Date post: | 16-Jul-2015 |
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Investor Relations |
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Investor presentation by Hugo ALLARY, CEO of Trampolinn
3 million people have used Couchsurfing
20 million overnight stays on Airbnb
1 million home exchanges on HomeExchange.com
40 000 home exchanges in France this year
THE GLOBAL
TREND
$110 BILLION IN 2014
The weight of the sharing economy will double in 2015
Access vs private property (Rifkin & Botsman))
• 1 out of 2 people can’t afford to go on holidays anymore
• Accommodation + food expenses = 70% of the holidayspendings
• 1 billion international tourists in 2013 => 1,5B in 2020
• Hotel growth = 2% per year VS tourism growth = 5%
THE GLOBAL TREND
ACCOMMODATION MARKET OVERVIEW
OUR SOLUTION
We believe home swapping is the future travel trend
ACCOMMODATION MARKET EVOLUTION
Who can afford to pay 150€ a night in Paris? Not a large proportion of the population…
What is Trampolinn
Flexible Non-reciprocal exchange thanks to a virtual currency
QualityEntire home or room, “friend of a friend” innercommunity, reviews, customer service
And freeNo entrance fees unlike the competitors
A home swapping community where the members receiveeach other for free exchanging nights
• Transaction cost for the exchange (around 5€)
• Purchase points/ nights
• Premium & Gold subscription (better referencing, illimited features…)
• Margin on annex services (cleaning, car rental, conciergerie…)
BUSINESS MODEL
Web developerGrowth hacks / CRM
Back-end product
Data & MarketingLinkbuilding / content
marketing / growth hacking data analysis / SEO
Web designerUX / UI / Ad banners
responsive design
Community Manager & PRTranslation / PR & social media
ambassador’s program / partnerships / newsletters
Customer ServiceTranslation / customercare / users’ feedbacks
Web developerID verificationReview system
Emailing system
JAN 2014 – JULY 2014 AUG 2014 – NOV 2014 DEC 2014 – TODAY
• Product development
• 1st 150K € fundraising
• Team recruitment
• Focus on acquisition
• Development of scaling tools
• SEO + A/B test
• Tests & feedbacks 1st users
• Focus on retention
• Moderation
• Partnership with Trip4real & eRated
• Feedbacks on the 1st exchanges
• Start focusing on conversion
Road map of the last 12 monthsROAD MAP OF THE PAST 12 MONTHS
Acquisition KPI
• +25 000 users / +11 000 accommodations / 132 countries
• +15% weekly growth on user acquisition
• +40 000 messages sent
• +2500 monthly / +1500 weekly / +250 daily active users
• Sponsored people through invitation: +2500
• CPL = 1€ on emailing / 1,5€ on facebook / 5€ on adwords
Number of domains referencing Trampolinn & organic searchs
ACQUISITION KPI
Retention KPI
• +5 sessions: 3377 members
• +10 sessions: 1047 members
• +30 sessions: 275 members
=> 20% of our users come back every week
RETENTION KPI
Usage KPI
• 150 000 monthly visits
• 1 Million page views
• 65% returning visitors / 6 min per visit / 7 pages views
• +1500 booking request / +180 swaps
• People with friends on Trampolinn: +7000
0
10000
20000
30000
40000
Weekly visits & sessions
Sessions
Unique visitors
0
27500
55000
82500
110000
137500
Weekly page views
Pages views
USAGE KPI
JAN 2015 – APRIL 2015 MAY 2015 – AUG 2015 SEPT 2015 – DEC 2015
• SEO improvement
• Premium subscription
• Retention & content (photo)
• Moderation & feedbacks
• Fundraising
• PR & acquisition campaign
• Increase exchanges for summer
• Send photographers
• Ambassador’s program
• SEM campaigns
• Promotion mobile app
• Insurance for the stays
• Focus on U.S. and Asia
• Launch of a Gold version
• New premium features
• Other partnerships
• Local recruitment
Road map of the next 12 monthsROAD MAP OF THE NEXT 12 MONTHS
Users’ feedbacks
Traveling with
Trampolinn has let us
experience Berlin in a
very authentic way
and meet interesting
people. We’ve
invested the saved
money in food and entertainment!
I had a great stay and
felt right at home
staying in Barcelona,
experiencing the day
to day life and culture of my host
We were hosted in a
beautiful Parisian
apartment, very warm
and welcoming,
nothing to do with a
cold hotel room, we really felt at home.
Very nice French
family, polite, kind and
respectful. They took
good care of my flat,
you can trust them.
The exchange was
flawless, the
apartment nice and
convenient. I got a
much better taste of
Lyon staying at
someone's house
rather than at a hotel. Dan Green
• Looking for 500K€ up to 1M€ to cover the next 24 months
• Objectives with this investment in 3 years:
1M members & 500 000 accommodations (year 2017)
400 000 exchanges/stays
Turnover of +9M€
• Expenses:
People: 500 000€ (50%)
IT: 150K€ (15%)
Advertisement: 250K€ (25%)
Administration costs: 100K€ (10%)
FINANCIAL EXPECTATIONS