IN THE MOTION ISSUE #8 • 2015 ‘In the Motion’ is our monthly newsletter with a selection of creative executions from the past month.

LIPTON ICE TEA EASTERN SEABOARD TRACKVIEW Lipton executed an Out-of-Home campaign dressing trains throughout the Eastern Seaboard. The colourful campaign suggests consumers ‘Taste the Brightside” of the Lipton Ice Tea range.

INCREDIBLE INDIA SYDNEY PORTRAIT, MELBOURNE FULL WRAP, BRISBANE TRACKVIEW India’s Ministry of Tourism dominated Eastern Seaboard trains throughout February and March with their Incredible India campaign. The eye-catching creative draws attention to experiences on offer in India.

MENTOS SYDNEY MAXIVIEW Mentos featured their new ‘NOW mints’ range on the exterior of Sydney Trains. The use of bright colours and 3D imagery cuts through the busy environment and clearly promotes the ‘New Zero Sugar’ Mentos flavours.

LIPTON TRACKVIEW

INCREDIBLE INDIA FULL WRAP

YOUIMELBOURNE TRACKVIEWS

MENTOS MAXIVIEW

WALKING WITH DINOSAURS SYDNEY PORTRAITWalking with Dinosaurs targeted train commuters throughout February, to inform them of ‘The Arena Spectatcular’ show. The captivating creative acted as a ‘teaser’ for the show and prompts ticket purchases.

INTERNATIONAL CAMPAIGN LOS ANGELES RAIL - RED BULL One of our favourite international campaigns is the eye-catching Red Bull execution on Los Angeles Rail. The bold creative was accompanied by a clear product shot. It featured ‘Wings for every taste’ promoting the energy drink range.

NYC SUBWAY - PUMA Puma recently tookover the exterior of NYC Subway with their ‘Forever Faster’ campaign. Usain Bolt ‘The world’s fastest man’ is seen throughout the creative and acts as a brand ambassador.

WALKING WITH DINOSAURS PORTRAIT

RED BULLINTERNATIONAL

PUMAINTERNATIONAL

IN THE MOTION • ISSUE #8 • 2015

IN THE MOTION • ISSUE #8 • 2015