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TRAINING GUIDE Foundation • Advanced • Enhanced
TRAINING GUIDEFoundation • Advanced • Enhanced
Communicator Suite - Training Guide Foundation • Advanced • Enhanced2 3
IntroductionIt’s our vision at Communicator to help customers achieve breakthrough results that they can’t get anywhere else.
To do this, we know it’s essential that customers are able to use the
Communicator Suite in the most effective and efficient way for them;
that’s where our training service comes in.
We offer training in the form of modules to provide our customers
with the flexibility to either choose an individual topic to learn, or to
package up various modules into a purpose built training session.
What’s more, self-service training tutorials are also available online,
24/7, via our customer training portal. This means step by step tutorial
content is always at hand - the ideal complement to our range of
onsite and online sessions.
Our training offering covers three levels; foundation, advanced
and enhanced. Each of the three levels cover all areas of the
Communicator Suite to ensure a well-rounded learning experience.
Contents
FoundationP.05
01
EnhancedP.10
03
AdvanceP.07
02
The ScaleThe Communicator Sophistication Scale P.11
04
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Foundation
The foundation level offering includes everything you need
to know from importing data, right through to creating and
dispatching a message; the perfect head-start on the road to
sophisticated email marketing. The Foundation modules can be
studied online, you can come to us or we can come to you.*
The Foundation modules are available to every Communicator customer. They are the building blocks for success with Communicator and our investment in our customers.
Covering contact tables, mailing lists, filters and manually importing data
Data
What’s included?
Including email creation, templates, plain text and previews
Sending test dispatches, standard dispatches, cycles and understanding statistics
Message
Dispatch
* Travel costs may apply.
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Advanced
• Targeted – using filters to send targeted emails
• Administrative – managing new and existing users in your account
• Data Infrastructure – creating the correct setup for your data
• Data Collection – growing your customer database
• Re-engagement – increasing your active customer database
• Segmentation & targeting – segmenting data to power targeted emails
• Campaign build – using template and email designers and content checking
• Automation – using dynamic filters and setting up recurring messages
• Reporting – understanding the performance of your campaigns
• Relational – advanced data structures to store additional behavioural data
• Integration – the benefits of linking Communicator to your CRM system
Or you can create your own training session from the choice of modules below:Learn how to grow your database and create the
correct structure to collect and store behavioural
information about email recipients. We’ll
then show you how to use this data to drive
engagement by sending targeted, relevant and
timely emails.
Discover how to cleanse data and increase your active
customer database. We’ll then cover how to segment this
data and target customers with dynamic content, tailored
to each segment. Even better, learn how to set up these
campaigns to run automatically, enabling you to focus time
on other key business objectives.
Get to grips with Communicator’s email and template
designers to create your own email designs with no
HTML knowledge necessary. Then learn how to effectively
measure the success of your campaigns for continual
improvement.
Data in detail Automation Campaign Masterclass
The Advanced modules are designed to be flexible, to enable our customers to prioritise which areas they’d like to develop, in line with key objectives. Advanced modules do what they say on the tin, they cover pretty much everything you need to know about more advanced functionality in the Communicator Suite, also aiding in customer progression through the Sophistication Scale.
Typical packages include:
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Foundation • Advanced • Enhanced 9Communicator Suite - Training Guide 8
EnhancedThe Enhanced modules are designed to expand on our key modules and seek to optimise marketing activity across multiple channels.
They also serve up some extra creativity in the form of intelligent personalisation.
The Enhanced modules are for those committed to mastering sophisticated email
marketing and looking to top the Communicator Sophistication Scale.
How to use SMS functionality in Communicator, covering everything from data
to dispatch and reporting.
SMS
They include:
Discover the next level of personalisation with dynamic creative content.
Image personalisation
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The Communicator Sophistication Scale simplifies your plan for progression.
Identify where you are, where you want to be – then benefit from our experience to help you get there.
The Sophistication Scale
For more information, please get in touch with our training team
or visit the website
www.communicatorcorp.com/services/training
SIMPLIFY YOUR PLANNING
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www.communicatorcorp.com
