Transcoding in the Cloud - Akamai · ©2012 AKAMAI | FASTER FORWARDTM Sola Vision Transcoding:...

Transcoding in the Cloud David Bornstein - Director, Product Line Management, Sola Media

Christopher DeGrace - Product Manager, Sola Media Kurt Michel - Director, Product Marketing, Sola Media

©2012 AKAMAI | FASTER FORWARDTM

Why Transcode? • Deliver high quality experiences using adaptive bitrate (ABR) streaming

• Reach as many devices as possible, given varying network and device capabilities

•  Save network bandwidth and transfer time •  Rightsizing large “Master” file sizes/bitrates for online

delivery

•  Future-Proof •  Content created today can be transcoded to better codec

technology (same quality, smaller size file) in the future.

Optimize video for this…

Or this?

Without Transcoding

Tough Choice

With Transcoding

Or AND this

EASY Choice!


Content Playback Time Renditions ê Hi Qual 3Mbps

Mid Quals 2.4Mbps 1.5Mbps 700Kbps

Lo Qual 350Kbps

0002040608

00 02 04 06 08

Transcoding: Key to ABR Streaming Success

Akamai Advanced Player Heuristics


Transcoding Market

Video transcoders market earned $230M

in 2010 and is expected to exceed $750M in

2017

Video transcoding to hit $460M business by 2015


Correct Transcoding is Critical to Streaming Success

3500kbps

1500kbps

550kbps

250kbps

1920x1080

1280x720

640x480

320x180

Ø  Streaming quality issues are frequently due to incorrect/poor transcoding

Ø  Multiple frame sizes needed to meet display requirements across devices

Ø  Range of different bit rates needed to perform well under all network conditions

GOP length optimized for

streaming protocols

Quality techniques built on a decade of streaming experience

Key Frame Alignment for

seamless rendition switching

1.  Specify target devices 2.  Provide content master to NetStorage

Easier and more efficient than the Do-It-Yourself plan,

which has a complex list of costly and time-consuming steps.

Sola Vision: Transcoding


In-Cloud Transcoding Benefits

Location options for transcoding • Customer-owned Infrastructure • Third parties • Cloud-based services

Customer Owned

Equipment Model

Third Party Transcoding

Service Model

Akamai Cloud-Based Transcoding

Parties in Workflow (source through

delivery) 2+ 2+ 1

Optimized for Adaptive Delivery No No Yes

Level of Customer Expertise needed

for high quality Hi Medium Low

Content Objects to Manage Many Many One

Capex Yes No No

Opex Staff, Power, Space

Fee, Object Management

Simple fee structure based on source content length

(minutes)

Advantage


Transcoding in the Cloud

Sola Vision


Quality •  Intelligent, “what works” processing built on a

decade of streaming experience • Quality at scale through distributed architecture

Pricing model that promotes quality • Per-minute based pricing • Doesn’t penalize for higher quality sources • Doesn’t penalize for higher quality renditions • Easily budgeted, easily managed

Simplified workflow • Simple integration with NetStorage •  Tight integration with Universal Streaming • UI, API and Callback Driven

Future-proof • Platform adopts new formats as needed • New renditions can be easily added over time • No need to re-upload content

Sola Vision: Transcoding Advantage

Played Transcoding Lego Video


VoD Transcoding Overview – Preparation Workflow

Transcoding for delivery to Devices

•  Facilitation of the Media Preparation Workflow

•  Transform, Protect, Store and Deliver

•  Simplified Management of Assets

Vault Management

Transcode Overlays/Cap8oning

Protect Store Upload

Library

Collec8on Collec8on

Collec8on

Content Object

200 Kbps

500 Kbps

1200 Kbps …

Package Deliver


The Transcoding Building Blocks

Libraries

Collec8ons

Media Objects

Library

Collec8on

Media Object

200 Kbps

500 Kbps

1200 Kbps …


Media Libraries

•  Manage multiple Libraries for different projects, groups, divisions, etc.

•  Libraries define the prioritization queues, storage, delivery, analytics and billing


Media Collections

•  Manage different types of content within your group independently

•  Transcoding Profiles are assigned to the collections

•  Update, Adapt, Re-transcode groups of videos within a collection


Media Objects

•  Videos are managed as Media Objects •  Media Objects contain the video-centric metadata

about the object •  Identified by a Unique Identifier

Media Object

Renditions

600 Kbps

Audio Tracks

Captioning

Unique ID

600 Kbps

600 Kbps

600 Kbps

Note: Akamai is NOT building a CMS System


Collection Management


Profile Configuration

Simple


Profile Configuration

Flexible

Advanced Options also available


Integration

•  Watch Folders for Streamlined

ingest

•  Full REST-based API for integration with 3rd party CMS Systems

•  POST Callbacks for notifications

when jobs are complete


Service Levels

Standard

Premium

Studio Secure


Akamai’s DRM Strategy

•  Provide DRM Wrapping Services for the Major DRMs •  Enable customer to choose their own provider for license serving and client SDK

•  Focus on the Content Preparation and Vault Management

Transcode Overlays/Cap8oning

Protect Store Upload

3rd Party DRM Hos8ng Vendors

Storefronts Security Providers OVPs


Sola Vision Transcoding: Summary

Akamai’s cloud based transcoding is designed for high-quality, simplified management, and massive scale Fully featured UI and APIs enable tight integration with existing workflow Leverages the capacity, scale and reliability of the Akamai Network

SOLA Analytics

Transcoding Demonstration

Christopher DeGrace - Product Manager, Sola Media


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Transcoding in the Cloud - Akamai · ©2012 AKAMAI | FASTER FORWARDTM Sola Vision Transcoding:...

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