CHAPTER 1

INTRODUCTION

1

INTRODUCTION

Your website is your all-day, everyday showroom for your brand and products. You

could use it as a simple catalogue that lists and illustrates your products and their

benefits-but there’s much more one can do. One can use it to sell products or services

in a streamlined, efficient way that require low overheads and offers convenience for

customers. Alternatively, you can use it to provide existing support to your customers

or information and reviews for prospective customers.

A website markets a company all day and everyday. It can be viewed just as easily by

a potential customer in the next street as by one on the other side of the world. It lets

you advertise your range of products and services and promote your brand, without

anyone physically present with the present. With some careful planning, one can also

provide automated features that supply answers to common question from customers,

product upgrades for existing customers, maps of local stockiest, ways to make the

most of one’s products, and customers’ glowing reviews. One can also provide

shopping features to automate the order-taking and payment process, provide areas for

press and media information, and even support reps with online skills. And lastly, one

can provide a multitude of resources and information that could be useful to a

potential browser; if you sell coffee, include information on how it was grown and

imported, how to make a perfect espresso or links to sites that sell mugs.

However, before you create your website, you should take some time to consider and

plan how site will look and how to make best use of all your resources. The site has to

look good and be easy to navigate, but the main point to consider is why you are

creating it. If you are aiming for a site to raise brand awareness, your design should

emphasis the brand logo, message and colors. If yours is a selling site, you’ll need to

provide a quick, efficient route to finding, selecting and paying for a product.

Build an Ecommerce Site

Launching an e-business is no easy feat. From developing your business plan to

selecting the hardware and software behind your operations, each step requires hard

work, due diligence, and copious amounts of research.

2

Veteran merchants know that owning and operating an e-business is a continuous

developmental process. Some phases, such as domain registration, obviously need to

be done only once (unless a merchant decides to register another domain name), but

most of the other steps are part of an ongoing process to keep an e-business au

courant.

It takes more than intense drive and determination to succeed in e-business. Thorough

research, good decision-making skills, and a rock-solid business plan are crucial to e-

business success. The ECommerce Guide's 10 Step Site Builder provides all the tools

necessary to get your e-commerce site up and running, or help you maintain an

existing site.

Step 1: Find a Domain Name

Find the perfect domain name for your business.

Step 2: Build The Site

Whether you do it yourself or outsource it, here use all the tools necessary build an e-

commerce site.

Step 3: Find a Host

Find the perfect Web site Host that can handle your business growth.

Step 4: Accept Payments

From credit cards to micro-payments, all the solution providers are necessary to help

you get paid.

Step 5: Secure the Site

Check out long list of certificate authorities to help reduce your risk of fraud, and

keep your site safe and secure.

Step 6: Promote the Site

Check everything from Web-based e-mail list management tools to banner ad rotation

software -- to find one that best fits your online business strategy.

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Step 7: Maintain the Site

Everything you need to know about the care and feeding of your e-commerce site.

Find the right tracking and reporting tools that provide information about site traffic,

your site's audience and placements on search engines.

Step 8: Keep Customers

CRM technology is no longer an option -- it's a must-have for your e-commerce site.

Step 9: Globalize the Site

Make your site a global success. Use multi-language translation solutions for

consumers and businesses.

Step 10: Stay Educated

Stay on top of the latest e-commerce trends and technology. Find up-to-date listing of

industry trade shows, seminars, conferences, associations, etc.

4

CHAPTER 2

RESEARCH METHODOLOGY

5

RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY

The objective of the study is

To analyze the marketing strategies of Tradeindia.com

To make a comparison between Trade India.com & India Mart

To compare the products of both the companies

To suggest measures for improvement

PRIMARY DATA

Questionnaire among the consumer of trade India and as well as India mart.

Sample size- 50

Sample Area- Delhi

DATA

Books

Magazines

Journals

Internet

SAMPLE SIZE

In this project questionnaire was prepared and multiple choices and the pattern of

questions was given to 50 respondents. With every question, multiple choices were

given.

Type of approach: The type of approach followed is descriptive approach. In

descriptive approach cross sectional design is used. Cross sectional design is used

because it is concerned with a sample of population of interest.

6

CHAPTER 3

COMPANY PROFILE

7

COMPANY PROFILE

TRADE INDIA.COM

The challenging opportunities and new avenues cropping up in the corporate arena in

diverse sectors demands the role of a common mediator to act as bridge between

buyers and sellers, importers and exporters, and the like. This service facilitates all in

the business world to come to a common platform, thus turning the geologically

colossus earth into a tiny global village. Trade India is a major entity involved in this

task bringing manufacturers, buyers and sellers under one pedestal.

Infocom Network Ltd. is an ISO 9001: 2000 certified company, conceptualized in

1996 and it has created a niche as India's largest online B2B e-marketplace, offering

comprehensive business solutions to the global EXIM community through its wide

array of online services, directory services and facilitation of trade promotional

events. Our portal is an ideal forum for buyers and sellers across the globe to interact

and conduct business smoothly and effectively.

With an unmatched expertize in data acquisition and online promotion, Tradeindia

subsumes a huge number of company profiles and product catalogs under 1,273

different product categories and sub-categories. It is well promoted on all major

search engines and receives an average of 20.5 million hits per month.

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we

have reached a database of 22, 24,015 registered users, and the company is growing

on a titanic scale with a considerable amount of new users joining/registering

everyday, under the innovative vision and guidance of Mr. Bikky Khosla, CEO.

MISSION & GOAL/CORPORATE OBJECTIVE

Tradeindia is born with a noble mission—the mission to assemble the trade

communities of all the nations of the world under one common platform, the mission

to contribute to the development of world business, thereby contributing to the

economic development of the respective nations. We are committed to assist all our

registered members (companies) in locating and communicating with new business

8

partners from across the globe, and exchanging trade offers in an online environment

over the Internet.

Our efforts at Tradeindia are directed towards providing useful, authentic and accurate

information to the EXIM community and ensuring the best of services and business

leads for our clients. With a dedicated marketing team behind us, our site offers grand

and unlimited exposure to the manufacturers, importers and service providers by

showcasing their products and services at numerous levels, thereby giving them

maximum business visibility on the Internet. We also provide our overseas clients, a

virtual gateway to enter into the lucrative markets of India, helping bridge the gap

between foreign importers and Indian exporters.

EXPORTERS & MANUFACTURERS

Tradeindia.com provides a grand base for exporters and manufacturers across the

globe to advertise their products and services online. More than 1,273 categories and

sub-categories feature listings of products enabling a precise and easy passage for

buyers to reach them. The buyers and trading houses can view your details and can

directly mail you regarding business related queries. More than 4, 26,936

manufacturers and exporters are already availing this service and are fully contented

with the kind of exposure this section is providing them. The database on the site gets

updated according to the latest developments to provide valuable and relevant search

results.

IMPORTERS & BUYERS

This section facilitates importers and buyers from India and all other countries of the

world to exhibit their company details and areas of activity. More than 1,301

categories and sub-categories feature listings of more than 136,945 importers and

buyers. Minute-by-minute monitoring and updating of data helps you in getting the

most relevant and profitable business inquiries.

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SERVICE PROVIDERS

This section features over 20,173 service providers working in all spheres of trading

and transportation. The database contains far-reaching information about Cargo

Agents, Shipping Agents, Freight Forwarders, Clearing and Forwarding Agents

amongst others. The interface allows the clients to directly access the agents or post

their requirements for the latter to contact them.

ONLINE CATALOGS

Tradeindia through its 'online catalog' section provides you with personalized space to

showcase your company under elaborate sub-headings like Homepage, Profile, R&D,

Newsroom, Factory Tour, Services & Support, Quality Control, Management,

Showroom, etc. You can publish colored photographs of your company, products and

services in the catalog. This visually impressive section provides a complete picture

enabling a practical experience of what is required and what is being offered.

TRADE LEADS

Our 'Trade Leads' section provides a free interactive board where you can

post/buy/sell business offers. You can also post featured Trade Leads along with

product photograph and avail maximum visibility for your product/service on the B2B

e-marketplace.

Infocom Network Ltd. is headquartered in New Delhi, India from where it handles the

operations of tradeindia.com. We have branch offices in 17 commercial cities across

the country and three overseas offices, viz. New York, Toronto and Sharjah, to cater

to the needs of our privileged and venerated clients.

10

SUCCESS STORIES OF TRADEINDIA.COM

HIMALAYA BRASS PRODUCTS

We have great pleasure to inform you that we are associated with tradeindia.com for a

successful year and keen to maintain this relationship in future too. We found

tradeindia.com far ahead of other b2b portals. As our maiden advertising experience,

tradeindia.com hadn't disappointed us. It exposed us globally. We wish

tradeindia.com for great success.

Mr. Vishal Vasoya

(Marketing Manager)

Plot No. 16/B-1, Street No. 3, Shantinagar Society, Opp. Janta Society,

Jamnagar

India

Phone: 91-288-2560210

Fax: 91-288-2560210

JMC ENGINEERS

We, hereby, announce that we are hiring the service of M/S Infocom Network Ltd. for

promoting our products and business on your b2b Portal tradeindia.com. We, hereby,

state that we are satisfied by your services and prompt customer care support. We

thank you for your efforts and attention in promoting our business in the global

market. We wish all the best to the Infocom Network Ltd. Team & hope for your

continuous support in the coming years.

11

Mr. Rajnibhai Patel

(Partner)

25 & 26/8 & 13, Nilsin Blue Factory Compound, Phase-I, GIDC, Vatva,

Ahmedabad

India

Phone: 91-79-25830709/25892681/25830759

Fax: 91-79-25830759

GOLDSTAR INTERNATIONAL

We have been associated with tradeindia.com for a year and are very much happy in

regard to their services rendered to us which really gave us a new avenue to contact

with International Buyers. We are a leading manufacturer & exporters of

Brass/Copper Electrical Wiring Accessories, Auto Parts & other Brass Components.

We received valued enquires from our effective customers through their excellent

network. We wish to continue with their improving service in years to come. All the

best for Trade India team.

Mr. Dhaval Hirpara

(Managing Director)

405/B, G.I.D.C., Ind. Estate, Shanker Tekri,

Jamnagar

India

Phone: 91-288-2567708

Fax: 91-288-2560515

12

RAJ BRASS INDUSTRIES

We are very happy and satisfied with the response and the inquiries being generated

through Trade India. We as an Indian importers and exporters having liable platform

provided by Trade India. We look forward to continue support and services from your

esteemed organization.

Mr. RAMESH VALLABBHAI PATEL

(Proprietor)

Shed No. 188, Odhav Ram Chowk, GIDC Phase-II, Dared,

Jamnagar

India

Phone: 91-288-2730127

Fax: 91-288-2730561

VIVEK PRODUCTS

I thank the entire working unit of tradeindia.com for appreciable and prompt service

given to me. Trade India is a good source of business promotion. We have received a

few inquiries of our products and are planning for business.

Mr. Shah Dilip Hirachand

(Proprietor)

Shed No. 17/1/2, GIDC, Udyognagar,

Jamnagar

India

Phone: 91-288-2560475/2560406

Fax : 91-288-2561689

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HINDUSTAN TOOLS

We are a company establish in 1982. Since then we are in manufacturing business.

We have never been tried to get exposure of our company's products through any web

portals. But as we have started doing business with Trade India we got tremendous

exposure all over India and Overseas. So we are very pleased with the service

provided by the team of Trade India.

Mr. S. B. UPADHYAY

(Proprietor)

6, Lalita Ind Estate, Opp. Ajay Estate, Near. Dena Bank, Rakhial,

Ahmedabad

India

Phone: 91-79-22747777/32922028

Fax: 91-79-22747777

CHITRA MACHINERIES PVT. LTD.

I have found the Trade India is providing excellent service to the customer. The

advertisement of customer is also with excellent features, well designed and well

administrated.

Mr. Ghanshyam Patel

(Director)

Plot No. 202 & 226, Road No.3, G.I.D.C., Kathwada,

Ahmedabad

India

Phone: 91-79-29292650/22900433

Fax: 91-79-22900433

AYUSHI ENGINEERING COMPANY

We have been associated with tradeindia.com for last two years and it is very much

helpful to search new customers in regard to their services rendered to us which really

gave us a new avenue to contact with our business partners specially in global sectors.

We received valued enquiries and also convert in orders from our new customers

through their excellent network.

14

Mr. Jeetu D. Gosai

(Director)

Survey No. 26, Plot No. 5, 6, 7 & 10, B/H Soham Dhana Industries, Shapar Village

Road,

Rajkot

India

Phone : 91-2827-252202/252799

Fax : 91-2827-252202/252799

GRACE REFINERY

We are really thankful to the entire Trade India family for the best services and shown

the easy way to keep our steps in globe market. We are very satisfied with the

response and inquire being generated through Trade India. We have got the perfect

plateform by Trade India to do the business all over world and domestic market, the

business has become so easy and fast with the help of Trade India. We have really

expanded our business with the support of Trade India. We wish all the best and hope

to see Trade India the best in future.

Mr. Jyotin Patania

Shed No.- 420, Vishal Chowk, G.I.D.C. Phase-II, Dared,

Jamnagar

India

Phone: 91-288-2730234

Fax: 91-288-2730234

15

POWER TECH SYSTEM

We are really thankful to the entire Trade India family for providing best services. We

are very satisfied with Trade India response and inquiries being through Trade India.

As per our experience with Trade India we believe that it is the best b2b portal

amongst other portals. I would like to say if you want to promote your business on

net, think tradeindia.com.

Mr. Jitendra A. Patel

(Partner)

D/28, Ratnadeep complex, Near Sarvoday Nagar-1, Sola road, Ghatlodiya,

Ahmedabad

India

Phone : 91-79-65242588

Fax : 91-79-27460702

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COMPANY CATALOGUE

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19

20

21

22

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SWOT ANALYSIS

25

STRENGTHS

Large business NetworkWide product offering at different price pointsCheapest products in corresponding segmentsEncouraging bulk purchasingAwarded many awardsEconomy with variety

WEAKNESS

Lack of in house productsInternet marketing is still a new thing in India Company needs more exposure to market

OPPORTUNITY

Rise of Indian middle class and small citiesA booming economyRising exports

THREATS

Many players fighting for the same cakeEntry of new playersCannibalism

CHAPTER 4

LITERATURE REVIEW

26

LITERATURE REVIEW

ADVANTAGES OF INTERNET MARKETING

The Internet allows a company to increase its presence in the international market.

The company can communicate the mission of the company, introduce new product

and provide information on its existing product range from its web pages.

Besides, the Internet allows the company's marketer to increase its customer base. A

potential customer can clarify his/her search by reading the information provided

from the web pages. This information which is available globally aids the customer in

building interest in the brand.

Internet marketing also narrows the gap between the customer's need and the

company product range. This is done via an online form where a user selects the

features of the product by clicking on the relevant checkboxes. When this form is

submitted, the server will process the customer requirements and return only the

relevant product results. As an example, a customer is undecided in which Motorola

hand phone to purchase. The customer will select features such as the price range,

vibration mode, GPRS function and weight of the hand phone. Based on this criteria,

perhaps 6 out of 18 hand phone models are displayed and this reduce the customer

time in searching for a product.

The customer also gained from the online support of most web sites. Should a product

purchased online failed to operate properly; the customer can submit his problem via

an online form. A ticketing or tracking number is given to the customer as a reference.

This improves customer service as the technical support personnel can respond

personally either by phone or email. Some companies also offered technical support

using ICQ.

Marketers can collect surveys faster in the Internet compared to traditional method

such as telephone and snail mail. The data collected from the company's web sites is

done at a very small cost because there is no longer a need to hire so many workers

collect them.

27

Information is also available online for the customer to download such as brochures

and manuals. Rather than print million of copies when a customer requests such

information, the customers can view the information online and print at their own

expenses.

A customer can also be notified of a new product. This is done by sending an email to

those who registered for the company's newsletter.

No other medium except face-to-face selling allows the user to "click through" to

initiate a purchase or other transaction like on the Internet. The best magazine or

newspaper ad misses the opportunity to translate a reader's interest or approval into a

"buy" decision. Direct marketing letters also fail in this regard. There is no button to

push for direct connection to the company or merchant. Although direct telephone

marketing potentially allows the message receiver to say "yes" in the form of an

immediate order, the almost universal consumer response is "Why are you calling me

at home-and at dinner time!"

By contrast, a business' own web page contains almost instantaneous access to their

product or service information. The "yes" decision on the part of the cybershopper is

always just a click away. With the use of the Web, people are now absolutely free to

shop at their own leisure. This could never be possible with any other form of sales.

INTERACTIVE. 1. Acting or capable of acting on each other. 2. Computer Science.

Of or relating to a two-way electronic or communications system in which response is

direct and continual. 3. Of, relating to, or being a form of television entertainment in

which the signal activates electronic apparatus in the viewer's home or the viewer uses

the apparatus to affect events on the screen, or both. The ability to have interaction

between user and website can be very valuable depending on your type of business. It

may be extremely important not only to your customers, but to you as well.

WEBSITE HOSTING AND SETUP. This can be an extremely tedious and

drawn out process.

You need to decide from thousands of hosting service providers which one you

would like to have host your website.

28

You then have to decide which hosting plan from that particular provider best fits

your needs.

You now have to setup your account with your hosting company of choice.

You will now wait anywhere between 24 - 48 hours to receive a user key and

server address.

When you receive this information you can now go ahead and activate your

account. 6) Only after you have completed the previous steps are you able to take

your finished web pages and any graphics and upload them to your host server.

1. Web Stores Can Be Financially "Light"

2. The overhead costs are comparatively low compared to traditional retailers

3. It is less expensive to hire "techies" and a few computers than buy lots and land

4. Less upfront money to open

5. Does not discount necessities such as inventory control, distribution, fulfillment,

and customer service

6. Inventory Turns Faster

7. Inventory control is much easier with a centralized distribution, which comprises

most e-commerce companies

8. Those with sloppy inventory control are often the ones that end up in bankruptcy

court

9. Cash Flow Characteristics

10. One of the most interesting things about e-commerce merchants is that they need

minimal working capital to operate their business

11. Merchants taking online orders with credit cards get paid before they have to pay

their suppliers

12. Cash flow characteristics of selling online are much more attractive than

traditional retailers

13. Instant International Exposure

14. Website effectively gives an e-commerce merchant's storefront instant

international exposure

15. Once online, a store can sell to just about anyone in the world

16. Relatively Easy to Scale

17. The ability to scale goes hand-in-hand with the instant exposure e-commerce

merchants have

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18. It's easier to ramp to significant volumes in a handful of distribution centers than it

is to build a retail empire one store at a time

19. Tax Advantage

20. Online customers' orders are not subject to local or state sales taxes

21. Politicians are levying taxes on e-commerce sales

22. Ability to Customize Shopping Experiences

23. The most impressive characteristic of e-commerce merchants

24. The ability to pattern the shopping preferences of groups and individuals gives e-

commerce merchants a marketing advantage

25. Amazon.com is leading the way with its "Purchases Circles" and Customers who

bought this item also bought..." features. Others will follow.

26. The Disadvantages of Internet Marketing

27. Low Barriers to Entry

28. Online setup is relatively inexpensive, thus barriers to entry are low

29. Competition is high

30. Comparison Shopping is Easy

31. Some online sites offer "shop bots" that search online merchants for the lowest

price

32. Margins will be capped, therefore difficult for merchants to raise prices without

losing sales.

33. Consumer Confidence

34. Confidence takes a long time to build and is extremely easy to lose

35. Consumers can't touch the product

36. Security Concerns

37. One of the most common obstacles of e-commerce is the overall fear of fraud

38. Positive word-of-mouth should help offset this theory

39. Customer Service Problems

40. With virtual stores, customers have nowhere to go to either check out the

merchandise or return/exchange items

41. Many e-trailers focus on giving good customer service as one of their competitive

advantages but this is not easy or inexpensive

THE IMPACT OF THE INTERNET ON THE FOUR P'S

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A company's Internet marketing program will depend in large part on its Internet

business strategy; that is, the type of Web site it has created (corporate or

transactional) and the type of Internet business model it is implementing. Internet

marketing plans will include some objectives that are similar to standard marketing

plans.  Internet marketing strategies should be designed to directly support the

Internet marketing objectives.

In developing these strategies, all four elements of the marketing mix--product, place,

promotion, and price--must be carefully considered and balanced with one another for

an Internet marketing program to succeed.  Amazon.com, Dell Computer, L.L. Bean,

and Land's End have mastered blending all four elements in the marketing mix on the

Internet. They are able to promote and offer products consumers want at affordable

prices through a convenient distribution channel.

STRATEGY

One of the biggest differences between the Internet and conventional retail channels is

in the physical contact consumers have with actual products. Some items are well

suited for marketing and sales on the Internet. Many people feel comfortable

purchasing books, golf balls, vitamins, airline tickets, or video movies over the Web.

Certain products require direct sensory experience to fully appreciate them. This kind

of contact with the product cannot be achieved in the virtual space of the Internet. For

example, many people may be reluctant to buy a car, diamond ring, new perfume, or

suit through the Web. One way to overcome this shortcoming is to provide

personalized service and virtual product trials online. In some cases, this can be

accomplished by increasing the audio and visual sensory experience that customers

encounter at the Web site.

Branding is another powerful tool that online companies can use to reassure reluctant

consumers and to distinguish their products from those of their competitors. The

brand identity customers associate with a company's products is often more important

than the utility gained from using the products themselves. Because the Internet

involves two-way communications, each consumer actively participates in a dialogue

that may build a strong relationship with the company. Therefore, well-conceived

Internet strategies can reinforce and enhance brand identity.

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ONLINE DISTRIBUTION CHOICES

Internet-based businesses often use different distribution channels than conventional

businesses. For the seller, one important difference relates to the physical facilities

required to sell over the Internet versus those in a real store; selling over the Internet

doesn't tie up money in a building, furnishings, supplies, and personnel. Another big

difference for the seller is the channel of distribution. Many variations of the supply

chain are possible, and they can be very complex and require a substantial amount of

time for products to reach the retail stores. As the complexity of a channel increases,

so does its costs, which are passed along to the consumer in the purchase price of the

product.

For traditional retailers, the distribution channel has several steps, usually involving

many strategically located warehouses and trucking systems to move merchandise

from warehouse to retail outlet and visa versa.  When a consumer buys a product over

the Internet, many steps in the traditional retail channel can be modified or eliminated.

Most Internet retailers arrange for customer orders to be filled from a central

warehouse and shipped directly to the customer. Some middlemen may be eliminated

from the distribution chain which reduces costs for both buyer and seller.

ONLINE

One might think that by simply putting up a Web site, an organization will attract

potential customers--"If you build it they will come." Nothing could be further from

the truth. Conventional media, such as television, radio, and print, gain greater reach

by pushing their message out to the general public. For the most part, the Internet

relies on potential customers actively seeking out and pulling information about

products or services. More and more, we see companies implementing integrated

marketing communications strategies that use conventional media to make customers

aware of the company's online business channel.

Promotion on the Internet differs from conventional channels in the basic way

consumers encounter promotions and in the substance of those promotions. Whereas

broadcast and print media can be used for reaching diverse or highly targeted

audiences, the Internet is well suited for providing information-rich content and

32

enabling two-way interactions between a company and its customers. Because the

Internet enables a two-way exchange, customers actually play an active role in the

promotion.

ON THE INTERNET

The Internet has meant increased pressure on prices of a wide variety of products and

services. It is easier to engage in price comparison shopping on the Web than offline;

that goes for customers and competitors. With the help of shopping bots, price

comparisons of multiple sellers can be conducted simultaneously. It is also easier to

change prices on the Internet.  The extent to which online businesses will implement

flexible pricing is a hot topic among Internet observers. Some analysts have predicted

that the technical ability to implement flexible pricing on the Internet would lead to

the widespread use of this pricing strategy. To date, however, online flexible pricing

strategies have been limited to industries with perishable inventories (like airlines and

hotels) that tend to implement flexible pricing offline as well.

Companies that conduct business both offline and online face another consideration

when setting prices: whether online and offline prices should be the same or different.

Generally speaking, charging different prices for different channels can be effective if

(1) channel use behavior is an effective means to segment the market, and/or (2) the

company benefits by encouraging the use of one channel rather than the other. For

example, banks may charge lower prices for online services to encourage customers

to bank online rather than using bank branches, which are more expensive to build

and staff.

33

KEY COMPETITOR OF TRADE INDIA.COM

INDIAMART

INDIA MART

Our customers have always found an integrated business promotion solution more

valuable than a simple web presence. Driven by this preference of our customers, we

have built ourselves on the key pillars of smart people & smart solutions for business

promotion. We have developed an integrated solution delivery framework which

incorporates B2B marketplaces, internet technology and industry knowledge.

IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online

presence of Indian businesses for a global exposure. We today serve our customers

through a network of over 100 industry / product marketplaces, making us the largest

network of integrated B2B marketplaces from India.

We have always seen Internet as a business facilitator rather than a technology

phenomenon. Our usage of internet technology has therefore been directed towards

business promotion of our customers. Today, we cater to over 10,000 customers and

make internet technology work for their business.

The diversities of businesses make it imperative for us to custom-deliver our

solutions. This presents a great challenge of accumulating & using industry

knowledge to deliver high quality solutions. IIL has developed and established

standards for solution delivery and is India's first organization of its kind to receive an

ISO certification.

TEAM IIL is poised to maximize the value delivered to our customers through

continuous innovation and learning.

34

IIL started its operations in 1996 and has stood its ground even in the toughest times.

We had a profitable business even when other companies in this domain found it hard

to sustain. Today, we operate from a 18,000 sq. ft. office in Noida (near Delhi), and

have 24 branch offices spread all over the country. Our team includes over 850

professionals from diverse backgrounds, bound together to serve over 12,000

customers.

MILESTONES

2011-12

Takes a giant leap in SME space & launches 'IndiaMART Leaders of

Tomorrow Awards'

IndiaMART.com member base surges to 1 million suppliers

Celebrates 14 years of grand success

Launches FREE tenders service - a first in India

Being a socially responsible corporate, associates with "Meri Dilli Meri

Yamuna" campaign

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The SmartTechie ranks IndiaMART.com among India's '25 Most Promising

Internet Cos.'

2010-11

Takes a giant leap in SME space & launches 'IndiaMART Leaders of Tomorrow Awards'IndiaMART.com member base surges to 1 million suppliersCelebrates 14 years of grand successLaunches FREE tenders service - a first in IndiaBeing a socially responsible corporate, associates with "Meri Dilli Meri Yamuna" campaignThe SmartTechie ranks IndiaMART.com among India's '25 Most Promising Internet Cos.'

2009-10

IAMAI declares IndiaMART.com as India's largest online B2B marketplace

Mr. Deep Kalra (Founder & CEO of Makemytrip.com) & Dr. Nachiket Mor

(President, ICICI Foundation) join IndiaMART.com Board of Directors

More than 300,000 products listed on IndiaMART.com

2008-09

Intel Capital makes strategic investment in IndiaMART.com

Wins 'Emerging India Award 2008' as a second runner-up

Wins 'Red Herring 100 Asia 2008' award

Launches Video Profiles for "Leading Suppliers"

IndiaMART.com footprints cover over 100 towns in India

Participates in more than 100 international & 200 domestic trade shows

36

2007-08

Launches IndiaMART Sourcing Guide

Commences International Trade Fair Participation initiative

Wins 'Amity Corporate Excellence Award 2008'

Wins 'Shiromani Yojana Puraskar' award

5,00,000 members registered on IndiaMART.com

2006-07

BCCL (Times of India Group) makes strategic investment in IndiaMART.com

Launches new Templated Product Catalogs

2005-06

IndiaMART.com completed ten successful years (1996-2006)

Crossed 10,000 clients mark

Launched MDC, a four-page online catalog for clients

Implemented corporate-wide WEBERP

Acquired new office at B-6, Sec 8, NOIDA

IIL's Indian Gifts Portal (IGP) team hit the charts with Rs. 1.3 crores

37

2004-05

Became the first ISO 9001:2000 company in its domain

Launched an online payment gateway ABCPayments.com

Crossed 8000 clients

2003-04

Launched Trust SEAL to bridge the trust gap in B2B trade

Crossed 3000-clients mark

Touched 26 million page views per month, generating more than 3 lac business

queries.

2002-03

Moved operations to state-of-the-art NOIDA development center

Launched Online Hotel Reservation System

Launched Exim.indiamart.com

Crossed 2 lakh business queries mark with 12 million page views

2001-02

Declared as "the only profitable Indian Dotcom, with positive cash flows" by

Business World - Cover Story: 14 May 2001 issue

Added to its service portfolio - Electronic Trade Offers, and Request for Quotation /

Request for Proposal

Recognized by CNBC India as one of the only profitable dotcoms in India based on

report by McKinsey

2000-01

Touched 5 mn page views/month

Crossed 1000 clients mark

Crossed 100,000 business queries/month

Accomplished online projects for HHEC, Jindal Organization, ModiCorp,

Won Britannica (BIG) Award for Travel.indiamart.com

38

New Branch Office in Chennai

Profits increased by 128% over last year

1999-2000

Accomplished 'Bharat on Line' - MTNL's online portal project

Launched auto industry channel

Opened branch office in Mumbai

Crossed Rs 1 crore revenue mark

1998-99

Launched Handicraft, Apparel and Finance channels

Workforce increased to 40

B2B marketplace network crossed 1 million page views/month mark

1997-98

Crossed 100 clients mark

Launched Travel.indiamart.com (India's largest travel portal today)

Initiated franchisee network building

1996-97

Launched Indiamart.com as India's first online B2B directory

Successfully introduced the concept of free listing and free-query forwarding to

familiarize Indian SMEs with the benefits of Internet for business promotion

Accomplished India's first e-commerce project for Nirula's (http://nirulas.com)

Broke-even within six months of launch

FUTURE GROWTH

IIL has been successfully serving businesses through its web-based business

promotion services. We have been able to make a mark on the global trade map by

assisting our customers reach out to their customers globally.

While we innovate continuously to offer greater value through our business

promotion services, we wish to model ourselves into a global, complete business

promotion solutions organization.

39

We are actively pursuing our way into the world of B2B publishing and Trade fairs.

Our entire suit of solutions shall be given an international dimension to serve a truly

global customer base. Using our experience of serving Indian businesses, we plan to

scale our solution delivery framework to the international level and serve customers

across national boundaries.

40

CORE VALUES

We firmly believe that core values keep organizations stable and focused

to the common goal. Our core values have helped us achieve our mission

to bring measurable benefits to our customers.

 

RESPONSIBILITY

Responsibility, not just of quality work but of continuous

self-development, of our decisions and of our actions. This helps us think

rationally and provides a sense of accountability to ourselves, our

commitment to customers and to our colleagues.

TEAM WORK

"Together we can achieve the impossible" is our belief. Our

success is a result of our team work. Experts from the field of

management, marketing, IT, arts, content & various other disciplines

work as a team on every project, every endeavour. Dedication, passion

and teamwork are the true means to our mission fulfilment.

Passion

41

Work at IndiaMART.com involves constant innovation and

creativity. It involves a continuous thought process to get tangible

benefits to our customers, taking into account the uniqueness of their

purpose. Passionate people with a determination to make the difference

are the ones who make this possible.

Integrity

We realize the importance of the job & information we

handle. We understand the responsibility that each member of our team

has to shoulder and we do that with highest levels of trust, honesty and

integrity - of purpose and action.

42

SUCCESS STORIES OF INDIA MART

"Economic Traders have been associated with India MART for almost 2 years now

and from the beginning we have been impressed by the quality and quantity of

enquiries received for our products. Unlike other such online trade portals which

generate irrelevant enquiries, I find that India MART has an excellent mechanism in

place which ensures that buyers and sellers are matched suitably. Excellent work! My

best wishes to India MART for maintaining their standards."

Mr. Saurin Vora,CEO.

“Due to web site promotion on India MART, I could expand contacts through out the

country. The company got good online presence and this would not have been

possible without India mart’s tremendous efforts and my marketing team. Even

foreign suppliers could get in touch with us due to your promotion.”

- Navaratan Mehta,CEO.

43

Website: http://www.sparex-india.com/

"I am thankful to India MART for expansion and promotion of our business to

European and USA markets. We are regularly getting support from India Mart’s staff

for promotion and sharing knowledge of international market.”

- Kamlesh Chauhan,CEO

Website: http://www.indiamart.com/operaceramics/

"India MART has provided us a solid platform to establish our Internet presence

Successfully through their web promotion."

Mehul Solanki, CEO.

44

Website: http://www.indiamart.com/kunalbeautyproduct/

"India MART has played a very important part in promoting our business world wide.

We are looking forward to a long term professional relation."

- Mr. Kirit Kanani, CEO.

Website: http://www.indiamart.com/jasmine-industries/

"Working with India MART has provided us with an unique opportunity on how to

focus on how to build a brand in our circuit."

- Mr. Sanjay Agarwal, Managing Partner.

45

Website: http://www.indiamart.com/starmetal/

"The comprehensive web site of our company has helped us to reach out to our target-

customers with the right communication message."

- Mr. Ranjeet Solanki, Director.

Website: http://www.indiamart.com/goldside/

46

"Association with India MART has been truly fruitful. India Mart’s on-line marketing

consultation has fetched us very good returns on investments."

- Mr.Dilip Kakkad, Manager.

Website: http://www.indiamart.com/virengems/

"Our association with India MART has increased our online presence. We are grateful

to them and hope to continue this alliance."

- Mr. Sumit Patel, CEO.

47

Website: http://www.qpindia.com/

"In today's era of online marketing, India MART has definitely given us a competitive

edge. Today it is easier for us to communicate with our clients and address their

queries faster & better."

- Vinay Goyal, CEO.

Website: http://www.rfglonline.com/

"Our association with India MART has not only establish a strong online presence,

but has also formed a strong bond with our Indian as well as overseas clients. The

web promotion has boosted our sales figures & we hope to continue this alliance."

- Sundeep Goyal, CEO.

48

Website: http://www.concepttextile.com/

http://www.yarnexporters.com/

"We wanted to launch two separate websites for promoting our core business &

handed over the complete responsibility to India MART. They provided us the best

services that helped us not only to build a brand name but also to create an

international recognition for our company. Their satisfactory service has prompted us

to get back to them for more business deals".

- Mr. Manish Agarwal , CEO, Concept Textile Corporation

Website: http://www.daxalcosmetics.com/

49

"Our web presence gave us maximum on line exposure & provided a firm base for

promotion on the internet. We are delighted with the services of India MART. Our

association with India MART has remained a great experience".

- Mr. Prashant Desai, Managing Director.

Website: http://www.gnaent.com/

“We have more than 6 years of quality experience with India Mart. It has been a

pleasure as, the recognition we receive today from our peers and prospective

customers for our website and products would not have been possible without India

MART which has created a brand equity for the company."

- Prem Prakash Pundir

Website: http://www.rajshiindustries.com/

50

"Our on-line presence provided a firm base to our global expansion plan and also

added a new dimension to it. India MART clearly proved to be the best launch-pad for

our products on Internet."

- Mr. A K Lakhotia

Website: http://www.indiamart.com/prashantgenerators/

"I was not very enthusiastic about investing in the online presence of our business.

Once I decided to go ahead with India Mart’s web-page solution on a trial basis, there

was no looking back. I am thankful to India Mart’s sales executive for convincing

me."

- Mr. Pankaj (Partner)

51

15 YEARS OF INDIAMART.COM

Fifteen years of Internet in India; fifteen successful years of IndiaMART.com

Crosses ten thousand clients mark

Reaches over ten million visitors contributing 55 million pageviews a month

Generates over 10,000 global B2B enquiries every day

Initiated rupees 100 billion worth of business

Directory of over 2,50,000 Indian SME businesses

To add another 300 people

India MART, one of the oldest Internet businesses in India that started with the

advent of Internet in India in 1996, today completed ten successful years of sustained

profitable growth. The online business-to-business matchmaker between Indian

suppliers and global buyers has also crossed the 10,000 client mark at the same time,

making it the undisputed market-leader in India and one of the top five B2B

marketplaces in the world in terms of directory database, catalogs, content and traffic.

The company plans to hire 300 more people to extend services to global suppliers.

"India MART was conceived to deliver benefits of Internet to the small and medium

enterprises in India. I feel elated to share that India MART is estimated to have

initiated over rupees 100 billion worth of new business from global markets for its

member businesses," said Mr. Dinesh Agarwal, Founder & CEO - India MART

Intermesh Ltd.

FUTURE GROWTH PLAN

Mr. Agarwal also announced that the B2B marketplace will now move towards

becoming a 'world-to-world' B2B marketplace, thereby extending its online business

promotion services to global suppliers. The company plans to hire 300 more

professionals in the near term to empower the transition. Already the owner of one of

the largest state-of-the-art web-development centers in the world, the company is on

way to adding another 450-people capacity center in NOIDA.

52

"Online B2B matchmaking is about building trust amongst buyers and suppliers over

a sustained period of time. Having achieved that, we are now looking at expanding the

marketplace from 'India-to-world' model to a 'world to world' model. This expansion

will put IndiaMART at par with some of the largest online B2B players across the

globe," added Mr Agarwal.

KEY STATISTICS

India MART today commands a visitor base of ten million unique business visitors

globally, that translates into 105 million effective page-views on the marketplace

every month. In 2005, The Economic Times in its article 'Small units of all lands unite

on India MART' observed- "Of the five lakh small units operating in country, the

website has names of two lakh (2, 00,000) in its directory." After one year, the figure

has reached 2, 50,000.

THE FIDTEEN-YEAR JOURNEY

What started in 1996 as a sole proprietorship firm, today employs nearly 600 web

professionals across 22 locations in India. Based on a purely online B2B business

model India MART not only broke-even in the very first year of its launch but also

registered profitable growth in all ten years of its operations with an average growth

of 65% p.a.

India MART has managed to surprise the critiques of online businesses on occasions

more than one. The portal was featured on the cover page of Business World in the

2001 survey of dotcom profitability for being on being the only profit making online

business in India. CNBC channel later picked India Mart’s business model to be

analyzed by McKinsey, who commended the marketplace for its financial prudence

and solid revenue streams.

The story of this engineer entrepreneur with a dream to power the growth of Indian

businesses became a case study in all major business media including Hindustan

Times, The Economic Times, CIO, Business Today, Dataquest and Aaj Tak. During a

report on small businesses in Moradabad, BBC discovered that the brand India

MART was as popular as Internet itself amongst the artisans and exporter-

manufacturers.

53

In 2004, India MART became India's first ISO 9001:2000 certified web-development

company. In 2005, Dinesh Agarwal was picked up by CNBC for their 'Young Turks'

series that focuses on young achievers poised to become tomorrow's leaders. In

Business World 'Web 2.0' survey in the year 2006, India MART secured its place as

one of the successful Internet businesses even as the survey focused primarily on B2C

businesses.

TEAM INDIAMART

India MART management is not only known for its financial prudence and result

oriented approach but also for creating a promising career for beginners by nurturing

and transforming them to become specialists and managers generating value for the

organization. It employs close to 600 people at 22 locations, including MBAs, MCAs,

engineers, web-designers and other Internet specialists. A good number of its

employees that joined India MART as basic data entry operators or even front-desk

executives some years ago, are today trained Internet specialists managing their teams

in web-design, sales or web-operations. "I joined here as a front office executive in

Nov 2003 with little career aspirations to follow. India MART encouraged me to look

ahead and develop myself into a web-promotion specialist. Today I lead a team of 6

people and motivate them with my example!" exclaims Nidhi Madan.

WHAT CLIENTS SAY

India MART has helped SME manufacturers in small towns to spread their businesses

abroad and cut down their marketing costs and hefty commissions charged by

brokers. India MART has also enabled thousands of entrepreneurs to launch their

business from scratch. "We touched three million rupee mark in the first financial

year of launching our online venture- Justpaper.com for selling handmade papers

globally," says Mr. Swarnjeet Syan (Director, JustPaper.com).

Our visitors sometime think of us as a Government agency promoting export from

India. This gives us the confidence to go ahead and build more valuable services for

them," says Mr Dinesh Agarwal.

54

AWARDS AND ACHIEVEMENT

Bestowed with "Amity Corporate Excellence Award" on the occasion of the Tenth

Business International Horizon INBUSH 2008Recognized by Business Money (UK's

leading financial magazine) for IndiaMART's ten years of successful contribution to

Indian businesses Declared as India's only profit-making dotcom company by

Business World (Cover story)Special footage for IndiaMART.com's contribution in

enabling e-business for exporters from Moradabad; Mr Dinesh Agarwal interviewed

(India Tomorrow - BBC News)

www.indiantravelportal.com bags eighth "BIG" Award from Britannicaindia.com

IndiaMART.com nominated for Britannica Internet Guide (BIG) Awards for

excellence on Internet IndiaMART.com listed among Top Indian Websites under

Business-to-Business category by Eco ready

Top Indian Site by www.indiatimes.com

Termed as 'Online Gateway to Indian marketplace'- The Economic Times

Best Travel Site- www.indiantravelportal.com by India Online: DD News

Site of the day - Handicraft.IndiaMART.com by Zee News

Listed in the Top Indian IT organization’s survey by Dataquest

Nominated amongst the Top 5 Indian Sites by Microsoft

Termed as The Most Interactive Trading Zone on the Net by The Economic Times

55

CHAPTER 5

DATA ANALYSIS

56

DATA ANALYSIS

1. COMPANIES CAN'T DEVELOP THEIR ONLINE BUSINESS

AROUND A SINGLE PRODUCT.

Agree

Disagree

If a company focuses only on a particular product then their total profit will

also be less and their target area will be only to a section of the society.

57

2. WHEN DESIGNING THE WEB-SITE, COMPANIES SHOULD

THINK ABOUT AN "ULTIMATE BENEFIT" TO BUILD ITS

SITE AROUND.

Agree:

Disagree

Only making a site is not enough for a company to grow its profit and

their customer. But they also need to check out what new methods other

company are adopting.

58

3. THE BUSINESS CANNOT JUST BE A ME-TOO BUSINESS

ONLINE.

Agree:

Disagree

There is cut throat competition and business cannot be ME-TOO

because if it lacks appeal business won’t last long.

59

4. COMPANIES NEED TO CREATE A "UNIQUE SELLING

POSITION" WHICH MAKES THEM STAND OUT FROM

THE CROWD ONLINE.

Agree:

Disagree:

There are hundreds of companies selling products online.

Customers definitely go for a company with “unique selling

position” like they prefer branded things over non-branded ones.

60

5. TO FULLY DEVELOP AN ONLINE BUSINESS, COMPANIES

NEED TO MAXIMIZE ITS RELATIONSHIPS WITH PEOPLE.

Agree:

Disagree:

People are ultimately going to buy the products and they are in turn

the ones who will promote the website by word of mouth. A good

relationship and a good rapport with them, therefore, is a must.

61

6. CREDIBILITY ONLINE IS A MAJOR ISSUE BECAUSE

THERE ARE MANY FLY-BY-NIGHT GET-RICH-QUICK

OPERATORS ON THE INTERNET.

Agree:

Disagree

Credibility is hard earned especially in an online business.

62

7. THE OVERALL INTERNET MARKETING STRATEGY HAS

TO INCLUDE TOOLS SUCH AS E-ZINES, MESSAGE

BOARDS, CHATS, CONFERENCE CALLS, DEALER

PROGRAMS, ETC.

Agree:

Disagree:

All these facilities will help boost the confidence of the customers and it

also makes it user friendly.

63

LIMITATIONS

The sample size being very small, that is only fifty respondents, limited

the scope and study of the project.

Taking the convenience sampling might have led to some bias as people

with different age groups have different perceptions. For example people

with age above 35 years have more awareness then people between the

age group of 20 and 30 years.

Time constraints put boundaries to the sample area and hence limited the

extent of the study. The area covered was too small therefore there could

be some biasness towards a particular brand.

64

CHAPTER 6

CONCLUSION

65

CONCLUSION

Imagine being a custom tailor and trying to fit a customer's clothes without taking

measurements. Sure, you could make a best-guess, but you'd never really provide that

customer with a proper fit. And as a result, you lose business.

But that's exactly what 77 % of all online businesses are doing. According to Forrester

Research, only 23 percent of companies currently improve their online operations by

making use of the data associated with how customers use their Web sites. However,

as experts agree and the brick-and-mortar world has demonstrated, understanding and

reacting to customer behavior is the number one resource for acquiring and keeping

customers. Forrester leaves us with the sobering pronouncement that fewer than 2000

business-to-business sites will be standing in 2010. Will understanding "E-Metrics"

be a key differentiator for survival?

Brick and mortar companies use well-understood, well-defined metrics to describe

business performance and understand success. While e-business shares many

principles with the offline world, Web sites require a fundamentally new approach

and perspective to business analytics. Today, while many e-businesses are struggling

with the concept of hits versus page views for measuring success, many forward-

thinking sites have begun to adopt new E-Metrics. Forward-looking B2B sites are

now drilling deeper into customer interests and segments to track individual behaviors

and click-stream patterns for more effective targeted marketing campaigns and

communication. With this increased customer knowledge, e-businesses are able to

improve customer retention, build a more loyal customer base, and increase ROI.

Online marketers know that they need to do more than simply measure "click-

through" rates and loosely defined "hits." The key is to gain a fundamental

understanding of customer preferences and purchasing lifecycles. In short, businesses

need information to help them understand what's really taking place with their e-

business, businesses should be asking themselves:

Who are our best customers?

What channels bring them to us?

What are the drivers of purchase behavior?

66

Which marketing initiatives generate the most profitable customers?

Which products or services present cross-sell and up-sell opportunities?

Which online customers buy from offline channels?

What changes will make our site more customer-focused?

In this "down-turned" economy, B2B e-commerce sites are keenly aware that

customer relationships are critical to success. The nature of e-business creates

unprecedented amounts of user information. Web analytics companies, like Net

Genesis, measure e-customer behavior in the context of the broader business.

Measuring, interpreting and acting on information enables B2B companies to create

tightly coordinated supply chains and appropriate pricing models to maximize

customer satisfaction, organizational efficiency and profits. Winning B2B e-

commerce companies can harness the power of E-Metrics to more intelligently plan

production, coordinate supply chains, manage inventory and customize promotions

for buyers and lower order processing costs for a better return on their online

investments.

The data-gathering power of the Web demands a new calibration -- E-Metrics for

measuring success. This development is helping businesses define, identify and

extract information to understand how to operate sound e-business strategy.

Evaluating E-Metrics helps a business to:

Segment and profile customers for optimal targeting and personalization

Understand customer lifecycles to develop customer acquisition and retention

programs

Develop real-time marketing programs to cross-sell and up-sell customers

Evaluate Web content, track the success of marketing campaigns and refine

spending levels

Enhance site design and navigation to improve browse-to-buy ratios and retention

rates

Reduce the costs of serving customers

The bottom line is that understanding E-Metrics enables business professionals to

dramatically improve the ROI of their Web initiatives.

67

CHAPTER 7

RECOMMENDATION

68

RECOMMENDATION

1. CREATE YOUR OVERALL THEME TO YOUR ONLINE BUSINESS

You can't develop your online business around a single product. Even if you are

promoting a single product upfront, it is not the product that people want. They want

the Benefits they receive out of the product. When designing your site, think about an

"Ultimate Benefit" to build your site around.

Ultimate benefits are what your prospects are really seeking after. So, don't base your

business just on products. Base your business on this Ultimate Benefit. This will be

the theme that binds everything else you do at your site together. It is what you want

your site to become known for. It is why people will return to your site over and over

again forever.

Once you have defined your "Ultimate Benefit," that's where the products can come

in. You will want to provide multiple products that all fall under the same Ultimate

Benefit. This will help you to create "Multiple Streams of Income" all generated from

one web site.

2. DEVELOP A UNIQUE ASPECT TO YOUR BUSINESS

Your business cannot just be a me-too business online. You need to develop some

type of uniqueness to it -- something that sets you apart from all of the rest of your

competition online. You need to create a "Unique Selling Position" which makes you

stand out from the crowd online.

For example, everyone is selling books online. How did Amazon.com becomes the

most well known bookstore on the Internet They developed a USP which basically

states "The World's Largest Bookstore" which is exactly what they are. They have

stated in one phrase exactly what makes them unique from the rest of the bookstores

in the world.

3. CONCENTRATE ON BUILDING RELATIONSHIPS WITH YOUR

PROSPECTS

69

To fully develop an online business, you need to maximize your relationships with

people. Although your goal in your Internet business may be to set it up on autopilot,

you have to remember at all times that you are dealing with real people. Credibility

online is a major issue because there are many fly-by-night get-rich-quick operators

on the Internet.

To help you develop this credibility with your prospects, your overall Internet

marketing strategy has to include tools such as E-zines, message boards, chats,

conference calls, dealer programs, etc.

By following these 3 simple Internet marketing strategies, you are on the right path to

online business success.

The Marketing Concept of Yahoo.com is meeting organizational goals while serving

customers needs. It currently has 500,000 sites classified into 25,000 categories. It is

presently the most popular site on the Internet.3,566 advertisers and merchants use

Yahoo! Sets new Rules for E-Marketing

70

BIBLIOGRAPHY

71

BIBLIOGRAPHY

BOOKS

Business economy

Business world

The Hindu

E-Marketing- Work the Web, By: SIMON COLLIN

WEBSITE

www.cio.com

http://adres.Internet.com/feature/article/

http://ecommerce.Internet.com/how/paid/article

www.google.com

www.itpapers.com

PC QUEST Magazine

PC World Magazine

72

ANNEXURE

73

ANNEXURE

QUESTIONNNAIRE

1. COMPANIES CAN'T DEVELOP THEIR ONLINE BUSINESS AROUND A

SINGLE PRODUCT.

Agree

Disagree

2. WHEN DESIGNING THE WEB-SITE, COMPANIES SHOULD THINK

ABOUT AN "ULTIMATE BENEFIT" TO BUILD ITS SITE AROUND.

Agree

Disagree

3. THE BUSINESS CANNOT JUST BE A ME-TOO BUSINESS ONLINE.

Agree

Disagree

4. COMPANIES NEED TO CREATE A "UNIQUE SELLING POSITION"

WHICH MAKES THEM STAND OUT FROM THE CROWD ONLINE.

Agree

Disagree

5. TO FULLY DEVELOP AN ONLINE BUSINESS, COMPANIES NEED TO

MAXIMIZE ITS RELATIONSHIPS WITH PEOPLE.

Agree

Disagree

74

6. CREDIBILITY ONLINE IS A MAJOR ISSUE BECAUSE THERE ARE

MANY FLY-BY-NIGHT GET-RICH-QUICK OPERATORS ON THE

INTERNET.

Agree

Disagree

7. THE OVERALL INTERNET MARKETING STRATEGY HAS TO

INCLUDE TOOLS SUCH AS E-ZINES, MESSAGE BOARDS, CHATS,

CONFERENCE CALLS, DEALER PROGRAMS, ETC.

Agree

Disagree

75