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Trademark and Brand Strategies in New TLDsICM’s Domain Check Tool

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Webinar

Sunrise Period

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What is the Sunrise Period

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• Priority Registration Period March 2nd – April 1st (.PORN and .ADULT)

• Only for Trademarked TermsTrademark Verification by the Clearinghouse

Benefits of the Sunrise Period

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• First mover advantageallows you to register ahead of general availability

• Only for trademark ownersno unauthorized 3rd parties have access

• One time Trademark Verification FeeRegistration in TMCH covers upcoming releases for that year

+400 TLD’s still to launch:SEX - APP – SHOP – STORE – TECH – SITE – NEWS – JEWELRY MOTO - BLOG – MUSIC – HOTEL – CAR – FREE – BABY - …

How does the Sunrise Process work?

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1) Verification of Trademark Informationall trademarks are verified by Trademark Clearinghouseproof of use is required

2) Registration of Domainafter verification a SMD-file is generated registrar needs SMD-file to complete Sunrise Registration

Verification process

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Mark verified: SMD FILE

Verification of the Proof of

use

Verification by the TMCH

Submission of the

trademark in a record

What is a Sunrise Agent?

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= TMCH Agent AND ICM registrar

will guide you through the whole processone point of contact & billing

Full list on http://adult.clearinghouse.org

Eligibility requirements

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• Nationally or Regionally Registered Trademarks• Court Validated Trademarks• Trademarks Protected by Statute or Treaty

• Marks exclusively consisting of letters, words, numerals and/or special characters

• Marks not exclusively consisting of letters, words, numerals and/or special characters:

• Provided that they are predominant AND• Clearly separable or distinguishable from the device

element• Declaration of proof of use + sample

Submission of a mark record

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On the basis of the information provided on the trademark certificate:

• Mark type* • Description goods & Class• Registration number • Detailed description of g&s• Registration date* • Status of the holder*• Application Number • Organization name*• Application Data • Full name*• Jurisdiction* • Address of the holder• Expiration Data • Phone

10www.trademark-clearinghouse.com

The concepts covered in this presentation are for discussion purposes only and are not intended to be all-inclusive on the topic of the trademark clearinghouse.  Many of the concepts are still in the development stage and therefore could

change the development or the implementation of certain concepts and/or services in the future. As a result, Deloitte reserves the right to make any changes needed to deliver the TMCH-related services as directed by ICANN.

Contact: http://adult.clearinghouse.org

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Launched Sept, 2011 Launching Sept, 2015

Launching March 2015

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TMCHSunrise

TrademarkHolders

March 2nd, 2015April 1st, 2015

Priority Registration Phases

Sunrise B

.XXX Sunrise BApplicants

April 6th, 2015April 30th, 2015

DomainMatching

.XXXRegistrants

May 6th, 2015May 31st, 2015

GeneralAvailability

Open

June 4th, 2015

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.PORN / .ADULT TMCH Sunrise• First Come First Serve 30 day Sunrise

• Only validated marks in the TMCH

• Reduced TMCH Registration Fee

• No Sunrise Application Fee

• Standard Registration Fee

• Participating Registrars / Agents

• www.icmregistry.com/registrars

• adult.clearinghouse.org

TMCHSunrise

TrademarkHolders

March 2nd, 2015April 1st, 2015

icmregistry.com

.PORN / .ADULT Sunrise B

• .XXX Sunrise B Applicants Only

• Exact Match Strings

• Buy from same Registrar of Record

• Launch Promotions for 5 Year Registrations Sunrise B

.XXX Sunrise BApplicants

April 6th, 2015April 30th, 2015

icmregistry.com

Domain Matching

• .XXX Registrants as of April 30th

• Exact Match Strings

• Buy from same Registrar of Record

• Launch Promotions for Registrations

DomainMatching

.XXX RegistrantAs of April 30th, 2015

May 6th, 2015May 31st, 2015

icmregistry.com

General Availability

• Open Registration

• PORN/ADULT/XXX independent TLDs

• No Membership Requirements

• Standard Registration Fee

GeneralAvailability

Open

June 4th, 2015

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Priority Registration Benefits

1st Priority

Standard Registration

Claims NotificationsSunrise Agent Support

Promotional TMCH Fee

TMCHSunrise

TrademarkHolders

March 2nd, 2015April 1st, 2015

Sunrise B

.XXX Sunrise BApplicants

April 6th, 2015April 30th, 2015

DomainMatching

.XXXRegistrants

May 6th, 2015May 31st, 2015

GeneralAvailability

Open

June 4th, 2015

2nd Priority

Registration Fee/Launch Promotions

3rd Priority

Registration Fee/Launch Promotions

Standard Registration

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Domain Check Toolicmregistry.com/domaincheck

We are providing this free service to domain name owners, intellectual propertyattorneys and others who are interested in checking the status of

specific domain names across new gTLDs.

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Domain Check ToolICM Registry TLDs

Check the most accurate information on .XXX, .PORN, .ADULT and .SEX

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Domain Check ToolSearch all existing TLDs around the globe

One stop tool to get complete domain information across all TLDs from A-Z

WWW.ENCIRCA.COM/ADULTSunrise Clearinghouse Agent

About EnCirca• Sunrise Clearinghouse Agent offering one-stop-shop for

new gTLDS• ICANN-Accredited Registrar• Trademark Agent for Trademark Clearinghouse• Offering pricing specials for .Porn and .Adult

• Experience• ICANN Registrar Formed in 2001• .XXX Registrar with free trademark pre-validation service• Supports all new gTLDs

• Dot-Brand Registrar supporting largest dot-brand registry launched to date• Authentication service provider for restricted new gTLDs

05/01/2023 EnCirca Webinar on Adult TLDs 22

What’s New Since .XXX Launched in 2011?

• Hundreds of new extensions were added in 2014

• New in 2015 from the .XXX registry: .Porn, .Adult and .Sex

05/01/2023 EnCirca Webinar on Adult TLDs 23

Trademark Rights Protection Mechanisms

• Trademark Clearinghouse• Exact-match registrations during Sunrise Periods• Claims Watch Notices of exact match registration by others

• Porn & Adult TLD Sunrise B and Domain Matching Programs• .Sunrise B Registrations• Exact Matching of .XXX Registrations

• Post-Registration Takedown and Dispute Processes• Uniform Rapid Suspension System (URS)• Uniform Domain Name Dispute Resolution Policy (UDRP)

05/01/2023 EnCirca Webinar on Adult TLDs 24

.Porn and .Adult Launch Timeline

• March 2 – April 1st, 2015 Trademark Clearinghouse Sunrise

• April 6th – April 30th, 2015 Sunrise B Program

• April 30th Last day to register .XXX for Domain Matching

• May 6th – May 31st Domain Matching for .XXX registrants

• June 4th General Availability for .Porn and .Adult

• September, 2015 Launch For .Sex

05/01/2023 EnCirca Webinar on Adult TLDs 25

.Porn and .Adult Special Pricing

Launch Phase Registration Term(from 1 to 10 years)

Special Pricing at EnCirca(May vary at other Registrars)

TMCH + Porn/Adult Sunrise Bundle 1 year $348Includes Both .Porn and .Adult

TMCH SMD valid for future Sunrises (e.g. .Sex)

TMCH Sunrise-only(if already in TMCH)

1 year $99/TLD$175/both TLDs discount

Sunrise B for .PORN and .ADULT 1 year5 years

$99/TLD$199/TLD (Special Discount)

New .XXX Registrations – April only 1 year $19/year 1

Domain Matching for .XXX domains 1 year $19/year 1

Bundle (XXX/Porn/Adult) 1 year $39/year 1 (XXX essentially free)

General Availability 1 year3 years

$99/TLD or $175/both TLDs$249/TLD Multi-year discount

05/01/2023 EnCirca Webinar on Adult TLDs 26

Risk Mitigation for .Porn and .AdultBrand Protection Option Cost Comparison

Apply to Trademark Clearinghouse and both Sunrises

$348 for two 1-year Sunrise registrationsSMD Valid for all future TLD Sunrises (e.g. .Sex)

Apply in TMCH Sunrise (if already in TMCH) 1 TLD: $99/yearBoth TLDs: $175/year

Apply in Sunrise B Phase 1 TLD: $99/year, or $199 for 5 yearsBoth TLDs: $175/year, or $398 for 5 years

Apply for .XXX in April $19/year 1 or $39 for 3-Domain Matching Bundle

Apply in Domain Matching Phase 1 TLD: $19/year

Apply in General Availability Phase 1 TLD: $99/year or $249 for 3 yearsBoth TLDs: $175/year, or $449 for 3 years

Do Nothing…

Rely on URS Takedowns ~$1,500 per infringement ($375 filing fee)

Rely on UDRP ~$5,000 per infringement ($1,300 : 1-person panel)

05/01/2023 EnCirca Webinar on Adult TLDs 27

Next Steps for .Porn and .Adult

• Determine your brand protection strategy• Should you register in these TLDs?• What launch phases are you eligible for?• What is the most cost-effective strategy?

• Contact EnCirca to schedule a free consultation• Email: Andrew@EnCirca.com • Phone: +1.917.267.8847• Learn More, visit: www.encirca.com/adult

05/01/2023 EnCirca Webinar on Adult TLDs 28

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ICM’s Domain Check Toolhttp://www.icmregistry.com/domaincheck

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Q&A