Tran Helmet

Reem Alattas

Current state of Art

Value Proposition

Combining all cycling safety aspects in one

product, that increases cyclists visibility and

conveys better communication with other

road users.

👷 👁 💬

Tran Helmet

Front Headlight

Tran Helmet

Left Signal Right Signal

Slow Down

Micro-Controller

On/Off Switch

Switch

Target Market

Market Validation

$809,551$149,212

+

$180,992

Market Size

👷12 - 15 M

helmets sold yearly in USAtotaling

$1.2 B

🚲15.9 M

bicycles sold yearly in USAtotaling

$6.5 BSource: bicycleretailer.comSource: helmets.org

Marketing

Events

• Bike for HOPE – New Haven, CT

• Tour de Lyme – Lyme, CT

• The Race Against Extinction Earth Day Outdoor Activity Challenge – NYC, NY

Partnerships

• Bike Tours

• Bike Rentals

Marketing

• Digital Marketing Channels:

– Email Marketing

– Search Engine Optimization (SEO)

– Social Media Marketing (SMM)

• Tech Bloggers

Competitive Analysis

Competitive Advantage

Business Model

Each unit retails for

$150

Projected sales by 2018

$1.5M

25%Earned royalty

Financial Projections

Each unit costs

$120

Profit Margin

%20

Break Even Analysis

Investment &

Use of Funds

Production Prototype

$10,000

Team

• Reem Alattas – CEO

– Microsoft

– Robotics Mentor

– Spinning Instructor

Press

Q & A