tracktivity.com

What is Tracktivity?

Tracktivity is a unique technology service for motor racing venues:

• We manage their event information as a free service

• We build value added services leveraging the information

• Venues promote their events through Tracktivity, together with the value added services

• We charge for the value added services and share revenues with the venues

Why are we doing this?Today, venues (and their visitors) have to use a number of tools, neither of which fully meets their needs…

Venue

Timingsystem

Facebook

Web

Ticketingsystem

Email

PaperTwitter

SMS

MS Office

Videostream

Google maps

Google calendar

Running ONE event at ONE venue can easily require use of 10 different, disconnected

web or mobile applications with lots of duplication

Venues hate that!

Tracktivity provides one integrated platform for all services and manages

the information for the venues

Why motor sport?

The global motor sport industry as a whole is estimated to be over $300B (based on research by Motorsport Research Associates)

Globally, over 400,000 events take place every year at over 3,000 race tracks

About 200M people list it as an “interest” on their Facebook profile

Because it’s HUGE!

So fragmented, it’s hard to read!Venue directoriesSocial networks

Does not have event management, 140 char limit restrictive for anything but microblogging

Does not allow event promotion outside Facebook. Algorithm determines what shows up in timelines - therefore can’t be used for critical communication

Typically static lists of venues without any other features. No interactive capability and none or very limited mobile presence. Typically very mature UI.

Ticketing systems

They require event information to be managed separately from venues web or Facebook page. Pricing too expensive for low cost events ($5-$15 range) where most motor racing events are priced. Generally perceived to be hard to use (by venues).

Documents/Maps

Highly competent standalone systems but requiring to go to another application - therefore cannot provide a seamless user experience

Event registration

Main focus is driver and vehicle registration, they do little with respect to event management, promotion, ticketing and communication

All of these are basically our competitors in the highly fragmented world of running motor racing events

Here is how we solve itIntegrate fragmented information sources into one cloud platform

Build value added services leveraging the platform and existing information

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3

Tracktivity is a vertical platform integrating information with multiple services relevant to motor racing…and presenting them in a cool format

Manage the information for venues as a service, take the burden away from them2

Deliver information and value added services through one easy to use mobile app

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How do we make money?

Venue and event information is managed by Tracktivity as a free service, taking the burden away from venues

We charge users for value added services and share revenues with the venues

Tracktivity has a scalable e-commerce engine built into the platform, enabling multiple monetization options

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2

PAID

FREEWe leverage the information and build value added services on top (ticketing, event registration, timing, etc.)

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Venues receive new streams of revenue with no extra effort or investment required from their side - and we share the value

We deliver the basic information to the users for free via a family of connected mobile apps 3

How do we reach people?

We have contact details for most of the active venues around

the world

Our target audience is well defined

Links to Tracktivity on venue web

pages and event landing pages

Buying a ticket requires a user account - that pulls users into Tracktivity

While costly, it generates lots of brand exposure

Word of mouth is a big driver in a “tight” community of racers

and fans

Users can invite friends from within the app

Corporate web page, Facebook and Twitter

Ticket purchase (requires account)

In-app sharingVenue direct

contact

Tracktivity web and Facebook

Targeted ads (Facebook,

Twitter, AdWords)

Word of mouth

Industry trade shows

Venue/Event/Driver

sponsorship

Web links (venue sites, event sharing)

Some of our partners…

We currently partner with 470 venues in 5 countries

Where do we go next?

1 Scale up geographically - tracks in existing countries + new territories

2Scale up vertically through addition of new services - associations, clubs, driver & vehicle registration, live timing, video streaming, etc.

3 Scale up to adjacent, similar industries - horse racing, etc.

4 Scale up through derivative, synergistic products - advertising, analytics subscription for businesses, etc.

Our amazing team…

Michelle Hardin Regional Coordinator, USA South East

Eve Simmance Regional Coordinator, Australia & NZ

Kathy Lamb Regional Coordinator, USA North East & Canada

Madeline Baucum Regional Coordinator, USA South West

Denis Rojčyk Graphic Design

Holly Sendy Regional Coordinator, USA North West

Petr Kaleta Backend Architect

Petr Reichl Solution Architect

Pavel Abraham Android Developer

Slavo Pastor Founder/CEO