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Training Handouts on SWOT ANALYSIS Prepared By- Muhammad Hossain, Management Consultant
Training Handouts
on
SWOT ANALYSIS
Prepared By-
Muhammad Hossain, Management Consultant
SWOT ANALYSIS IS A BASIC TOOL OF STRATEGIC MANAGEMENT
Our Objectives
1.To inform you the rules and regulation of SWOT analysis?
2.What are the common mistakes?
3.What is the out-put of SWOT
Analysis?
Originated by Albert S Humphrey in the 1960s, who was an American business and management consultant . SWOT was practiced in the 1960s and 1970s using data from Fortune 500 companies and it was going to be very popular .
History of SWOT Analysis
SWOT Analysis – TATA NANO in Bangladesh
How to make A Productive SWOT?
• Set a clear goal (Why you are doing SWOT?)
•Define your internal and external boundary
•Consider all aspects (5P is helpful)
SWOT – Internal/ External Analysis
Product
People
Production/ Process
Price
Place (Environment)
5 P :
SWOT – Internal/ External Analysis
Competition Activities
Govt. Regulation
Threat :
How to make A Productive SWOT?
Group discussion and brainstorming
Linkage between S-O
Write Down in proper format
5 Common Mistakes
1. Confusion on Strength and Opportunities
2. Confusion on Weakness and Threat
3. Too much information
4. Unnecessary complexity and over analysis
5. Contradictory Statement
SWOT Analysis – industrial opportunities in Bangladesh SWOT Driven Planning
SWOT Driven Planning –
1. Avail “opportunities” by using “Strength”
Strength Opportunities
Action Plan
Low Price High Mileage
Small in size
Best choice for the Middle Class Lower maintenance cost
Popular in the cities of high traffic
1. TV /Paper advertise to reach the middle class
2. Billboard at high traffic Areas
SWOT Driven Planning –
2. Convert “opportunities”
1. Improve Material Quality
2. Include Auto Transmission
3. Adding Bumper/ Grill at front
SWOT Driven Planning –
3. Convert “Threats” into “opportunities” (as much as it Possible)
1. Customer Awareness Program like Special Campaign, Free Vehicle Testing etc
2. Improve Product Quality
Strength 1. Only Approved Human Hauler by Govt.
2. Powerful Engine and smooth suspension
3. Safe drive and comfortable journey
4.Fuel Efficient
5. Quick service and Spare availability
Weakness 1. Unavailability of Route permit and
Registration
2. Poor Battery performance and unavailability
3. Quality of Hauler body is poor if
manufactured from outsourced body builders
except NITA
Opportunity 1. Motivate the community for using legal
vehicles which is not only safe but also
comfortable
2. Improvement of Quality of Life specially for
rural people
3.Lower maintenance cost with fast service
facilities
4. Higher profitability
Threat 1. Govt. restricted the entry of Human Hauler at
Highway
2. Negative attitude from Local Govt./Traffic
Police
3. Many vehicles are in road without route
permit and seized by the Police Dept.
4. Market is saturated in Human Hauler
segment
Motivate Local Communities
Focus on “Safety issue” and “Quality of Life”
Regularly meeting and Gift to the Political Opinion Leader/ local potential person
Motivate Police Dept
Gift TATA SAATHI for police Patrol Van Gift Umbrella contained logo of TATA
SAATHI to Traffic Police
Increase CSR activities
Donate vehicle for Educational Institutes Campaign, Road show to Focus on
Community Service
SWOT Analysis – industrial opportunities in Bangladesh Limitation of SWOT analysis:
SWOT analysis can be very subjective.
Two people rarely come up with the same final version of a SWOT
It’s suggestion not the prescription
Where it can be used: •Internal analysis- Identify barriers that will limit goals/objectives •New business/Action- Planning project or in a business venture •Environmental analysis- Decide on direction that will be most effective •Competitive analysis- Competitive Advantage •Revise planning - Explore new solutions to problems
Pls note: A SWOT analysis can be carried out for a product, place, industry or person.
Scope of SWOT Analysis – Build your Strategy
SWOT Analysis – Additional Information
For more about “opportunities” http://richterandcompany.com/whats-wrong-with-my-swot-analysis/
For environmental analysis- https://rapidbi.com/primof-business-growth-model/
How SWOT is used on Strategic Management
INTERNAL FACTORS
EXTERNAL FACTORS
WT Strategy: Mini – Mini e.g., retrenchment, liquidation, or joint venture to minimize both weaknesses and threats
ST Strategy: Maxi – Mini use of strengths to cope with threats or to avoid threats
External Threats (T) e.g., energy storage, competition, and areas similar to those shown in the ‘opportunities’ box above
WO Strategy: Mini – Maxi e.g., development strategies to overcome weaknesses in order to take advantage of opportunities
SO Strategy: Maxi – Maxi potentially the most successful strategy, utilizing the organization’s strength to take advantage of opportunities
External Opportunities (O) (consider risks also) e.g. current and future economic; political and social changes; new products, services, and technology
Internal Weakness (W) e.g., weaknesses in the areas shown in the ‘strength’ box
Internal Strengths (S) e.g., strengths in management, operations, finance, marketing, research and development, engineering.
For more information, Pls visit to my website:
https://hossainmce04.wordpress.com/
You can e-mail me in the following ID if you have any suggestion :
