Tradekey Brand AuditYour Key to Global Trade

Group Members:

Khizer Ahmed (SM15-EX-0135)Syed Ali Danial (SM15-EX-0088) Bilal Ahmed (SM14-MB-0047)Hafiz Salman (SM14-EX-0056)Nyla Parveen (SP14-EX-0022)

Submitted To:

Sir Khurram Nasir

What is Tradekey.comTradekey is a global company established in 2006 and has presence in many countries.

The company was founded in 2005 when Waleed Abalkhail and Junaid Mansoor founded the website Tradekey.com

Tradekey Company owns, manages and operate (www.tradekey.com) which is considered one of the largest International Electronic Marketplaces worldwide for both exporting and importing countries. It connects traders with global whole sellers, buyers, importers & exporters, manufacturers and distributors in over 240 countries, quickly and cost effectively. Based on its unique services, powerful search engine, trade matching and product promoting tools.

Tradekey have successfully helped numerous members belonging to various countries to explore potential business for the purpose of increasing their country’s GDP. Millions of people visits Tradekey.com every month and tens of millions pages viewed without any single fail. These numbers corroborate with the veracity of the claim that Tradekey.com can give an extraordinary exposure to traders in the global market.

Tradekey is the world's first B2B marketplace that earned both ISO 9001 Quality Management System and ISO 27001 Information Security System certifications to ensure maximum customer satisfaction, security and safe online trading for exporters and importers.

Tradekey Portal can be read in several different languages including English, Chinese, Japanese, Arabic, Russian and Spanish.

Culture and ValuesCustomer LoyaltyWe go beyond customer satisfaction to earn customer loyalty.

IntegrityOur employees are expected to maintain high standard of integrity and honor their professional commitments

Team WorkWe believe in each other and aim for one shared goal.

AgilityWe should be flexible, quick to respond and adapt to fast changing business environment.

InnovationWe must find new and betters ways to make doing business smartly.

Continuous ImprovementOur today should be better than yesterday.

Learning Culture

Creating a learning culture by providing our associates opportunities to learn and grow.

Care, progress and development of employees and the society

We care and strive for the well being of our employees and the society

Global Operations

SAUDI ARABIA:3rd Floor, Almas Center, King Fahad Road,P.O Box 69088, Riyadh, Saudi ArabiaTel: +966-1-201-0000Fax: +966-1-201-3003

Guangzhou Office Address: Room 2035, Vili International, No. 167 Linhexi Road, Tianhe, Guangzhou, China Tel: +86-20-3839-4177

Beijing Office Address: Room 7203,Hongtian Business Center(Hujialou Hotel Yard)Building 7 , Xiangjunnanli Second Lane Middle of East 3rd Ring, Chaoyang District, Beijing, China.Tel: +86-01-06566-7564 Fax: +86-01-06566-7564

PAKISTAN: Ebrahim Ali Bhai Tower, 4th-7th Floor,Plot No. 27/3, Survey Sheet No. 335-P/1,

Block 7/8, Modern Cooperative Housing Society Ltd,Main Sharah-e-Faisal, Karachi, PakistanTel: +92-21-111-111-539Fax: + 92-21-32361265

Shanghai Office Address: Room 910, No.738 ShangCheng Road, Pudong District, Shanghai, China.Tel: +86-21-6176-1886Fax: +86-21-6176-1886

Social ResponsibilityServing the Community of Physically Challenged People

To support the community of physically challenged individuals, TradeKey.com has introduced innovative light weight and easy to carry wheelchairs. These chairs got specially manufactured through Chinese suppliers and made available for physically challenged individualson highly subsidized rates through FeatherWheelchairs.com

TradeKey.com is also in contact with the renowned NGOs for the distribution of these specialized wheelchairs among the needy individuals on timely basis.

These specialized wheel chairs are: • Lightweight wheelchair • Powered with electric motorized technology • Compact and easy to carry • Weight not more than 25KG including all accessories

Women Business Incubation Center (WBIC) TradeKey.com has launched a full fledge Women Business Incubation Center in order to empower women and develop them as successful e-business entrepreneurs. This initiative will not only help women to play their crucial role in economic development but it will also help them develop and grow their own Internet-based businesses with the flexibility of working from anywhere and anytime.

E-Business Incubation Center (EBIC) TradeKey.com has initiated the E-business Incubation Center (EBIC) to provide a platform to the people who want to excel in E-Business, by supporting them in the areas like product development, marketing and finance

Stopping trade of illegal products Since the beginning of its operations, TradeKey.com has defined and implemented the product posting policy that restricts trade of any product that is illegal or has any adverse impact on the society

Premium Services

TradeKey.com Premium Membership provides businesses an amazing online trading experience, backed with proven online marketing techniques and professional consultancy.

By choosing our Premium Membership, businesses can gain the buyer’s trust required for doing business online and increase chances to be reached by genuine buyers looking for products and services.

With Premium Membership, exclusive benefits including the following ones can be availed:

With Premium Membership you can avail exclusive benefits including:Premium Exposure of selling products in targeted buyer segments• Top Priority listing in relevant buyer searches • Expert supplier to buyer Match Making services• High Quality and Genuine Sales Inquiries• 24/7 Worldwide Advertisement of Products and more• Unique verified suppliers logo which helps businesses to gain   buyers’ trust

Types of Premium Membership

TradeKey.com Premium memberships are mainly categorized in two segments, SilverKey and GoldKey. Each type of membership is designed to address the specific online trading needs of a certain business.

GoldKey Membership – Virtual Marketing DepartmentGoldKey Membership (GK) allows businesses to become the most powerful trader online. It enables them to offload their Online Marketing activities to TradeKey.com. GoldKey Membership helps to expand business more efficiently through extensive online advertisements and promotions. As a GoldKey Member of TradeKey.com, businesses will get maximum genuine buyer inquiries which will increases probability of closing more business deals.

Key Highlights of GoldKey Membership: • Genuine Buyer Inquiries• Dedicated Marketing Team• Exclusive Access to Buyers• Extensive Search Engine Marketing (SEM)• State of the art Search Engine Optimization (SEO)• Free Consultation from Industry Experts and more

SilverKey MembershipSilverKey Membership is a pass to explore the potential of International Trade. It helps businesses expand their business proficiently through our state of the art priority listing and search ranking services. As a SilverKey Member of TradeKey.com, businesses will get rights to contact with global buyer to promote business and perform professional networking in buyers community.

• With SilverKey, the following benefits can be availed:• Online Showroom of products• Premium Priority listing• Significant Level of Trust• Verified supplier status and more

Value Added Services

In addition to the powerful and effective features of premium memberships, TradeKey.com offers value added services that further empowers the businesses to develop and maintain strong online presence and explore numerous business opportunities that are available regionally and internationally. Following is the list of some of the value added services offered by TradeKey.com to its premium members:

1.Web DHS2.Unlimited Products3.Corporate SEM Service4.Top Rank5.TradeMate6.Keyword Banner7.Company Brochures and Certificates8.Sub Accounts9.Company Video Introductions

VIP SERVICES

Reseller Program TradeKey.com Reseller Program provides a unique opportunity for businesses across the world to make full advantage of their business network. By referring manufactures, exporters, wholesalers and other small and medium enterprises to TradeKey.com Premium Services, business owners can take full advantage of earning high commissions from TradeKey.com.

Our Reseller Program helps them develop their own successful, profitable business.

Affiliate ProgramTradeKey.com business affiliate programs offer diverse business development opportunities to generate revenue for every premium member that has been referred from commercial or non-commercial channel(s). Our affiliate program will facilitate with all the support, banners, content, newsletters and text links that are needed to attract visitor and get them registered as TradeKey.com premium members. We have variety of ads that can be used to drive visitors, transactions and other activities which can be monitored efficiently through these ads.

Trade ShowsInternational trade shows and consumer exhibitions have emerged as the most effective medium for both manufacturers as well as service providers to connect with the buyers and understand their needs and wants.

They offer unique opportunities of market intelligence, providing market trends and future business opportunities. These trade shows and exhibitions have now become the perfect platform to launch new products, introduce new schemes and attract customer attention.

Company Overview

Alibaba Group’s mission is to make it easy to do business anywhere.

They operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. They provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem.

Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. There founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.

Alibaba.comLeading platform for global wholesale trade

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.

One-Stop Sourcing

Alibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel.

As a platform, we continue to develop services to help businesses do more and discover new opportunities.

Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.

What Tradekey customers think about its services:

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Source: http://www.tradekey.com/success-stories

General Business Information

Some More Facts about TradeKey

Traffic on TradeKey

TradeKey participates in major leading international trade shows to help its Premium Members to promote their products.

Trade Shows at a glanceTradeKey has been actively promoting its Premium members at a lot of leading international tradeshows around the world.

Mapping

POP & POP or Tradekey as compare to other international B2B websites.

POP PODB2B Google SEO

Buyers Channel Personalized ServicesWebsite Making Industry Experts

Famous Google SEMAudit Certifications Social Media Marketing

Print Magazine Separate WebsiteE- Magazine Less supplier many BuyersE-Commerce High visitors from USMemberships 24/7 Human Assistance

Marketing Middle East BasedTradeshow Participations

English Language edge

High profitable orders to

suppliers

Brand Mantra:

Emotional modifier Descriptive Modifier Brand Function

Tradekey AuthenticElectronic

Marketplaces Business

Mental Map of Tradekey

Tradekey CBBE Pyramid

Customer Based Brand Equity is equally balance among both sides, consumer have strong belief on the attributes of tradekey in regarding to performance and availability of the Company on having any type of issues with regarding in after sales, company is having a strong brand positioning in the minds of consumers with regarding to international exposure because of offices branches and agents in all over the world, so supplier have more chances to get international clients rather than from their own state. Its because Tradekey is having an image to be fit for all kinds of business, small or large, tradekey entertain in prices and services according to the company size.

Member not hesitate much in renewal unless he changes business or shifted business or changing the marketing strategy in coming days, renewal from consumer side increase the equity and the firm of the organizations.You can assume all points in the pyramid also.

RecommendationsSuccess and satisfaction ratings

Relationship between success and satisfaction Customer priorities and information rankings Company reputation and its effect on ratings and behavior

New Techniques

Learn techniques for supporting business customers through complex buying processes. Ensure your business-to-business website stands out among the competitors. Know what customers need when trying to complete tasks such as comparing products, building a shortlist, and signing up for information.

Industry Specific Keyword Variations

Even though industry specific keyword variations (Example: KEYWORD for "financial services") often fail to yield a high volume of organic search engine traffic, we have found these types of search visitors are more likely to convert into lead opportunities.

Video:

An increasing number of companies are featuring videos on their websites as part of their marketing strategy. Video and the surrounding content can be marked up by setting the schema type to ‘Video Object’ for the page.

Explore new and niche social channels:

Mainstream social media channels may or may not work for your B2B audience. Consider niche channels where your target buyer spends time.

Make customer journey mapping a team exercise:

You can’t possibly sit in the board room and try to map the full customer journey. There are multiple touch points and various people within your organization that can offer keen insights into how your customers react and interact at every stage of the customer journey. A regular brainstorm with your team is a great way to stay updated on what your customers are thinking, feeling, doing, and wanting you to do.