Abraham González Karla Esponda Nieto Prospectiva Estratégica Luis Felipe Torres Marzo 5 2013 Trabajo Final Primer Avance Industry Analysis and Trends The aviation industry is a strategic sector for the development of Mexico. It has maintained strong growth through the recent years, which reflects in the following indicators: - Mexico ranks first in aerospace manufacturing investments in the world, with 33 billion dollars in the period 1990- 2009, with the sector of highest significance to invest in the country. - It’s the ninth provider of aeronautical products to the United States, above of nations such as China, Korea, Australia and Spain. - Between 2006 and 2010 the number of companies in the country doubled from 109 to 238 plants, located in 17 Mexican states. It created 30,000 jobs, with a higher wage than the average in the economy. - In 2010, exportations of the aviation industry reached 3,266.3 million dollars, showing a growth since 2009 of 29.5%. -The aerospace industry imports in 2010 reached 2864.7 million, 31.9% more than in 2009. As of October 2011, the amount of imports is 2966.3 billion, an increase of 33.8% over the same period last year.
Transcript
Abraham González Karla Esponda Nieto
Prospectiva EstratégicaLuis Felipe Torres
Marzo 5 2013
Trabajo Final Primer Avance
Industry Analysis and Trends
The aviation industry is a strategic sector for the development of Mexico. It has maintained strong growth through the recent years, which reflects in the following indicators: - Mexico ranks first in aerospace manufacturing investments in the world, with 33 billion dollars in the period 1990-2009, with the sector of highest significance to invest in the country. - It’s the ninth provider of aeronautical products to the United States, above of nations such as China, Korea, Australia and Spain. - Between 2006 and 2010 the number of companies in the country doubled from 109 to 238 plants, located in 17 Mexican states. It created 30,000 jobs, with a higher wage than the average in the economy.
- In 2010, exportations of the aviation industry reached 3,266.3 million dollars, showing a growth since 2009 of 29.5%.
-The aerospace industry imports in 2010 reached 2864.7 million, 31.9% more than in 2009. As of October 2011, the amount of imports is 2966.3 billion, an increase of 33.8% over the same period last year.
-The aviation industry in Mexico has been able to maintain a trade balance in favor, as it has happened in the last six years with an average surplus of 515.6 million dollars.
- Introduction of PRO-AIR : Strategic Program 2012-2020 of the aerospace industry. Its main objective is to integrate the strategies and policies that help to elevation of the development of this important sector, seeking to put Mexico in the top 10 countries with the highest sales of products aviation worldwide. The PRO-AIR will consolidate the growth of this industry and promote it to clear objectives for enhancing their skills in manufacturing, engineering and design.
-Mexico, is also the third country with the lowest cost in the production of aerospace products.
-Of the companies located in Mexico, 80% of these are involved in the manufacture of parts and components, cables and harnesses, landing systems elements, modeling and plastic injection and precision machinery, among others. Also, 10% of the companies in the aerospace industry located in Mexico, are engaged in the engineering, design and education, its main capabilities: control systems, instrumentation, flight simulation, nondestructive testing, equipment design, data processing and image, among others. The other 10% of the companies in the aerospace industry in Mexico are involved in the maintenance and repair (MRO), which focuses its core capabilities in the maintenance of turbines and engines, auxiliary power units, airframe, electrical-electronic systems and landing among others.
-Concerning the future workers for the aerospace industry, about 90,000 students in Mexico graduate in engineering and technology, and of those 90,000, 900 graduates with masters related to the aerospace industry.
-According to ProMexico, the major niches and sub-specialty regions are identified as: - Pacific: Baja California (electrical-electronic), Chihuahua (electrical-electronics and engine components), and Sonora (CNC machining and precision engineering, electronic and electric-power equipment and systems) -North Central: Mexico City (maintenance and repair), Queretaro (engine components and subassemblies, and heat and surface treatments), and Nuevo Leon (repair and maintenance) For both of these major niches and sub-specialty regions, their main weakness is the absence of suppliers concerning the tools required, which leads to the importation of such tools from the U.S. costing 2 billion in specialized tooling and molds for manufacturing.
-According to the Secretaria de Economia, amongst the states with the highest shares in the aerospace industry, they are emphasizing in the aerospace cluster of Jalisco, which has conditions to attract $ 250 million in investments, supported by the strength of its high-tech electronics industry.
- Baja California, has a well established aerospace industry, being the most important state in the sector, therefore its being contemplated to construct a transit route near the border with the United States as well as the repair and maintenance of infrastructure.
- Queretaro, as of last year tripled the area occupied in the state´s Aeronautical Industrial Park, and its expected to generate between 800 to 1000 jobs. Queretaro also has the first aerospace laboratory,funded by the state government, the Mexican Federation of Aerospace Industries (Femia) and the National Council for Science and Technology. The laboratory´s goal is to test aircraft components manufactured in Mexico, which will mean savings for manufacturers, by not having to send them to other countries for their tests.
- In Sonora the creation of two technology parks, has been announced, this park will house companies in the aerospace industry.
- In Chihuahua, companies like Cessna and Textron have invested in the construction of two new plants which will be involved in the production of parts for all models of aircrafts manufacturers, and it is planned to invest more money in the upcoming ten years in order to create a new plant dedicated to the manufacturing of cabinets, assemblies and wire harnesses for commercial helicopters.
According to the article, Industria Aeronautica en Mexico: volando alto, Diaz Moron, states that its necessary to optimize the competitive advantages as well as the comparative advantages in the regions considering their geographical position, infrastructure, network of free trade agreements, the working area 'same time' and high capacity to react to immediate adaptation of products.
Company History (Small description of the origin , Company Orientation, Strategic Objective, Mission Vision, and Strategies)
The Eurocopter Group, is dedicated to the production of helicopters around the world. It was formed in 1992, with the merging of two helicopter divisions named Aerospatiale, and Daimler-Benz Aerospace AG. The merging of these two helicopter divisions, made Eurocopter a powerful competitor, and gave the company a competitive advantage since both companies had created helicopter “firsts”. The EADS group (European Aeronautic Defence & Space Company), is one of the three largest industrial corporations in the aviation and space business worldwide.Through a process of integration, the Eurocopter group has become a wholly subsidized by EADS, to 100%.It consists of three entities:
Eurocopter's Head Office in France,German subsidiary, Eurocopter Deutschland,The Spanish subsidiary, Eurocopter Spain.
This configuration has enabled the group to have unified command structures, and at the same time respect the national identities of the partner countries. Among the other EADS divisions highlights the commercial aircraft manufacturer Airbus with its producer Airbus Military tanker transport, EADS Astrium, a leader in space programs and Cassidian, the Defence & Security division. Eurocopter is represented by 30 subsidiaries and participations in all 5 continents. The company offers a broad range of helicopters in the industry, from light single engine helicopters to light and medium twins, or medium heavy transport helicopters for both civil and military missions. Eurocopter´s sales in 2010 reached 346 helicopters, and 503 in 2011. In 2011, the company had revenue of 5.4 billion euros. In 2011, Eurocopter confirmed its position as the # 1 global manufacturer of helicopters for civil and public market, with a turnover of 5,400 million euros, orders for 457 new helicopters, and a market share of 43% in the civil and public sectors. The group's products now represent 33% of the total world helicopter fleet. The aerospace cluster, in Mexico proves to be growing; therefore the economy is expected to be beneficiated by this.
“Durante el 2012, las condiciones del mercado industrial en los estados localizados en la región centro y bajío de México han sido muy positivas. El ciclo de mercado en el que se encuentran la mayoría de los corredores industriales ubicados en esta zona está en “expansión”, mostrando una tasa de disponibilidad a la baja y el desarrollo y/o construcción de nuevas instalaciones motivada principalmente por la llegada de nuevas y grandes inversiones del sector automotriz y aeroespacial. Por lo anterior, podemos asegurar que el comportamiento de los principales indicadores del mercado (tasas de disponibilidad, demanda, absorción, precios y desarrollo de nuevas construcciones) han tenido una tendencia positiva.”
Eurocopter de Mexico SA de CV, (EMSA) has been present in Mexico for 30 years and is a 100% subsidiary of the Eurocopter group. EMSA is responsible for the sale of its entire range of helicopters and provides support services to aircraft in the area that stretches from Mexico, Central America, the Caribbean, to the north of South America (Ecuador, Colombia, Venezuela). It was established at the International Airport of Mexico City in 1982. The subsidiary provides services and maintenance to aircraft that are in the region. Eurocopter´s helicopters fly in Mexico since 1964, and today, they have a total fleet of 435 aircraft in the EMSA, which have more than 50 percent of the market in the area. Eurocopter de Mexico, currently has about 200 employees and it provides assembly services, maintenance and painting of helicopters in the AICM facilities, and training promotions of pilots and technicians through agreements with various national educational institutions such as IPN (Institute National Polytechnic),Mexico Pilot School and Heliescuela, all in order to join the growing helicopter market in the region and the success of its operations and flight safety.
EMSA History:
1982 - Creation Hamsa (Helicopters Aerospatiale SA of Mexico).A renewal of existing HALEARO Company since 1962 (private helicopter maintenance).1989 - Hamsa became 100% subsidiary aerospace mainly dedicated after-sales services.1991 - HAMSA area began to expand its activities to the countries of Central America, Colombia, Ecuador and some Caribbean islands.1992 - The Eurocopter group was created from the merger of the helicopter division of Aerospatiale-Matra (France) and DaimlerChrysler Aerospace (Germany). Hamsa subsidiary of International Aerospatiale, then became Eurocopter de Mexico SA de CV
EMSA´s values:
-Customer Service-Top Technology-Support for the aircrafts-Flight Safety
EMSA´s mission:
Continue to provide the best helicopters in the industry with an efficient support and services, thanks to our employees, customers and shareholders.
EMSA´s objectives:
- Consolidating our presence as a leader of helicopters in the world market- Further optimize our efficiency and achieve total customer satisfaction- Provide constant improvements in our range of helicopters- Avoid sudden changes- Establish a prosperous growth.
EMSA´s commitment:
Whenever, wherever with the most advanced helicopters and broader support network in the world.
Queretaro´s Eurocopter plant
With an investment of $ 100 million, the new facility will be the second manufacturing plant of Eurocopter in Latin America, the region provides an adequate level of infrastructure which is developing an important pole aeronautical industry.Eurocopter's new plant in Mexico will produce components and assemblies for helicopters and airplanes such as EADS group tailcones, vertical stabilizers and door structures. As with other industrial plants Eurocopter Group. The
construction of the new plant will involve technology transfer that will involve the development of high-level skills. In order to have qualified personnel to implement the new plant, the construction of this new facility is an expansion of the global industrial network Eurocopter, which relies on technology transfer to boost regional development of high-level skills
Mission
“Exceed the expectations of time, quality, cost and delivery of our clients, in an atmosphere of transparency and teamwork through leading practices and Lean processes that generate a sense of commitment, belonging and pride in our employees.”
Vision
“Our vision is to become an integrated Eurocopter’s Centre of Competence and expand Airframe business with Eurocopter and American customers. We shall be the company of choice for employees in the region.”
Tree of Competence
Bibliography
-"Industria Aeronautica." Secretaria De Economia. N.p., n.d. Web. 06 Mar. 2013.
"Industria Aeronautica En Mexico: Volando Alto." Industria Aeronautica En Mexico: Volando Alto. N.p., n.d. Web. 06 Mar. 2013.
- Mercado Inmobiliario Industrial, Region Centro Bajio 2012 2013." Mercado Inmobiliario Industrial, Region Centro Bajio 2012 2013. N.p., 9 Jan. 2013. Web. 25 Feb. 2013.
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