THE PURGE

GENRE: Thriller RELEASED: May 31st 2013.

TEASER TRAILER?

• NO, this trailer is not a teaser trailer.• WHY?• It states when the trailer will be released.• It is 2:28 minutes long.• Contains quite a lot of footage from the film.

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HOW DOES THE TRAILER START?THE

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• The trailer starts using a mixture of images and typography. The purpose of this is to outline a basic back story for the film so that the audience can get an understanding of what the film is about however does not reveal much about the film and still builds suspense which is very common in thriller trailers.

GENRE/ CODE AND CONVENTIONS

• GENRE: thriller

• Conventions used:Relates to crime and murder as well as scary/ mysterious images.

• Iconography: guns, masks, weapons.

• Music: suspense, with the sound of weapons over it.

• Special effects: beginning- title becomes distorted creating suspense – letting audience know that something bad is going to happen.

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Images at beginning of film are on a security camera so the image is fairly distorted which further represents the genre. (thriller.)

Images include iconography of guns/ masks which would be perceived as scary further relating it to the genre.

GRAPHICS AND TYPOGRAPHY.

• Text is used to link together the narrative as they have used titles before an image so that the image can support the text the text fades away as the image appears so that it is clear to the audience that they relate.

• There are a lot of titles at the beginning of the clip which are giving a basic back story.

• There are also titles that appear towards the end to explain the producers previous achievements and attract the audience.

• Due to the fact that they do not have any big stars, they have not been highlighted in the trailer. However they have included close ups of the main characters at the beginning of the trailer.

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NARRATIVE AND CHARACTER

• IMPORTANT MOMENTS SHOWN IN THE TRAILER?There are many important parts of the film which are shown in the trailer including the scene when the boy lets the man into the house.

• WHAT CHARACTERS ARE SHOWN? They mainly show the main characters which is the family so that the audience straight away know who the main characters are.

• SIGNIFICENT DIALOGUE?The main dialogue throughout the film is from the family, this is because they are the main characters and they are explaining part of the story e.g. ‘why don’t you guys kill someone tonight?’ adds to the storyline.

• INFORMATION ABOUT THE PLOT?This is given through the dialogue as well as the typography to give the audience an idea of what the film is about.

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ENIGMA

• WHAT ENIGMA IS USED?Through the dialogue ‘we’ll be fine just like always’ makes audience think whether they actually will.

• WHAT PARTS ARE LEFT UNANSWERED?Why the people in the masks are at there house and who survives at the end of the film.

• ACCOLADES/REVIEWS?There are no accolades used within the trailer s they probably wanted to tick with the trailer just providing the audience with the storyline of the film.

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SOUND

• MUSIC?The music starts off really slow and then starts to be accompanied by discomforting sounds such as alarms. The music then switches to being quite tense followed by choir music which sounds quite scary and dramatic keeping the audience on the edge of their seat.

• VOICEOVER?There is no voice over included as it is replaced with typography however the ‘dad’ of the family seems to be the main character due to the fact that he has the most dialogue this shows the audience that he is the main character.

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EDITING/ CAMERA SHOTS

• HOW IS EDITING USED?There are a lot of very fast paced cuts in between scenes which creates a tense effect reflecting the genre which is thriller.

• CAMERA ANGLES?A lot of high angle shots are used of the little boy and the mum to show there vulnerability however when the dad is speaking to them he is being filmed at a low angle to suggest that he has the most power within the family.

• LIGHTING?There is very dark/ dim lighting throughout the whole of the trailer. This is because they wanted to represent the film well through the genre of thriller.

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TARGET AUDIENCE?

• WHO ARETHE TARGET AUDIENCE?Age:16-35 Gender: male and female who have an interest in the genre which is thriller.

• HOW DO YOU KNOW?Not only is the age certificate a 16 but the film would not really be suited for anyone under this age as it has an aspect of horror in it and would not be suited for anyone younger. It is for both male and female as there is nothing within the trailer which suggests it is for a particular gender. However, the audience would have to be someone who is interested in this type of genre which I think is quite a wide audience as the trailer does not limit who the audience is.

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CONCLUSION

The trailer for the movie, ‘The Purge’ uses many different techniques to draw the audience in. These include camera and editing, sound, codes and conventions and narrative. By including all of these things within the trailer, universal have successfully managed to create a trailer which attracts the target audience by explaining the film but still leaving some enigma.

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