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Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
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Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 12
Who is Investing 22
Exit Outlook - IPO, Acquisitions 26
Sub Sector Analysis 29
Interesting Companies 47
Useful Links 56
Company List 59
Team 199
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.4
Sector OverviewScope of report
The report covers companies that provide mobile-first advertising solutions at scale for brands, advertisers and publishers. Companiesthat enable the entire mobile advertising ecosystem such as the Data Management Platforms (DMP), mobile attribution and analytics,retargeting and location-based mobile advertising platforms are also in the purview of this report. Media Agencies and bigger advertisinggiants such as Google, Facebook and Twitter are excluded from the scope of the report. However, the mobile advertising products ofthese companies that have large market shares are included in the report. We have not included platforms that serve advertisements onmobile devices but do not offer mobile-first solutions.
• Total $4.4 Billion in Funding across 1040 companies with ~ $490 Million invested in 2016• 70+ rounds of funding between Jan-2015 to Dec-2016.• Ad Network and Demand Side Platform are top funded sub sectors
• Ad Network with 426 investments worth ~$2B and Demand Side Platform with 109 investments worth ~$540M
The report focuses on the following sub sectors:
The scope of this report includes equity as well as debt funding received by the companies.Disclaimer: The information and data in the report is based on global developments tracked in the sector till January 25, 2017. This is to categorically state that any eventsand relevant developments after the said date will not reflect in the report.
Business Model Description
Ad NetworkAn ad network serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising inventory from publisher’s websites and app developers
Demand Side Platform A system that enables advertisers to purchase mobile ad inventory via RTB exchanges
Ad Exchange A technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks
Supply Side PlatformA technology platform to enable publishers to manage their advertising space inventory, fill it with ads, and receive revenue.
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
104
118
146 149 151
126
27
0
32
64
96
128
160
2010 2011 2012 2013 2014 2015 2016
Nu
mb
er o
f C
om
pan
ies
6
YoY – Number of companies founded
Domob TalkingData mParticle Mobvista Unlockd Vertebrae So!Crowd
Lomark AppsFlyer Adjust Smartpipe Solutions Zeotap ADJoy Cyberads
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.7
Large Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
24 Feb-2013 12 Ad Serving Platform > Lock Screen $73M unlockd.com
Unlockd2014, New York City
41 Jul-2012 16 Creatives > Rich Media $34M crispmedia.com
Crisp Media2003, New York City
73 May-2012 36 Ad Network > In-App Advertising $202M tapjoy.com
Tapjoy2007, San Francisco
37 Feb-2012 19 Retargeting $104M tapcommerce.com
TapCommerce2012, New York City
16 Feb-2012 6 Ad Network > Rewards $72M kiip.me
Kiip2010, San Francisco
26 Jan-2012 13 Retargeting > Second Screen $74M mporium.com
Mporium2006, London
41 May-2011 31 Data Management Platform $367M vserv.com
Vserv2010, Mumbai
34 May-2011 5 Ad Network > Affiliate $13M clickky.biz
Clickky2010, New York City
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.8
Large Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
32 May-2011 10 Supply Side Platform $99M smaato.com
Smaato2005, San Francisco
18 Feb-2011 8 Ad Network > Video $111M pokkt.com
Pokkt2012, Mumbai
17 Feb-2011 9 Native Ad Platform $37M stipple.com
Appsfire2009, Tel Aviv
33 Nov-2010 22 Enabler > Reporting and Analytics $393M talkingdata.com
TalkingData2011, Beijing
42 Jul-2010 24 Ad Network > Location based $192M vpon.com.tw
Vpon2008, Taipei
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.9
Niche Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
8 Jan-2015 2Creatives > Rich Media > Virtual Reality
$11M vertebrae.io
Vertebrae2015, Santa Monica
3 Apr-2013 2 Native Ad Platform > Games $5M mediaspike.com
MediaSpike2011, Mountain View
14 Nov-2012 3Creatives > Rich Media > Augmented Reality
$2M telibrahma.com
TeliBrahma2004, Bangalore
4 Jun-2012 1 Creatives > Video $10M celtra.com
Celtra2006, Cambridge
3 Apr-2012 2 Demand Side Platform > Video $10M loopme.com
LoopMe2012, London
8 May-2011 3Campaign Management > Social Media
$16M ampush.com
Ampush2009, San Francisco
6 Apr-2011 1 Supply Side Platform > Video $8M vdopia.com
Vdopia2007, Gurgaon
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.10
Niche Upcoming Sectors
No. of Companies Founded
Average Age
No. of Companies Funded
Business ModelTotal
FundingExample
3 Apr-2011 3Ad Network > Native Ads > Messaging Apps
$15M makesnaps.com
Snaps2010, New York City
9 Sep-2010 5Ad Network > Location based > Beacons
$18M inmarket.com
inMarket2010, Venice
9 Aug-2010 7Data Management Platform > Location Based
$138M factual.com
Factual2007, Los Angeles
12 Apr-2010 10 Ad Network > Native Ads $54M adtile.me
Adtile2010, Los Angeles
8 Sep-2009 6Demand Side Platform > Location based
$138M xad.com
xAd, Inc.2009, New York City
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
11
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.12
YoY – Number of Rounds and Total Funding
$281M
$163M
$218M
$655M
$395M
$508M
$615M
$629M
$489M
41 43
77
104 108
125127
103
61
0
28
56
84
112
140
0
140
280
420
560
700
2008 2009 2010 2011 2012 2013 2014 2015 2016
Nu
mb
er of R
ou
nd
sFu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Funding Amount Number of Rounds
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.13
YoY – Number of Rounds by Stage
4456
62
48
35
18
38
39
42
44
47
31
18
9
14
18
6
5
0
28
56
84
112
140
2011 2012 2013 2014 2015 2016
Nu
mb
er o
f R
ou
nd
s
Seed Early Late
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.14
YoY – Funding by Stage
$38M $41M $45M $41M $33M $18M
$172M $196M$212M $240M
$356M
$196M
$431M
$152M
$236M
$272M $81M
$160M
0
140
280
420
560
700
2011 2012 2013 2014 2015 2016
Tota
l Fu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Seed Early Late
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.15
Average Ticket Size – Early Stage
$1.0M $1.0M $0.8M$1.2M $1.3M $1.1M
$3.6M
$4.3M
$5.7M $5.4M $5.7M $5.6M
$8.9M
$7.5M$7.3M
$12.7M$13.1M
$11.3M
0.0
2.8
5.6
8.4
11.2
14.0
2011 2012 2013 2014 2015 2016
Fun
din
g A
mo
un
t (i
n M
illio
ns)
Seed Series A Series B
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.16
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
appsflyer.comAppsFlyer
(Herzliya, 2011)$56M Series C Jan-2017
Qumra Capital, Goldman Sachs, Telekom Capital, Magma Venture Partners, PitangoVenture Capital, Eight Roads Ventures
xad.comxAd, Inc.
(New York City, 2009)$43M Series E Nov-2016
Eminence Capital, Emergence Capital, Institutional Venture Partners, W Capital Partners
smartpipesolutions.comSmartpipe Solutions
(London, 2013)$19M Series A Nov-2016 Notion Capital, Finance Wales, Comba Telecom, Wren Capital, Delta Partners
mparticle.commParticle
(New York City, 2012)$18M Series B Oct-2016 Bain Capital, Social Capital
widespace.comWidespace
(Stockholm, 2012)$17M Series B Feb-2016 Kreos Capital
chance-ad.comChance-ad
(Beijing, 2012)$15M Series A Jan-2016 Greenwoods Investments, Aurora Capital
ogury.coOgury
(London, 2014)$15M Series B Sep-2016 Ventech, Covent Partners, Idinvest Partners, ACG
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.17
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
singular.netSingular
(Tel Aviv, 2014)$15M Series A Nov-2016 KDWC Ventures, TransLink Capital, Telstra, General Catalyst Partners
youappi.comYouAppi
(Raanana, 2011)$13M Series B Feb-2016
Click Ventures, Hawk Ventures, Global Brain, Emery Capital, AltaIR Capital, Glilot Capital Partners, 2B Angels, Flint Capital
zeotap.comZeotap
(Berlin, 2014)$13M Series B Jan-2017 New Science Ventures, Capnamic, Iris Capital, HERE
kiip.meKiip
(San Francisco, 2010)$12M Series C Jul-2016
North Atlantic Capital, U.S. Cellular, Relay Ventures, Hummer Winblad Venture Partners, True Ventures, Verizon Ventures
unlockd.comUnlockd
(New York City, 2014)$12M Series A Apr-2016 PLC Ventures
vertebrae.ioVertebrae
(Santa Monica, 2015)$10M Series A Sep-2016 Undisclosed
adjoy.comADJoy
(Tampa, 2015)$7M Series A May-2016 Almaz Capital
tvty.frTVTY
(Paris, 2009)$7M Series B Sep-2016 Serena Capital, Partech Ventures, 360 Capital Partners
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.18
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
molocoads.comMoloco
(Palo Alto, 2015)$7M Series A Jun-2016 Undisclosed
mediabrix.comMediaBrix
(New York City, 2011)$7M Series B Aug-2016 Edison Partners, Revel Partners, Horizon Technology Finance
ninthdecimal.comNinthDecimal
(San Francisco, 2003)$5M Series D Dec-2016 Undisclosed
unacast.comUnacast
(Oslo, 2014)$5M Series A May-2016 Open Ocean, Investinor
tabmo.ioTabMo
(Paris, 2014)$5M Series A Apr-2016 Ardian, Generis Capital
cashtree.idCashtree
(Jakarta, 2015)$4M Series A Sep-2016 Korea Investment Partners, K Cube Ventures
a.kiAki Technologies
(San Francisco, 2015)$4M Seed Sep-2016 Undisclosed
fidzup.comFidzup
(Puteaux, 2011)$4M Series A Nov-2016
CapHorn Invest, Turenne Capital, CapDecisif, Petit Poucet, Val'Angels, Investessor, Dauphine Business Angels
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.19
Top investments in last one year
CompanyFunding Amount
Round Name
Date Investors
flexionmobile.comFlexion Mobile(London, 2008)
$3M Series B May-2016 Undisclosed
tenjin.ioTenjin
(San Francisco, 2014)$3M Series A Jun-2016 NetEase
triggerhood.comTriggerHood
(Ra'anana, 2015)$3M Series A Mar-2016 Krypton Venture Capital
parrable.comParrable
(New York City, 2014)$2M Series A Jun-2016 Undisclosed
sync2ad.comSync2Ad
(Sevres, 2011)$2M Seed Sep-2016 Idinvest Partners, Entrepreneur Venture
postr.co.nzPostr
(Auckland, 2014)$2M Seed Jan-2017 Gunung Sewu, NZVIF
adtile.meAdtile
(Los Angeles, 2010)$2M Series A Apr-2016 Undisclosed
bigabid.comBigaBid
(Tel Aviv, 2015)$2M Series A Aug-2016 Undisclosed
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.20
Funnel view of Sector
Percent of Previous
43%
45%
52%
179
44
107
204
451
1040
0 200 400 600 800 1000 1200
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
21
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.22
Most Active Investors in Sector
13
12
9
8 8 8 8
7
6 6
0
3
6
8
11
14
GV 500 Startups First RoundCapital
Draper FisherJurvetson
Plug and PlayTech Center
SoftBank Y Combinator RelayVentures
AccelPartners
AndreessenHorowitz
Tota
l Nu
mb
er o
f R
ou
nd
s
mParticle Medialets Jingle Networks Flurry xAd, Inc. InMobi URX Millennial Media Amobee Factual
Vungle Vungle Flurry 4Info Kiip xAd, Inc. Heyzap Kiip Ubermedia MediaSpike
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.23
Where are Top Investors investing
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.24
Top Investor by Stage of Entry
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
25
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.26
Major Acquisitions in last one year
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.27
Major Acquisitions in last one year
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
28
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.29
January 2017Tracxn BlueBox : Mobile Advertising 1040+ companies in the sector, 300+ funded in last 5 years, $490M invested in 2016
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.30
Top Business Models by Funding
$2.0B
$613M$541M
$353M
$149M $133M $110M $106M $104M $70M
0
500
1000
1500
2000
2500
Ad Network Enabler DemandSide Platform
Data ManagementPlatform
Ad ServingPlatform
CampaignManagement
Creatives SupplySide Platform
Retargeting Ad Exchange
Tota
l Fu
nd
ing
Am
ou
nt
(in
Mill
ion
s)
Avg. Age Feb-11 Jan-11 Jan-11 May-11 Sep-11 Sep-10 May-12 May-11 Feb-12 Jan-11
# Cos. 516 70 90 41 97 32 80 32 37 23
Millennial Media TalkingData xAd, Inc. Factual Medialets blyk Crisp Media Smaato TVTY AdView
InMobi AppsFlyer LifeStreet Media NinthDecimal Unlockd Ampush URX YieldMo TVSmiles Nexage
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.31
Ad Network – Business Model Description
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.32
Ad Network – Entrepreneur Activity and Investment Trend
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.33
Ad Network – Most Funded Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.34
Enabler – Business Model Description
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.35
Enabler – Entrepreneur Activity and Investment Trend
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.36
Enabler – Most Funded Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.37
Demand Side Platform – Business Model Description
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.38
Demand Side Platform – Entrepreneur Activity and Investment Trend
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.39
Demand Side Platform – Most Funded Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.40
Data Management Platform – Business Model Description
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.41
Data Management Platform – Entrepreneur Activity and Investment Trend
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.42
Data Management Platform – Most Funded Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.43
Ad Serving Platform – Business Model Description
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.44
Ad Serving Platform – Entrepreneur Activity and Investment Trend
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.45
Ad Serving Platform – Most Funded Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
46
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.47
Interesting Unfunded Companies
Company OverviewBusiness Model
Nexen(2010, Ghent)
Beacon-based ad serving platform Retargeting > Second Screen
EchoTag(2014, Sunnyvale)
Provides mobile interactivity to advertising campaigns Ad Serving Platform
VRproductplacement(2016, Haarlem)
Ad network for product placement in VR applications Creatives > Rich Media > Virtual Reality
Ulike(2015, Tel Aviv)
Provides a reward based ad platform Rewards based ad platform
Behavioreal(2009, Tel Aviv)
Real-time data for audience profiling and targeted advertisements Data Management Platform > Location Based
Curated list of companies by the sector analyst are defined as Interesting
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48
Interesting Seed Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.49
Interesting Series A Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.50
Interesting Series B Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.51
Interesting Series B Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.52
Interesting Late Stage Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.53
Interesting Late Stage Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.54
Top Funded Deadpooled Companies
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
55
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.56
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Recent IPOs in the sector Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Top Funded Deadpooled Companies Companies Link
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.57
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
58
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.59
Mobile Advertising – Company List
Ad Network
EnablerDemand
Side PlatformData
Management PlatformAd
Serving PlatformCampaign
Management
CreativesSupply
Side PlatformRetargeting
Ad Exchange
Native Ad Platform
Rewards based ad platform
451 FUNDED COMPANIES AND 589 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.60
Ad Network (1/65)Company Overview Business Model Total Funding
Millennial Media(2006, Baltimore)
The Mobile Advertising PlatformBessemer Venture Partners, NEA, Charles River Ventures, Columbia Capital, Relay Ventures, Acta Wireless, Bullpen Capital
Ad Network $240M
InMobi(2007, Bangalore)
Global Mobile Ad NetworkSoftBank, Mumbai Angels, KPCB, Kae Capital, Sherpalo Ventures, HTGC, Tennenbaum Capital Partners, Lightbox Ventures
Ad Network $220.6M
Mobvista(2013, Guangzhou)
Mobile Advertising Platform and Ad NetworkOrient Securities, NetEase, New Access Capital, Haitong Leading Capital Management, CITIC Securities, Yuexiu Fund
Ad Network $122.21M
Jumptap(2005, Boston)
Offers targeted mobile advertising solutionsRedpoint Ventures, WPP, General Catalyst Partners, Keating Capital, AllianceBernstein, Valhalla Partners, Summerhill Venture Partners
Ad Network $122M
Domob(2010, Beijing)
Mobile advertising networkRedpoint Ventures, Tencent, Qiming Venture Partners, Bertelsmann Asia Investment Fund
Ad Network $63M
Mojiva(2008, New York City)
Mobile Media and Advertising NetworkBertelsmann, Pelion Venture Partners, Vaux Les Ventures, BDMI, Shamrock Capital Advisors, Governing Dynamics
Ad Network $45.8M
Madhouse(2006, Shanghai)
Mobile ad network and marketing platformQualcomm Ventures, Gobi Partners, JAFCO Asia, Nokia Growth Partners, TDF Capital, dsquared communications
Ad Network $30M
Appia(2008, Durham)
Mobile User Acquisition NetworkTomorrowVentures, Venrock, Silicon Valley Bank, Trident Capital, DCM Ventures, North Atlantic Capital, Noro Moseley Partners, BlackBer Rypartners Fund
Ad Network $29.75M
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.61
Ad Network (2/65)Company Overview Business Model Total Funding
pontiflex(2008, Brooklyn)
Mobile and Online Signup Ads PlatformBlackstone, Tribeca Venture Partners, RRE Ventures, New Atlantic Ventures
Ad Network $29.3M
Quattro Wireless(2006, Waltham)
Mobile Advertising NetworkHighland Capital Partners, Globespan Capital Partners Ad Network $28.3M
OneRiot(2008, Boulder)
Advertising Network for Twitter AppsSpark Capital, Commonwealth Capital Ventures, Appian Ventures, Commonwealth Capital Ventures
Ad Network $27.3M
Greystripe(2005, San Francisco)
Mobile Advertising PlatformComcast Ventures, Steamboat Ventures, Peacock Equity, Monitor Ventures, Incubic Management
Ad Network $25.1M
AdMob(2006, San Mateo)
Monetize and promote your mobile apps with adsAccel Partners, Sequoia Capital, Draper Fisher Jurvetson, DFJ Growth, DAG Ventures, Northgate
Ad Network $21.4M
BuzzCity(1999, Singapore)
Mobile Ad NetworkNaspers, 3i Group, OWW Capital Partners Ad Network $20M
YouAppi(2011, Raanana)
App discovery and distribution platform2B Angels, Glilot Capital Partners, AltaIR Capital, Flint Capital, Global Brain, Hawk Ventures, Click Ventures, Emery Capital
Ad Network $18.1M
Ad Infuse(2005, San Francisco)
Mobile Advertising SolutionsStorm Ventures, SoftBank, ComVentures Ad Network $17.6M
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.62
Ad Network (3/65)Company Overview Business Model Total Funding
Perion(1999, Holon)
Intelligent Solutions For Publishers and App DevelopersLeumiTech Ad Network $17M
Youmi(2010, Guangzhou)
Demand side platform and Ad networkShenzhen Oriental Fortune Capital Management, Small Ville Financial Advisor, Shenzhen Cowin Capital
Ad Network $16.8M
Chance-ad(2012, Beijing)
DSP and Ad network connecting app developers and advertisersGreenwoods Investments, Aurora Capital Ad Network $15.1M
PuddingMedia(2006, San Francisco)
Monitors phone calls to provide tailored ad contentOpus Capital, BRM Capital Ad Network $14.5M
MobGold(2008, Jakarta)
Mobile Ad NetworkAd Network $14M
Liquid Air Lab(2002, Stuttgart)
Mobile advertising solution for audio contentBenchmark Capital, Baytech Venture Capital Ad Network $12.4M
DailybreakMedia(2008, )
User engagement platform for retailHighland Capital Partners, Charles River Ventures, GSV Capital Ad Network $10.5M
Apps Savvy(2008, New York City)
Activity advertising technology companyAmerica Online, True Ventures, Social Starts, Bowery Capital, New York Times
Ad Network $10.2M
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.63
Ad Network (4/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.64
Ad Network (5/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.65
Ad Network (6/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.66
Ad Network (7/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.67
Ad Network (8/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.68
Ad Network (9/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.69
Ad Network (10/65)
Go to BM List >> Enabler
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.70
Ad Network (11/65)
Go to BM List >> Enabler
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Enabler (1/9)Company Overview Business Model Total Funding
AdMarvel(2006, San Mateo)
Mobile Ad ServingIndex Ventures, Khosla Ventures, Trilogy Equity Partners, Mobility Ventures
Publisher Tools $8M
Parrable(2014, New York City)
Cookie less device identification systemDallas Venture Partners, Social Starts, Momentum, Angel Ventures Publisher Tools $2.48M
AdMaker(2009, Tokyo)
Mobile Advertising optimization platformJafco Ventures, Samurai Incubate, Nissay Capital Publisher Tools $1.7M
Tappngo(2007, Bondi)
Mobile video advertisingPublisher Tools
Aduity(2009, Johannesburg)
Ad Network mediation platformPublisher Tools
Thumb Friendly(2011, Atlanta)
Mobile Marketing Solutions for SMB companiesPublisher Tools
YumiMobi(2009, Beijing)
Ad demand mediation platformAd Mediation
4Info(2004, San Mateo)
Mobile Advertising and Ad Targeting platformVulcan, Draper Fisher Jurvetson, U.S Venture Partners, Selby Ventures, Comcast Ventures, Mitsui Global Investment, Gannett, Peacock Equity, Big Basin Partners, Sand Hill Capital, Avidbank, GE Capital, Costella Kirsch, NBCUniversal, Vulcan Capital
Attribution $62.6M
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.126
Enabler (2/9)Company Overview Business Model Total Funding
Adjust(2012, Berlin)
Attribution for mobile ad campaignsIris Capital, Target Partners, Active Venture Partners, Capnamic Ventures, Highland Europe
Attribution $30M
Apsalar(2010, San Francisco)
Mobile Attribution and Analytics500 Startups, Battery Ventures, Correlation Ventures, Western Technology Investment, DCM Ventures, Founders' Co-op, DN Capital, Morado Ventures, Thomvest Ventures, Seraph Group, YJ Capital
Attribution $22.8M
Tapstream(2012, Columbia)
Unified dashboard for app marketingBDC Capital Attribution C$700k
Kochava(2011, Sandpoint)
Mobile Attribution and Analytics PlatformAttribution
Ad-X Tracking(2011, London)
Mobile app or website tracking, monitoring and reportingAttribution
Device9(2014, Hamburg)
Cookie-Less Tracking and Cross-Device MatchingAttribution
AppAudience(2014, New York City)
Real-time Bid Request EnrichmentData
geolad(2011, Vienna)
Targeting data providerData
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.127
Enabler (3/9)Company Overview Business Model Total Funding
Condaptive(2010, Arlington)
Mobile Location DataData
Phluant(2007, New York City)
Mobile data access providerData
Gridskippr(2013, Baltimore)
Mobile Consumer Audience SegmentationData
Unacast(2014, Oslo)
Offline User Data to Online RetargetingOpen Ocean, Investinor Data > Location $6.6M
Thinknear(2011, New York City)
Location-based Mobile Advertising PlatformQualcomm, IA Venttures, Metamorphic Ventures, ff Venture Capital, GV, Techstars, Zelkova Ventures, Real Ventures, Boldstart Ventures, Primary Venture Partner, BoxGroup
Data > Location $1.63M
Moasis Global(2009, San Francisco)
Predictive location intelligence platformData > Location $1.18M
LotaData(2015, San Francisco)
Location-Based Data ServicesData > Location
TalkingData(2011, Beijing)
Analytics on mobile advertisingSBCVC, Northern Light Venture Capital, Milestone Capital Reporting and Analytics $110M
Ad Network << Go to BM List >>Demand Side
Platform
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Enabler (4/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.129
Enabler (5/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.130
Enabler (6/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.131
Enabler (7/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.132
Enabler (8/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.133
Enabler (9/9)
Ad Network << Go to BM List >>Demand Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.134
Demand Side Platform (1/12)Company Overview Business Model Total Funding
LifeStreet Media(2004, San Carlos)
Cloud based in-app advertising platformNautic Partners Demand Side Platform $67.8M
Amobee(2005, Redwood City)
Real-time mobile media inventory buying platformAccel Partners, Sequoia Capital, Cisco, Amdocs, Globespan Capital Partners, Motorola, Telefonica, Vodafone
Demand Side Platform $60M
Lomark(2010, Shenzhen)
Mobile based demand side ad platformKPCB, Draper Fisher Jurvetson, Fortune Venture Capital, Asia Business Capital, Guangdong Advertising Group
Demand Side Platform $48.4M
PapayaMobile(2008, Beijing)
Mobile advertising tool for advertisersDCM Ventures, Keytone Ventures Demand Side Platform $26M
Adelphic(2010, Waltham)
Mobile Demand Side Platform.GV, Matrix Partners, Blue Chip Venture, Social Starts Demand Side Platform $23.31M
The Mobile Majority(2012, Santa Monica)
Mobile advertising platformSilicon Valley Bank, 3G Capital Demand Side Platform $20.5M
AppLift(2012, Berlin)
Data-driven Mobile App AdvertisingPrime Ventures, HitFox Group Demand Side Platform $20M
Trademob(2010, Berlin)
Data-Driven App Marketing Platform: DSP & Re-Targeting.High-Tech Grunderfonds, Kennet, Tengelmann Ventures Demand Side Platform $15M
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.135
Demand Side Platform (2/12)Company Overview Business Model Total Funding
Adwo(2010, Beijing)
Develops mobile advertising platformTransLink Capital, Recruit Strategic Partners, Vangoo Capital, UMC Capital, Peeli ventures, Delta Capital
Demand Side Platform $12M
StrikeAd(2010, New York City)
Mobile Demand Side PlatformKreos Capital, SoftTech VC, Siemer Ventures, dfjesprit, Karlin Ventures, Canyon Creek Capital, eValue 2nd Fund GmbH, Wavemaker Partners
Demand Side Platform $10.2M
PocketMath(2011, Singapore)
Programmatic Mobile Demand-Side PlatformRakuten Demand Side Platform $10M
Ad4Screen(2010, Paris)
Mobile advertising and CRM companyAPICAP Demand Side Platform $10M
Dobleas(2012, New York City)
Mobile Self-service DSP & DMP platform.FreakOut Demand Side Platform $9.7M
Byyd(2008, London)
Mobile DSP available both as SaaS and managedDemand Side Platform $8.1M
Appintop(2013, Singapore)
Automated mobile marketing platformRun Capital Demand Side Platform $6M
Igaworks(2006, Seoul)
Integrated mobile platform enabling app publisher to monetizeSoftBank Ventures Korea, KDB Capital Demand Side Platform $5M
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.136
Demand Side Platform (3/12)Company Overview Business Model Total Funding
TabMo(2014, Paris)
Full stack mobile programmatic platformArdian, Generis Capital Demand Side Platform $4.5M
Mobivans(2014, Beijing)
Full stack mobile advertising solutionsBeijing Oriental Nations Corporation Ltd. Demand Side Platform $4.4M
Gradient X(2012, Santa Monica)
Programmatic Mobile Marketing PlatformUpfront Ventures, Founder Collective, Rincon Venture Partners, Siemer Ventures, Baroda Ventures, Crosscut Ventures, Double M Partners, Wavemaker Partners
Demand Side Platform $3.75M
EveryScreenMedia(2010, New York City)
Powering Media Buyers in the Mobile Advertising LandscapeContour Venture Partners, Cava Capital Demand Side Platform $3.5M
MediaSmart(2011, Madrid)
Mobile ad optmization based on resultsKibo Ventures, Inveready, KOMM Investment, Mobile Dreams Factory Demand Side Platform $3.46M
AdMoment(2012, Berlin)
RTB Technology provider for Mobile Adse.ventures, Prostor Capital, Infinity Ventures Demand Side Platform $3M
RunAds(2010, New York City)
Mobile-Focused Programmatic Advertising PlatformVerizon, Verizon Ventures Demand Side Platform $1.5M
HumanDemand(2012, Norwalk)
Mobile DSP & Mobile DMP.Empire Angels, ARC Angel Fund NYC, https://scontent-sjc2-1.xx.fbcdn.net/v/t1.0-1/p200x200/535694_416876888336174_1486909515_n.jpg?oh=eb4a23cda316bc2368ccc6489e61f936&oe=59149F7A
Demand Side Platform $1.23M
Enabler << Go to BM List >>Data Management
Platform
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Demand Side Platform (4/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.138
Demand Side Platform (5/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.139
Demand Side Platform (6/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.140
Demand Side Platform (7/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.141
Demand Side Platform (8/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.142
Demand Side Platform (9/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.143
Demand Side Platform (10/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.144
Demand Side Platform (11/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.145
Demand Side Platform (12/12)
Enabler << Go to BM List >>Data Management
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.146
Data Management Platform (1/6)Company Overview Business Model Total Funding
NinthDecimal (2003, San Francisco)
Mobile Audience Intelligence PlatformNorwest Venture Partners, Draper Fisher Jurvetson, Trident Capital, Panorama Capital, Comcast Ventures, Frontier Venture Capital
Data Management Platform $56.34M
Ogury(2014, London)
Mobile data management platformIdinvest Partners, ACG, Idinvest Partners, Ventech, Covent Partners Data Management Platform $20.5M
Vserv(2010, Mumbai)
Mobile ad network for emerging marketsEphiphany Ventures, Maverick Capital, IDG Ventures India Data Management Platform $18M
Fiksu(2008, Boston)
Mobile Marketing Technology PlatformCharles River Ventures, Qualcomm Ventures, Silicon Valley Bank Data Management Platform $16.75M
Affle(2006, Gurgaon)
Mobile Apps and Mobile Ads-as-a-ServiceMicrosoft, ITOCHU Corporation, D2C, InnoVen Capital Data Management Platform $10M
S4M(2011, Paris)
Full stack advertising platform for mobileBpifrance, Entrepreneur Venture Data Management Platform $8M
PushSpring(2013, Seattle)
Mobile app data management platformScout Ventures, Divergent Ventures, Trilogy Equity Partners Data Management Platform $6.72M
Collider Media(2009, Austin)
Mobile Audience Targeting at ScaleLimestone Capital Advisors Data Management Platform $6.2M
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.147
Data Management Platform (2/6)Company Overview Business Model Total Funding
AdMobius(2011, San Mateo)
Mobile Audience Management PlatformOpus Capital, Storm Ventures Data Management Platform $5M
HeyStaks(2008, Dublin)
Targeted advertising based on search and browsing activitiesEnterprise Ireland, AIB Seed Capital Fund, NCB Ventures, Digicel Group Data Management Platform $4.14M
Aki Technologies(2015, San Francisco)
Contextual mobile advertising platformData Management Platform $3.75M
BigaBid(2015, Tel Aviv)
Algorithmic Bidding on Mobile MediaData Management Platform $2M
Metaresolver(2012, San Francisco)
Targeting Mobile MediaHarrison Metal, Baseline Ventures, Eniac Ventures, Lerer Hippeau Ventures
Data Management Platform $1.85M
Run(2010, New York City)
Cross device programmatic ad platformVerizon Data Management Platform $1.5M
tapCLIQ(2012, Malvern)
Mobile advertising based on momentsBen Franklin Technology Partners of Southeastern Pennsylvania Data Management Platform $100k
MM Data(2013, Shanghai)
Mobile data management platformEaglesfund Data Management Platform
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.148
Data Management Platform (3/6)Company Overview Business Model Total Funding
AdMovate(2012, Mountain View)
Personalized Mobile Advertising at scaleData Management Platform
Adience(2012, Tel Aviv)
Mobile audience management platformData Management Platform
Pinsight Media(2012, Kansas City)
Deliver insights based on real carrier dataData Management Platform
Mister Bell(2010, Paris)
Data management platform for Mobile advertisingA Plus Finance, Omnes Capital, Etoile Media group, Financire Mdia Data Management Platform
Inappad(2013, New York City)
Mobile data management platform and bidding companyData Management Platform
OneAudience(2015, Fort Lee)
Mobile audience data platformData Management Platform
42matters(2011, Zurich)
Mobile user profiling and app marketing insightProject A Ventures, Gamma Capital Partners Data Management Platform
AlikeAudience(2015, Sunnyvale)
Data Management PlatformPlug and Play Tech Center, Radiant Venture Capital Data Management Platform
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.149
Data Management Platform (4/6)
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.150
Data Management Platform (5/6)
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.151
Data Management Platform (6/6)
Demand Side
Platform<< Go to BM List >>
Ad Serving
Platform
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Ad Serving Platform (1/13)Company Overview Business Model Total Funding
Aquto(2012, Boston)
Mobile Data For EngagementIris Capital, Matrix Partners, North Bridge Venture Partners, STC Ventures
Ad Serving Platform $16M
GiftConnect(2011, New York City)
Mobile gift and track advertisingRelevance Capital, Hubert Burda Media Ad Serving Platform $5.6M
AppDisco Inc.(2010, Seoul)
Performance based advertising serviceInnopolis Ad Serving Platform $3.13M
SpotZot(2009, Pune)
Location-based mobile advertising platformThe Indus Entrepreneurs, Inventus Capital Partners, Foundation Capital, Cervin Ventures
Ad Serving Platform $2.2M
Nada Mobile(2015, Dallas)
Mobile Advertising Platform which rewards for watching adsAd Serving Platform $2M
Verticly(2014, London)
Connecting Digital and Physical RetailNorthstar Ventures, PJ tech catalyst, Potential Ad Serving Platform $1.77M
Jini(2011, Antwerp)
Intention-based mobile applicationAd Serving Platform $872K
AppRedeem(2010, San Francisco)
Advertising Platform For Mobile App DiscoverySV Angel, BlueRun Ventures Ad Serving Platform $700k
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.153
Ad Serving Platform (2/13)Company Overview Business Model Total Funding
LoSo(2010, West)
Saas mobile marketing and loyalty rewards platformInnovation Capital Ad Serving Platform $700k
Qustodian(2009, London)
Preference-based mobile advertisingAd Serving Platform $597.4K
YaBeam(2012, Denver)
Connecting Publishers to Main StreetIngram Book Group Ad Serving Platform $150k
Qoopl(2012, London)
Geolocalized mobile advertising platformAd Serving Platform $128K
Snip(2013, New York City)
Interactive advertising platformAd Serving Platform $80K
Purely Ad(2015, Petaling Jaya)
Aggregator of advertisementsAd Serving Platform
MeMe Mobile – Measurable Mobile Media(, Port Louis)
Targeted advertising on mobile
Ad Serving Platform
Ballihu(2015, Chennai)
Location-based ad serving platformAd Serving Platform
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.154
Ad Serving Platform (3/13)Company Overview Business Model Total Funding
Optism(2008, Boulogne-billancourt)
Permission based mobile advertisingAd Serving Platform
Loximity Technology(2014, Masai)
Proximity based Mobile AdsAd Serving Platform
Wassil App(2015, Beirut)
Mobile app based ad serving platformAd Serving Platform
BoardActive(2016, Atlanta)
Mobile advertising for OOH billboardsAd Serving Platform
MobiTX(2007, Austin)
Ad-supported Mobile bill payingAd Serving Platform
Capsule Corpn(2013, Scottsdale)
Reward based mobile advertisingAd Serving Platform
Madison(2013, Seattle)
Mobile ad serving on user home screenAd Serving Platform
Tilt Code(2015, Seoul)
Interactive advertising technologyAd Serving Platform
Data
Management
Platform
<< Go to BM List >>Campaign
Management
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Ad Serving Platform (4/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.156
Ad Serving Platform (5/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.157
Ad Serving Platform (6/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.158
Ad Serving Platform (7/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.159
Ad Serving Platform (8/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.160
Ad Serving Platform (9/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.161
Ad Serving Platform (10/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.162
Ad Serving Platform (11/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.163
Ad Serving Platform (12/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.164
Ad Serving Platform (13/13)
Data
Management
Platform
<< Go to BM List >>Campaign
Management
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.165
Campaign Management (1/4)Company Overview Business Model Total Funding
blyk(2006, Helsinki)
Targeted editorial and commercial contentGoldman Sachs, Nexit Ventures, Industrial and Financial Investments Company
Campaign Management $82M
VoloMedia(2005, Sunnyvale)
Advertising for Downloadable mediaMayfield, Sutter Hill Ventures, Worldview Technology Partners, Leader Ventures
Campaign Management $12M
UpSnap(2002, Cornelius)
Campaign management for mobile advertisingVillage Ventures, SoftBank, Steamboat Ventures, Apax Partners Campaign Management $9.65M
Ubimo(2012, Tel Aviv)
Location-based Mobile Advertising CampaignsPitango Venture Capital, OurCrowd, Star Farm Ventures, YJ Capital Campaign Management $9.5M
Appoxee(2010, Jaffa)
Cloud based mobile app engagement platformCyhawk Ventures Ltd., Lazarus Israel, Oryzn Capital Campaign Management $2.4M
Pantea(2008, Navacchio)
Mobile advertising management platformIMI Investimenti, IMI Fondi Chiusi SGR Campaign Management $1M
ZapMe(2007, Sydney)
Mobile Digital Marketing CompanyCampaign Management $40k
MobIntent(2010, New York City)
Mobile ad optimizationTechstars Campaign Management
Ad Serving
Platform<< Go to BM List >> Creatives
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Campaign Management (2/4)Company Overview Business Model Total Funding
Robotix Media(2015, New York City)
Mobile Facebook AdvertisingCampaign Management
Utappy(2013, New York City)
Campaign optimization for mobile advertisingCampaign Management
Waypedia(2014, Atlanta)
Mobile app promotionCampaign Management
GeoMoment Digital(2015, Boca Raton)
Mobile Engagement Marketing Through Text-MessagingCampaign Management
Adsperity(2015, Austin)
Mobile Advertising at ScaleCampaign Management
Clicko(2012, Montreal)
Mobile app campaign management platformCampaign Management
Enpocket(2001, Boston)
Mobile Advertising Campaigns at scaleBlueRun Ventures, GrandBanks Capital, Leader Ventures Campaign Management
AdLander(2014, Ganei Tikva)
Location-based advertising solutionsCampaign Management
Ad Serving
Platform<< Go to BM List >> Creatives
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Campaign Management (3/4)
Ad Serving
Platform<< Go to BM List >> Creatives
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.168
Campaign Management (4/4)
Ad Serving
Platform<< Go to BM List >> Creatives
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.169
Creatives (1/11)Company Overview Business Model Total Funding
Adcade(2011, New York City)
Cross Platform Mobile Advertising.ff Venture Capital, Polaris Partners, Quotidian Ventures, Great Oaks Venture Capital, Scout Ventures, Abundance Partners, BoxGroup
Creatives $8.5M
sproutinc(2008, Honolulu)
Platform for creating multi-channel compatible adsPolaris Partners, Global Venture Capital Creatives $8.3M
mNectar(2012, San Francisco)
Virtualized app streaming technology for app adsNEA, XG Ventures, Correlation Ventures, Fenox Venture Capital, Social Starts
Creatives $8.08M
VmFive(2014, Taipei)
Playable ad solutionTrend Micro, General Mobi, Cherubic Ventures Creatives $6M
Voxel(2013, Palo Alto)
Powering try-before-install mobile app adsFirst Round Capital, Sherpalo Ventures, Pinnacle Ventures, Pelion Venture Partners, Pinnacle Ventures
Creatives $1.6M
Gamewheel(2014, Berlin)
A SaaS tool for brands to create interactive advertising content and gamesSeedcamp, hub:raum
Creatives $1.07M
AppScotch(2013, Foster City)
Try-before-install app marketing platformAlmaz Capital, IMI.VC, Impulse VC Creatives $1M
SparkFlow(2013, Buenos Aires)
Rich Media and Creatives PlatformNXTP Labs Creatives $50k
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.170
Creatives (2/11)Company Overview Business Model Total Funding
ClrTouch(2010, Brooklyn)
Tablet ad creation companyDreamit Ventures Creatives $20k
Quantitative Ads(2010, New York City)
Cloud based platform for ad creativesCreatives
Fixie Advertising(2014, Kansas City)
Ad creative company for mobileCreatives
Uplette(2013, Toronto)
Personalized Advertising500 Startups Creatives
Dumroo(2015, Bangalore)
Mobile first platform for building ad creativesCreatives
Resonate(2008, Philadelphia)
Interactive outdoor ads and campaign performance measurementCreatives
MobileAds(2013, George Town)
Ad creation and serving platformTune Creatives
Sled(2014, New York City)
Mobile ad creative companyBee Partners, BlueTree Venture Fund Creatives
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.171
Creatives (3/11)Company Overview Business Model Total Funding
Badge Media(2012, New York City)
Social media ad creation toolCreatives
Kargo(2003, New York City)
Mobile Publisher Platform.Creatives
Vigure(2014, San Francisco)
Reward based mobile ad platformCreatives
MobAdv(2012, Palo Alto)
Mobile advertising for gaming appsFasterCapital Creatives
AdLyft(2014, Washington)
Create and distributes interactive mobile adVolta Creatives
Enstigo (2012, Pasadena)
Interactive mobile ad builder platform.Tech Coast Angels Creatives
ShootnSell(2013, Singapore)
Create and share advertisements to promote productsCreatives
FieldTest(2014, Los Angeles)
Content provider to the advertisersDouble M Partners Creatives
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.172
Creatives (4/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.173
Creatives (5/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.174
Creatives (6/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.175
Creatives (7/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.176
Creatives (8/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.177
Creatives (9/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
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Creatives (10/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
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Creatives (11/11)
Campaign
Management<< Go to BM List >>
Supply Side
Platform
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Supply Side Platform (1/5)Company Overview Business Model Total Funding
Smaato(2005, San Francisco)
Mobile RTB Ad Exchange and SSPAeris Capital, EDBI, Advance Ventures, Singapore Press Holdings Supply Side Platform $47M
YieldMo(2012, New York City)
Private Platform for mobile.Union Square Ventures, Time Warner, ff Venture Capital, GV, Genacast Ventures, Rhodium, Vast Ventures, Homebrew, ARC Angel Fund NYC, Dace Ventures
Supply Side Platform $22.1M
Fyber(2009, San Francisco)
Ad Monetization For Mobile AppsNokia Growth Partners, Point Nine Capital, Hasso Plattner Ventures, Kite Ventures, Team Europe, Target Global, Investitionsbank Berlin, German Startups Group, Berlin Venture Partners, Atlantic Internet, Avala Management, Target Global
Supply Side Platform $9.59M
Fuse Powered(2010, Toronto)
Mobile App Publishing and Ad Mediation Platform.Relay Ventures, BlackBer Rypartners Fund, NFQ Ventures, Government of Canada
Supply Side Platform $8.4M
Marfeel(2011, Barcelona)
RTB enabled supply side platformNauta Capital, Elaia Partners, BDMI, SeedRocket, Wayra, JOIN Capital Supply Side Platform $5.5M
Appodeal(2015, San Francisco)
Mobile Ad Mediation and SSPXIMAD, Lametina Supply Side Platform $3.1M
mads(2006, Amsterdam)
Publisher Ad server platform and automated trading platformhenQ, OTM Investments Supply Side Platform $2.3M
Creatives << Go to BM List >> Retargeting
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.181
Supply Side Platform (2/5)Company Overview Business Model Total Funding
Zephyr Digital(2014, California City)
Publisher oriented custom advertising platformAndrew Wang, Principal at Xmobile Supply Side Platform $350K
AdLib Mediation(2013, Burbank)
Mobile ad mediation platformSupply Side Platform
adfurikun(2011, Roppongi)
Offers a supply side mobile advertising platformSupply Side Platform
Mobobeat(2014, Madrid)
Mobile & Web Affiliate PlatformSupply Side Platform
Wingman(2014, Amsterdam)
Mobile SSP and Ad NetworkSupply Side Platform
SmobiAd(2011, Budapest)
Mobile Supply-Side PlatformSupply Side Platform
Madgic(2011, Paris)
Predictive and RTB enabled SSPSupply Side Platform
SkyRocket(2009, Santa Monica)
Mobile App IncentivizationSupply Side Platform
Creatives << Go to BM List >> Retargeting
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Supply Side Platform (3/5)Company Overview Business Model Total Funding
MobDuck(2015, Gandhinagar)
RTB enabled SSPSupply Side Platform
MoneyTapp(2013, Saint Petersburg)
Mobile network mediation platformSupply Side Platform
MediaMob(2010, Milano)
RTB enabled mobile SSPSupply Side Platform
AdinCube(2016, Paris)
Mediation solution for mobile app developersSupply Side Platform
seamless(2014, Istanbul)
Mobile supply side platformSupply Side Platform
Simba digital(2014, Singapore)
Supply side management platform for publishersSupply Side Platform
AddApptr(2012, Hamburg)
Ad network with RTB PlatformSupply Side Platform
adstir(1998, Tokyo)
RTB enabled Supply Side Platform for mobileSupply Side Platform
Creatives << Go to BM List >> Retargeting
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Supply Side Platform (4/5)
Creatives << Go to BM List >> Retargeting
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Supply Side Platform (5/5)
Creatives << Go to BM List >> Retargeting
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Retargeting (1/5)Company Overview Business Model Total Funding
TapCommerce(2012, New York City)
Mobile RetargetingMetamorphic Ventures, Bain Capital Ventures, RRE Ventures, Next View Ventures, Bain Capital, Eniac Ventures
Retargeting $11.7M
ActionX(2012, New York City)
Mobile app and cross-screen retargetingAmerica Online, SoftBank, Verizon, Bowery Capital, Golden, Verizon Ventures, Lerer Hippeau Ventures
Retargeting $5M
Fidzup(2011, Puteaux)
Retargeting solutions for brick and mortar businessesCapHorn Invest, Turenne Capital, Petit Poucet, Investessor, IT angels, Val'Angels, CapDecisif, Dauphine Business Angels
Retargeting $4.09M
Applovin(2011, San Francisco)
Mobile Marketing Platform For Attribution, Targeting and User AcquisitionWebb Investment Network, Streamlined Ventures
Retargeting $4M
Remerge(2014, Berlin)
Platform built for app retargetingPoint Nine Capital, IBB Beteiligungsgesellschaft, German Startups Group, Rheingau Founders, WestTech Ventures
Retargeting $4M
Aerify Media(2009, New York City)
Mobile tracking and Re-TargetingRetargeting $1M
Adtidudes(2015, Kuala Lumpur)
Mobile and Facebook retargeting companyRetargeting
Ret4rget(2010, Paris)
Ad4Screen's Mobile Retargeting PlatformRetargeting
Supply Side
Platform<< Go to BM List >> Ad Exchange
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.186
Retargeting (2/5)Company Overview Business Model Total Funding
RetargetApp(2015, Kyiv)
Automated Solution for businesses to launch retargeting campaignsRetargeting
ChekMeIn(2012, Mumbai)
Mobile app adnetwork for web and retail brands to efficiently target consumers Retargeting
Crosstarget(2014, Seoul)
Mobile Retargeting and Look-Alike ModellingRetargeting
TVTY(2009, Paris)
SaaS Moment Marketing PlatformPartech Ventures, Serena Capital, 360 Capital Partners Second Screen $13.5M
TVSmiles(2013, Berlin)
Second screen app based loyalty programMAGIX, e.ventures, Omnes Capital, b-to-v Partners, German Startups Group, Ventech, sevenonemedia.com
Second Screen $12.6M
Mporium(2006, London)
Offers second-screen advertising and targeting platformAnthemis Group, Envestors Second Screen $12.11M
ACTV8me(2010, Los Angeles)
Second screen advertising on mobile walletBluestem Capital Second Screen $10.52M
Wywy(2012, Munich)
Second Screen TV Ad Syncing Startup.Cipio Partners Second Screen $10m
Supply Side
Platform<< Go to BM List >> Ad Exchange
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.187
Retargeting (3/5)Company Overview Business Model Total Funding
Samba(2008, San Francisco)
Smart TV Apps Publishing and Advertising platformAugust Capital, Draper Associates, Draper Associates Second Screen $8.16M
SilverPush(2012, Gurgaon)
Provider of advertising and retargeting technology in TVPalaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG Ventures India, GrowthStory Investments, M and S Capital Partners
Second Screen $2.82M
Sync2Ad(2011, Sevres)
Provides an ad format that syncs with TV spotEntrepreneur Venture, Idinvest Partners Second Screen $2.25M
Eywamedia(2013, Bangalore)
Second screen engagement technology connecting broadcasters, brands & individualsah! Ventures, Mantra Ventures, Viktor Koenig
Second Screen $1.15M
TVadSync(2013, Los Angeles)
Second screen retargeting of TV adsEnterprise Ireland, Powerscourt Capital Partners Second Screen $570K
Alphonso(2012, San Carlos)
Deliver TV ads on mobile devices and helps improve brand metricsCapital Creation Co, Co Creation Capital Second Screen $300K
AdTonik, Inc.(2011, San Francisco)
TV to mobile advertising companyMedia Camp Second Screen $20K
MediaSync(2014, Moscow)
ad-syncing tool.Second Screen
Supply Side
Platform<< Go to BM List >> Ad Exchange
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Retargeting (4/5)
Supply Side
Platform<< Go to BM List >> Ad Exchange
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Retargeting (5/5)
Supply Side
Platform<< Go to BM List >> Ad Exchange
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.190
Ad Exchange (1/3)Company Overview Business Model Total Funding
AdView(2010, Beijing)
Full stack mobile advertising solutionsCBC Capital, Yinlai Group, Broadhi Capital Ad Exchange $19.5M
Nexage(2006, Boston)
Mobile RTB Ad ExchangeHearst Ventures, Singtel, GrandBanks Capital, Relay Ventures, Hearst Communications, Singtel Innov8
Ad Exchange $19.5M
MoPub(2010, San Francisco)
Mobile Ad Serving and Management Platform for PublishersAccel Partners, Iris Capital, Harrison Metal, TrueBridge Capital Partners, AngelPad, Icon Ventures, Cathay Innovation
Ad Exchange $18.5M
Inneractive(2007, Petah Tikva)
Mobile App Monetization platform.Kreos Capital, Evergreen Venture Partners Ad Exchange $11.8M
FeedMob(2015, Boulder)
In-app mobile advertising exchangeRight Side Capital Management, BoomTown Accelerator Ad Exchange $312K
MobFox(2010, Vienna)
Mobile RTB Ad ExchangeAd Exchange $69k
CPIera(2013, Singapore)
Mobile ad exchange based on CPIAd Exchange
USayConnect(2014, Sydney)
Mobile ad exchange with ad serverAd Exchange
Retargeting << Go to BM List >> Native Ad Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.191
Ad Exchange (2/3)
Retargeting << Go to BM List >> Native Ad Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.192
Ad Exchange (3/3)
Retargeting << Go to BM List >> Native Ad Platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.193
Native Ad Platform (1/3)Company Overview Business Model Total Funding
Stipple(2010, San Francisco)
Image based advertising technology platformKPCB, Floodgate, Relevance Capital, Thomvest Ventures, Quest Venture Partners, Parkview Ventures, Sands Capital, Global Brain
Ad Exchange $10M
Appsfire(2009, Tel Aviv)
Native App Advertising PlatformIdinvest Partners, Idinvest Partners, Lerer Hippeau Ventures Ad Exchange $8.7M
Bread(2011, San Francisco)
Monetization Platform For Social Media, Desktop and Mobile PublishersMESA Ventures, seventysixcapital, Raptor Holdco GP
Ad Exchange $4.4M
Namo Media(2013, San Francisco)
Native mobile advertising in-appsAndreessen Horowitz, Trinity Ventures, GV, Betaworks, Susa Ventures Ad Exchange $1.9M
Tyroo(2006, Gurgaon)
Mobile native advertising platformAd Exchange
Now Native(2014, London)
Mobile first publisher tool for detecting fraudulent adsSeedcamp, Northstar Ventures Ad Exchange
Chameleon(2014, Tokyo)
Mobile focused native ad platformAd Exchange
Relevantis(2005, Kirkland)
Ad platform with relevancy engineAd Exchange
Ad Exchange << Go to BM List >>Rewards based ad
platform
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Native Ad Platform (2/3)
Ad Exchange << Go to BM List >>Rewards based ad
platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.195
Native Ad Platform (3/3)
Ad Exchange << Go to BM List >>Rewards based ad
platform
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.196
Rewards based ad platformCompany Overview Business Model Total Funding
Adward(2014, Tel Aviv)
Offers CPC and CPM-based rewards-based advertising networkRewards based ad platform
Yepah(2016, Guadalajara)
Integrated game advertising and marketing platformGSVlabs Rewards based ad platform
Crazylex(2014, Bergamo)
Offers a rewards-based ad platformRewards based ad platform
Ulike(2015, Tel Aviv)
Provides a reward based ad platformRewards based ad platform
Native Ad
Platform<< Go to BM List >>
Enabler - Reporting
and Analytics
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Enabler - Reporting and AnalyticsCompany Overview Business Model Total Funding
Crossense(2015, Caesarea)
Digital tracking and measurement companyNielsen Innovate Fund Reporting & Analytics
Rewards based
ad platform<< Go to BM List
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
198
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.199
Team
199
Narender Mandan
Practice Lead, AdTech
Mobile Advertising Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.200
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