Date post: | 08-Mar-2016 |
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Medical Aesthetics
Business Considerations
Accreditation & Validation
• Good medical practice
• Keep up to date
• Adhere to codes of practice
• Be honest, do not exploit or pressurise
Aesthetic Associations
Pay £345 per year to become an ‘Associate Member’After a minimum of 2 years you can apply to become a full member.Forma!y ‘British Association of Cosmetic Doctors’
Pay £715 per year membership fee to be included on an online register. Members include all providers of medical cosmetic treatments including non-clinical
Options
1. Work for an established clinic eg Sk;n
2.Set up you own clinic
3. Buy an Oris Medical franchise
Clinic Setting
• Location
• Is there a market to sell to?
• Is it inviting to cliental?
• Does it project the right image?
Bookings
• Have a dedicated phone number
• Allow an hour for initial consultations
• Allow 30 minutes for repeat treatments
• Always take contact details
Post Treatment
• Contact clients 1 or 2 days following treatment
• Marketing via email or texting
Supplies
• You will need the basics for an aesthetics clinic
‣www.wigmoremedical.com
‣www.healthxchange.com
• Do you need prescriptions?
• Make sure you have enough stock
Stock Control
• Botox has a short shelf life
• Plan your clinical days carefully
Marketing
• Think about your target market
• Websites - SEO - Adwords
• Promotions
• Publications
Client Retention
• Don’t rush consultations
• Not just another transaction
• Review the treatment you provide
• Build a loyal client base
• Deal with complaints openly and honestly
Oris MedicalFranchise
• Receive benefits of:
• Being promoted via our high ranking website
• Call handling, booking service & online diary
• Bulk buying power associated with the brand
• Use of logo & branded artwork / promotional material
• Perception of quality when associated with Oris Medical
• Access to advanced training
• Support of experienced piers & business development consultant
• Initial investment of £5,000 plus 10% of turnover