Trade Show Tips

29 Tips to Amazing Exposure and Sales for

Your GOwithHIPPO Business

Congratulations!

•  You’ve booked a Trade Show… or Expo, or Wedding/Bridal Show… or a local Business Fair…

•  They go by a hundred different names, but what they are for Your GOwithHIPPO Business are:

*LEADS *PROSPECTS *CLIENTS … and exposure

Trade Show Tips

LEADS

•  In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.

•  Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

LEADS

WHAT THEY ARE: Basic information gathered from individual leads, marketing permission obtained, and entered into Global Matrix Who is a “lead”? Anyone Anywhere All the time

LEADS

•  EXAMPLE You have a ballot draw for a giveaway at your trade show, someone completes the ballot, drops it in the box No contact with you, other than your friendly hello, and an invitation to Enter To Win

LEADS

•  Ballot Box Example

Thank you, Maryanne!

LEADS

•  Want an Electronic/Automatic Ballot?

•  Let us know hippclickforsupport@gowiththippo.com

•  Subject line – ELECTRONIC FORM for Trade Show

•  You will need access to high speed internet for this type of form to work

!

PROSPECTS

•  In a trade show environment, these people are leads who you have connected, or networked with

•  The key difference between a lead and

a prospect is ENGAGEMENT

PROSPECTS

•  EXAMPLE At your trade show, leads are filling out ballots. A lead asks you a question about a destination.. You chat for a moment or two, and ask them for the same information as on the ballot… BUT!

PROSPECTS

THIS LEAD IS NOW A PROSPECT You have engaged them, they are giving you more information, and you will FOLLOW UP IMMEDIATELY WITH THEM

PROSPECTS

You will make additional, quick notes on the chat to remind you later, and request their permission to get in touch with them later that day, or at the very latest, the next day

SALES

*Offering the opportunity to the LEAD *ENGAGING the PROSPECT *QUALIFYING the PROSPECT ...Equals SALES!

TRADE SHOW TIPS

•  Booth/Table •  Name Tag •  GOWithHIPPO Sign •  Business Cards •  Some brochures •  Group trip pricing •  YOU! •  YOUR ENTHUSIASM!!!!

TRADE SHOW TIPS

Sharing a trade show? Schedule the table Schedule the ballot box Schedule the breaks

Trade Show Tips

DRESS FOR SUCCESS Business Attire It is always better to be overdressed Name Tag Breath fresheners And don’t forget to bring water and hand sanitizer for you!

TRADE SHOW TIPS

SCAVENGER HUNT with OTHER VENDORS •  Create a scavenger hunt with several other vendors

you know will be at the show. •  Make a map or "passport" that booth visitors to get

stamped at each booth on the treasure map -- each person that submits a completed map (w/ contact info & short survey) gets into a drawing for a great prize

•  If you pick partners with target audiences are complimentary, but not direct competitors, your booth traffic will explode

TRADE SHOW TIPS

WORK THE ANGLES •  Angle your table at your booth •  A table across the front makes people

reluctant to pass by to enter your booth, or stop if it is crowded

TRADE SHOW TIPS

SHOW SPECIAL •  BOOK THIS BY… a day or two after the

show •  Have a sign announcing a "show

special” •  Group Quote – creates interest – “you

can travel for free!”

TRADE SHOW TIPS

TIRED EYES AND FEET •  Trade shows are, by nature, huge, overwhelming and

exhausting. •  Their heads turn from side to side, glancing for a split

second at each booth. What stops them? •  A clear message! Signage front and center, the less

words the better. Don't make them figure out what you are selling.

•  If they can't figure it out in the time it takes to glance at your booth, they'll keep walking.

TRADE SHOW TIPS

FOR THE KIDS •  Bring along a child-sized table and

chairs… maybe? •  Set out a basket of crayons and some

coloring pages…maybe.. Think flu season J

•  A Disney movie on the laptop! Definitely!

TRADE SHOW TIPS

DISPLAY MESSAGE, NOT CLUTTER •  Display brochures •  Simple design •  Eliminate the “must put everything we do” on the banners •  Unexpected touch, fresh flowers add a natural element •  Offer calm booth design: use soothing spa colors for backdrops

and simple modern fonts in darker colors to contrast •  Banners with clear signage: state your irresistible offer with a

price or promtion available only for the show's duration •  Laptop with your video - people will stop and watch

TRADE SHOW TIPS

STEP OUT OF THE BOX •  Don't be afraid to step outside of the

booth to greet people

TRADE SHOW TIPS

EDUCATE •  Want to attract the most show goers? Get only qualified leads? •  SIMPLE! Education! •  Set up a speaker system. Have a 6 min educational presentation

every 20 minutess on the hour. •  DO NOT SELL educate. •  Tell them something they NEED to know before doing business

with you. •  Give tickets for “the next show”. •  The people who stay and listen to your talk can enter a draw and

you let them know that you WILL CALL THEM. •  The “draw” form is a survey they must fill out. Only the SERIOUS

will do ALL that.

TRADE SHOW TIPS

LOOK GREAT •  Wear your name tags •  Coordinate your outfits with each other if

sharing a booth

TRADE SHOW TIPS

FEED AND WATER THEM •  Custom printed water bottle labels •  Custom printed snack labels •  IF you are allowed – some sow will not

allow you to provide free water – this reduces their sales!

TRADE SHOW TIPS

OTHER VENDORS ARE KEY •  Get all the other booth owners to visit •  Before the show, print postcards or on

your business cards: •  "You'll be shaking a ton of hands today.

Go back to your office with a lot of leads, but not a cold. Stop by the GOwithHIPPO Travel booth and get a free bottle of hand sanitizer!"

Trade Show Tips

• Plan to Be Successful! • Plan to work and have tired

feet! • Plan to have fun!

AND REMEMBER…..

Everywhere You GO, GOwithHIPPO Travel!!