The Film Business

Using film to train, inspire and motivate sales professionals

Training For Success

Successful Sales Training

How to inspire and motivate

Encouraging training engagement

Getting the message across

Ensuring that learning happens

Translating training into higher sales productivity

Structure of an Effective Training Program

Classroom

Film

E-Learning

E-Learning

Personal

Interactive

Reinforcing

FeedbackFilm

Teaching by

storytelling

Engages imagination

Motivates

Classroom

Group dynamics

Experience-led

Motivational

Today’s Training Approach

Content is still king

Media rich content is 9x more effective

Classroom

Film

Interactive e-learning

Available: wherever, whenever

Integrated: reinforce consistent message

John Cleese

“People learn nothing when

they are asleep and very little

when they are bored.”

What the Research Shows

After two weeks people remember:

10% what they read

30% what they see

50% what they see and hear (e.g. film)

90% when this is followed by physical action

(workshop and e-learning)

Film in Training Works…

85% Learning and

Development professionals

now use film for learning

At The Film Business we believe that:

Training should be entertaining and motivational….

Drama and comedy make people more receptive, helping

to facilitate real learning and behavioural change

Laughing at the actors’ exaggerated mistakes helps us

realize where we might improve

Watching other people conquer their challenges helps us

to deal with our own problems and challenges

Making Use of Drama and Comedy

Drama and comedy make learning

more memorable so that the training

is more likely to be implemented

Designing Effective E-Learning

Short, interactive modules

Make the lesson easier to absorb

Designed around film content

Engage interest and attention

Interactive

Tested learning is a more effective way

of learning and transferring skills

Consistency and Compliance

Film & e-learning delivers

a consistent message to

reinforce learning

Compliance is

demonstrable to the

regulators

Learning Management System

Available world-wide, on any platform (tablet, phone, laptop)

Fully scalable to handle any size user base

Comprehensive reporting & benchmarking capabilities

What People Are Saying

“The first film in what I am sure will become a series is a brilliant, entertaining way of taking a most serious subject, "how we talk to prospects" and making highly relevant points in a way we cannot ignore whether it is our first day in the business or our 46th year. The e-learning follow up with embedded video is equally brilliant. Not only is it interactive but it keeps going back to the relevant places in the video to ensure the learning points cannot be missed. I look forward to seeing successive exercises which will not fail to help the productivity and success of all who follow the lessons.“

Tony Gordon

Past President

MDRT “Having attended your workshop I can confidently say that I view the money we paid for the right to use the film and accompanying content for the next four years as an investment rather than an expense. I have been with Old Mutual for 16 years and it is very seldom that I come across content that provides me with fresh insight and knowledge. While I have always appreciated the value of tracking ratios, I have never seen them positioned in quite the same way as you did and I am so grateful for this input.”

Marguerite PattenTraining DirectorOld Mutual

Accreditation

“Calling for Yes” has been accredited for

Excellence by the National Skills Academy for

Financial Services UK

More Information

Contact: Margaret Kinlay

Phone: +44 (0) 207 692 4057

Email: margaret@thefilmbusiness.co.uk

Web: www.thefilmbusiness.co.uk