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Trademark and Unfair Comp.

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Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use. Infringement. Types of confusion Initial interest confusion Secondary confusion Reverse confusion. Mobile Oil v. Pegasus. PEGASUS. Banner Advertising. Sponsored Links. Internet Uses. - PowerPoint PPT Presentation

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Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use

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Page 1: Trademark and Unfair Comp.

Trademark and Unfair Comp.

Boston College Law School

March 5, 2008

Types of Confusion, Trademark Use

Page 2: Trademark and Unfair Comp.

Infringement

• Types of confusion– Initial interest confusion– Secondary confusion– Reverse confusion

Page 3: Trademark and Unfair Comp.

Mobile Oil v. Pegasus

PEGASUS

Page 4: Trademark and Unfair Comp.

Banner Advertising

Page 5: Trademark and Unfair Comp.

Sponsored Links

Page 6: Trademark and Unfair Comp.

Internet Uses

• Sponsored Links

• Meta-tagging

• Cybersquatting

• Typosquatting

Page 7: Trademark and Unfair Comp.

Mastercrafters v. Vacheron

Page 8: Trademark and Unfair Comp.

Luxury Brands

Page 9: Trademark and Unfair Comp.

Harlem Wizards v. NBA

Page 10: Trademark and Unfair Comp.

Amazon v. Amazon.com

Page 11: Trademark and Unfair Comp.

1-800-Contacts v. WhenU

Page 12: Trademark and Unfair Comp.

Keyword Buys

Page 13: Trademark and Unfair Comp.

Keyword Buys

Page 14: Trademark and Unfair Comp.

Administrative Details

• Next Assignment– VI.B – Contributory Infringement– VI.C – Statutory Defenses

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