Living Social: A Digital Footprint in Marketing Ryan Perez: Vice President, Marketing – Landmark Apartment Trust

• To hear the presentation:

– Listen using your speakers

– Dial-In

• (646) 307-1706

• Access Code: 200-814-410

• Questions?

– Send them and we’ll cover as many as we can at the end of the webinar

– Follow @Apartmentscom and #AptsTraining

• This session will be recorded for future reference

Housekeeping tips

• Creating Your Social Footprint

• Strategically Engaging and Retaining your Customers

• Marketing in your Social Space

What’s in store

Ryan Perez

Vice President, Marketing

Presented by

• Build your footprint

– Create and/or claim social listings for your community/organization

• Super 7

– Google+

– Facebook

– Twitter

– LinkedIn

– Pinterest

– Instagram

– Yelp

Creating Your Social Footprint

Social Media Principles & Guidelines

• Post relevant material

• Ensure that content is socially and locally driven

• Each platform serves a different purpose and audience

• Social posting tools are available…and are your friend!

• Budget for social appropriately—no budget, no problem!

Strategically Engaging and Retaining Your Customers

• Facebook offers advertising opportunities as low as $5 per day!

• Yelp offers branded and enhanced profiles which can help optimize

your listing and help customers find you.

Marketing in Your Social Space

1 Month Overview: Facebook Advertising

What’s your Marketing Strategy?

• Questions? Tweet them using #AptsTraining

• Each session will be archived on the Apartments.com Blog

(blog.apartments.com) and at advertise.apartments.com/webinars/

Apartments.com Training Series Live!

Thank you! #livingsocial

#yourfootprintmatters