• Volume 1• A Quarterly newsletter of Siemens Singapore Jan 1/2007
SIEMENSA&D-Newsletter
A&D Newsletter Jan 1/2007 1
SPECIAL EDITION
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SiemensSingaporeat a glance
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Werner Siemens
SiemensHistory
AboutAutomationand Drives (A&D)
Industry Awardto A&D
EDITORIALWe at A&D warmly welcome all ourreaders to the 1st edition of A&D News.
This Newsletter will issued everyquarterly and has 4 issues each year. Wehope the refreshing cover has enticedyou to pick up your copy of A&D News.
We will provide you with readingmaterials that is both interesting andinformative. Whether you have grouses
or compliments to refine this newsletter,tell us about it.
Freebies will be given away for everyfeedback or editorial contributions.
Siemens Pte Ltd60 Macpherson Road,S (348615)Tel : 65 6490 6000Fax: 65 6490 6001Email: [email protected]
A&D Newsletter Jan 1/2007 6
Siemens was presented the 2006 Frost &Sullivan Market Leadership Award in theSouth East Asian PLC Market on 22nd
September. Siemens is recognized for itsexcellence in all areas of the market leadershipprocess, including the identification of marketchallenges, drivers and restraints as well asstrategy development and methods ofaddressing these market dynamics.
In 2005, Siemens’ ability to deliverinnovative solutions to the customers in theSouth East Asian market won the leadingmarket share of 33.3 percent.
Frost & Sullivan analyst IpshitaBhattacharya observes that Siemens providesa consistent set of solutions around theworld, with a portfolio that is unmatched inthe industry. W ith Totally IntegratedAutomation (TIA), Siemens is the onlymanufacturer of an integrated line ofproducts and systems for automationthroughout all industrial sectors from thefield level through production to thecorporate level. Within the framework of TIA,all its products can be combined to form anintelligent unit at no great expense. Not onlyare product installations easier and morecost effective, customers have been able to
Frost & Sullivan RecognizesSiemens’ Leadership in theSouth East Asian PLC Market
leverage on existing investments in theirplant automation systems and meetregulatory requirements.
Another important factor in Siemens’market leadership is its safety innovationstrategy. Siemens follows a corporate widesafety innovation strategy to produce state-of-the-art safety technology that reduces thecost of automation. Furthermore, Siemens isalso committed to embedding certified safetyintegrated technology across their productportfolio. In addition to product satisfaction,Bhattacharya observes that Siemens’ serviceand support, in terms of maintenance needsand services, have won our customers’approval. Siemens has great credibility andstrength in the process industry based on itsstrong established base of over 10,000 safetyPLC systems and 365,000 fail-safe I/Ochannels worldwide in numerousapplications. As a consequence of all thesefactors, Siemens has remained a popularchoice and has maintained its position as theleader in the PLC market in South East Asia.
Deputy General Manager of Siemens A&D,Mr Dieter Broeckl. receives the award fromMr Kenneth Tan Yeow Hiang, SingaporeEconomic Development Board
TRAININGSCHEDULEJAN - APR• SIMATIC Step-by-StepJan 15 to Jan 17Feb 12 to Feb 14Mar 12 to Mar 14Apr 09 to Apr 11
• SIMATIC WinCC BasicJan 22 to Jan 25Mar 19 to Mar 22
• SIMATIC WinCC FlexibleJan 11 to Jan 12Mar 08 - Mar 09
• SIMATIC PCS7 BasicJan 15 to Jan 19Mar 12 to Mar 16
• CompTIA RFID+Certification TrainingJan 23 to Jan 26Jan 29 to Feb 01Mar 13 to Mar 16
• Certified Profibus InstallerJan 19Mar 26Apr 02
For other courses, pleasecontact us at:Tel: 6490 6988Fax: 6490 [email protected]:www.siemens.com.sg/adFree WorkshopJan 19SIMATIC WinCC Flexible(HMI Panels)Learn how our HMI systemcan help you to monitor andcontrol your plant ormachine efficiently and cost-effectively.
Jan 22RFID(Radio FrequencyIdentification)Learn how RFID canstreamline your businessprocess and learn howCompTIA RFID+ Certificationprogram can put you aheadof competition.
To reserve your seat, pleasecall6490 6988 or email [email protected]
Deputy General Manager of Siemens A&D, Mr Dieter Broeckl. receives the award from Mr Kenneth TanYeow Hiang, Singapore Economic Development Board
About UsSiemens Automation and Drives iscommitted to provide quality and excellenceto the worldwide automation industry.Answering the need of the local market, theTraining Center in Singapore was establishedon 1 January 1997. With assistance fromthe parent training center in Nuremberg,Germany, sitrianTM Singapore offerstraining programs with a wide range ofindustrial automation courses.
The center has a dedicated team oftraining consultants and professionalinstructors, and a large investment inhands-on equipment. This insures qualityresults for your training investment.
SitrainSingapore
Your BenefitTraining in sitrain, equips you with the rightskills to effectively apply your automationproducts, and to optimally adapt yoursystem components. With the skillsacquired, you will achieve a shortened start-up time, reduced downtime, fastertroubleshooting, and of course, gettingmore earnings with less costs. Training withthe global market leader provides you todaywith the know-how of tomorrow, because weknow the future requirements of theindustry and are developing the appropriateconcepts. Our trainers comes directly fromthe real industry and have didacticexperience. Being practise-orientated, thismakes it possible to effectively impart thetheoretical knowledge as well as practicalskills.
For more information, please visit thesitrain website at www.sitrain.com.sg.
A&D Newsletter Jan 1/2007 5
Dear Readers,
Welcome to the first edition of A&DNewsletter.
Our main objective with thisnewsletter is to stay in regular contactwith our customers and businesspartners. I hope our newsletter is like a
Jacky Chan, General Manager of A&D
Message marketplace: interesting, informativeand interactive.
Siemens is well established in theAsian markets. Our commitment to theregion remains steadfast, even duringthe Asian financial crisis. To inauguratethis special edition, we are proud to sharewith you our long history in Singapore.At the same time, we are also giving youa glimpse of the Siemens setup and ourcomprehensive portfolio.
The free quarterly magazine willupdate you on various technologicaltopics to help you sharpen yourcompetitive edge. We will also featureour range of products designed fordifferent solution providers and endusers. In this and coming issues of themagazine, you can read about industrytrends and initiatives for enterprises,and the best practices and achievementsof successful enterprises.
This newsletter is another channel forus to interact with you so do drop us anote at [email protected](email address) to tell us about youropinion or the types of stories which youwould like us to include.
I wish you a pleasant read.
MICA (P) 195/11/2006
Quartely Sales
Promotion
SIMATIC HMI PanelsUsing SIMATIC HMI, you canmaster your processes and keep your machinesand plants runningoptimally. What’s more, if youpurchase any three SIMATIC HMI panels of the sameseries, you will get a SIMATIC WINCC Flexible, worthEUR 990 Absolutely Free ! All panels come with one-year warranty !
• Terms and conditions doapply.
Please contact : Jessica LiaoDID : 6490 6326
email:[email protected]
website: www.siemens.com/wincc-flexible
SIMATIC S7-3001+1 deal:- For every purchaseof S7-300 with value aboveS$5000 and signed up withSIEMENS SITRAIN for Step-by-Step course, you willreceived 40% discount offthe same course for 2ndparticipant.
For more attractive offers,please contact : UsharaniDID : 6490 6360, email :[email protected]
Terms and conditions doapply.
Website : www.siemens.com/S7-300.
For more information on theSales promotion package,visit our website atwww.siemens.com.sg/ad.
Siemens and RFID4U enter StrategicPartnership to offer RFID Training &Certification in Asia Pacific
Siemens Pte. Ltd, Automation & Drives inSingapore, the major supplier of industrialautomation and drives products and systems,together with RFID4U, a worldwide leader invendor neutral RFID learning solutions inUnited States, have entered a strategicpartnership on 16 October 2006 to jointlyoffer RFID training including CompTIA RFID+(TM) certification courses.
Under the scope of the agreement,Siemens and RFID4U will offer CompTIARFID+ certification courses throughout Asia/Pacific that will provide attendees with thetools to effectively integrate RFID into theirorganization to meet business objectives.
The 4-day intensive course is designed forall Auto-ID professionals, RFengineers,system integrators, and users who need togain critical skills to design, install, maintain,or troubleshoot RFID-based systems. Basedaround CompTIA’s RFID+ certification, ourintense, hands-on certification trainingcourse is presented in a multi-vendorenvironment. In this course, you’ll go beyondthe RFID+ certification and demonstrate theconcepts covered on the RFID+ exam in a real-
world, hands-on environment. Our labs arefully equipped with the latest state-of-the-artRFID equipment.
Computing Technology IndustryAssociation (CompTIA) RFID+ certification isan internationally recognized validation ofthe technical knowledge required for RFIDprofessionals. Those holding the certificationdemonstrates a broad base of knowledge andcompetency in RFID technolgy andapplications.
To get more information about coursedetails and schedule, please refer to thefollowing website: http://www.siemens.com.sg/ad or call us at 6490 6988.
Siemens and RFID4U enter StrategicPartnership to offer RFID Training &Certification in Asia Pacific
A&D Newsletter Jan 1/2007 3 A&D Newsletter Jan 1/2007 4
Automation and DrivesThe Siemens Automation and Drivesgroup (A&D) with headquarters inNuremberg is the world’s leadingmanufacturer of automation and drivestechnology. Its portfolio ranges fromstandard products for the manufacturingand process industries and electricalinstallation technology to system andindustry solutions for entire automobileor chemical plants. In addition, A&Ddevelops software for productionprocess automation and for linking a
company’s production facilities with itsbusiness operation (horizontal and verticalIT Integration).
With Totally Integrated Automation (TIA),A&D offers a consistent and integratedproduct and system spectrum for efficientlyautomating complete production processes
for all products and industries. With TIA,companies can optimize their productionprocesses and make them more flexible,speed up new product introductions andreduce their manufacturing costs - all with ahigh level of investment protection andreduced complexity.
Totally Integrated Power (TIP) combinesenergy distribution with IT integration viacoordinated management components.
With TIP we help our customers serveenergy, utilize their resources moreefficiently and respond flexibly to themarket’s changing needs.
A&D: One Group -Eleven DivisionsA&D Industrial Automation Systems (AS)AS offers an integrated range ofproducts and systems for automationsolutions in all sectors of themanufacturing and process industrybased on Totally Integrated Automation.The core components include Simatic S7Programmable logic Controllers, theprocess Control System Simatic PCS7,Simatic HMI systems, and Simatic ITmanufacturing Executive systems.
A&D Electronics Assembly Systems (EA)EA with its modular SIPLACE placementsystem plaftform, is the world’s leadingsupplier of surface mounted technology(SMT) and combines technical know-how with maximum precision for avariety of electronics manufacturingsolutions. Such solutions are used intelecommunications and automotiveindustries as well as for the manufactureof other goods such as notebooks, end-user products and medical technology.Every second cellphone in the world ismanufactured using SIPLACEtechnology from EA.
A&D Large Drives (LD)LD develops, manufactures, andmarket products, solutions, andservices for industrial and special driveswith outputs above 200kw and railroadtraction drives.
Siemens and Singaporego back a long way, from1 June 1908 whenSingapore branch of thenSiemens BrothersDynamo Works Limited,London was started.Today, we are one of thelargest Germanemployers in Singapore.
At a glance• Siemens is the 2nd
largest Germanbusiness entity inSingapore
• 7 Companies, 3 R&DSites
• 15 operations withregionalresponsibilities
• 2 manufacturing sites
• 2,300 employees
Business inSummary• Automation and Control
- Automation andDrives
- Building Technologies- Industrial Solutions
and Services
• Healthcare- Medical Solutions- Siemens Medical
Instruments
• Information andComunication
- Siemens BusinessServices
• Power- Power Generation- Power Transmission
and Distribution
• Transportation- Transportation
Systems
SIEMENS INSINGAPORE
A&D Newsletter Jan 1/2007 2
Formed in 1847, The Siemens & HalskeTelegraph Construction rapidly developedfrom a small workshop producingmechanical warning bells for railways, wireinsulation made of guttapercha, andelectrical telegraph systems to a globalplayer in electronic and electrical industry.
When in 1866, Werner Siemens (knownas Werner Von Siemens after 1888)discovered the dynamo electric principle,the potential applications for electricitywere limitless. Heavy-current engineeringbegan to develop at a breathtaking pace,
Siemens History :From Workshopto globalcorporation
With our partner divisions mainly inthe areas of Automation & Control and Energy,we combine process know-how and ourproducts and services in automation andpower distribution technology to form“Siemens Industry Suites .
As the only solutions of their kind in themarket, the Siemens Industry Suites cover allproduction steps for specific industries. Ourcustomers use these broadbased offering toenhance their productivity.
It offers DC drives, special drives for shipsand rolling mills, and converters,controllers,and motors for traction drives.The range also includes convergers forpower distribution and after-sales servicefor heavy-duty drive systems
A&D Mechanical Drives (MD)MD manufactures mechanical and electricaldrive equipment, used in mechanicalengineering, basic materials processing,transport and conveying systems and alsoin power generation.
Its product portfolio concentrates ongear technology, ranging from couplingsand industrial gear units to gear motorsand large gears for power stations and wineturbines.
A&D Standard Drives (SD)The SD product range consists of low-voltage motors, the Micromaster frequencyinverter range and Sinamics, as well asdistributed drive solutions. Anotherspecialty is the manufacture of customizeddrives, including motors, frequencyconverters and geared motors. SD productscan be used for drives for fixed or variablespeeds that are easy to integrate inautomation solutions.
A&D Solutions Process Industries (SP)SP has responsibility for the solutionsbusiness in the chemical, petrochemical,
pharmaceutical, glass, food & beverages,breweries. With its combination of processengineering know-how and automationtechnology, the Division provides itscustomers with tailor-made solutions.
A&D Low-Voltage Controls and Distribution(CD)CD produces a full range of products andsolutions for low voltage controlsencompassing a wide range of functionsincluding switching, protection, startingand distribution. The products from theSirius, Sentron and Sivacon families standfor our innovation and wealth of experiencein engineering, electronics, and software.A&D CD also provides overarchingintegrated concepts for Totally IntegratedPower for power distribution andoptimization in buildings.
A&D Electrical Installation Technology (ET)ET develops and manufactures electricalinstallation equipment and systems forresidential, commercial, and industrial use.The product range includes :• ALPHA small distribution boards,
distribution boards and terminal blocks.• BETA Switchgear and controlgear• GAMMA building management systems• DELTA switches and socket outlets
A&D Motion Control Systems (MC)MC provides automation systems and
services for machine tools, and productionmachines for textiles, plastics, glass,ceramics, metal stamping, packaging,printing as well as for crane automation. TheSinumerik CNC automation system controlsmachine tools for a wide variety of machiningtechnologies. Simotion integrates motioncontrol, logic, and technology functions forproduction machines. Converter systems andthe new Sinamics range and a wide range ofhigh quality servo motors for almost anyapplication ensure dynamic response andprecision.
A&D Sensors and Communications (SC)systems for process automation in sectorssuch as water/waste water, food & beverages,chemical, petrochemical and pharmaceuticalindustries, and for the handling of bulkgoods. The range covers almost all theimportant methods of measurement for
acquiring pressure, temperature, level, andflow rate, as well as instruments for valvecontrols, process controllers, processinstrumentaton, continuous gas analyzer andprocess gas chromatographs.
A&D Special Products, Project AutomotiveIndustry, Training (PT)PT concentrates a range of various projectsunder a single roof. Its product businessincludes products for the open networksIndustrial Ethernet, PROFIBUS, AS-Interface,and EIB as well as the Sinaut telecontrol andsubstation automation system. Sensors formanufacturing automation include BERO, RFIDand Machine Vision. PT builds completemanufacturing plants for automotive industry,supplemented by testing technology for theentire automobile lifecycle. Training for allproducts and systems made by A&D is providedat our training centers.
producing one triumphant innovation afteranother.
Siemens & Halske presented the firstelectric railway and installed the first electricstreetlights in Berlin; in 1880 came the firstelectric elevator; Following the death of thecompany’s founding father, Werner VonSiemens, in 1892, his successors followed thecourse he had set, constantly advancing withTrailblazing innovation.
Siemens was the only company in itsindustry to operate in both light- and heavycurent electrical engineering , and by mid1920s it was again one of the world’s fiveleading companies in its field. After worldwar II, Siemens began rebuilding first inGermany, but gradually moved into foreigncountries from the 1950s on. To give thecompany a stonger identity and consistentmarket presence, Siemens & Halske,Siemens-Schuckertwerke AG, and Siemens-Reiniger-Werke AG, the three maincompanies in the group, merged in 1966 toform Siemens AG.
Werner Von Siemens
TECHNICALCORNER
WHAT IS CIR?During operation of aplant, modifications orexpansions are sometimesrequired, such asimplementation ofadditional sensors, fielddevices or actuators,reparameterization of I/Omodules, etc.
Such interventions canbe very expensive andtroublesome if the processor production cannot beinterrupted.
To avoid any shut downand interruption, Siemenshas integrated a systemfeature called “CiR(Configuration in RUN) inall its high-end SIMATICS7-400 controllers.With Siemens CiR,hardware configurationchanges can be carried outduring operation of a plantwithout processinterruption.
AREA OF APPLICATION• Continuous Processesthat cannot be shut downor whose productioncannot be interrupted.• Process plants ormanufacturing plants withhigh restart costs.• Process that requiresflexibility and a lot ofchanges.
BENEFITSCiR enables plantexpansions andoptimizations.Expansion and conversionof a plant can be madeduring operation,reaction-free and can becarried out faster and at alower cost.
In addition,modifications in RUNenable an extremelyflexible response toprocess changes andprocess optimizations.