England up-date and Visitor Information action plan

Tracey TaylorVisitor Information Manager

VisitEngland Action Plans

• Destination Management • Coastal • Research & Intelligence • Rural • Business• Sustainability • Access• Welcome• Marketing • Visitor information

Visitor Information Vision 2020

Visitor Journey

Information channels and trends

Principles

• Methods of providing visitor information must evolve over time

• Intelligence on market and technological trends, on consumer/visitor behaviour should be widely available

• Face to face provision must provide excellent standards of service and customer care

• Visitor information must be considered as part of destination and marketing activities

Objectives

•Provide strategic leadership through the sharing of intelligence.

•Identify opportunities for collaboration Making it easy to plan, book and experienceExtending the reach

•To improve visitor satisfaction through the provision of world class information services.

Consultation and Feedback

• Agreement and support for the action plan

• Innovation

• Links to other action plans

• The Network…….

• Official Partners

• Englandnet………

Next stepsNext Steps

Thank you