SOFTPRO COMPUTER EDUCATION - 9930375161 / 2422 2726 CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM Training on Ms-Office Course Contents: Ms-Word, Ms-Excel, Ms-Powerpoint, Internet Tehnology Course Benefit: Learn how to use Ms-Office for Office Automation with LIVE PROJETS Original Fees: Rs: 3000/-[Corporate Discount Applicable, depending on number of students] Duration: 30 Sessions [Every Session is of 1 hour] Basic Windows Elements Files and folders Desktop and shortcuts Setting Control Panel Microsoft notepad Using the Explorer Microsoft Word Creating, editing, saving and printing text documents Font and paragraph formatting Simple character formatting Inserting tables, smart art, page breaks Using lists and styles Working with images Using Spelling and Grammar check Understanding document properties Mail Merge Microsoft Excel Spreadsheet basics Creating, editing, saving and printing spreadsheets Working with functions & formulas Modifying worksheets with color & autoformats Graphically representing data : Charts & Graphs Speeding data entry : Using Data Forms Analyzing data : Data Menu, Subtotal, Filtering Data Formatting worksheets Securing & Protecting spreadsheets Microsoft Powerpoint Opening, viewing, creating, and printing slides Applying auto layouts Adding custom animation Using slide transitions Internet Technology Introduction to Internet Surfing the World Wide Web Using search engines Sending and receiving email Attaching and downloading Attached files Using ecommerce , Booking Tickets online, Shopping online…etc.
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Training on Ms-Office Course Contents: Ms-Word, Ms-Excel, Ms-Powerpoint, Internet Tehnology Course Benefit: Learn how to use Ms-Office for Office Automation with LIVE PROJETS Original Fees: Rs: 3000/-[Corporate Discount Applicable, depending on number of students] Duration: 30 Sessions [Every Session is of 1 hour]
Basic Windows Elements Files and folders Desktop and shortcuts Setting Control Panel Microsoft notepad Using the Explorer Microsoft Word Creating, editing, saving and printing text documents Font and paragraph formatting Simple character formatting Inserting tables, smart art, page breaks Using lists and styles Working with images Using Spelling and Grammar check Understanding document properties Mail Merge Microsoft Excel Spreadsheet basics Creating, editing, saving and printing spreadsheets Working with functions & formulas Modifying worksheets with color & autoformats Graphically representing data : Charts & Graphs Speeding data entry : Using Data Forms Analyzing data : Data Menu, Subtotal, Filtering Data Formatting worksheets Securing & Protecting spreadsheets Microsoft Powerpoint Opening, viewing, creating, and printing slides Applying auto layouts Adding custom animation Using slide transitions Internet Technology Introduction to Internet Surfing the World Wide Web Using search engines Sending and receiving email Attaching and downloading Attached files Using ecommerce , Booking Tickets online, Shopping online…etc.
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Training on Advanced Excel Course Contents:
Ms-Excel & Advanced Excel
Course Benefit:
You will learn how to Use Advance Features of Ms-Excel with 25+ LIVE PROJECTS
Original Fees: Rs: 4550/-
Duration: 1 Month [Every Session is of 1 hour]
Topics Covered Advance Features of Ms-Excel. Advanced Excel course also enables the student to utilize, the advance features taught in this course in an office environment with maximum efficiency.
BASIC Microsoft Excel:
Spreadsheet basics Creating, editing, saving and printing spreadsheets Working with functions & formulae Graphically representing data : Charts & Graphs Analyzing data : Data Menu, Subtotal, Filtering Data Formatting worksheets , Securing & Protecting spreadsheets
Use the Function Wizard, Common functions (AVERAGE, MIN, MAX, COUNT,COUNTA, ROUND, INT) Nested functions , Name cells /ranges /constants Relative, Absolute, Mixed cell references : >,<,= operators Logical functions using IF, AND, OR, NOT The LOOKUP function , Date and time functions , Annotating formulas, CHARACTER FUNCTIONS , FINANCIAL
FUNCTIONS
DATA Analysis:
Sub Total Reports, Auto Filter Password Protecting Worksheets Linking Multiple Sheets Sheet Referencing Linking Between Word/Excel/Ppt Functions:- LOOKUP, VLOOKUP, HLOOKUP, COUNTIF, SUMIF What-if-analysis, GOAL SEEK Pivot Tables, NESTED IF Reporting Character Functions Date Functions Age Calculations Consolidation of Data Data Validation MACRO’S
Macros:
Definition and use , Record a macro Assign a macro , Run a macro
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Store a macro, Introduction to VBA Prog.
Develop the Worksheet:
Plan a worksheet , Row and Column labels Split worksheet /box /bar, Copy data and formulas Display /move toolbars , Enhance worksheet Appearance
Special Operations:
Use multiple windows : Copy/ paste between Worksheets Link worksheets , Consolidate worksheets Import and link from other Applications Use AutoFormat : Create, use and modify styles and templates Print features : Create /edit an outline
Graphic Operations:
Create charts , Enhance charts, Drawing toolbar features
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Training on TALLY ERP - Financial & Inventory
Course Contents:
Tally ERP Latest Version
Course Benefit: You will learn how maintain Computerised Accounts on Tally with Live Examples
Original Fees: Rs: 4550/-
Duration: 24 Sessions [Every Session is of 1 hour] 1 Month - Daily
Topics Covered Tally Accounting features, Financial Accounting, Inventory, Final Accounts, Company Controls, Adv Commands...etc.
FINANCIAL ACCOUNTING
Creating A Company Company Configuration Setting up a New Company Ledger / Creating Groups Account Heads / Voucher Entry Payment / Receipt Voucher Contra Entry Purchase / Sales Register Creating Cost Centres Cost & Ratio Analysis Viewing Trial Balance Viewing Statement of Accounts Profit & Loss Account Balance Sheet Bank Reconciliation Interest Calculation Printing of Accounts Bank & Cash Books Display of Accounts Company Configuration Company Controls SERVICE TAX, TDS VAT CALCULATION
INVENTORY
Features Stock Group Stock Items Physical Stock Voucher Creating Units of Measure Rejections In & Out Purchase & Sales Order Multi Currency Invoicing, Bill or Stock Wise Debit / Credit Notes Budgets & Controls
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Multiple Godowns Rejection Notes Sales Plan / Purchase Plan Sales Order Processing Purchase Order Processing Maintaining Physical Stock Inventory Reports & Statements Interest Calculation PRINT PREVIEW LIVE PROJECTS- MACRO’S
NEW FEATURES
AutoBackup Banking Bill Settlement Cash Flow Projection Income Tax Indian Rupee Symbol Jobs & Recruitment Logo Printing Multi Address Multi Bill of Material (BOM) Receipts & Payments
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Training Training on C and C++
Course Contents:
C & C++
Course Benefit: You will learn System Programming
Original Fees: Rs: 9950 /-
Duration: 2 Months
Topic Covered: System Programming C & C++ : TRAINING CONTENTS: C Programming
Intro to C Programming Control Statements Using Relational Expressions IF/FOR Statements Statement Blocks, Variable Data Type Operators Expressions, Input / Output Control Flow ARRAY FUNCTIONS Creating Print Statements POINTERS File Manipulation Writing Practical C Program
C++ Programming
Intro to OOP’s Prog. Classes & Objects Constructors & - Descontructors Polymorphism / Console / I/O Operations Expressions & Control Structure Operator Overloading / Scope Resolution Type Conversion-Inline Functions Macro Versus Inline Functions Prototypes/ Overloading Virtual Functions & Classes Friend Functions & Classes Inheritance: Extending Classes, This Pointer ARRAYS -Dynamic Building STRUCTURES, POINTERS Implementing Data Structures / File Organisation Templates & Exception Handling, CONST Qualifier, References/ Class Defination/ Projects using C++
LIVE PROJECTS: Create C and C++ Programs 100% Practicals.
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Course Contents: AUTOCAD FEATURES Course Benefit: You will learn all features of AUTOCAD with LIVE PROJECTS. Original Fees: Rs: 14950/- [ Special Offers Available ] Duration: 75 Sessions [Every Session is of 1 hour]
Topics Covered AutoCAD is the most powerful and the most popular AUTOMATIC COMPUTER AIDED Drafting Program. With AutoCAD, you can draw 2D Drawings as well as 3D Models with Rendering. AutoCAD is also useful in Mechanical Drafting, Architectural Drawing, Interior Designing, etc. The main feature of AutoCAD is not only to create drawings but drawings with proper dimensions and scale :-
APPLICATIONS
Interior Designing.
Architectural Engineering.
Mechanical Engineering.
Electrical Designing. TRAINING CONTENTS : - Module 1: Getting Started Starting & Closing AutoCAD AutoCAD Interface Overview Communicating With AutoCAD Managing Your Drawing Files Module 2: Display Commands View Magnification ZOOM Window ZOOM Previous ZOOM Extents & Zoom Object ZOOM Scale ZOOM & PAN in Real Time Module 3: Coordinates & Basic Drafting Tools Orthographic & Polar Coordinates Object Snap Overrides Running Object Snaps POLAR & Direct Distance Entry SNAP & GRID Intro to OTRACK Module 4: Creating 2D Geometry Creating LINE Objects Creating CIRCLE & ARC Introduction to POLYLINE Creating & Using POINT Introduction to ELLIPSE Creating Splines Module 5: Editing 2D Geometry Using ERASE to Delete Objects Basic Selection Tools
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Course Contents: Adobe PHOTOSHOP Course Benefit: You will learn all features of PHOTOSHOP with LIVE PROJECTS. Original Fees: Rs: 5550/- Duration: 45 Sessions [Every Session is of 1 hour]
Topics Covered Adobe Photoshop is an Image Processing software package that enables you to create & edit images on personal Computers. Adobe Photoshop is acknowledged in professional fields as the cutting-edge Program, the final word in Commercial Art. PHOTOSHOP FEATURES With Photoshop's tools you can paint a likeness of a physical object. Mixing and Manipulating of colours at a click of a button. You can Blend 2 Images. You can create Patterns and Artistic Designs using Fills and Colours. You can manipulate your Design images with Special Effects and Techniques. Retouch, Manipulate and Enhance Designs & patterns. APPLICATIONS OF PHOTOSHOP It has been used to edit and create images as diverse as Commercial Art, Cosmetic ads, New Photos, Motion picture footage, Animation cells & Fine Art work Creates original Art & converts it to desired Platforms. Retouch, manipulate & enhance photographs of Digital arts. Master the special effects you've always wanted. Learn the secrets of Output & Storage of your Images. Create Graphics for Web page designing. TRAINING CONTENTS Retouch, Manipulate and Enhance Designs. Image Editing, Resolution, Correction, Saturation Tool Box, Navigator, Info, Option, Swatches, Brushes Layers: Adding, Deleting, Merge, Duplicating, Rotate Filters: Built-in Effects Blur, Twirl, Stain, Emboss, Spotlight, Fire, Embossed...etc. Retouching, Colouring, Creating Backgrouds, Buttons LIVE PROJECTS: Image Mixing, Re-touching, Layering, Photo- Touch ups, Special Effects.
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Corporate Training 3D Studio Max Course Contents: 3D STUDIO Course Benefit: You will learn all features of 3DS MAX with LIVE PROJECTS. Original Fees: Rs: 14,550/- [Special Discount for students available] Duration: 70-75 Sessions [Every Session is of 1 hour]
Topics Covered 3D Modelling and Rendering Architectural drawings and layouts of all kinds. Interior design and facility planning. Line drawings for the fine arts. Using 3D-Studio Max, is an important part of communicating with the drawing community. Achieve impressive presentations by presenting them in 3D dynamic views. APPLICATIONS Gain a competitive edge by taking the time to build full 3D drawings A new paradigm for Design Visualization. 3D Studio Max is much more than just a form creation tool. Photographic & natural backgrounds to create extraordinary environment. The Special effects & lighting effects make it much more vibrant. Integrated Keyframe Animation. Subtle Visual Effects Visual effects are available like fog, atmospheric effects Volumetric lighting and the effect of fire makes it Powerful & Natural Powerful Materials Editor Simple materials with full control of color,textures shininess Strength of shininess, self-illumination and opacity are built-in Rich Lighting Tools - Quick, precise control of lighting effects Nondestructive Booleans & Lofts Merging outer Scenes Film Clips with the Project made in 3D Studio Max. Auto Back Light-Automatically position the sun for any day of the year Any time of day, or any angle true north relative to your model ! TRAINING CONTENTS Toolbar & Menubar Working with Primitive Objects Spline Shapes Drawing in 2D :Spline Primitive Creating Patches,Grids, Sub Objects,Editing NURBS : Curves & Surfaces Meshes : Editable Mesh Object,Vertices & Edges Loft Objects Compound Objects Exploring the Material Editor Working with the Material Editor Using Material Maps Lights: Viewing a scene from a light Altering Light Parameters, Special Effects Volume lights, Projector Maps & Raytraced Shadows Cameras : Creating Camera Object & a Camera View
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Camera Viewport Controls & Setting Camera Parameters Particle Systems Using Space Warps Animation Basics : Using the animate button Working with keys, controlling time Using the Motion Command Panel,Animating Objects Working with the Track View Working with Curves & Tangents Filtering Tracks, Working with Controllers Synchronising to a Sound Track Environments & defining the Rendered Environment Setting Rendering Parameters...etc. With Camera Walk through. LIVE PROJECTS: Create 3D Models and Render them into Images or Movie Clips. With Autodesk 3D Studio Max, you can create High resolution True-colour Image files for Corporate Presentations, Broadcast Graphics, Interior designing, Walk-through Views, Design & Development. Enhance the look of your interiors with special effects. Give a Realistic look to your interiors & your Architectural Designs
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Course Contents: Advanced Web Designing
Course Benefit: You will learn to Create a WEBSITE with LIVE PROJECTS. Original Fees: Rs: 15,500 Duration: 70 Sessions [Every Session is of 1 hour]
Create Your Own Website.
Free Web Domain & Web Space.
Learn to Upload Files & Images.
Make Your Site Attractive & Powerful.
Create Corporate & Professional Sites !
Create An Animated Website with Special Effects !
Submit your URL to Various Search Engines !
Manage the Control Panel.
Create Web Database. TRAINING CONTENTS: HTML PROGRAMMING Fundamental Elements Structure of an HTML document Basic tags and Attributes Body Attributes Text attributes Marquee tag & its attributes Headings, Font Paragraph, Line Break Ordered and Unordered Lists Blockquote, HyperLinks, Sound Images, Image formats & attributes Alignment of images & Mapping Tables : Creating a Table Combine cells in a row or column Cells: Spanning, Padding. Forms Create a form, Create List Box, Radio Buttons Accept input and Submit - Post Frames: Create & Working with Frames Special Characters Different graphic formats Interlacing/Progresive Display Putting your site Online
JAVASCRIPT PROGRAMMING Fundamental Java Scripting Functions: Defining & Calling Using Variables local, global Programming (If,While, Loops) Strings & ARRAYS, Event handling, Objects, Methods & Properties Creating Style sheets...etc
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
ADOBE DREAMWEAVER Web Authoring, Forms, Tables, Frames, Behaviours, Events, Time Line, Templates & Libraries, Roll over events, Menu field objects....etc. Hyperlinks: Internal & External Linking Email Linking & Anchor Linking Linking (Image Hyperlinks) Rollover Image / Navigation Bar with Rollovers & links Using the Site Window Set your local site / Import an existing site Working with links in Site Maps Use the point-to-file Icon Displaying Data with Tables Design a page layout using tables Layout view, Standard view Using Dynamic HTML and Layers Cascading Style Sheets / Building frames and framesets Animating with timelines Using a form to collect data Create a library item Use Behaviors and Styles in library items Create a template: Apply a template to a Web page Use Behaviors, Styles & Timelines in Templates
ADOBE PHOTOSHOP You can create Patterns and Artistic Designs using Fills and Colours for Web Buttons You can manipulate your Design images with Special Effects You can Create Web Backgrounds You can Import and Export your Images. Retouch, Manipulate and Enhance Designs. Image Editing, Resolution, Correction, Saturation Tool Box, Navigator, Info, Option,Swatches, Brushes Layers: Adding, Deleting, Merge,Duplicating,Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed...etc. Retouching, Colouring,Creating Backgrouds, Buttons WEB UTILITIES: GIF ANIMATION: Animation Wizard to create GIF Adjusting Colour, Special Effects Attributes- Menu, Commands, Creating Ads. 3D XARA Positioning, Rotating, Sizing, 3D Extrude, Bevel, Altering Lights Creating Animated GIF / AVI MORPHING Makes Digital Movies, 2D Movies Transforms an Image to another image ”Terminator 2” uses morph to transform metal to human body.
FTP- FILE TRANSFER PROTOCOL, UPLOADING, INTRO TO PHP LIVE PROJECTS: To Actually Create a WEBSITE & UPLOAD IT...
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
TALLY CERTIFICATION : TALLY EXECUTIVE COURSE – Rs. 9550 This course includes the Tally Operator Course along with the 2 Volume Advanced courseware of Tally Champs, with which you get the Original 2 Volume TALLY Course Book & 1 Tally Trg CD. after completion of the course you get to appear for 2 Online Examinations, to get TALLY Certification, along with your name on their website Course Fees : Rs. 9,550 Duration: 3 Months Daily
TALLY CHAMPS 2 VOLUME Indepth & Advance COURSE is developed after a thorough research & study of the industry . By joining this course student will be able to determine where he needs to focus & career prospects available for him in the field of Business Accountancy. TALLY CHAMP -B-VOLUME 2 Kit Includes : - 2 Volumes of Books - Tally Training CD - 2 Online Exam - Student Name is Registered on the Tally Website • Fundamentals of Accounting and Tally.ERP 9 • Creating Masters in Tally.ERP 9 • Voucher Entry and Generation of Reports • Tally Vault and Security Controls • Export, Import and Splitting of Data • Connectivity & Printing Reports • Advanced Accounting and Inventory in Tally.ERP 9 • Job Costing and Job Order Processing • Installing & Activating Tally.ERP 9 • Value Added Tax (VAT) • Central Sales Tax (CST) • Tax Deducted at Source, Service Tax FINANCIAL Accounting Creating A Company Company Configuration Setting up a New Company Ledger / Creating Groups Account Heads / Voucher Entry Payment / Receipt Voucher Contra Entry Purchase / Sales Register Creating Cost Centres Cost & Ratio Analysis Creating Trial Balance Viewing Statement of Accounts Profit & Loss Account Balance Sheet Bank Reconciliation Interest Calculation Printing of Accounts Bank & Cash Books Display of Accounts Company Configuration
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Company Controls SERVICE TAX, TDS VAT CALCULATION INVENTORY Features Stock Groups Stock Items Physical Stock Voucher Creating Units of Measure Rejections In & Out Purchase & Sales Order Multi Currency Invoicing, Bill or Stock Wise Debit / Credit Notes Budgets & Controls Multiple Godowns Rejection Notes Sales Plan / Purchase Plan Sales Order Processing Purchase Order Processing Maintaining Physical Stock Inventory Reports & Statements Interest Calculation PRINT PREVIEW Work on LIVE PROJECTS & ASSIGNMENTS TALLY Kit Includes : - 2 Volumes of Books - Tally Training CD - 2 Online Exam - Student Name is Registered on the Tally Website Get familiar with the Technological Advantages of Tally including Multilingual Capabilities, Remote Access, Security Features & Tally.NET .Have an understanding of basic concepts, practical application of VAT, CST, TDS & Service Tax. After completion of the course you get the Original online TALLY Certification, along with the Tally operations certificate.
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
ADVANCE DIGITAL MARKETING DIPLOMA
Module 1 : Search Engine Optimization ON-PAGE OPTIMIZATION - Meta Tags Optimization - Canonical Tag Implementation - SWOT analysis of website - Heading Tags in Contents - Description tag imp - KEYWORD RESEARCH - Keyword Proximity, Density, Analysis
- Header Keyword Optimiz - Footer Keyword Optimiz - Image Optimization - Image Alt Tags - Google Sitemap Creation - Web Page Weight / Rank - Internal Link Building - Robots file Optimization - Anchor Text - URL renaming/re-writing - Website Audit
OFF-PAGE OPTIMIZATION - Submission to Search E - Directory Submission - Deep Linking - InBound Links - Blog Submission - Book Marking - Article writing/directory - Article Submissions - Classified submissions
- Forums - Social Bookmarking - Press Release - Press release Submission - Directory Links : - One Way Link building - Two Way Link building - Three Way Link building - SITE MAPS - Sitemap Creation - XML Sitemap
- Competitor Analysis - HTML, Logo & its Importance - Copyrighting - Call to Action - Copy-scape - Duplicate Content Issues - Coding Standards - Usage of all Tags - W3C Validation - Free Backlinks Creation
Module 2 : Social Media Marketing & Optimization SOCIAL MEDIA OPTIMIZATION & MARKETING Types of social media / Key terms to understand How Social Media influences audience & Google Developing unique content, positioning and voice Integrating social media into your website and blogs How to choose right social media for your business/brand. Behavioural & cultural standard for Social Media. Linking all Social Media Accounts.
YOU TUBE Marketing Video optimization Promoting on YouTube Monetization Seo for Youtube Youtube Analytics SLIDESHARE PINTEREST INSTAGRAM
FACEBOOK MARKETING Create Marketing & Advertising How to Promote Facebook pages Advertise on Facebook(PPC) Creating FAN-Page for Business Setting up Campaigns Creating Advertisements Managing & Promoting Posts Targeting the Right Audience In-page Analysis / Analytics
LINKEDIN Marketing on Linkedin Advertise on LinkedIn Using LinkedIn for business GOOGLE PLUS Using Google Plus for Businesses, Hangouts. TWITTER MARKETING Using twitter for business
Module 3 : Google Adwords & Google Certification Training PPC TRAINING INTRODUCTION What is Pay per Click Marketing Importance & Benefits of PPC Other Pay-Per-Click Providers What is Google AdWords ? How to set up PPC Campaign GOOGLE ADWORD NETWORKS Search- Searching on Google (.Com, .in, .ph etc.) Search Partners- (AOL, Earthlink, Powered by Google, Site Search/ SET-UP PPC CAMPAIGN PPC campaign Navigation
Use Multiple Account "CLICK-THROUGH-RATES" CTR What is Impression? What is "Cost/Conversion"? What is Tracking Code? WHAT IS KEYWORD RESEARCH ? Diff between SEO & PPC keywords Keywords popularity, Search Volume Categorize Keywords in Ad groups Keyword Types:Broad, Exact, Phrase CREATE EFFECTIVE ADS AD GROUPS Measurement of Title,Desc URL, Ad that produce better ROI WHAT IS BIDDING ?
WHAT IS QUALITY SCORE ? How Quality Score Effect on Bids? How to Increase Position on Search? BID FOR AD POSITION/ BID MANAGEMENT User Define bids/Automatic Bids Importance of bidding techniques Competitors Analysis for bidding WHAT IS LANDING PAGE ? Ads versus Landing Page 'Calls to Action'/Cost/Conversion MOBILE MARKETING VIDEO MARKETING
DISPLAY NETWORK CAMPAIGN (Creating Image/Video /Text/Flash Banner) Navigation through Menus Home/Campaigns/Opportunities/ Tools & Analysis, Billing Account REMARKETING Using MCC (My Client Centre) MERCHANT CENTRE CAMPAIGN PERFORMANCE REPORTS Keywords Performance Reports Ad Performance Reports GOOGLE CERTIFICATION Support
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Module 4 : Google Analytics Introduction to Web Analytics WHAT IS WEB ANALYTICS Purpose of analytics in Internet Marketing Admin Interface Setting up an accounts and Web properties Managing account / Users
Google Analytics Interface Home Tab /Realtime Data DASHBOARD Widgets / Customize dashboard Intelligent Events/Shortcuts Date selection and comparison EXPORTING REPORTS/ EMAILING REPORTS
ADVERTISING ANALYTICS ADWORDS DATA ANALYSIS Keywords/Keyword Positions Traffic Sources Overview of Traffic sources Sources / Direct Search Organic / Keywords Analysis Paid / Referral
SEO (WEBMASTER TOOLS) Social /Content Analysis Site content /Speed/Search Events /Experiments Inpage Analytics CONVERSION TRACKING Goals / Calculating the ROI Custom reporting
Module 5 : Mobile Marketing Module 6 : Affiliate Marketing MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught.There are a number of factors that you must consider in the early stages of your app marketing, including branding, keywords, and competition. You learn to market on Android as well as IOS platform.
AFFILIATE MARKETING Affiliate marketing has just started in India contrarily to what it is in United States. Generate leads or bring in potential customers for business online & get paid. Earning opportunity in affiliate marketing is unlimited. At DMTI you will learn how to do affiliate marketing. How to use Flipkart, Amazon, Jabong - affiliate codes on your website or blog ..etc. GOOGLE ADSENSE :Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? Google through which you can earn money by placing ads on your blog/website.
Module 7 : Email Marketing Module 8 : O R M EMAIL MARKETING EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
ONLINE REPUTATION MANAGEMENT ORM - stands for Online Reputation management. ORM basically influences the reputation of an individual's or business's. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more.
Module 9 : Google Webmaster Tools Module 10 : Digital Mktg Strategies GOOGLE WEBMASTER TOOLS Search Console What is Webmaster Tools Site working on Search Console Refine personal & site settings Manage & Monitor your site
Search Traffic Google Index Crawl & Fetching your site Submitting your verification code Testing Robot.txt & Sitemaps Security - Check for errors
1. How to Start a Digital Marketing Agency 2. Where do I get my clients from, places and areas to look for ? 3. Approach and Strategies to Convert your prospective clients 4. How to Pitch to your clients, prove Digital Marketing is superior 5. Target Oriented Marketing - Impress with Analytics 6. Business Extensions with Upsell & Selling multiple products
Module 11 : INFORGRAPHICS Module 12 : Creating a Blog CONTENT MARKETING WITH INFOGRAPHCIS Infographics CONTENT MARKETING are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”. A visual format that is potentially viral. They take deep data and present it in a visual shorthand.
USING WORDPRESS FOR CREATING A BLOG Responsive Website Mobile, Tablet & Desktop Compatible Easily build a blog on WordPress Customizable, Mobile-ready designs and themes With hosting and support
CENTRES AT: DADAR - ANDHERI WWW.SOFTPRO.IN Tel: 24222726/30, 9930375161 Copyright of SOFTPRO created by PM
Module 13 : VIRAL Marketing - #Tag Module 14 : LIST Building Techniques 1. Introduction to HASHTAGS 2. How to Use Hashtags for Your Business 3. How to Create Hashtags - The Basics 4. Research Trending Hashtags 5. Find Hashtags Related to the Main Keyword 6. Hashtags on Twitter for lead generation 7. Speed It Up - Tools to Detect Hashtag strength 8. Hashtags on Facebook to generate traffic 9. Track Your Hashtag Impact
LIST BUILDING TECHNIQUES Introduction To Your List Building Tools How To Design Your Squeeze Page For Maximum Conversions Split Testing Your Squeeze Pages Setting Up Your Broadcast Schedule Launching Your List Building Campaign List Building Resources - A Swipe File Conclusion
Module 15 : Top #5 Digital Marketing Tools Learn the Tools you need to get your online business up & running
#1 TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM for brand management
#2 TOOL LEARN an Image Manipulation Program
#3 TOOL Create Professional looking Newsletters & MAIL Responders
#4 TOOL Make beautiful Videos using your photos & videos using Special Effects
#5 TOOL Learn a LEAD Generation Tool - to get more Conversions
ADMD COURSE IS IDEAL FOR : MBA Marketing & Marketing heads Media Advertising Professionals Entrepreneurs & CEO's Business Development Managers Free-lancers, Bloggers & Web Designers - Graduates, Job & Career Seekers
COURSE FEATURES : 80% PRACTICALS - CLASSROOM BASED TRAINING Work on 18 Live Projects 100% JOB ASSISTANCE Support for Google Certification HANDLE CAMPAIGNS INDEPENDENTLY All Inclusive of Books, Certificate & S.Tax
