RECOVERY OPERATIONS

FAST TRACK BUSINESS DEVELOPMENT

BUSINESS PROCESS OPTIMISATION

THE THREE KEY DOMAINS OF QANBRIDGE’S OPERATIONS ARE:

CODDEL’S PARTNER COMPANY:

Qanbridge (since 2005) is a company specialized in fast track business development and innovation. Qanbridge build high-tech companies and team up with committed companies to support their business development in a variety of roles: advisor, architect, interim manager, market attack leader. The crew members have 10 – 20 years of industrial experience, which they employ in supporting a range of (technology driven) industries. Over the years, the Qanbridge crew have developed a well-integrated approach (strategy, business development, innovation technology management, R&D, process redesign, change management, semi-open innovation etc) that indeed speeds up business development and business process renewal considerably, and turns out to be very stimulating for the staff involved.

PARTNER

Most of Coddels’ trainings are in-company, as customers find customized trainings more effective for direct application of the new methods and skills, want the training to improve the co-operation between their departments and prefer in-company training for reasons of confidentiality.

Filter out the most relevant market insights..…turn them into innovative business solutions

Effectively translate business development roadmaps into innovation projects and a technology roadmap

Translate the business development roadmap into focused operational market attack plans

Develop systematic and repeatable innovation practice

Embed this innovation practice in the key business processes of the company

Training can be public or in-company. Public trainings provide valuable, yet more generic insights whilst in-company trainings are customized to the specific needs of the company.

Training is the first step in Coddel’s three-step approach (training - coaching - consulting) to boosting the business development and innovation competencies in companies. Training provides the ability to work with the best possible methods and tools to:

TRAINING

Quality Function Deployment to focus and prioritize Marketing and Business Development and Innovation Processes

Marketing and BDI (Business Development and Innovation) Operations Training

How can one ensure that new products provide a healthy profit margin? To achieve this end brainstorming, idea funnels, stage gate processes and the like are widely used techniques, but they are unfortunately very ineffective. Profit is linked to smart business models and to value creation. Value creation is linked to superior understanding of customer needs. QFD-BDI is a proven, very systematic approach to use a range of sources to obtain real insight in solid market segmentation (beyond obvious), to discover (latent) customer needs and translate those into value propositions that can make the difference in the market.

THE CONTENT OF THE TRAINING:

1. Marketing as center of business process optimisation

a. Market segmentation and customer characteristicsb. Understanding current business: facts, figures and business modelsc. Discovering “blind spots” and future focus points in customer centered businessd. Operations: “low hanging fruits” vs long systematic business (re) positioning practicee. Market attractivness investigationf. Competitive intelligenceg. Prioritisation (methods and tools) of the business/market development projects

a. From Market Attractiveness Investigation to solid Market Attack planb. Effective market investigation Voice of Customer (VOC)c. Business value definition and the business growth strategyd. Tactics and tools for an effective business Market Attack Execution

a. Role of marketing in business process optimizationb. Creation of an operational bridge between strategic intent and business positioningc. Understanding and clear communication between corporate strategy, business development

and market positioningd. Synergy between marketing, sales and PM operations

2. Market segmentation, Customer clusters and Market Attractiveness Investigation

3. Market Attack Planning and Execution

Coddel BV Burgermeester Dijckmeesterweg 6 7201 AL Zutphenor in the company or specifically requested location.

4. Integration of market intelligence and business development decisions into the product/projectdevelopment operations.

a. Definition of the strategic/business goals for the product development projectsb. Clear definition of market segments , customer clusters, business models and growth

potential to enable solid product/project development practice.c. Joint QFD effort of marketing and PM: facilitation of discovered business and customer

needs into a development project.

DURATION:

COSTS: LOCATION:

TEXTBOOK AND MATERIALS

- Training manual book (in English)t - Tools, templates, additional literature

Three consecutive days

REGISTRATION:

For the online registration please follow

the link www.coddel.nl

1,450.00 ! per person (exc. VAT)

Customer centered Product development and Innovation Process by modern Quality Function Deployment

Modern QFD for Product Development and Innovation

THE CONTENT OF THE TRAINING

1. Introduction to modern QFD

a. Translation of customer statements into the real cutomer needsb. Collection and structuring of customer needsc. Prioritisation of customer needsd. Creation of value proposition for the product design processe. Translation of customer needs into the functionalities and solutions.f. Deployment of differentiating functionalities for the product designg. Design planning tableh. Competitive benchmark - Technical and business value proposition

a. Affinity Diagramb. Analytic Hierarchy Process (AHP)c. Customer Segments Tabled. Customer Process Modele. Gemba Visit Tablef. Customer Voice Table

a. Brief history and principles of QFD - What can it do for your organization, when and how toapply it.

b. The advantages of Modern QFD over Traditional QFD - How Business Process Map lookslike in the organization and how mQFD can be applied to optimized the process towards thesustainable business growth.

2. Step-by-step application of modern QFD:

3. Methodologies and tools for implementing modern QFD

From a great idea about a solution for a customer to a concrete product is still a long, tricky and expensive road. There is a world to be gained by taking this road in a very systematic way, translating valuable insights from marketing and sales into a set of smart functionalities fully understood by R&D, that in turn set the specifications for technology projects. Modern QFD is a proven methodology that leads to the best possible product specifications, but also elegantly connects the departments involved.

g. Quality Planning Tableh. Maximum Value Tablei. House of Qualityj. Design Planning Tablek. Function Deploymentl. Technology Deploymentm. Strategy Deployment with Hoshin Planning in successful product development practice

4. Build-up of multidisciplinary project teams with effective and transparent communication platformintegrating business development, marketing, sales, product management, R&D and productionactivities

Coddel BV Burgermeester Dijckmeesterweg 6 7201 AL Zutphenor in the company or specifically requested location.

DURATION

COSTS LOCATION

TEXTBOOK AND MATERIALS

- Training manual - Tools, templates, additional literature

Three consecutive days

REGISTRATION

For the online registration please follow the link www.coddel.nl

1,250.00 ! per person (exc. VAT)

Fast Track Business Development (FTBD) Training (in-company only)

A great product is not the same as making profit. It is a great weapon to conquer positions in the market, no more than that. It requires a forceful “market attack” to translate it into profits. A smart market attack platform is built on four pillars: understanding of the arena (market, competitor and sales data); smart segmentation, choice of segments and own positioning; good timing of steps and a systematically planned, well-coordinated and executed market attack. FTBD is the market attack approach that enables companies to reward their great product with solid profits.

Training is fully customized for the company’s organizational and business needs.Content, material and tools are pre-designed based on the input and requirements of the company.

Most often the content is a combination of most relevant topics to the business operations in a domain of Marketing, BDI(Business Development and Innovation) and Product development.

TEXTBOOK AND MATERIALS

DURATION

NUMBER OF PARTICIPANTS

- Training manual (fully customised) in form of a E-Book (in English), hardcopies upon request- Pre-tailored tools, templates, additional literature

- Three to five consecutive days depending on the content of the training

- For optimal performance of the group 8-12 participants are suggested.

In the company or specifically requested location.

COSTS

ADDITIONALLY LOCATION

REGISTRATION

For more information on the training and registration please contact us: info@coddel.nl

The costs depend on a complexity and duration of the training. For the more information, please contact us: info@coddel.nl

Integration and full customization of the tools for the successful business practice is additionally available upon request.

Customers perceive value when they get what they want, preferably, at an acceptable price.The best proven methodology, for understanding what customer really wants is Voice of the Customer.

Voice of the Customer

THE CONTENT OF THE TRAINING

1. Voice of the customer: when and how to apply it

2. What are customer needs and what actually customer communicate with us?

Voice of the Customer is a highly structured, cyclical approach for gathering, understanding, and prioritizing customer wants, needs and importance's.It is a crucial module of QFD (Quality Function Deployment) and the Six Sigma quality management platform and is a first step in product design/development process.

The better you understand what really matters to customers–their needs, perceptions, sentiments, and behaviors–the better you can undertake productive action to:

• Position your business around the best customer groups• Establish direct link between marketing data and development activities• Develop products that will be direct hit into the customers total satisfaction & delight• Engage in continuous redesign and improvement where the customer is your “data center”• Craft your company into the customer-centered organisation

3. VoC in practice

Interviews: how to listen, communicate and collect the valuable statementsHow to discover unmet and unspecified customer needs: beyond common listeningBuilding LIVE data center for business improvement based on real customer needs

a.b.c.d.e.

The power of satisfiers/disatisfiers and delighters:

f.Kano modelEffective Voice of Customer as input for a Stage Gate Process

4

Coddel BV Burgermeester Dijckmeesterweg 6 7201 AL Zutphenor in the company or specifically requested location.

COSTS: LOCATION:

TEXTBOOK AND MATERIALS

- Training manual book (in English)t - Tools, templates, additional literature

DURATION:

Two consecutive days

REGISTRATION:

For the online registration please follow

the link www.coddel.nl

980.00 ! per person (exc. VAT)

Translation of customer statements into the real cutomer needsCollection and structuring of customer needsPrioritisation of customer needsCreation of value proposition for the product design process

a.b.c.d.e. Gemba Visit Tablef. Customer Voice Table

4. Step-by-step application of VoC dedicated tools and techniques