Camera Angle: The camera angles vary throughout this trailer- and it is a very character led trailer (majority of the trailer is people) therefore the camera angles represent the power struggle throughout and the change the horrors bring to the characters. The start of the trailer reveals an equilibrium of Jessabelle beginning to recover at her fathers- therefore the camera angles of the characters are mostly low angle or mid shots- showing they have the power at the beginning. This screenshot is taken toward the end of the trailer showing the loss of power and increasing vulnerability of Jessabelle. There are insert close up/reaction shots throughout the trailer to portray how scared the character is – allowing the audience to relate and feel scared too. Tracking shots are used to follow the characters through the scary events.

Sound: The sound varies throughout the trailer- the non-diegetic sound (music) changes depending on the speed of the editing in the trailer. At the beginning of the trailer- there is no music as such, but a piecing eerie noise that matches the dark lighting and extreme long shot (cant see what the shot exactly involves, leaving you more on edge) – this immediately sets the scary scene and leaves the audience on edge as the sound begins to change into a simple piano tune. This screenshot toward the end of the trailer shows a flame just before it is blown out by an unknown cause – after this the speed of the editing slowly begins to increase, along with the sound. The trailer features one beat toward the end, similar to a thumping noise- which increases in speed and volume- this adds tension. The diegetic sound also becomes louder in the trailer- allowing the whole scary atmosphere to be extremely heightened at the end.

Editing: Part of the trailer involves clips from tapes- this adds a constant story line and keeps referring back to this sort of parallel story line- gives the trailer structure and is makes the audience want to know the result in this small tape story as well as the whole trailer’s ending. The editing becomes faster at the end of the trailer adding tension and a frantic atmosphere- relaying the emotion of the character/s. There are also blackouts between each take that represent blinking- making the audience feel empathy as they believe they are there watching it happen alongside the characters. The ‘blinking’ becomes faster also- as if the audience is trying to shut there eyes to hide from the horror.

Mise-En-Scene: This shot toward the beginning of the trailer sets the scene for the trailer. The mise-en-scene shows us the isolation of the house- adding tension knowing they are alone and vulnerable- suggesting its easier for bad things to happen as there is little help around. They're also located by water, which is feared by a lot of people- immediately setting the audience on edge as it is another way you could be killed- which is the main fear in Horror trailers – the purpose is to leave the audience wondering will they or wont they die. The rooms inside the house are also filled with eerie objects and the dark lighting adds to the fear. A coin falls off the wall and rolls under the bed when she enters her clutter filled room- this is a typical convention of horror trailers and through the use of props they have created fear from the audience as you follow the path of that coin- and more objects are discovered- that lead to unveil the curse.

Representation: At the beginning of the trailer, After the vulnerability of being in the hospital, the trailer begins to represent Jessabelle as becoming stronger and independent as she explores what was once her mother’s room- this screenshot emphasises this through the use of a low angle and empowering camera angle. As bad things begin to happen in the trailer there is a shift in the way she is represented. She becomes increasingly vulnerable as she is confined to a wheelchair- and unable to run away from problems- she is trapped, portraying her increasing weakness in her situation. Representing Jessabelle as trapped increases the fear of the audience as it is a relatable and common fear to have- especially when trying to escape someone/something. The trailer represents men as the ‘strong’ manly characters in this circumstance, as Jessabelle’s friend (a man) is the one to take her out on the boat and take lead in finding the mysterious grave stone, and is not afraid to challenge it and disturb the ground below it by digging it up- whilst Jessabelle- the female takes a back seat. It also represents Jessabelle’s dad as a strong masucline character as her snaps the tape that released the spirts into the house with his bare hands- suggesting a women could not be capable of this.

Camera Angle: The trailer immediately uses low angle shots on the main characters- to show at this point they hold the power in the situation. The trailer then starts to power shift- emphasised though high angle cameras shots on the characters. Tracking shots are used to follow the events as they begin to unfold- for example a tracking shot used to pan from the equilibrium and comfort of their bed to the window, showing the events taking place next door- which is where the happiness begins to be destroyed.

Sound: The trailer begins with upbeat light hearted music- emphasised by the bright lighting and colours, making the audience feel content at this point. Sound is then used to create tension when it falls to night time, and there is silence except the ambient sound of a chilling breeze through the window. The use of non-diegetic sound is then used to heighten the franticness of the trailer from this moment onward- when a screeching sound is used as a typical horror convention- allowing the audience to recognize these sounds as something to be scared of. The sound cuts become faster and louder as the pace of the editing increases – to enhance the terror in the trailer.

Editing: This screenshot is taken from the section where the editing begins to pick up pace toward the end of the trailer to create a frantic atmosphere. Throughout the trailer between takes there is a blackout to resemble a tranquillity at the start, as if you’re sleeping. As the tension pick sup in the trailer these black screens become more frequent and slightly longer- which is scarier for the audience- as if they are having their eyes closed and cannot see what is happening around them- this technique brings out the true fear in the trailer as you want to be aware of your surroundings as you fear what is going on behind/around you.

Mise-En-Scene: There is repetitive use of innocent objects such as a hanging mobile above a crib, and a room filled with childhood dolls- represented as beautiful. When Annabelle the doll is introduced, the colours in the trailer are vibrant, along with the doll- who is wearing red lipstick.. Coding danger before the events have unravelled. There is a clear use of blood toward the end of this trailer- when a drop falls from the possessed women, into the dolls eye- representing to the audience where the fear strives from and the shift from the power of human force- to that of the doll. The moment where the doll gains its authority is portrayed through mise en scene.

Representation: This frame is taken from the beginning of the trailer- it shows a clear power status of the human characters over the doll at this point- as both characters are looking down at the doll and she is picking the doll up- showing clearly they have the strength over it at this point. There is then a huge power struggle through the trailer as the doll cant technically move itself, but has the power over others to be moved and held as if it is desired. There is a zoom toward the doll at the end of the trailer- creating tension for the audience as they are unaware as to what’s going to happen, but it is clear the doll holds all the power to make these events happen.