENDS
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
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Food Consumption
Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
NORTHERN EUROPE
0
50
100
150
200
250
300
350
400
450
500
MEATS
VEGETABLE
OILS
SUGAR
AND
SWEETENERS
MEATS
VEGETABLE
OILS
SUGAR
AND
SWEETENERS
Mean availability of food groups (kcal per person per day)
1961 > 1965 2000 > 2004
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Food Consumption
Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
MEDITERRANEAN EUROPE
Mean availability of food groups (kcal per person per day)
1961 > 1965 2000 > 2004
0
50
100
150
200
250
300
350
400
450
500
MEATS
VEGETABLE
OILS
SUGAR
AND
SWEETENERS
MEATS
VEGETABLE
OILS
SUGAR
ANDSWEETENERS
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Food Consumption
2500
2000
Kcal Kcal
Kcal per person per day in the world
Food Consumption Trends and Drivers, John Kearney, Phil. Trans. R. Soc. B 2010 365, doi:
10.1098/rstb.2010.0149
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STRESS ANDEMOTIONAL imbalances
Significant increase in
PORTIONSIZES
Greater demand for
UNHEALTHY
FOODand beverages.
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METABOLISMDECLINE
After the age of 20,
metabolism declines by
2-3% per year
MUSCLEMASS
DECLINE
Reduction of muscle mass of 1%
every 5 years between
25-50 years and
1% every year after 50 years
40% between 20-85
FAT MASSINCREASE
Ageing Body
Aging of the human neuromuscular system . Vandervoort AA. Muscle Nerve ,;25(1):17-25, 2002
What is the cause of the ageing atrophy? Total number, size and proportion of different fiber types studied in whole vastus lateralis
muscle from 15- to 83-year-old men . Lexell J et al., J. Neurol. Sci.84(2-3):275-94, 1988Muscle fiber size and function in elderly humans: a longitudinal study . Frontera W et al. J.Appl. Physiol, 105(2):637-42, 2008
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15-24 25-34 35-44 45-54 55-64 65-74 75-84 >85
Fat Mass (%) Evolution Through The Years
Fat-Free and Fat Mass Percentiles in 5225 Healthy Subjects Aged 15 to 98 Years. Kyle et al . Nutrition Volume 17, Numbers 7/8, 2001.
Ageing Body
15 %
20 %
25 %
30 %
35 %
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HIGH PRESSURE
TO GETTHE IDEAL BODY
EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
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YOUTHSLIMNESS =
High Pressure
BEAUTYSUCCESS
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STEREOTYPES
AMBITIOUSSUPERFICIAL
PASSIVE
LAZY
CARELESS
MEAN
VAIN
INSECURE
High Pressure
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IMPACTOF EXTERNALPRESSUREON PEOPLE?
BODY
MIND LOWSELF-
ESTEEM
DIET
BODYDISSA-
TISFACTION
EXTERNALPRESSURE
High Pressure
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ONE IN FIVE EUROPEAN tries to lose weight by following a dietat least once every two years.
Euromonitor International 2009
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EU SITUATION
FOOD CONSUMPTION
AGEING BODY
HIGH PRESSURE
DISAPPOINTED
PEOPLE
A LOT OFPEOPLEDISAPPOINTED
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UNHEALTHY side effects
MISLEADING advertising
YOYO effect
Weight REGAINUNREALISTIC weight objectives
Disappointed People
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HOW
IS THE OPPORTUNITY?
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European weightmanagement market
166 BILLION EUROS
IN 2015
107 BILLION EUROSIN 2011
Transparency Market Research 2012
Market Opportunity
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Direct SellingRetail value RSP - % Breakdown -Weight Management - World
2007
35
30
25
20
15
10
5
0
2008 2009 2010 2011 2012
Euromonitor International 2013
Market Opportunity
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WHATTHEMARKETOFFERS
TODAY.
MEALREPLACEMENT
PROGRAMME
LIFESTYLEADVICE
DRUGS ANDSUPPLEMENTS
Market Opportunity
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Weightmanagement
Healthy
Easy
Adaptableto a hecticlifestyle
Fast
WHATPEOPLE
WANTTODAY?
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OUR SOLUTION
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WE TARGETTHE SOURCES
FAT MASS
INCREASE
EXTERNALENVIRONMENT
MUSCLEMASS
DECLINE
METABOLISMDECLINE
2-3% per year
40% between 20-85
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WE TARGETTHE SOURCES
Traditional diets often result in
unwanted muscle loss.
TR90 CHANGES THAT EQUATION.
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MealReplacement
Bar
FoodSupplements
LifestyleAdvice
BARS
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Healthy Lifestyle Initiator
TRANSFORMIN 90 DAYS
JS Complex C Complex F M Bars+ + +
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• Positive impact on metabolism, fat
utilization, protein and nutrient
sensing
• Participants lost 15-25% body fat
• Average participant lost 7,6 cm on
waist and 7,6 cm on hips
• Preserved important lean muscle
Open label clinical study conducted by Aspen Research, Provo Utah; Sep 2012-Jan 2013; ranges subject to additional clinical study verification.
PRELIMANARY STUDYWITH TR90 AND EATING PLAN
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KNOWLEDGE OF THE STRATEGY
Postioning TR90 Timelines TR90
CONTINUOUS OPPORTUNITY RENEWAL CYCLES
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DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan
DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan
DecNovOCTSepAugJulyJuneMayAPRILMarchFebJan
TR90 OPPORTUNITY RENEWAL - TIMELINES
2013
2015
GLOBAL TR90 LTO
7-11 October
Sponsoring
Incentive
REG. TR90 LTO
REGIONAL CONVENTION
FULL LAUNCH TR90
FULL LAUNCH R²
2014
GLOBAL CONVENTION
GLOBAL CONVENTION
PLAN - BUILD –
ENLARGE ORGANISATION
PLAN - BUILD – ENLARGE ORGANISATION
PLAN - BUILD – ENLARGE ORGANISATION
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OPPORTUNITY RENEWAL TARGETS
5,300 EXECUTIVES80,000 ACTIVES
€ 16,000,00020,000 TR90 KITS
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TR90 LTO OCTOBER 7-11, 2013TR90 KIT € 800
(3 MONTH SUPPLY) PV 1,000CSV 800
LTO OPEN TO ALL
Whole sale price excl. VAT
CREDIT CARD ONLY
(09:00am – 23:59pm CET)
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REWARDED BY THE OPPORTUNITY! R UB Y +
L E A DE R S HI P
B
ON U S
OCTOBER 2013 LTO INCENTIVE
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RUBY+ GET REWARDED BY THE OPPORTUNITY! OCTOBER 2013 LTO INCENTIVE
€750€375
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NOVEMBER 2013
SPONSOR 4, GET 1 MORE
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3 month TR90 MAINTENANCE PACKAGE ONLY IN JANUARY 2014
or
or
3x
3x 3x
For TR90 buyers from October 2013 LTO
+
+
+
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… AND THEN
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KNOWLEDGE OF THE STRATEGY
S f l O t it R l C l
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Successful Opportunity Renewal Cycle Your vehicle on the roadmap to success
P L A N , B U I L D A N D G R O W
Y O U R O R G A N I S A T I O
N
S f l O t it R l C l
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Successful Opportunity Renewal Cycle Your vehicle on the roadmap to success
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… TAKE ACTION NOW