Trust Agents: Using the Web to Build Influence

A Trade Book Review By: Kristin Bixby

By: Chris Brogan and Julien Smith

Chris Brogan

Brogan’s blog is ranked as one of the top 100 blogs in the world.

He has been blogging since 1998.

He is the Co-founder of international new media conference series PodCamp.

His background is in telecommunications and enterprise technology.

He has worked in customer service, software development and project manager.

Julien Smith

Has been connecting with computers since he was 12.

Helped run early BBSes Smith was one of the first

people to start podcasting. He has worked in

Telecommunications. He is a specialist in developing

human connections and understanding systems.

The Six Characteristics/Actions of a Trust Agent

1. Make Your Own Game

2. One of Us

3. The Archimedes Effect

4. Agent Zero

5. Human Artist

6. Build an Army

Modern World Vocabulary

Transparency– Displaying all types of new angles

Social Capital– The exchanging of stories, favors and laughs

Hacking– Changing the rules or the game play and using a

system in a different way than it was designed Blogola

– When bloggers get free products to review

Trust Agents: Surprisingly Inspirational

“See life as a game”

“Geniuses aren’t born with it, they are created through practice”

“Don’t use how many friends or followers you have as a measure of online success”

You Should Read this Book if You Are…

A future or current Public Relations’ Professionals

Marketing or Advertising Professionals

Business Professionals A person wanting to achieve

goals through the Web Searching for an

understanding of Web based businesses’

Kristin Bixby

E-mail: kbixby1@gmail.com

Facebook: Kristin Shae Bixby

Blog:http://kbixby1.wordpress.com/

References

Brogan, C., & Smith, J. (2009). Trust Agents: using the web to build influence,

improve reputation, and earn trust. New York, NY: Wiley.