Date post: | 22-Jan-2015 |
Category: |
Technology |
Upload: | hcl-infosystems |
View: | 686 times |
Download: | 0 times |
2. Phase I FEARless brand campaign - Activities - -
www.hcl.in 3. Phase II 0 & 1 Campaign - Objective
- - 4. Phase II 0 & 1 Campaign - Activities - - TV Advertisements 4 creatives AEROSPACE BANKING BPO LIFE SCIENCES 5. - - Other media like Print, Internet and Outdoor 6. Phase III Technology that touches lives Objectives
- - 7. Phase III Technology that touches lives
- - 8. Phase III Technology that touches lives - Feedback - - 9. Phase IV Technology that touches lives Campaign 2
- - 10. - - Technology that touches lives 11. Top Of Mind Awarenessacross 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec 08 AugSep 09Research duration 12. Spontaneous Awareness across 8 rounds of research 1st 2nd 3rd Jul-Aug 05 Feb-Apr06 Nov-Dec 06 June-July 07 JFM-08 July-Aug 08 Nov-Dec 08 AugSep 09Research duration 13. Phase IVTechnology that touches lives Campaign 3
- - 14. - - Refreshes the previous campaign by taking fresh examples across diversefields Showcases multiple situations in Mr Bankers day resolved by a friendly HCL employee Technology that Touches Lives - Part 3 (60 Seconder) 15. Focus on New Media
- - The T3L Part III video featured in Top 100 in 2 hrs to Top 50 in 4 hours just after launch on June 10, 2010 #45 - Most Viewed (Week of 14 June) - Directors - India YouTube 16. The evolution ofMobile Excitement 17. HCL-IMRB Survey
18. The Findings
19. ME Launch:Launch of new & Vibrant brand positioning ME targeting youth considering their mobile and individualistic lifestyle. ME - Mobile Excitement For You Mobile Excitement for You Erase for ME Secure ME Lock ME SplitME Encrypt ME Worlds First Service built into the Product 20. The launch of Mobile Excitement A breakthrough ad campaign in the form of a film trailer, in line with the aspirations of the youth of todaywho want excitement on the go. Run across 500+ multiplexes across country . 21. Feature Led Campaign Creating waves over the internet 22. Ranked amongst the Top Brands of the country 23. HCL No longer just a brand - - HCL AwardedSuperbrandStatus 24. Rising to the top, while maintaining a customer focus - - HCL RankedBrand EquitysMost Trusted IndianIT Brand 25. A Journey of TransformationCIO TO CEO 26. Support Vs. Strategic Reactive Vs. Proactive Lack of customer orientation Relative Young practice Lack of formal accreditation IT as IT Vs. IT in Business term Power of Sales & Profit- Traditional Leadership Business Transformation Competitive marketplace Business dependency on Technology Broadest perspective of Business Not willing to relinquish the technology heritage Current state, Role perception & Choice Role perceived by others CIO as a change agent Future Choice Is it a self denial ? Huge satisfaction Vs. taking leap into the unknown Is it a problem of understanding of his role as a CEO ? 27. CEO Role diversity a Chimera or reality? Role diversity that exists for a CIO It has the customers, namely the company's business units. It has accountability for creating share holder value - through best in class processes and making sure every single deviation is getting noticed. Contributing ideas and innovation, just as everyone else does. Cutting costs and reducing risks. IT has to have strategy, finance,people and operating plans, like all other businesses and components ofan enterprise. It almost runs like a companyAllan Lorren ex-CIO Cigna, Apple computers& then CEO of Galileo and Dun & Bradstreet 28.
CIO/CFO- Differences & similarities 29. Evolution of the CIOs Role Technical Business Reactive Initiative Proactive 1970 1980 1990 2000 2005 2010 30. Is there a glass ceiling? 1 2 3 4 31. Making Transition possible
32. Leadership Style
** Star CEOs, CFOs& CIOs score almost same on critical parameters of Leadership style.( Source: Korn/ Ferry International) 33. Thinking Style ** Star CEOs,CFOs & CIOs score almost same on critical parameters of Leadership style.( Source: Korn/ Ferry International)
Action Focused 34. Emotional competencies ** Star CEO,CFO & CIO score almost same on critical parameters of Leadership style.( Source: Korn/ Ferry International)
35. The other side of the Coin 36. Crossing the Bridge: CIO TO CEO 37. Was CIO at Became Was CIO at Became Compaq 1998-1999 CEOCompaq 1999-2002 Chairman and CEOWorldCom2002-2006 Mike Capellas SchneiderNational 1996-1999 CEO Schneider National 1999-2007 Chris Lofgren Was CIO at Became Was CIO at Became The Reincarnated CIO President TD Ameritrade Client Group 2006-Present TD Ameritrade 2003-2005 Asiff Hirji CEO Iomega 2006 Present Procter & Gamble 2000-2006 Stephen David